Jason Lu, Founder & CEO at CECOCECO has given his insights into the industry. Founded by industry luminaries with deep roots in the lighting and display sector, CECOCECO is the innovative brainchild of the original creators of ROE Visual. With an unwavering commitment to pioneering new frontiers, CECOCECO is redefining the boundaries of lighting and visual displays, transitioning them from mere functional tools to forms of artistic expression. Envisioning a world where every setting, from concert halls and corporate offices to retail spaces and public parks, serves as a canvas for immersive visual narratives, CECOCECO is at the vanguard of transformative visual experiences.
CECOCECO started from a desire to innovate beyond what I had already achieved with ROE Visual, which I founded back in 2006. My initial fascination was with how lighting could transform spaces - not just physically but emotionally, making both commercial and artistic environments more dynamic and engaging. ROE Visual grew to be known for its quality and creativity, yet I saw potential for even more: to merge LED technology seamlessly with day-to-day aesthetics.
In 2021, this vision led me to start CECOCECO, driven by a belief that our surroundings should enhance how we feel and interact, not just exist as backdrops. At CECOCECO, we strive to create environments that do more than occupy space - they enrich every moment spent within them.
At CECOCECO, we design our products to be as visually appealing when they’re off as they are when they’re on. Our ArtMorph series, for instance, is crafted not just to illuminate but to be part of the space’s design aesthetic, blending seamlessly into the background or standing out as a visual feature depending on the designer’s intent. This dual functionality ensures that spaces are enhanced aesthetically at all times, not just when the display is active.
I’m particularly proud of how our technology allows interior designers to create adaptive environments that evolve throughout the day. From a serene ambiance for morning coffee to a lively backdrop for evening gatherings, the transformation is seamless. The beauty of our displays lies in their dual function: they enrich the environment both visually and functionally, ensuring that even when the lights go down, the space remains elegant and engaging. This approach is crucial for venues that change their setting according to the time of day or type of event, providing continuous visual appeal without the need for adjustments.
It started with a simple idea: what if spaces could react to us, change with us, and inspire us? With our LED technology, we’re turning that idea into a reality. Our displays can change the feel of a room with the flick of a switch, responding to the needs of those using the space. This isn’t just about adding visual appeal; it’s about creating environments that adapt and evolve. This dynamic element of design is what I believe truly sets us apart - it makes spaces not just places to be, but experiences to engage with. This ability to blend technology with aesthetics is reshaping how we think about and interact with our environments every day.
Working with interior designers is something I enjoy greatly. It’s a partnership where both sides come to the table with unique ideas and a shared goal to transform a space. Our process starts with a conversation, where we really dive into what the designer envisions and what the space demands. This understanding forms the foundation of how we approach each project, ensuring that our solutions genuinely complement and enhance the design they have in mind.
We don’t just provide products; we offer tailored solutions. This means considering the specific size, shape, and aesthetic a designer is aiming for and making sure our offerings can be customised to fit seamlessly. It’s not just about the technical aspects - although we provide plenty of support there too, from installation help to troubleshooting. It’s about making sure that the designers feel supported throughout the process, ensuring that the final result is as functional as it is striking.
This past year has been a big one for CECOCECO, especially with the launch of ArtMorph. This project really was a labour of love, years in the making, that aimed to marry top-notch display technology with beautiful design to literally light up a room. Seeing ArtMorph go from concept to reality and getting such positive feedback from both the design community and our customers is incredibly rewarding. It’s confirmed for us that there’s a real appetite for innovative, adaptable lighting solutions that don’t just fill a space but enhance it.
We've seen a real shift towards nature-inspired designs. More clients are looking to bring the outdoors in, creating spaces that feel connected to nature. It’s not just about aesthetics anymore - there’s a deeper focus on creating environments that promote well-being through natural elements. This trend is really about blurring the lines between the indoors and outdoors, making nature a core component of the design, not just an afterthought.
There’s also been a big push for sustainability and innovation. Clients want materials that are eco-friendly but also cutting-edge in terms of technology and design. It’s about balancing responsibility with creativity - finding those innovative solutions that deliver both.
And finally, customisation and interactivity have become huge. People want surfaces that do more than just look good. They want products that engage, surprise, and even interact with their environment. It’s why designs like our ArtMorph, with its lighting effects and dynamic visuals, have become so popular - it’s not just a product, it’s an experience.
In the coming year, the interior design industry will focus on sustainability and wellness, with a growing interest in eco-friendly materials and nature-inspired designs that promote well-being.
Technology and customisation will also be key trends, with interactive designs like ArtMorph becoming more popular. Additionally, flexibility in space usage will be crucial as clients seek adaptable environments for hybrid and commercial needs.
I’m especially excited about the potential of ArtMorph. I truly believe there’s a vast untapped potential in this product, and we’re just scratching the surface. What fuels my enthusiasm is the opportunity to collaborate with a growing network of designers and artists. These interactions will allow us to push the boundaries of what ArtMorph can do, exploring innovative applications and creating unique, dynamic experiences for every space. The prospect of expanding ArtMorph’s capabilities and discovering new ways to integrate it into various environments is incredibly inspiring. It’s this continuous drive to innovate and enhance that keeps me deeply passionate about our work.
Being recognised as an SBID Accredited Industry Partner isn’t just about having a badge; it’s about being part of a community that drives design excellence and innovation globally. For me and my team, it’s really motivating. It connects us with other professionals who are just as passionate about pushing the boundaries of what’s possible in design. It’s about sharing ideas, learning from others, and constantly finding new ways to innovate.
About CECOCECO
CECOCECO was created by a visionary team of pioneers from the heart of the lighting and display industry. Drawing upon years of experience from previous venture as founders of ROE Visual, alongside a deep-rooted passion for innovation, they are set to create products that will change how people perceive and interact with lights and visuals. Lighting and displays could transcend mere functionality and evolve into artistic expression. At CECOCECO, they envisioned a future where every space, whether it be a concert hall, a corporate office, or a retail store, could become a canvas for immersive and aweinspiring visual storytelling.
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Helen Lord, Co-Founder at Rehome has given her insights into the industry. Offering a unique and much-needed solution for pre-owned interiors, we are delighted to introduce you to Rehome. Rehome.co.uk is the UK’s No. 1 interiors marketplace for business professionals and homeowners. Our business-to-business ecosystem has evolved to meet many of the unsolved commercial and sustainability needs of professionals, manufacturers, and retailers. It encompasses but is not limited to, the sale of customer pre-owned interiors, ex-display, reconditioned, end-of-line, and cancelled order stock. With sustainability at the forefront of everything we do, we provide the necessary support to help professionals and manufacturers succeed sustainably.
The role of an interior professional is so much more than enhancing the aesthetic appeal of a client’s space. Material considerations, innovative solutions and waste reduction are an added complexity, with budget adherence and sustainability all now part of a client’s expectation.
Rehome supports interior designers by giving them a bolt on sustainable solution for quality pre-loved interiors, seeing waste as an asset to be re-sold and providing an outsourced dismantle and removal solution rather than skipping.
Further benefits include the opportunity to buy luxury kitchens, bedrooms, bathrooms and appliances at a fraction of their original retail price. All helping to support the circular economy and reducing carbon footprint and renovation cost.
Through our affiliate referral gateway, Rehome Plus, designers can refer a customer and benefit from our fully managed, pre-owned interior solution, all whilst enhancing their own sustainability commitment.
Most projects require a waste management solution, and this comes at a cost. By re-selling pre-loved interiors through Rehome, dismantling and removal is covered, reducing the need for multiple skips and the project management of this essential but often inconsequential part of the project.
Rehome project manages the whole sale process: Assess, inspect, measure, photograph, sell, dismantle and deliver, reporting verified carbon and tree-saving stats to all parties.
Over the past 10 years, Rehome has brought circular economy thinking into focus within the luxury interiors sector, understanding that for this to be possible, a fully managed solution is required with verifiable sustainability results. Over the past couple of years, we have been nationally recognised for our contribution to this future thinking and are the proud recipients of the Queen's Award for Sustainability as well as renewing our BCorp-certified status this year with an even higher impact score.
Formerly Used Kitchen Exchange, we rebranded in 2023 to Rehome. Our new brand better reflects our service expansion to cover all rooms in the home and gives a sustainable, premium feel that sits well with partnering luxury brands. With our ethos of ‘live in possible’, we are changing the way people renovate.
Partnerships with sustainability focussed brands and professionals is something we continually look to develop. Our biggest initiative in 2024 has been the introduction of our affiliate gateway, Rehome Plus.
Rehome Plus enables design professionals to sign-up for their own private label referral gateway. The gateway provides a fast track, personalised service, and the assets to build customer-facing sustainability into their working methods or even their website to encourage everyone to do better.
It is a pleasure working with our newest partners such as Tom Howley Kitchens, Clive Christian, Humphrey Munson, Quooker, Miele, Thomas Crapper, The London Rug Company, and The John Lewis Partnership, and we hope to build many more in the years ahead.
We are delighted to partner with SBID and applaud the focus given to helping its members accelerate sustainability. When meeting with the SBID team, there was a genuine buzz about our collaboration and its saliency. It's exciting to know that together we can all work towards enhancing consumer awareness and help to shift behaviour towards more sustainable thinking. Our partnership with SBID will help to drive a cultural change that will future-proof the industry.
The focus on sustainability and the value of reuse is growing in momentum and we are very focused on future proofing our partners from looming waste legislation. Whilst this legislation won’t land this year, its coming, so why wait? Let’s champion the circular economy and support our customers with a pocket and planet agenda for pre-loved interiors being replaced.
About Rehome
Rehome provides designers with an opportunity to offer clients an ethical solution for replacing their pre-loved interiors. Whether one item, or a whole home, Rehome project manage the surveying, photography, sale and dismantle, removing the need for the skip, and instead providing additional funds towards their renovation/ interior update. Quality fitted and unfitted furniture (kitchens, bedrooms, bathrooms etc.) can be evaluated. If something is end-of-life, they will offer an ethical removal/recycling service. An uncomplicated nationwide service that is win, win for your client and the environment. Rehome are BCorp Certified and sustainability is fully verified using a carbon and tree saving inventory, allowing designers to showcase an impressive commitment to sustainability.
Adelise Morgan-Scully, Senior Design Manager at Elementi Cucina has given her insights into the industry. Elementi Cucina was created by our Design Director Katie Lusty. Katie's life changed suddenly due to devastating personal circumstances and a move back to Wales, from London was necessary. Katie has a wealth of experience in the Interiors industry and set up Elementi Cucina in Cardiff as a one woman show, quickly gaining clients locally with her passion, flair for design and exceptional interpersonal skills. Danni joined shortly after when the projects really started to roll in, a welder by trade, she is the glue of our operation and keeps the wheels turning in the ordering department. Adelise followed 3 years into the business, an award winning, experienced designer and is based covering our London and Southeast Projects.
Elementi Cucina is quite unlike any other interiors company, we are studio based in central Cardiff and Windsor. We travel to meetings on site armed with an array of samples and bring the showroom to our clients, even going so far as to fly them out to Italy to view the production set up and select their finishes and visit the stone yards in the UK to personally hand select their beautiful granite or marble stone cladding.
We predominantly work with developers, interior designers and architects and have built the business on repeat clients and recommendations. We focus on these relationships whole heartedly, developing them into friendships thus making work lots of fun and not really seem like work at all. This gives us freedom and keeps overheads low allowing us to be exceptionally competitive in our pricing. Personally, overseeing each project and working closely with our clients and their clients the end users too.
The brand Elementi Cucina is very much based around stunning high end Italian Design, when Elementi Cucina was in its infancy Katie wanted to create a design team that were highly skilled and experienced giving our clients a luxury service and making the project experience with us a seamless and enjoyable one. Relationships over her vast career in the industry and her experience were the key to this, in securing the right partners to work with to give our clients the choice, quality and stunning interior species from concept to completion.
Due to being a completely independent company we can supply and create totally individual interiors, tailored to the clients wants and desires perfectly. An example of this was a recent project in Dorset. The client came to us with the following brief - 'I want a truly bespoke reclaimed wood and galvanised steel kitchen, reminiscent of outback buildings back home in Australia,’ before adding ‘Fully loaded with uber cool Wolf & Sub-Zero appliances, concrete worktops and a walk-in larder’. The brief was detailed yet open to Katie's creative input in terms of colours, finishes and the small yet important details, such as the seating area, integrated chopping blocks and storage configuration. The client had been to numerous Interior design companies before approaching Elementi Cucina and was told the same thing 'Sorry we can’t do that' Katie Lusty, Design Director at Elementi Cucina, on meeting the client said 'Hell yeah! We can do that’ and then set about designing and creating a truly unique, showstopping kitchen, with the client on board for the entire wild ride from conception to completion. The kitchen won a national award and truly showcases just how bespoke you can go.
We believe that with a combined 45+ years in the industry, Adelise & Katie, bring a wealth of experience and knowledge to each project, we ensure that we keep up to date with the current trends, technical innovations and bring these to our clients creating beautiful yet well thought out and workable interior spaces.
We often get involved in project at an early stage and love working and collaborating with Interior Designers and adore the fact they come back to us time and time again, forming lasting relationships and friendships too! We truly do collaborate in terms of working together to creatively fuse together ideas and create functional spaces for our joint clients to enjoy for years to come.
This would have to be us winning a prestigious design award for the truly unique project Homestead Farm. It was a real honour to be not only nominated as a finalist but to win the award and get recognition for the hard work as an all-female team. It really did boost us all and we are so proud of what has been achieved with Elementi Cucina since we started 8 years ago.
Our recent trip to the Milan 2024 design fair kept us up to date with the up and coming trends, we even took clients out to Italy with us to the fair, there were some absolutely amazing new innovations which our clients are now including within their stunning Welsh new build project, the most stunning is a beautiful timber wall with a hidden door… which we predict will be huge in coming years, it was so technically brilliant yet, sleek discreet and looks beautiful!
Although recent years have been challenging with the housing market, were seeing a strong growth starting to come back this year, we are constantly evolving as a company and introducing new innovations for our discerning clients. We believe the industry is a constantly evolving one and the trends from our Milan trip are now coming through to the market, with deep rich burgundy colours with stunning textured woods, giving an atmospheric and tactile look to interiors in the coming years.
Absolutely we have recently introduced some fantastic new Italian lines to our ranges, including Kitchens, Wardrobes, Bathrooms, stunning new innovative Stones and even Garden Kitchens! We’re using all of them on new projects and can’t wait to see the first installs coming up soon, watch this space...
For us it’s about belonging to a trade body that is recognised throughout the industry, but also that they support and promote great design and share their members achievements and projects so fantastically well, for us it’s an honour to be part of such a wonderful partnership and one we feel is hugely beneficial to us and our clients.
About Elementi Cucina LTD
Here at Elementi Cucina we create beautiful bespoke Interiors for your private residence, development, retail space or show home. Working with the finest kitchen, bedroom and lifestyle furniture manufactures, we can create timeless interior solutions for your home. Renowned worldwide for their design flair we believe that luxury Italian furniture & kitchen brands have it all. Flexibility in manufacturing, colour palette, veneers and high end quality. As designers, this gives us the ability to create truly unique spaces. As an addition to this Elementi Cucina has its own Taylor Made solutions made in the UK. By working closely with our design team and our highly skilled craftsmen/women we can produce one off creations for your space.
Nataly Bolshakova, Founder of Bolshakova Interiors, has given her insights into the industry.
As the owner and team lead of our studio, I pursued a career in interior design because I am passionate about improving people's lives. From a young age, I was fascinated by art and how design elements like colour, lighting, and layout can influence emotions and functionality. Interior design allows me to blend creativity with problem-solving, continuously learn and innovate, and create environments that reflect our clients' personalities and needs. Seeing clients' joy in their newly designed spaces is incredibly rewarding and drives my passion for this profession.
As the owner and team lead of our studio, I enjoy the trust clients place in us to create unique interiors tailored to their needs. I love tackling challenging projects worldwide that push creative boundaries and help me grow. The satisfaction of transforming a client’s vision into reality and seeing their joy is incredibly rewarding. The blend of creativity, client trust, and continuous learning across diverse projects globally makes interior design fulfilling for me.
The most memorable career highlight from the past year has been starting a new major developer's project Belle Air in Soini, Cyprus. We are designing 24 niche villas, each with its own unique character and style, located in a tranquil oasis. These villas are designed in the Californian style, offering a perfect blend of luxury and serenity. This project has been incredibly exciting and rewarding, as it combines the challenge of large-scale development with the opportunity to create bespoke interiors that cater to individual tastes. It's a perfect example of our commitment to innovative and personalized design on a global scale.
While I find all types of projects exciting, I particularly enjoy working on residential projects. There's something incredibly fulfilling about creating personalised, comfortable, and beautiful living spaces. Each home tells a story, and I love being part of that narrative.
However, I'm always ready for new challenges and enjoy the diversity that comes with different types of projects. Whether it's a commercial space, a hospitality project, or a large-scale development, each one presents unique opportunities. This versatility keeps my work dynamic and continually pushes me to innovate and expand my skills.
One of the most challenging aspects of working in interior design is ensuring accurate timing and estimation for each project. It involves meticulous planning and coordination to meet deadlines while maintaining high-quality standards. Balancing these factors requires strong project management skills and effective communication with clients, contractors, and suppliers. Despite these challenges, it's incredibly rewarding to see a project come together smoothly and to deliver results that exceed client expectations.
Looking back, one aspect I wish I had more knowledge of before entering the field is the importance of psychology, especially when working on private projects. Understanding clients' preferences, lifestyle, and how they interact with their space is crucial for creating designs that truly resonate with them.
Private projects, in particular, can be unpredictable in terms of timing, as they often involve more intricate customisation and client involvement. This is where good time management becomes paramount, as it can make up to 50% of the success of a project. Learning to navigate these dynamics effectively is essential for delivering exceptional results while maintaining client satisfaction.
If I could offer one tip to aspiring designers, it would be to believe in yourself and your abilities. Confidence in your skills and creativity is key to overcoming challenges and achieving success in this field. Additionally, learn how to use your 24 hours a day properly. Time management is crucial for balancing multiple projects, meeting deadlines, and maintaining a healthy work-life balance. By believing in yourself and mastering your time effectively, you'll be well-equipped to thrive as a designer.
In the year ahead, the interior design industry will see advancements in technology, particularly AI, revolutionising processes and enhancing client experiences. Sustainability will remain a priority, driving demand for eco-friendly materials and practices. Additionally, there will be a focus on wellness-oriented design to create spaces that promote health and productivity. Overall, the industry is moving towards creating functional, environmentally conscious, and people-centric spaces.
Being an SBID Accredited Interior Designer holds personal significance for me beyond professional recognition. It symbolises the culmination of years of hard work, dedication, and passion for my craft. It's a validation of my journey as a designer and a reminder of the values I hold dear in my practice: integrity, creativity, and a commitment to exceeding client expectations. This accreditation represents not only my achievements but also the relationships built, the lessons learned, and the dreams pursued in the pursuit of creating spaces that inspire and uplift.
About Bolshakova Interiors
Bolshakova Interiors is an international interior design studio that specializes in exclusive private residences worldwide. The team comprises experienced interior designers, architects, and project managers. Offering a bespoke service, it provides unparalleled expertise from the design concept to the selection of furniture, lighting, and accessories. The result is an exciting design journey that is fully customized to meet each client’s wishes, delivering exceptional results.
Di Henshall, Design Director of Di Henshall Interior Design has given her insights into the industry.
Di Henshall studied interior design at Liverpool College of Further Education, since changed to Liverpool Polytechnic, since changed to Liverpool John Moores University. She became an Export Designer for Hygena, Liverpool, (largest kitchen manufacturer in the world at the time) designing showrooms and exhibitions around the world, plus designing cabinetry and fittings for private residences in the Middle East. After emigrating to Australia, Di became an Interior Designer for a group of architects in Melbourne (Victoria) – DCR Architects, working on public buildings, restaurants and private residences. She then started her own business, Di Henshall Interior Design, in 1988; and started her own cabinetmaking business, Resident Hero, in 1992. Henshall qualified as a licensed builder in 2000. She guest lectures at various locations, such as Sunshine Coast University, TAFE College and various Housing Industry Association functions.
Di Henshall Interior Design has won over 30 design awards and citations. They design all over Australia and New Zealand, and have worked on projects as far a field as Fiji and the United States. They have a team of seven in the design company and a further sixteen in their custom/bespoke furniture and cabinetry factory.
I always knew from about five years old that I wanted to be a designer, I just didn’t know anything about buildings, so I started designing dresses - all of which looked exactly the same, just different patterns! When I was about twelve, I knew then that I would be either an architect or interior designer. I chose interior design, and I am grateful that I did.
Like most designers, the exciting part is starting with a brief that is going to be challenging. I usually start off with a tiny sketch pad and scribble ideas down, taking into account all the usual elements, such as the personality of the clients, what the use of the building is, who is going inhabit the space, what the orientation is, the architectural intent, if applicable, the budget, etc.
We specialise in major renovations, basically pulling apart all elements and designing a totally new and vibrant residence. In the past year we did exactly that for a large, waterfront house that needed to be reinvented both inside and out. We have just finished it and when the clients saw it for the first-time last week, the wife burst into tears with happiness – hugely rewarding. We also spent four months designing the interior of a superyacht. Another one of the projects we have been working on in the past year is the major reconstruction of a beachside house that is in the process of being put back together, totally unrecognisable from its former self. We usually have anything up to twenty projects on at once, all at various stages.
I actually love the variety of the projects we undertake rather than having one particular favourite type. Designing offices and medical practices is always challenging because there are usually several or more stakeholders that all have a say in what is designed. It is a diplomatic juggle to make sure that we reach a design solution that everyone is happy with and that it is equally practical and workable for both staff and clients/patients.
Dealing with suppliers. We spend an inordinate amount of time and energy chasing suppliers for the right information, truthful delivery dates and proper product specifications. This was exacerbated to the extreme during Covid, as the supply chain was practically broken, freight charges went through the roof and suppliers felt the need to say what they thought you wanted to hear rather than the reality.
I learn something new every working day of my life. Technology, product innovation, new manufacturing processes, trends, computer assisting drafting, installation advances – all of these things have advanced dramatically since I started and they will continue to change. What I wish I knew before I started was more about the business side, things like contracts, budget discussions, asking for payments, understanding balance sheets and spreadsheets, financial forecasts and what to do when you can’t pay bills – all of those things were learnt the hard way.
Maybe two things – take a tape measure with you everywhere and measure everything you use or have in your own home, for example the height of a coffee mug, the height of a hanging rail in a robe, the height of a dining table or a lounge chair – I can’t believe how many qualified designers I have employed that do not understand measurement. Without understanding measurement, it is very hard to be a good designer. The other thing I would say is don’t be influenced by trends, they are called trends for a reason.
I think people are finally starting to collectively understand the overwhelming waste that the world produces, including throwaway fashion, throwaway furnishings and electrical goods. There is a move towards people recognising the value in good quality gear that will last the distance. Recognising the effort and talent that goes into creating beautiful timeless pieces, such as lighting and furniture, so they don’t go out and buy a cheap copy. I hope that this trend continues, not for the sake of our business but for the sake of our planet and our children. We, therefore, have to keep creating things and spaces that people don’t regard as something they can get rid of or change in a couple of years’ time.
It is an honour to be recognised as being worthy of the society. The society is incredibly active and supportive of its members, which is refreshing and reassuring to be part of it. I would like to contribute as much as possible as a member and hope I get some opportunities in the future to do so.
About Di Henshall Interior Design
Award-winning interior design and full-fit-outs of custom furnishings working all over Australia and New Zealand. A highly trained design team specialising in major renovations, new builds, offices, restaurants, hotels and private residences. We have our own furniture and cabinetmaking business and source products from all over the world. We are also a building company that works closely with architects and other parties to deliver exceptional design solutions.
John Pickering, Managing Director at Miele GB has given his insights into the industry.
Celebrating its 125th anniversary this year, Miele is a German manufacturer renowned for its premium home appliances. Known for its unwavering commitment to quality, innovation, and sustainability, Miele continually sets the benchmark in durability and performance. Its motto, "Immer Besser" (Forever Better), underpins its dedication to continuous improvement and excellence in all its products and services.
Miele was established in 1899 by Carl Miele and Reinhard Zinkann in Herzebrock, Germany. The founders shared a vision to produce high-quality, long-lasting appliances that simplified household chores. Starting with cream separators and butter churners, Miele quickly expanded its product range to include washing machines, dishwashers, and refrigerators. Over the years, Miele has grown into a global brand, celebrated for its innovative engineering and commitment to the highest standards of quality and sustainability.
Miele appliances are designed to seamlessly integrate into any interior design project, providing both functionality and aesthetic appeal. Our products, available in a range of colours and finishes, complement both modern and timeless design trends while ensuring superior performance. The sleek, minimalist design of Miele appliances enhances the overall look of kitchens and living spaces, allowing designers to create cohesive and stylish spaces without compromising on quality or technology.
As a leader in premium home appliances, Miele adds value to the interior design industry by combining cutting-edge technology with timeless design. Our commitment to quality and innovation ensures that designers have access to appliances that not only look elegant but also perform reliably over the long term, giving clients peace of mind. Miele’s sustainability credentials are also a key value proposition; most of our products are tested to perform for 20 years of use, ensuring durability and reducing environmental impact.
We collaborate closely with interior designers to ensure our appliances fit seamlessly into their design projects. Through our seven Experience Centres, (Mayfair & Oxford Circus in London, Bluewater, Brentcross, Solihull, Abingdon Edinburgh) designers and their customers can explore our full range of products, receive expert advice, and see first-hand how Miele appliances can be integrated into various design schemes. Additionally, we offer custom solutions and finishes to meet specific project requirements, ensuring that every detail aligns with the designer’s aesthetic and functional goals.
Opening our new Experience Centre in Mayfair, directly opposite The Ritz Hotel. It is a fantastic destination for designers to take their customers to see our products first-hand and receive expert advice on individual products. There have also been new product launches and product updates throughout the year in dishwashing and refrigeration.
Recently, there has been a growing trend for mixing natural materials and dark, matt finishes in interior design. Our products align with these contemporary design trends that emphasise understated, timeless elegance. We have just launched a range of matt black finishes which are proving popular. Clients are also increasingly interested in smart home technologies and energy-efficient solutions, seeking appliances that not only enhance the aesthetics of their homes but also contribute to a more efficient and sustainable lifestyle.
The interior design industry is likely to see a continued emphasis on sustainability, with a growing focus on eco-friendly materials and energy-efficient solutions. Smart home technology will become increasingly integrated into design projects, offering greater convenience and control for homeowners. The demand for personalised and customised design solutions will continue, as clients seek spaces that reflect their individual tastes and lifestyles.
At Miele, we are always looking to be ‘Immer Besser’ - forever better in all aspects of our business. There are always new products or enhancements coming out across all our product categories from floorcare and cooking through to dishwashing and laundry. Our upcoming products are likely to feature even more advanced connectivity options and energy-saving technologies, reinforcing our commitment to innovation and environmental responsibility. Also, look out for specialist training events dedicated to the specific needs of interior designers.
Being an SBID Accredited Industry Partner is a prestigious recognition of our commitment to excellence in design and quality. It provides us with valuable opportunities to connect with leading interior designers and industry professionals, fostering collaborations that drive innovation and elevate standards within the industry. This partnership underscores our dedication to supporting the design community and contributing to the creation of exceptional and sustainable living spaces.
About Miele
All Miele appliances are designed to enjoy a long lifespan, have a strong focus on sustainability through efficiency and innovative features, and further enrich your kitchen with timeless looks.
Christine Robinson, Company Director of Curate has given her insights into the industry.
My career started at my mothers knee, quite literally, when I absorbed everything she was working when she decorating our childhood home using the most beautiful papers and choosing wonderful paint colours and when she later started a successful fabric company I knew this was something I wanted to do too. I studied textiles at University and soon afterwards was offered magazine and television work which for the next three years was what completely occupied me, presenting home interest programmes and producing styling features for national publications. A request from a friend to design her home was an exciting opportunity and she became my first private client - thirty years later I have an establish interior design firm with a team that varies between 3 and 5 and I have lost count of the number of homes we have worked on.
I tend to get really stuck into whatever I am doing so if it’s drawing or ordering or scheming, I love that thing that is occupying me the most. Probably my most enjoyable activity is the sourcing, nothing gives me more pleasure than searching for and hopefully finding that elusive object or supplier. Meeting clients comes a close second, I enjoy the psychology of the client relationship; understanding their decision making, the thrill of making a suggestion which once implemented becomes one the most transformative elements in their home. I love the excitement of working with a knowledgeable and trusting client who is familiar not only with the process but also with the brands we typically source from and who introduces us to new brands which makes for some of the most successful results.
Joining SBID of course!
I love working on what I refer to as ‘Established Homes’, homes which have maybe fulfilled their original brief and are now ready to be developed into a new version of themselves. These homes so often contain collections, paintings and treasures from a lifetime of collecting which I love to include in the new schemes, treasuring the antiques and special pieces and making a place for them in beautiful new settings.
I definitely believe that a home is an extension of the homeowners personality and that the interior design should reflect their values and experiences. I am particularly interested in the architecture of a building and we include building alterations in our work. Lifting the height of the doors, widening the openings from a garden, joining one space to another to create a larger floor area to offer alternative ways of using the space.
I think the most challenging aspect of this work is unfortunately the admin side of things which is endless: managing the contract, managing project creep, keeping on top of the time spent on a job is a constant task. Standing in your own space and being clear about the way you want to run your business, setting boundaries and expectations clearly to clients is the only way to keep a Project on track and this requires time and planning, having a set of processes to ensure as seamless a delivery as possible.
Over the years I have learnt that avoiding difficult conversations or allowing clients to negotiate changes to your process, for example, just makes the business very hard - if you can manage these things from the beginning with a good set of Terms and Conditions everything becomes easier and both the client and designer are set free to concentrate on the real business of making a home.
That I would never stop learning and that I would never stop wanting to. That this career is totally absorbing and leaves time for very little else. I sometimes surprise myself with exactly how much I have learnt over the years and I wonder how that happened but that’s what working in the same industry for over thirty years does, the knowledge builds up.
My mind is very rarely not thinking about some aspect of interior design or my business, maybe its a solution to a sticky issue on a job or maybe it’s wording some communication or sourcing for a product I know I have seen somewhere but have forgotten where. I wish I had known that I am unlikely to ever want to retire!
About Curate
We specialise in the design and decoration of established homes, homes which have been well loved and lived in, but whose owners now wish to reimagine the space. Managing and curating existing furniture and collections and placing these in new and exciting settings is often the starting point for our work. Bringing about architectural changes and optimising existing spaces is often part of our Brief.
Charu Gandhi, Founder and Director of Elicyon has given her insights into the industry.
I am a qualified Architect, fully registered with RIBA and ARB, and studied and taught at the Architectural Association before joining the London offices of Allies & Morrison Architects in 2006. In 2011 I joined the Candy & Candy group as a Project Manager to the private commission team, later founding the Elicyon interior design studio in 2014.
Art, craft, and design have always been my passions. I was fortunate enough to grow up in a household where craft was not only celebrated but heralded by both my parents. However, it was the construction of our family home as a young girl that provided my first real glimpse into the world of professional interior design and architecture. Watching the architect with her captivating models and drawings, as she collaborated with my parents during design meetings, left a lasting mark. It ignited a deep passion for design within me and set me firmly on the path towards my future career.
In our profession, what I enjoy the most are the moments of creative discovery and collaboration with our clients. Each project presents us with a fresh canvas, brimming with opportunities for joy and excitement. Our approach is deeply rooted in storytelling, and we strive to craft unique experiences that resonate with our clients on a profound level. From the outset, we work as closely as possible with our clients, fostering a journey of shared exploration and self-realisation. The early stages of the project are particularly gratifying, as we often uncover the textures, materials, and colour palettes that will weave together architectural principles with my passion for design and decorative craftsmanship. These intricate layers culminate in elegant and personalised interiors that not only reflect our clients' visions but also evoke moments of genuine connection and fulfilment.
I always say that our best project is the next one but this last year, we have completed and worked on some of the most exciting studio projects to date. These range from an incredible show apartment in the historic OWO building in Westminster, to a stunning home in the newly developed John Nash-designed Regent’s Crescent buildings. Our recent work has really allowed us to show our creativity, producing truly stunning interiors. One of the most memorable phases during our work on The OWO apartment was our research into the history of the building, when we discovered the incredible story of the covert messaging system that was devised there during WWII and was used by Winston Churchill himself. We wanted to pay homage to the rich history of the building in our designs, and were able to tell our researched story in a nuanced way through multiple references to paper across the apartment, for example via prints and pressed flowers.
My favourite types of projects are the ones that allow me to create something authentically personal to the client's taste, lifestyle and aspirations. Ever since my days as an architect, I have always enjoyed collaborating closely with the client, bringing their individuality to the project and creating spaces that evoke a particular feeling that is personal to them.
One of the most demanding aspects of being an interior designer is the relentless pursuit of excellence in everything we do. In our studio, we embrace each challenge as an opportunity for growth and innovation. I often say that our greatest challenge is the next one, continually driving us to push boundaries. As a designer, director, and entrepreneur, I set high standards for myself and for my team, fostering a culture of continuous learning and self-improvement. We engage in rigorous self-reflection, constantly evaluating our work to extract valuable insights and refine our approach. This unwavering commitment to excellence fuels our determination to consistently exceed expectations and deliver exceptional results for our clients.
Looking back, I feel fortunate to have had the experience of working as a professional architect before transitioning into interior design. In architecture, the responsibility to provide answers, insight, and feedback to contractors, builders, and engineers is paramount, emphasising the importance of balancing creativity with practical project management and client communication.
While my architectural background provided valuable insights, I was previously unaware of the significant influence of legislation, policies, and conflicting stakeholders in architecture. However, my training at the Architectural Association in London instilled a strong sense of idealism, which I have carried forward into my career in interior design. I truly believe it's crucial for designers to possess a deep understanding of both the artistic and logistical aspects of our profession, maintaining a strong sense of idealism throughout.
My tip for aspiring designers is to have an innate interest in people and the way they live, or want to live, in their homes. Understanding clients' individual needs and aspirations is key to creating successful and meaningful design solutions.
In the next year, I am predicting a continued growth in the already apparent trend towards more personalised and sustainable design solutions. There will be a stronger emphasis on craftsmanship, materiality, and artisanal techniques, as well as a growing awareness of the environmental impact of design choices.
For me, the SBID accreditation is significant as it reflects my continued commitment to high standards and ethical practices in the field of interior design. It provides recognition of my expertise and helps to establish trust and credibility with clients and industry peers alike.
About Elicyon Ltd
Elicyon has an experienced, highly qualified and dynamic team of Interior Designers, Architects, Technicians and Project Managers specialising in multiple aspects of design. The combined skills of the team and their extensive international network of professional and highly skilled consultants, artisans, construction experts and manufacturers of bespoke services allow them to offer the consummate design experience for their clients. This depth of knowledge has allowed them to undertake a wide variety of projects with varying budgets and divergent levels of specification and intensity. Elicyon are comfortable taking on commissions ranging from a straightforward interior design refurbishment through to the complex architectural design, development and construction of substantial properties. Renowned for their turnkey integrated lifestyle design, Elicyon expertly manage the entire process from conception through to completion. The team are equally accustomed to working on both residential and commercial projects, in London and worldwide.
Amy Hunt, Director of Amy Hunt Interior Design has given her insights into the industry.
After earning an MSc in Occupational Therapy, I pursued interior design training at the KLC School of Design. My background in occupational therapy has given me unique insights into how our surroundings impact our daily lives, both functionally but also mentally. This understanding inspired me to venture into interior design, where I discovered that small changes to our spaces can significantly enhance our well-being.
I’ve always had a passion for interiors. My university friends used to laugh at how I would rearrange my bedroom each term, but I’ve always been fascinated by the transformative power of redesigning spaces.
I love the beginning of a new project - the moment when you dive into the brief, formulate your design analysis, and start gathering ideas. There's something incredibly satisfying about starting with a blank canvas and creating something unique for each client.
When I first qualified, I worked for another fabulous designer who handled some amazing projects. I remember visiting a large project site and thinking, "I want to have a project like this under my own name one day." Last year, I experienced a pinch-me moment when I walked through the door of a large project I had won.
I enjoy working on all types of projects. I believe it's important to always push yourself and step outside of your comfort zone to become a better designer. So, suppose it’s the projects I learn from the most that are my favourite.
For me it’s when I have a lot of work on and trying to keep the balance between that and being a mother.
Designer’s block is real, and that's okay!
Trust your gut - it's very rarely wrong.
As designers, I think we will need to create designs with smaller budgets, making it essential to become more resourceful and prioritise sustainability.
Being part of the SBID means you are part of a community. As a small company, it can sometimes feel like being on an island, but SBID membership connects you with a supportive network. It also holds you accountable for your professional development. Working on your own CPD helps you become a better designer, continually enhancing your skills and expertise.
About Amy Hunt Interiors
Nestled between Surrey and South West London, Amy Hunt Interior Design Studio manages residential projects from design to completion. Amy believes our surroundings impact how we function and feel. She doesn't follow trends but tailors designs to each client's brief, whether modern, traditional, simple, or vibrant, aiming to create timeless, beautiful homes. As a graduate in Interior Design from the prestigious KLC School of Design, and with experience working for other design companies, Amy proudly launched Amy Hunt Interior Design in 2019. With a MSc in Occupational Therapy, Amy understands how environments affect our lives and strives to create functional, welcoming spaces her clients are excited to return to.
Gemma Mouton, Director at Forbes & Lomax has given her insights into the industry. Forbes & Lomax has been producing elegant, innovative light switches and sockets for over thirty-five years. Renowned for launching The Invisible Lightswitch®, it has always approached lighting control from an aesthetic point of view. The Forbes & Lomax collection comprises nine carefully chosen finishes, which are suitable for traditional and contemporary interiors, making it the brand of choice for many top interior designers, architects and decorators. The range includes push buttons and dolly switches for integrating with intelligent lighting control and home automation systems. It also offers a bespoke engraving service. Visit the showroom at Design Centre, Chelsea Harbour.
Founder, Serena Herbert had been working as an interior designer on a prestigious project that included specialist paint and papered walls. Around that time the elegant glass fixtures of the 1920s and 30s were no longer available and the market was dominated by bulky, plastic switch plates. As a response to this, The Invisible Lightswitch® was launched. From there, the range grew to include a variety of metal finishes suitable for both traditional and contemporary interiors.
In the past, lighting hardware had been an afterthought, however we believe changing details like light switches, dimmers and sockets can transform an interior design project. Our collection of switches and sockets instantly smarten up a space. When using wallpaper, a fabric wallcovering or specialist paint effect The Invisible Lightswitch® and Painted socket blend seamlessly into the background.
Increasingly, there has been a focus on the importance of lighting in interior design projects. Over the 20 plus years I have been working at Forbes & Lomax, I have witnessed how lighting controls have evolved. Our British manufactured products offer clients complete control over their lighting at home from the most basic on/off function to pre-programmed lighting scenes. We know not everybody is in favour of the more contemporary style keypads that accompany smart light systems and with our momentary range of light switches, our customers can maintain a traditional, classic look with the technology hidden behind the scenes.
We work extremely closely with interior designers. They are amongst our most cherished client relationships. Our sales managers often attend site visits and are very much part of the lighting planning stage of projects. Most recently, we have welcomed groups of KLC students to our new showroom at Design Centre, Chelsea Harbour for tutorials and an introduction to lighting control. We’re thrilled to be an SBID Accredited Industry Partner, as we very much look forward to connecting and building relationships with the new generation of interior designers.
Our new showroom at Design Centre, Chelsea Harbour has been our most significant venture from the past year. The 70 square metre space has given us the opportunity to show our collection in full and interact with a wide customer base from both the UK and international markets. Not only do we use the space as a showroom, we also host training events, hold talks in collaboration with lighting consultants and welcome our interior design clients to have their meetings there.
Clients are increasingly requesting bespoke switch plates, whether it’s customised engraving or a made-to-order one off plate. These are services we provide as part of Forbes & Lomax Bespoke. With our bespoke engraving service, clients can customise their light switches to denote the function of each button or toggle, which is particularly popular when used in conjunction with a smart lighting system. Custom-made plates provide a solution where space is limited or where a particular socket and switch arrangement is required. In this instance, a client would work closely with a member of our sales team to create a bespoke plate to suit their needs.
We believe there will be a continuing focus on sustainability and British manufacturing. Our processes are under constant review to ensure they align with our environmental goals. We are proud to retain our long-standing British heritage. All our manufacturing is in the UK.
We are excited to be launching our Smart Wi-Fi Rotary Dimmer this year. With the Wi-Fi rotary control, you can operate your lights using a smartphone or app, such as Alexa or Google Home. The rotary dimmer is simple to retrofit and will replace an existing dimmer switch with ease, as there is no need for additional wiring. The Forbes & Lomax Smart Wi-Fi Rotary Dimmer offers maximum convenience as you can change the mood of your lighting from multiple locations in the home. It allows you to update your home automation system with an aesthetically pleasing light switch.
We are proud to be an SBID Accredited Industry Partner. It means a great deal to us to be part of the community promoting the interior design profession. Our values align strongly with SBID’s high standards for quality and professionalism and we look forward to connecting with SBID’s present and future interior designers.
About Forbes & Lomax
Forbes & Lomax has been producing elegant, innovative light switches and sockets for over thirty-five years. Renowned for launching The Invisible Lightswitch®, it has always approached lighting control from an aesthetic point of view. The Forbes & Lomax collection comprises nine carefully chosen finishes, which are suitable for traditional and contemporary interiors, making it the brand of choice for many top interior designers, architects and decorators. The range includes push buttons and dolly switches for integrating with intelligent lighting control and home automation systems. It also offers a bespoke engraving service. Visit the showroom at Design Centre, Chelsea Harbour.
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