Gemma Mouton, Director at Forbes & Lomax has given her insights into the industry. Forbes & Lomax has been producing elegant, innovative light switches and sockets for over thirty-five years. Renowned for launching The Invisible Lightswitch®, it has always approached lighting control from an aesthetic point of view. The Forbes & Lomax collection comprises nine carefully chosen finishes, which are suitable for traditional and contemporary interiors, making it the brand of choice for many top interior designers, architects and decorators. The range includes push buttons and dolly switches for integrating with intelligent lighting control and home automation systems. It also offers a bespoke engraving service. Visit the showroom at Design Centre, Chelsea Harbour.
Founder, Serena Herbert had been working as an interior designer on a prestigious project that included specialist paint and papered walls. Around that time the elegant glass fixtures of the 1920s and 30s were no longer available and the market was dominated by bulky, plastic switch plates. As a response to this, The Invisible Lightswitch® was launched. From there, the range grew to include a variety of metal finishes suitable for both traditional and contemporary interiors.
In the past, lighting hardware had been an afterthought, however we believe changing details like light switches, dimmers and sockets can transform an interior design project. Our collection of switches and sockets instantly smarten up a space. When using wallpaper, a fabric wallcovering or specialist paint effect The Invisible Lightswitch® and Painted socket blend seamlessly into the background.
Increasingly, there has been a focus on the importance of lighting in interior design projects. Over the 20 plus years I have been working at Forbes & Lomax, I have witnessed how lighting controls have evolved. Our British manufactured products offer clients complete control over their lighting at home from the most basic on/off function to pre-programmed lighting scenes. We know not everybody is in favour of the more contemporary style keypads that accompany smart light systems and with our momentary range of light switches, our customers can maintain a traditional, classic look with the technology hidden behind the scenes.
We work extremely closely with interior designers. They are amongst our most cherished client relationships. Our sales managers often attend site visits and are very much part of the lighting planning stage of projects. Most recently, we have welcomed groups of KLC students to our new showroom at Design Centre, Chelsea Harbour for tutorials and an introduction to lighting control. We’re thrilled to be an SBID Accredited Industry Partner, as we very much look forward to connecting and building relationships with the new generation of interior designers.
Our new showroom at Design Centre, Chelsea Harbour has been our most significant venture from the past year. The 70 square metre space has given us the opportunity to show our collection in full and interact with a wide customer base from both the UK and international markets. Not only do we use the space as a showroom, we also host training events, hold talks in collaboration with lighting consultants and welcome our interior design clients to have their meetings there.
Clients are increasingly requesting bespoke switch plates, whether it’s customised engraving or a made-to-order one off plate. These are services we provide as part of Forbes & Lomax Bespoke. With our bespoke engraving service, clients can customise their light switches to denote the function of each button or toggle, which is particularly popular when used in conjunction with a smart lighting system. Custom-made plates provide a solution where space is limited or where a particular socket and switch arrangement is required. In this instance, a client would work closely with a member of our sales team to create a bespoke plate to suit their needs.
We believe there will be a continuing focus on sustainability and British manufacturing. Our processes are under constant review to ensure they align with our environmental goals. We are proud to retain our long-standing British heritage. All our manufacturing is in the UK.
We are excited to be launching our Smart Wi-Fi Rotary Dimmer this year. With the Wi-Fi rotary control, you can operate your lights using a smartphone or app, such as Alexa or Google Home. The rotary dimmer is simple to retrofit and will replace an existing dimmer switch with ease, as there is no need for additional wiring. The Forbes & Lomax Smart Wi-Fi Rotary Dimmer offers maximum convenience as you can change the mood of your lighting from multiple locations in the home. It allows you to update your home automation system with an aesthetically pleasing light switch.
We are proud to be an SBID Accredited Industry Partner. It means a great deal to us to be part of the community promoting the interior design profession. Our values align strongly with SBID’s high standards for quality and professionalism and we look forward to connecting with SBID’s present and future interior designers.
About Forbes & Lomax
Forbes & Lomax has been producing elegant, innovative light switches and sockets for over thirty-five years. Renowned for launching The Invisible Lightswitch®, it has always approached lighting control from an aesthetic point of view. The Forbes & Lomax collection comprises nine carefully chosen finishes, which are suitable for traditional and contemporary interiors, making it the brand of choice for many top interior designers, architects and decorators. The range includes push buttons and dolly switches for integrating with intelligent lighting control and home automation systems. It also offers a bespoke engraving service. Visit the showroom at Design Centre, Chelsea Harbour.
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Reghina Ivanco, Founder of Art Focus Studio has given her insights into the industry.
Reghina Ivanco - International recognised interior designer. Lead many interior design projects for customers in different countries: USA, Canada, Europe, China, Eastern Europe.
DAS PRIZE 2002 in the field of Architecture and Design DAS AWARD 2019 in the field of Architecture and Design DAS AWARD 2018 in the field of Architecture and Design International DAS INTERIOR SHOW 2018 BEST STAND
Creating projects around the world. I currently lead projects in multiple countries with a great passion for what I do. This gives me an opportunity to study and observe people’s behaviours and preferences, especially in regards to their way of life. The design culture in Eastern Europe is significantly different from the style and preferences in Western Europe and the United States. I like to offer the customer new ideas by combining different design philosophies.
What sets me apart is my heritage and knowledge of design not just in one Country. Participation and victories in international exhibitions and competitions gave me the opportunity to attract high-level customers and due to this, I was able to implement a number of well-recognised projects. My company has both large and smaller projects, but very interesting in terms of significance and contribution to design. For example, in 2018 I developed a design concept for a unique branded design for the Bobnet and Bobconcierge automated catering units and restaurants. MULTINODE NETWORK LLC, based in Romania.
I created the original design concept for an automated Management system designed for retail chains. After many years of collaboration with Bobnet, my design gained widespread recognition, and the idea achieved commercial success both in Romania and abroad.
I absolutely agree that every investment we make in ourselves throughout life eventually produces results. Since childhood, I have been creative and painted a lot. This gave me the opportunity to enter and then graduate from a prestigious architectural university. Throughout my studies, I always wanted to be the best, so I often took part in various competitions. I remember that I was selected to participate in the development of a Monument to people who died during the tsunami in Indonesia in December 2004. It was a very interesting international project. Today, I never stop participating and winning prizes on an international scale. This has allowed me to be well recognised in my profession.
I like to implement unique projects that will definitely not be repeated anywhere else. For example, the project that won a Prize in 2002 included many individual author’s elements. According to my sketches, not only furniture was made, but also a unique staircase, made of thin metal, which practically floats in the air. In addition, in the center of the living room there is a chandelier in the form of a dome, which was also made to order by craftsmen and will not be repeated in any other project.
The design will become even more functional and technologically advanced. But unique interior items that are not presented on an industrial scale will be more valuable.
Stay close to nature, be inspired by everything that surrounds you, notice the little things. Design is everywhere around us.
To be selected by the The Society of British and International Interior Design means to be among one of the best recognised specialists. It is one of the most renowned associations among professionals in this field worldwide.
About Art Focus Studio
Reghina Ivanco’s dedication to her craft and her team’s impressive achievements make Art Focus Studio a true standout in the world of art and design. In addition to their numerous accolades and achievements, Art Focus Studio also offers a wide range of high-end design services. From space planning to construction administration, their team provides the full scope of design services necessary to bring their clients’ visions to life. They specialize in design concept development, presentation, construction drawings, specification, purchasing, and installation of materials. Art Focus Studio’s commitment to providing exceptional design services is evident in their attention to detail and dedication to delivering exceptional results.
Natasha Burton, Interior Designer and Founder of NB Interiors UK has given her insights into the industry.
I worked in retail & visual merchandising for 15 years where I worked my way to creative manager; designing window schemes, setting up press days, planning scheme roll outs and graphic implementation. I worked for several big fashion brands including Burberry. I changed career to interior design which coincided with a move out of London, retraining whilst on maternity leave, then went onto set up business 7 years ago.
My previous career was in visual merchandising and I followed a lot of the same/similar principles found in interior design - such as pulling together colour schemes, project managing, working with suppliers and clients, sourcing props etc – I enjoyed this as a career but due to recessions and change in customer shopping habits over time the industry changed. Combined with a personal move out of London I looked to retrain in interior design as I felt my skills would be transferable. I was really drawn to the fact of working with people on a more one on one basis, being able to help them and have a much more creative reign on projects.
Definitely pulling together colour schemes and choosing fabrics is one of my favourite parts of my job. Being able to work with different colour palettes each time and with different clients is really exciting, the fact that no two projects would ever be the same.
I also really find designing bespoke joinery really fun. The challenge of creating something to fit a space but in a more interesting way thinking of different materials to use, different ways to create joinery each time, creating something beautiful but that offers great practicality. Often these help deal with those tricky spaces and can also elevate rooms a design/space.
Last year I was lucky enough to have been awarded the 5 star award for Best Private Residential Interior Suffolk – this was a real highlight of my career so far. Winning an award feels like a wonderful validation of how hard you work. It’s a chance to be recognised and offers credibility which helps future clients have more trust in hiring you. This was definitely by biggest career highlight of last year but also to date.
I work on residential projects and I personally like being able to work on a whole house. This way you can create a scheme that flows throughout the house and can make sure each room flows, you have that well thought out continuity.
In particular projects where clients are willing to be brave and bolder with design choices are by far my favourite to work on. In my case I love adding colour, using wallpaper, adding detailed joinery etc, so projects that offer scope to really let your creative juices flow are the ones that give great pleasure and give the best result. When the client really trusts you and goes with your ideas are where I feel I can be really creative and I often find these projects are the most enjoyable to work on.
There’s a few factors that can make it challenging, one recent thing is the rising costs across the board meaning you can spend longer researching options to keep on budget for clients.
The main struggle and challenge are indecisive clients or people who simply don’t know what they want. These situations follow a slightly longer process to be able to dig deeper and to try understand what they will like. It can almost be a process of elimination to find the style they like. Or if clients have opposing views and tastes, it’s trying to find the middle ground and a design that will appeal to both – definitely one of the hardest challenges to face.
I wish I’d known more about setting up and running a business. After retraining after a long career in retail/visual merchandising I dived straight in and set up my own business immediately after qualifying. This was definitely a bold move but I do wish looking back that I’d worked in a studio beforehand to learn the ropes of running a studio and a business in general. I also wished I’d had more of a supportive network and perhaps a mentor to navigate those tough early years of finding work and getting myself established, there seems to be a lot more networking and groups to join with other interior designers now which is a great support.
My tip to aspiring designers would be to have a clear set out business plan, to research their area and make sure they have done as much education as possible. There is plenty to learn and taking time to do as many courses, read plenty of books and attend design shows to help build up your knowledge before entering into the field. Also try to shadow a designer or obtain work experience with a studio to get an insight into how projects are designed and implemented, this would be invaluable in gaining experience and in turn confidence to then set up on your own or start with a company in a fixed role.
Things are definitely shifting in people’s attitudes to shopping by wanting items that will last, be of good quality and not too trend led – timeless is a word I am hearing a lot from clients these days. People want to spend on products that will last and have a design that they like but isn’t trend led but a mix of classic and modern and quality!
Suppliers are becoming ever more conscious of their carbon footprint, the sustainability of the products, how they’re packaged etc. so I think the industry will continue to change in this area, led by both suppliers and consumers, as education increases and people become more aware of how they can have an impact on sustainability.
It is a badge of honour and great to be a part of a well-recognised body of the industry. As an industry that seems to be getting busier with more people joining and new designers cropping up, it helps elevate and add credibility to your business/studio and stand out in the crowd. Also, the amount that is on offer to help learn continuously and keep up with new products, trends, information etc is invaluable to being a well informed designer. It’s crucial to be on the ball with the right products to specify, to understand the changes in the industry such as sustainability, I feel it a real honour to be considered an accredited interior designer.
About NB Interiors UK
I have a passion for colour and texture, I enjoy helping clients be brave and take the leap into injecting personality into their homes. Whilst keeping spaces cosy, welcoming and feeling like their home. I aim to create spaces that can be truly lived in, comfortable and that will stand the test of time.
Miruna Clarke-Zait, Senior Architect & Interior Designer at Noviun Architects has given her insights into the industry.
Upon completing my Architecture degree at University of Kent in 2012, I started my first year out at Rummey Design, an interdisciplinary landscape and urban design practice in Kent, following a couple of internships with Guy Hollaway Architects and Charlier Construction. Having secured a position with HNW architects in 2015, prior to graduation, I was encouraged to commence Part III early and thus I became registered and chartered in 2016. Throughout my career as a Project Architect and Senior Architect, I covered multiple sectors: education (colleges, SEN, higher education), residential (affordable and student halls), blue light (fire station design) and commercial interiors which culminated with my registration as an Interior Designer. With a keen eye for research, I co-wrote the West Sussex Fire and Rescue Design Guide based on international papers on decontamination procedures and, within the last eight years I developed an interest in biophilic design, colour psychology and colour theory. I have mentored over 15 architectural assistants, have been CPD coordinator and continued academic presence through crits, mock interviews, Part III workshops, RIBA student mentoring and employers’ evenings. I joined Noviun Architects in January 2024 to lead the education and commercial interiors sector.
With a rather unusual background in Mathematics, Science and Computer Coding, with NASA aerospace engineering competition awards for orbital and lunar settlements, I pursued the BA (Hons) Architecture degree at University of Kent. I always enjoyed drawing and was passionate about design. I wanted to be an Interior Designer to start with, however, I was encouraged to pursue Architecture due to its versatility. Fifteen years later, I am now a registered Interior Designer as well. Interior design is fascinating as light, colour and textures are so powerful in transforming a space. I will always remember Richard Meier’s Ara Pacis museum in Rome and how beautiful the travertine walls looked under the natural light that was grazing the wall.
I enjoy close liaison with clients, stakeholders and contractors to meticulously transform briefs into reality and take pride in creating long established relationships built on professionalism and transparency.
There were, in fact, two: Horsham Fire Station and Training Centre (Platinum House) was completed last autumn, after nearly four years of intense teamwork, and the fit-out for Novuna Vehicle Solutions was amongst four other finalists for “Workplace Fit-out of the Year” for Insider Media South-East Property Awards 2023 (both of which were projects at my previous practice).
Refurbishments and fit-outs re-imagine a space and transform the environments in which people learn or work. Of course, it is easier to build new and, sometimes, it is unavoidable; nonetheless, challenges are great. I also enjoy seeing the excitement of clients when the design takes shape and it is extremely rewarding when one is able to give something back to the community – be it the fire service or an educational building, it is about transforming lives. I really enjoy projects where there is research involved, because I am a firm believer that science and design can go hand in hand.
The approach to design and moving away from logo colours – a lot of the time the marketing/branding becomes the palette and that isn’t the right solution. It happens very often in schools, colleges, universities, offices. I have myself fallen into that trap before, however, having discovered colour psychology, my approach has shifted completely. I am determined to create designs that are timeless and which focus on behaviour, as trends are always short lived. Timeless designs are sustainable designs, they mitigate the need for change and reduce waste.
Being a perfectionist and my own biggest critic, that it is ok if you do not know everything and that it really takes time to become comfortable and confident in your design choices. The gut feeling never lies.
To be diligent and tenacious; whilst design flair is innate, building a career takes time. To always consider the emotional response when designing a space. I do not mean the subjective reaction; I mean the subliminal impact of their colour combinations and choices because, as designers, we are liable for the legacy we leave behind.
There is an increased focus on neurodiversity and a growing understanding that the way people are wired, coupled with different personalities results in varied solutions to the ideal environment. It is about having the option to retreat to a quiet space to concentrate, whether you are neurotypical or sensitive to sound and feeling overwhelmed, to move away from the one size fits all.
Having a dual qualification is exciting, as it offers a wider range of opportunities. Whilst my email footer has got longer, having four awarding bodies, it is an acknowledgement of the type, relevance and quality of work undertaken to date. I look forward to being able to attend industry events and awards as a Senior Architect and Interior Designer, it is an ace in the sleeve.
About Noviun Architects
As designers, social responsibility and collaboration defines what we do. Our background and expertise in the education sector has cultivated a people-centred approach applied across all sectors. We aspire to positively integrate user experience and human well-being, alongside the latest technology, to design sustainable spaces that create a positive impact on individuals, communities and the environment. The curation of individual dialogue, into a cohesive architectural narrative, distinguishes each of our projects. Our design process is not pre-determined, but organic responding to our engagement with clients, occupants and stakeholders.
For more than 100 years, La Cornue has striven for excellence, with high standards as a guide and the pleasure of the senses as its inspiration. From the vaulted oven conceived and patented in 1908 to the custom-designed ‘haute couture’ ranges of today, La Cornue has always been able to combine authenticity and modernity, tradition and innovation, in order to embody a certain idea of the art of living the French way. La Cornue’s exceptional cooking ranges are crafted by artisans, passionate women and men. They are the result of precision know-how, which combines meticulous handling, the finest materials, attention to detail and five-star service. Appreciated throughout the world, La Cornue's creations have earned it the trust and friendship of great names in gastronomy and are suitable for preparing everything from a simple cake through to a seven-hour leg of lamb. The centrepiece and true keystone of La Cornue cookers, the vaulted oven is the fruit of the abundant imagination of Albert Dupuy, a herbalist-perfumier and a renowned gourmet. His invention in 1908, just like La Cornue, was inspired by the vaulted tunnels of the Paris metro, inaugurated in 1900. Thanks to its particular shape – then unprecedented – the vaulted oven allowed air to circulate in a natural and even way, making it the first convection oven.
The product range from La Cornue is designed to be flexible and versatile. The use of colour, the wide selection of trims and the numerous size options available all make it easy for the customer to transform their home and tell a design story through its interior. As well as its iconic ranges, La Cornue also makes kitchen islands and cabinetry. In fact, we have just launched new cabinetry designs that allow for greater symmetry in kitchen design and the lining up of horizontal surfaces for a cleaner look. The breadth of La Cornue's offering means the consumer can achieve a stylishly pared-back, look or an opulent kitchen with a real sense of drama.
The kitchen is generally seen as the heart of the home and the cooker the centrepiece of that space. La Cornue is an artisan brand which, for more than a century, has offered luxury ovens that are hand-crafted, designed for performance and are utterly beautiful. Our products are investment pieces, once-in-a-generation purchases that come with a long history of French culinary savoir-faire as standard.
La Cornue works with some of the world's most renowned interior designers and does so in a spirit of true partnership. We see ourselves as an extension of their in-house teams, working directly with them and their clients. We usually begin with a virtual consultation during which we explore every aspect of the brief, and pinpoint what is most important to the designer. We then interpret the brief to provide either a quotation or an initial design concept. The starting point can either be an interior designer's ideas and how we work within that or, more usually, we begin with the La Cornue cooker and they build around that.
One of the highlights of the past year was the launch of the gorgeous Castel 60. A brilliant small space design solution, the award-winning 60cm model is our very first cooker with a touch-sensitive induction hob, offering a range of functions and it is a joy to use. It’s also been a year of hugely successful exhibitions for La Cornue, including KBIS – the largest kitchen industry show in North America – EuroCucina in Milan, and our first-ever appearance at kbb at the NEC in Birmingham. Over the past 12 months, we've also been involved in many significant and truly exciting (but sadly secret) client projects.
There’s a real move towards adding more personality everywhere in the home and this is particularly true in the kitchen. People are moving away from the idea that everything should be neutral and are embracing colour and pattern more and we are seeing the same thing. We’ve been able to help clients make a real statement in kitchens where budgets have been tighter. For example, we've been able to meet investment level expectations – while still achieving an ultra-high-end look – by using two 90cm Cornufé models side by side to create a dramatic statement making focal point in the kitchen. Colour, too, has become more popular with designers taking advantage of La Cornue's extensive colour palette, bespoke colours and our hugely accurate colour-matching service.
Homes are becoming more personalised, with many of us wanting somewhere they feel at home in, more than one that is simply super-fashionable for a short time. We see people looking for buy-once investment pieces, subscribing to a more sustainable, longer-term approach based on high-quality pieces that will stay with them for a long period. It is the opposite of fast fashion.
We have been working with internationally renowned artists and designers to create stunning re-imaginings of three of our most iconic cookers. Ferris Rafauli is best known for seamlessly integrating timeless architecture and sumptuous interior designs into each project, with a masterful attention to detail. To create his exclusive reworking of the iconic Château Suprême collection for La Cornue, Rafauli considered and revised elements of the range to bring out its most quintessential qualities, taking the precision of the lines and exquisite details to a whole new level. Matthew Quinn – an international figure in design and architecture – has created the Château Moderne to offer contemporary styling and a new aesthetic symmetry. Finally, the French jeweller Tournaire has created a series of intricate bas-relief sculptures in bronze to further enhance the controls, handles, brackets and trims on the La Cornue collections. We have also launched a new range of sumptuous gold-plated and silver-plated trims, as well as Blue Velvet, a gorgeous navy blue satin finish, and two new bronze trims. Our smaller projects, too, are also very satisfying. It is so rewarding when you work directly with the client and provide something really special that makes a huge difference within a smaller kitchen project. Equally, we are seeing projects getting bigger and bigger and ever more elaborate.
We love working with designers and value hugely the creative conversations that come from being a member of a body like the SBID. We are also excited to see what others are doing. Every project is so very different and, having a bespoke product range, we are always challenging ourselves to realise the look and feel interior designers are striving to achieve. It is amazing how a 360º vision can be achieved through creative partnership.
About Middleby Residential Luxury and Premium Brands
La Cornue is part of Middleby Residential, a collection of premier international consumer brands dedicated to manufacturing and distributing many of the best-known and loved kitchen appliances in the world. Middleby is a world leader in developing advanced innovation and solutions for commercial, residential, and industrial foodservice. The company is proud to connect with communities through philanthropic engagement, sustainable initiatives and more. Middleby’s aim is to set the standard for tomorrow, with a goal of serving excellence in everything we do.
Najwa Mroue, Founder of Atelier NM has given her insights into the industry.
I was drawn to this profession because of my passion for creating beautiful and functional spaces. I studied sociology before I trained as a designer and I have always been fascinated by how design can influence people's emotions, behaviours, and well-being.
The elements of my profession that I enjoy the most are the creative process of coming up with original and creative design concepts, and the satisfaction of seeing a project come to life from concept to completion.
My most memorable career highlight from the past year was when we completed our biggest ever project to date in one of London’s most prestigious addresses in Belgravia. Seeing the client’s excitement and satisfaction with the final result was incredibly rewarding and reaffirmed why I love what I do.
My favourite types of projects to work on are ones that allows freedom in creativity, where I can push the boundaries and create something truly unique. I also enjoy projects that challenge me to problem-solve and think outside the box. I would love to get involved in a boutique hotel project one day.
Some of the most challenging aspects of working in interior design include managing client expectations, staying within budget constraints, and navigating the complexities of construction and renovation projects.
Before working in the field, I wish I knew more about the business side of interior design, including project management, and budgeting. These are all crucial skills that are essential for success in the industry.
My tip for aspiring designers would be to never stop learning and honing your craft. Take advantage of opportunities for professional development, stay up-to-date on industry trends and technologies, and don't be afraid to take risks and think outside the box.
In the year ahead, I see the interior design industry continuing to evolve with a greater emphasis on sustainability, wellness-focused design, and the integration of AI technology into spaces. There will also likely be a continued shift towards more flexible and adaptable spaces in response to changing lifestyles and work patterns.
Being an SBID Accredited Interior Designer means a great deal to me personally. It's not just about meeting industry standards. It represents a milestone in my career journey, and a source of motivation, inspiring me to continually strive for excellence and to push the boundaries of creativity in my designs.
About Atelier NM
Atelier NM is a creative design studio specialising in interiors defined by character, colour and authentic expression. We offer a comprehensive and personalised interior design service, carefully interpreting our clients preferences and aspirations to create individual and expressive spaces.An appreciation for rich materiality and artisan craftsmanship underpins each project undertaken by the studio. Asymmetrical balance, tactility and immersive experience combine to create confident and authentic interiors.
Hans J. Galutera, Founder and Principal of HG DesignWorks LLC, has given his insights into the industry.
Over the past 25 years, I’ve dedicated my career to leading architectural branding projects. My former design company, BG Studio, allowed me to work on diverse spaces, including hospitality, retail, and residential environments. From residential suites to chic lounges, bars, and restaurants, I’ve left my mark on various design landscapes. At HG DesignWorks, my philosophy is a dynamic blend of chaos and structure. I emphasise drama, comfort, and warmth in all my projects. Drawing inspiration from my passions—dance and horseback riding—I infuse movement and elegance into every space I create. My proficiency extends across the entire spectrum of interior design. From conceptual development and space planning to site inspections, research, and construction management, I ensure a holistic approach. Seamlessly coordinating luxury residential and hospitality projects is my forte. Beyond my professional pursuits, I hold significant leadership roles within the industry, including Board Director for the New York State Education Department, Past-President of the International Interior Design Association NY Chapter, Educational Board Director for NY11Plus, and Professional Member of the Design Institute of Australia. I'm also proud to be recognised as an Honorary Member of the Society of British & International Interior Design, and to have received the "Best Innovative Design" award for maritime and naval Transport Design. Actively contributing to the advancement of our field, I serve as a respected judge and jury member for various international design associations, further solidifying my commitment to excellence in design.
Interior design isn’t just my profession; it’s my artistic calling. Each space becomes my canvas, waiting for strokes of creativity and functionality. Sustainability also guides my designs, weaving eco-friendly materials and maximising natural light. Beyond aesthetics, I deep dive into historical architecture, psychology, and cultural influences. Collaborating with diverse minds, I create spaces that evoke emotions, inspire generations, and hopefully leave a positive mark. Interior design my passion, purpose, and lifelong commitment.
The creative process is truly exciting, offering me the freedom to conceptualise layouts and select colour palettes. I completely immerse myself in the creative journey because working on hospitality spaces, like projects for Celebrity Cruises and Royal Caribbean, was particularly rewarding. Unlike designing with geographic context, ships present a unique challenge where creativity and authenticity are paramount. Witnessing an empty room evolve into a fully realised design feels magical—it's like breathing life into architecture. The interplay of light, furniture arrangement, and subtle details creates a tangible and intangible transformation, leaving an indelible mark on both space and soul…it is quite spiritual when you think about it.
Over the past year, my most memorable career highlight has been serving as mentor to young aspiring interior designers. Teaching design studio to undergraduates in the BFA and MFA programs, particularly focusing on hospitality design, has been incredibly fulfilling. Witnessing students evolve from initial concepts to fully realised, original designs, whether it's crafting floor plans or conceptualising hotel lobbies and workplace projects, has been immensely rewarding. Additionally, being actively involved in various education boards has strengthened my belief in interior design as a credible profession deserving of recognition and profitability. Through mentoring and advocacy, I've not only contributed to the growth of future designers but also reinforced the importance of interior design in both academic and professional spheres.
My favourite types of projects to work on I have to say are both residential and commercial spaces. However, hospitality spaces, I have a special fondness to design. Particularly bars, restaurants, and cafes as I'm drawn to these environments because they offer opportunities for people to gather, socialise, and be inspired by the designs I create. Among them, my absolute favourite is designing boutique hotel penthouse suites. These projects blend residential and hospitality elements, offering a unique challenge in understanding the brand's appeal and the location's character. Designing these suites allows me to be aspirational and envision the guests who will experience the space with a full understanding of the narrative I have applied to each and every design element. One notable achievement in this realm was winning an award from SBID for our design of the Celebrity Reflection Ultimate Penthouse Suite, featuring a cantilevered shower projecting from the vessel's architectural envelope. It's moments like these that drive my passion for creating innovative and memorable hospitality experiences.
One of the most challenging aspects of working in interior design is navigating collaboration among the design team and clients. Understanding the psychology behind how people respond to design proposals adds an intriguing layer to the process, especially with years of experience in the industry. Interestingly, even at the pinnacle of my career, managing internal dynamics within the design studio proved to be even more challenging than handling client projects. Working with creatives often involves navigating egos, requiring adept project management skills. Mastering this aspect is crucial for success, as it ensures smooth project execution and fosters a harmonious team environment. In essence, effective project management becomes so integral in mitigating challenges and definitely makes for successful outcomes in interior design projects.
Before entering the field, I wish I had a deeper understanding of the business side of interior design. This realisation led me to teach professional practice and internship courses in universities now for the past 5 years in different institutions. Emphasising the importance of treating interior design as a business is so important and now I take it to heart that 90% of it is business and 10% is design. Early in my career, I found myself navigating unfamiliar waters, learning on the go. Had I been more versed in handling the professional and business aspects, I believe I could have achieved success more swiftly and with greater contentment. Integrating business acumen with design creativity from the outset would have been advantageous, ensuring a smoother learning curve for myself and my team. Recognising this now, I advocate for a holistic approach that intertwines business strategies with design principles for a more efficient and prosperous journey in the field.
If I could offer one tip to aspiring interior designers, it would be to prioritise networking and involvement in professional organisations. Building a strong network and finding a mentor can significantly streamline your path to success. Listen attentively to their guidance and be proactive in meeting their needs; in return, they will likely offer valuable advice and support. Whether it's a professor or a seasoned professional you meet through organisations like SBID, learning from experienced individuals can provide invaluable insights and opportunities for growth. Additionally, stay curious and open-minded, continuously seeking new knowledge and experiences to enrich your journey in the field of interior design.
Looking ahead, I envision the interior design industry embracing technology more than ever, particularly with the integration of AI. This shift will revolutionise the way spaces are conceptualised, designed, and experienced. AI will empower designers to create environments that are not only visually appealing but also sensorially engaging and environmentally sustainable. The focus will be on crafting immersive experiences that enrich the lives of occupants, making every moment meaningful and memorable. We’ll move beyond static rooms. Augmented reality (AR) and virtual reality (VR) will allow us to experience designs before they’re built. We're moving away from mundane and predictable designs towards spaces that are both fantastic and authentic, blurring the lines between the physical and virtual realms. It's an exciting evolution that promises to redefine our understanding of interior design and elevate it to new heights of creativity and innovation.
Being an accredited SBID interior designer holds significant meaning to me as it signifies a distinction beyond mere decoration. It represents an evolution in the profession, much like the historical separation of architects from engineers. As interior designers, we possess a unique blend of skills, combining knowledge of human behaviour, scale, proportion, and a deep concern for public health, safety and welfare. Being accredited by SBID acknowledges our commitment to excellence and professionalism in the field. It validates our expertise and sets us apart as true masters of our craft, capable of creating spaces that not only look beautiful but also function harmoniously and promote well-being. I believe that this accreditation is a mark of credibility and quality that instils trust in clients and peers alike, elevating the standards of interior design practice.
About HG DesignWorks LLC
HG Designworks, situated in the heart of Manhattan, stands as a beacon of excellence in luxury interior design. With a focus on elevating residential and maritime hospitality spaces, their unmatched expertise and innovative approach redefine modern living. Each project is a testament to their commitment to crafting unique and breathtaking environments that surpass traditional norms. From opulent residential sanctuaries to inviting hospitality venues, HG Designworks consistently delivers unparalleled results. Their dedication to pushing boundaries and embracing innovation has solidified their reputation as industry leaders. Experience the epitome of luxury and sophistication with HG Designworks, where every space tells a story of elegance and refinement.
Basement spaces exude cosiness and charm, but subterranean living is not without risk, as this family in St John’s Wood sadly discovered when their home suffered a flood. Happily, they turned the disaster into an opportunity and enlisted the help of Charlie Smallbone from Ledbury Studio to give new life to their cooking, eating and living space.
For this project, Charlie created a new open-plan kitchen-living-media room, along with a utility and a master ensuite bathroom. Pale oak, illuminated quartzite and brass accents are just a few of the materials Charlie used to bring light into this basement space. Here, he elaborates on how the designs came together.
I designed the kitchen area to take advantage of the sun, which slants down through the windows in the morning. The family can sit at the breakfast bar and enjoy it while sipping a coffee. The working area of the kitchen is separated from the more formal dining area by a peninsula, the back of which forms the upholstered bench seating. This not only provides a comfortable solution for longer dinner parties, but also maximises the space available.
We selected a classic oak for the cupboards, which was sanded back to expose the grain and then coated with a pale pigmented wash. This treatment allows the natural beauty of the Ember - which is book matched across the furniture - to shine through while keeping the overall look of the cupboards light. To achieve a contemporary aesthetic, the base cabinets are handleless and the wall cupboards feature on-trend ribbed glass. Additionally, the wall cupboards have patinated brass handles that match the brass surrounds and kick plate on the base cupboards.
A notable feature is the sink, crafted from hardwearing Diamond quartzite. Not only does it have a stunning appearance, but it also catches the morning sunlight. We used the same material for the worktops, which we edged in patinated brass and underlit. This, together with LED lighting above and below the cupboards, adds real wow factor after nightfall.
The media room is an extension of the kitchen-dining space, so I continued the design of the furniture here to create a visual connection. I’ve used the same pale-washed oak to create fitted alcove drawers and cupboards. Additionally, there is a fireplace surround made from Diamond quartzite and patinated brass, along with a built-in TV. For the cupboard doors, we chose a sophisticated opaque bronze glass, which is illuminated by warm lighting to showcase the interior.
To maximise the use of the compact utility room, we installed oak cupboards that match the finish of the kitchen. These cupboards extend all the way to the ceiling and are illuminated at the top to create the illusion of height and provide practical light in this otherwise dark space. The furniture was custom designed to accommodate the washing machine, dryer, large fridge, and freezer. We also included tall pull-out cupboards for additional storage, ensuring that everything has its place. Additionally, we utilised the space under the window by installing a small sink for added convenience.
To maintain design continuity throughout the house, we carried key materials into the master ensuite bathroom. For the double vanity, we used pale-washed oak and Diamond quartzite, incorporating both open and drawer storage. The vanity also features patinated brass handles, adding a touch of elegance. A stunning point of difference, however, are the hand-painted mirrored panels in the cupboards placed either side of the mirror, which were designed to pick out the colours of the beautiful basins.
Prices for a Ledbury Studio kitchen start from £70,000.
About Ledbury Studio Ltd
Charlie Smallbone needs little introduction. The founder of iconic brand Smallbone of Devizes, he has been pushing the boundaries of kitchen design for over 40 years. Charlie’s latest venture, Ledbury Studio, was born of his desire to harness the beauty of original materials whilst creating practical kitchens that exude style and elegance.
Catrin Fenton, Founder of Catrin Fenton Design has given her insights into the industry.
I have a degree in Textile Design and worked as a fashion designer before having children. When we moved into a bigger house after we had our second child, I oversaw the complete renovation of our new family home and thoroughly enjoyed it. I went on to study interior design and set up my own practice in 2019. I find that many of the skills I acquired during my time in fashion are directly transferable to to interior design process, particularly working with colours and textures and communicating detailed design instructions to manufacturers and craftsmen.
I think it has to be coming up with a concise design concept and creating visuals to show my clients how this can be implemented. I always focus on the clients’ brief and will find out top priorities for each space as well as style preferences and budget before thinking up a look and its ingredients. I will then show my clients what I think will work best through visuals that typically contain inspiration photos, a colour palette as well as suggestions of materials, fittings and fixtures. Once the style-direction has been approved, I create detailed space planning options auch as floor plans and elevations.
Hanging some of the dramatic light fittings in an otherwise minimalistic, Scandi-inspired project. I advised to include some eye-catching features and everyone agreed that the lighting, especially the custom linear pendant above the kitchen island, elevated the space from conventional to sumptuous and characterful.
I enjoy attention to detail and working with clients who are open to commit to including pattern, texture and wall decor. Soft furnishings often get overlooked or not budgeted for but good quality, well thought-out window dressing for example has immense impact.
It is not always straight forward to realise everything on a client’s wish list due to spacial restrictions and existing features that cannot be changed without adding significant costs. I believe a thorough site assessment is imperative at the start of every structural refurbishment. This allows me to create workable solutions that fulfil my clients’ interior goals efficiently without having to make alterations further down the line. Another challenge that has cropped up recently is that building material as well as labour costs have increased noticeably and that sometimes means having to simplify ideas after initial construction quotes have been received.
There are many sub-categories and opportunities within interior design and it is helpful to find a niche and build your business around the type of work you enjoy the most from the start.
Stay on top of the latest interior trends and find out about as many furniture, interior accessories and homeware retailers as possible. Be an expert in current trends and the latest materials if you want to focus on the creative side of interior design. Build friendly and solid connections with other designers, tradesmen, builders and suppliers.
Many established interior designers are already offering online consultations and I believe this is a great tool to defy physical distance between client and design studio as well as to help people who initially only seek help with general aesthetic aspects or want some help with sourcing. For clients, online consultations can offer an opportunity to obtain ad hoc expert advice as well getting to know a designer and their way of working before potentially employing a studio to assist them in-depth/for the duration of a project.
I’m proud to be an accredited SBID member and the logo with link is displayed on my website. It demonstrates my commitment to industry standards and a high level of expertise to any potential clients. Being part of SBID makes me feel much more connected with industry partners and other designers. I take part in many exciting networking and showcasing events throughout the year which I would not know about or have access to without my membership.
About Catrin Fenton Design
Catrin lives in Hampstead and set up her own practice in 2019 with a vision to create timeless interiors. She is always focussed on the client's brief and offers choices to achieve sophistication, individuality and practicality. Catrin undertakes projects of various sizes and has extensive experience in contemporary as well as traditional interior design. Clients can expect a bespoke, up-to-date approach to achieve their interior design goals and benefit from Catrin's confidence with colours, textures as well as supplier lists, contacts with building companies, decorators, joineries, curtain makers and upholsterers. The studio provides comprehensive interior design services from early planning stages to adding decorative items at the end of a project. Catrin also offers consultations on colour, textiles, furniture and art.
Allison Lynch, Senior Designer at Roundhouse Design has given her insights into the industry.
Founded by architects over 27 years ago, Roundhouse is a multi-award-winning British company, creating beautiful bespoke kitchens and furniture. Our designs feature a signature understated aesthetic, influenced by contemporary and traditional design, using innovative materials, texture and colour. Each project is made to measure from a wide range of stunning finishes. Expertly crafted by skilled designers and makers in our state-of-the-art manufacturing facility in Malvern, Worcestershire.
As we specialise in bespoke kitchens and furniture, we can accommodate any project, regardless of size or complexity. Our custom approach means we're not restricted to standard sizes, finishes, or details, allowing us to tailor each design to clients' exact specifications. Furthermore, all Roundhouse kitchens are meticulously made to order by skilled makers, giving us complete control over every aspect of the process, from design conception to production and installation.
Our sector allows for boundless creativity in space design, with no constraints on our imagination. Our commitment to precise joinery and all-British craftsmanship sets us apart in the market. At Roundhouse, we understand that everyday essentials like kitchens must cater to individual needs, and that's precisely what we deliver.
We start by inviting interior designers to discuss their initial concepts for the kitchen and surrounding areas. This allows us to ensure that the materials, style, and budget align with our offerings. We would then move to an initial design meeting with the client present in which we showcase our displays, providing insight into how we build our cabinetry, company ethos, and service process. It’s important that they see the value in using a bespoke British company and the steps we take to ensure they will be looked after and the kitchen will meet if not exceed their expectations. We feel too that the client needs to appreciate the quality and not just selecting their kitchen supplier from a directory. Afterall it’s a bespoke kitchen so speaking to them directly along with their interior designer will keep the lines of communication open. We pay close attention to the detail so all parties involved are on the same page.
Subsequently, we schedule another meeting to present the designs and quote. Prior to this, we involve the interior designer to address any design queries and costings. Often, interior designers join clients at this meeting to provide their approval once they see the designs and understand the costs. This collaborative approach extends to liaising with architects and builders when necessary. It’s a collaborative effort with the same goal!
It's challenging to pinpoint a single highlight because my role at Roundhouse Design is constantly evolving. With each project we explore new styles, materials, and layouts, ensuring that every endeavour is unique. However, one moment stands out: the opportunity to open the Cambridge showroom. After 18 years with the company it was a proud moment to be entrusted with such a responsibility and to be recognised for my strengths. This experience has kept my work dynamic, challenging, and incredibly rewarding. In the first month of opening, I had the pleasure of selling a kitchen to a couple seeking a unique style. I even had the chance to integrate a large fridge/freezer with Antique Copper metal doors - an exciting first in my tenure!
I find the most excitement in incorporating a standout island into the design. It's an opportunity to explore unique materials, whether it's in the stone or the cabinet door finish. At Roundhouse, we offer a range of options, from metal wraps to textured veneers and our own metallic paint finishes. The island is where the "wow" factor truly shines! Vented hobs integrated into the island have become increasingly popular and are now a staple in nearly every kitchen design. Additionally, prioritising storage solutions is crucial. Including a spacious pantry like our Fulham pantry is essential for functionality and organisation.
We aren't interior designers, so we can only speak from our recent experiences with clients. Their desire to refurbish their homes needs to be carefully considered for a timeless look, rather than just following current trends. With the rising costs of materials and services, clients are increasingly mindful of their budgets when investing in their homes, their most significant asset. They seek a cohesive design that flows seamlessly throughout the house, avoiding any elements that may quickly become dated. The kitchen in particular should not stand out in isolation but should blend harmoniously with the rest of the home. Therefore, interior designers face the challenge of selecting furniture and pieces that offer a classic aesthetic, durability, and suitability for family life. Design shows offer valuable inspiration and innovative solutions for storage and practical gadgets, enabling designers to incorporate useful and enduring elements into their projects.
I'm currently juggling several projects that are stretching my creative boundaries as the spaces feature expansive, open-plan layouts, with the focal point being the kitchen island. By incorporating a diverse mix of materials, we're able to craft kitchens that truly stand out. We are fortunate at Roundhouse to be able to meet this kind of brief as there’s such a range of options, from colour choices to unique finishes. It’s all very exciting!
We are finding the attention to detail is playing a huge role in the design and decisions of the clients. The style and finish of a handle has meant we have gone beyond our usual specifiers to look for something different. The way we play with stone worktops in the kitchen makes it another area where clients are keen to go beyond the norm, mitring stone edges to appear thicker, split level islands and textures in stone are all being implemented. I love that every kitchen I am designing at present is unique and no two are the same, which keeps it interesting and fun!
Being part of an extensive and diverse design community and building relationships. To be recognised for our high level of service, our design aesthetic and sustainability as a brand. With the accreditation of the SBID clients and interior designers have complete confidence when commissioning Roundhouse.
About Roundhouse Design Ltd
Founded by architects, Roundhouse is a multi-award-winning British company, creating beautiful bespoke kitchens and furniture. Their stunning kitchen designs feature a signature understated aesthetic, influenced by contemporary and traditional design, using innovative materials, texture and colour. Each project is made to measure from a wide range of stunning finishes. Expertly crafted by skilled designers and makers in a state-of-the-art manufacturing facility in Malvern, Worcestershire.
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