Nataly Bolshakova, Founder of Bolshakova Interiors, has given her insights into the industry.
As the owner and team lead of our studio, I pursued a career in interior design because I am passionate about improving people's lives. From a young age, I was fascinated by art and how design elements like colour, lighting, and layout can influence emotions and functionality. Interior design allows me to blend creativity with problem-solving, continuously learn and innovate, and create environments that reflect our clients' personalities and needs. Seeing clients' joy in their newly designed spaces is incredibly rewarding and drives my passion for this profession.
As the owner and team lead of our studio, I enjoy the trust clients place in us to create unique interiors tailored to their needs. I love tackling challenging projects worldwide that push creative boundaries and help me grow. The satisfaction of transforming a client’s vision into reality and seeing their joy is incredibly rewarding. The blend of creativity, client trust, and continuous learning across diverse projects globally makes interior design fulfilling for me.
The most memorable career highlight from the past year has been starting a new major developer's project Belle Air in Soini, Cyprus. We are designing 24 niche villas, each with its own unique character and style, located in a tranquil oasis. These villas are designed in the Californian style, offering a perfect blend of luxury and serenity. This project has been incredibly exciting and rewarding, as it combines the challenge of large-scale development with the opportunity to create bespoke interiors that cater to individual tastes. It's a perfect example of our commitment to innovative and personalized design on a global scale.
While I find all types of projects exciting, I particularly enjoy working on residential projects. There's something incredibly fulfilling about creating personalised, comfortable, and beautiful living spaces. Each home tells a story, and I love being part of that narrative.
However, I'm always ready for new challenges and enjoy the diversity that comes with different types of projects. Whether it's a commercial space, a hospitality project, or a large-scale development, each one presents unique opportunities. This versatility keeps my work dynamic and continually pushes me to innovate and expand my skills.
One of the most challenging aspects of working in interior design is ensuring accurate timing and estimation for each project. It involves meticulous planning and coordination to meet deadlines while maintaining high-quality standards. Balancing these factors requires strong project management skills and effective communication with clients, contractors, and suppliers. Despite these challenges, it's incredibly rewarding to see a project come together smoothly and to deliver results that exceed client expectations.
Looking back, one aspect I wish I had more knowledge of before entering the field is the importance of psychology, especially when working on private projects. Understanding clients' preferences, lifestyle, and how they interact with their space is crucial for creating designs that truly resonate with them.
Private projects, in particular, can be unpredictable in terms of timing, as they often involve more intricate customisation and client involvement. This is where good time management becomes paramount, as it can make up to 50% of the success of a project. Learning to navigate these dynamics effectively is essential for delivering exceptional results while maintaining client satisfaction.
If I could offer one tip to aspiring designers, it would be to believe in yourself and your abilities. Confidence in your skills and creativity is key to overcoming challenges and achieving success in this field. Additionally, learn how to use your 24 hours a day properly. Time management is crucial for balancing multiple projects, meeting deadlines, and maintaining a healthy work-life balance. By believing in yourself and mastering your time effectively, you'll be well-equipped to thrive as a designer.
In the year ahead, the interior design industry will see advancements in technology, particularly AI, revolutionising processes and enhancing client experiences. Sustainability will remain a priority, driving demand for eco-friendly materials and practices. Additionally, there will be a focus on wellness-oriented design to create spaces that promote health and productivity. Overall, the industry is moving towards creating functional, environmentally conscious, and people-centric spaces.
Being an SBID Accredited Interior Designer holds personal significance for me beyond professional recognition. It symbolises the culmination of years of hard work, dedication, and passion for my craft. It's a validation of my journey as a designer and a reminder of the values I hold dear in my practice: integrity, creativity, and a commitment to exceeding client expectations. This accreditation represents not only my achievements but also the relationships built, the lessons learned, and the dreams pursued in the pursuit of creating spaces that inspire and uplift.
About Bolshakova Interiors
Bolshakova Interiors is an international interior design studio that specializes in exclusive private residences worldwide. The team comprises experienced interior designers, architects, and project managers. Offering a bespoke service, it provides unparalleled expertise from the design concept to the selection of furniture, lighting, and accessories. The result is an exciting design journey that is fully customized to meet each client’s wishes, delivering exceptional results.
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Di Henshall, Design Director of Di Henshall Interior Design has given her insights into the industry.
Di Henshall studied interior design at Liverpool College of Further Education, since changed to Liverpool Polytechnic, since changed to Liverpool John Moores University. She became an Export Designer for Hygena, Liverpool, (largest kitchen manufacturer in the world at the time) designing showrooms and exhibitions around the world, plus designing cabinetry and fittings for private residences in the Middle East. After emigrating to Australia, Di became an Interior Designer for a group of architects in Melbourne (Victoria) – DCR Architects, working on public buildings, restaurants and private residences. She then started her own business, Di Henshall Interior Design, in 1988; and started her own cabinetmaking business, Resident Hero, in 1992. Henshall qualified as a licensed builder in 2000. She guest lectures at various locations, such as Sunshine Coast University, TAFE College and various Housing Industry Association functions.
Di Henshall Interior Design has won over 30 design awards and citations. They design all over Australia and New Zealand, and have worked on projects as far a field as Fiji and the United States. They have a team of seven in the design company and a further sixteen in their custom/bespoke furniture and cabinetry factory.
I always knew from about five years old that I wanted to be a designer, I just didn’t know anything about buildings, so I started designing dresses - all of which looked exactly the same, just different patterns! When I was about twelve, I knew then that I would be either an architect or interior designer. I chose interior design, and I am grateful that I did.
Like most designers, the exciting part is starting with a brief that is going to be challenging. I usually start off with a tiny sketch pad and scribble ideas down, taking into account all the usual elements, such as the personality of the clients, what the use of the building is, who is going inhabit the space, what the orientation is, the architectural intent, if applicable, the budget, etc.
We specialise in major renovations, basically pulling apart all elements and designing a totally new and vibrant residence. In the past year we did exactly that for a large, waterfront house that needed to be reinvented both inside and out. We have just finished it and when the clients saw it for the first-time last week, the wife burst into tears with happiness – hugely rewarding. We also spent four months designing the interior of a superyacht. Another one of the projects we have been working on in the past year is the major reconstruction of a beachside house that is in the process of being put back together, totally unrecognisable from its former self. We usually have anything up to twenty projects on at once, all at various stages.
I actually love the variety of the projects we undertake rather than having one particular favourite type. Designing offices and medical practices is always challenging because there are usually several or more stakeholders that all have a say in what is designed. It is a diplomatic juggle to make sure that we reach a design solution that everyone is happy with and that it is equally practical and workable for both staff and clients/patients.
Dealing with suppliers. We spend an inordinate amount of time and energy chasing suppliers for the right information, truthful delivery dates and proper product specifications. This was exacerbated to the extreme during Covid, as the supply chain was practically broken, freight charges went through the roof and suppliers felt the need to say what they thought you wanted to hear rather than the reality.
I learn something new every working day of my life. Technology, product innovation, new manufacturing processes, trends, computer assisting drafting, installation advances – all of these things have advanced dramatically since I started and they will continue to change. What I wish I knew before I started was more about the business side, things like contracts, budget discussions, asking for payments, understanding balance sheets and spreadsheets, financial forecasts and what to do when you can’t pay bills – all of those things were learnt the hard way.
Maybe two things – take a tape measure with you everywhere and measure everything you use or have in your own home, for example the height of a coffee mug, the height of a hanging rail in a robe, the height of a dining table or a lounge chair – I can’t believe how many qualified designers I have employed that do not understand measurement. Without understanding measurement, it is very hard to be a good designer. The other thing I would say is don’t be influenced by trends, they are called trends for a reason.
I think people are finally starting to collectively understand the overwhelming waste that the world produces, including throwaway fashion, throwaway furnishings and electrical goods. There is a move towards people recognising the value in good quality gear that will last the distance. Recognising the effort and talent that goes into creating beautiful timeless pieces, such as lighting and furniture, so they don’t go out and buy a cheap copy. I hope that this trend continues, not for the sake of our business but for the sake of our planet and our children. We, therefore, have to keep creating things and spaces that people don’t regard as something they can get rid of or change in a couple of years’ time.
It is an honour to be recognised as being worthy of the society. The society is incredibly active and supportive of its members, which is refreshing and reassuring to be part of it. I would like to contribute as much as possible as a member and hope I get some opportunities in the future to do so.
About Di Henshall Interior Design
Award-winning interior design and full-fit-outs of custom furnishings working all over Australia and New Zealand. A highly trained design team specialising in major renovations, new builds, offices, restaurants, hotels and private residences. We have our own furniture and cabinetmaking business and source products from all over the world. We are also a building company that works closely with architects and other parties to deliver exceptional design solutions.
Christine Robinson, Company Director of Curate has given her insights into the industry.
My career started at my mothers knee, quite literally, when I absorbed everything she was working when she decorating our childhood home using the most beautiful papers and choosing wonderful paint colours and when she later started a successful fabric company I knew this was something I wanted to do too. I studied textiles at University and soon afterwards was offered magazine and television work which for the next three years was what completely occupied me, presenting home interest programmes and producing styling features for national publications. A request from a friend to design her home was an exciting opportunity and she became my first private client - thirty years later I have an establish interior design firm with a team that varies between 3 and 5 and I have lost count of the number of homes we have worked on.
I tend to get really stuck into whatever I am doing so if it’s drawing or ordering or scheming, I love that thing that is occupying me the most. Probably my most enjoyable activity is the sourcing, nothing gives me more pleasure than searching for and hopefully finding that elusive object or supplier. Meeting clients comes a close second, I enjoy the psychology of the client relationship; understanding their decision making, the thrill of making a suggestion which once implemented becomes one the most transformative elements in their home. I love the excitement of working with a knowledgeable and trusting client who is familiar not only with the process but also with the brands we typically source from and who introduces us to new brands which makes for some of the most successful results.
Joining SBID of course!
I love working on what I refer to as ‘Established Homes’, homes which have maybe fulfilled their original brief and are now ready to be developed into a new version of themselves. These homes so often contain collections, paintings and treasures from a lifetime of collecting which I love to include in the new schemes, treasuring the antiques and special pieces and making a place for them in beautiful new settings.
I definitely believe that a home is an extension of the homeowners personality and that the interior design should reflect their values and experiences. I am particularly interested in the architecture of a building and we include building alterations in our work. Lifting the height of the doors, widening the openings from a garden, joining one space to another to create a larger floor area to offer alternative ways of using the space.
I think the most challenging aspect of this work is unfortunately the admin side of things which is endless: managing the contract, managing project creep, keeping on top of the time spent on a job is a constant task. Standing in your own space and being clear about the way you want to run your business, setting boundaries and expectations clearly to clients is the only way to keep a Project on track and this requires time and planning, having a set of processes to ensure as seamless a delivery as possible.
Over the years I have learnt that avoiding difficult conversations or allowing clients to negotiate changes to your process, for example, just makes the business very hard - if you can manage these things from the beginning with a good set of Terms and Conditions everything becomes easier and both the client and designer are set free to concentrate on the real business of making a home.
That I would never stop learning and that I would never stop wanting to. That this career is totally absorbing and leaves time for very little else. I sometimes surprise myself with exactly how much I have learnt over the years and I wonder how that happened but that’s what working in the same industry for over thirty years does, the knowledge builds up.
My mind is very rarely not thinking about some aspect of interior design or my business, maybe its a solution to a sticky issue on a job or maybe it’s wording some communication or sourcing for a product I know I have seen somewhere but have forgotten where. I wish I had known that I am unlikely to ever want to retire!
About Curate
We specialise in the design and decoration of established homes, homes which have been well loved and lived in, but whose owners now wish to reimagine the space. Managing and curating existing furniture and collections and placing these in new and exciting settings is often the starting point for our work. Bringing about architectural changes and optimising existing spaces is often part of our Brief.
Charu Gandhi, Founder and Director of Elicyon has given her insights into the industry.
I am a qualified Architect, fully registered with RIBA and ARB, and studied and taught at the Architectural Association before joining the London offices of Allies & Morrison Architects in 2006. In 2011 I joined the Candy & Candy group as a Project Manager to the private commission team, later founding the Elicyon interior design studio in 2014.
Art, craft, and design have always been my passions. I was fortunate enough to grow up in a household where craft was not only celebrated but heralded by both my parents. However, it was the construction of our family home as a young girl that provided my first real glimpse into the world of professional interior design and architecture. Watching the architect with her captivating models and drawings, as she collaborated with my parents during design meetings, left a lasting mark. It ignited a deep passion for design within me and set me firmly on the path towards my future career.
In our profession, what I enjoy the most are the moments of creative discovery and collaboration with our clients. Each project presents us with a fresh canvas, brimming with opportunities for joy and excitement. Our approach is deeply rooted in storytelling, and we strive to craft unique experiences that resonate with our clients on a profound level. From the outset, we work as closely as possible with our clients, fostering a journey of shared exploration and self-realisation. The early stages of the project are particularly gratifying, as we often uncover the textures, materials, and colour palettes that will weave together architectural principles with my passion for design and decorative craftsmanship. These intricate layers culminate in elegant and personalised interiors that not only reflect our clients' visions but also evoke moments of genuine connection and fulfilment.
I always say that our best project is the next one but this last year, we have completed and worked on some of the most exciting studio projects to date. These range from an incredible show apartment in the historic OWO building in Westminster, to a stunning home in the newly developed John Nash-designed Regent’s Crescent buildings. Our recent work has really allowed us to show our creativity, producing truly stunning interiors. One of the most memorable phases during our work on The OWO apartment was our research into the history of the building, when we discovered the incredible story of the covert messaging system that was devised there during WWII and was used by Winston Churchill himself. We wanted to pay homage to the rich history of the building in our designs, and were able to tell our researched story in a nuanced way through multiple references to paper across the apartment, for example via prints and pressed flowers.
My favourite types of projects are the ones that allow me to create something authentically personal to the client's taste, lifestyle and aspirations. Ever since my days as an architect, I have always enjoyed collaborating closely with the client, bringing their individuality to the project and creating spaces that evoke a particular feeling that is personal to them.
One of the most demanding aspects of being an interior designer is the relentless pursuit of excellence in everything we do. In our studio, we embrace each challenge as an opportunity for growth and innovation. I often say that our greatest challenge is the next one, continually driving us to push boundaries. As a designer, director, and entrepreneur, I set high standards for myself and for my team, fostering a culture of continuous learning and self-improvement. We engage in rigorous self-reflection, constantly evaluating our work to extract valuable insights and refine our approach. This unwavering commitment to excellence fuels our determination to consistently exceed expectations and deliver exceptional results for our clients.
Looking back, I feel fortunate to have had the experience of working as a professional architect before transitioning into interior design. In architecture, the responsibility to provide answers, insight, and feedback to contractors, builders, and engineers is paramount, emphasising the importance of balancing creativity with practical project management and client communication.
While my architectural background provided valuable insights, I was previously unaware of the significant influence of legislation, policies, and conflicting stakeholders in architecture. However, my training at the Architectural Association in London instilled a strong sense of idealism, which I have carried forward into my career in interior design. I truly believe it's crucial for designers to possess a deep understanding of both the artistic and logistical aspects of our profession, maintaining a strong sense of idealism throughout.
My tip for aspiring designers is to have an innate interest in people and the way they live, or want to live, in their homes. Understanding clients' individual needs and aspirations is key to creating successful and meaningful design solutions.
In the next year, I am predicting a continued growth in the already apparent trend towards more personalised and sustainable design solutions. There will be a stronger emphasis on craftsmanship, materiality, and artisanal techniques, as well as a growing awareness of the environmental impact of design choices.
For me, the SBID accreditation is significant as it reflects my continued commitment to high standards and ethical practices in the field of interior design. It provides recognition of my expertise and helps to establish trust and credibility with clients and industry peers alike.
About Elicyon Ltd
Elicyon has an experienced, highly qualified and dynamic team of Interior Designers, Architects, Technicians and Project Managers specialising in multiple aspects of design. The combined skills of the team and their extensive international network of professional and highly skilled consultants, artisans, construction experts and manufacturers of bespoke services allow them to offer the consummate design experience for their clients. This depth of knowledge has allowed them to undertake a wide variety of projects with varying budgets and divergent levels of specification and intensity. Elicyon are comfortable taking on commissions ranging from a straightforward interior design refurbishment through to the complex architectural design, development and construction of substantial properties. Renowned for their turnkey integrated lifestyle design, Elicyon expertly manage the entire process from conception through to completion. The team are equally accustomed to working on both residential and commercial projects, in London and worldwide.
Amy Hunt, Director of Amy Hunt Interior Design has given her insights into the industry.
After earning an MSc in Occupational Therapy, I pursued interior design training at the KLC School of Design. My background in occupational therapy has given me unique insights into how our surroundings impact our daily lives, both functionally but also mentally. This understanding inspired me to venture into interior design, where I discovered that small changes to our spaces can significantly enhance our well-being.
I’ve always had a passion for interiors. My university friends used to laugh at how I would rearrange my bedroom each term, but I’ve always been fascinated by the transformative power of redesigning spaces.
I love the beginning of a new project - the moment when you dive into the brief, formulate your design analysis, and start gathering ideas. There's something incredibly satisfying about starting with a blank canvas and creating something unique for each client.
When I first qualified, I worked for another fabulous designer who handled some amazing projects. I remember visiting a large project site and thinking, "I want to have a project like this under my own name one day." Last year, I experienced a pinch-me moment when I walked through the door of a large project I had won.
I enjoy working on all types of projects. I believe it's important to always push yourself and step outside of your comfort zone to become a better designer. So, suppose it’s the projects I learn from the most that are my favourite.
For me it’s when I have a lot of work on and trying to keep the balance between that and being a mother.
Designer’s block is real, and that's okay!
Trust your gut - it's very rarely wrong.
As designers, I think we will need to create designs with smaller budgets, making it essential to become more resourceful and prioritise sustainability.
Being part of the SBID means you are part of a community. As a small company, it can sometimes feel like being on an island, but SBID membership connects you with a supportive network. It also holds you accountable for your professional development. Working on your own CPD helps you become a better designer, continually enhancing your skills and expertise.
About Amy Hunt Interiors
Nestled between Surrey and South West London, Amy Hunt Interior Design Studio manages residential projects from design to completion. Amy believes our surroundings impact how we function and feel. She doesn't follow trends but tailors designs to each client's brief, whether modern, traditional, simple, or vibrant, aiming to create timeless, beautiful homes. As a graduate in Interior Design from the prestigious KLC School of Design, and with experience working for other design companies, Amy proudly launched Amy Hunt Interior Design in 2019. With a MSc in Occupational Therapy, Amy understands how environments affect our lives and strives to create functional, welcoming spaces her clients are excited to return to.
Reghina Ivanco, Founder of Art Focus Studio has given her insights into the industry.
Reghina Ivanco - International recognised interior designer. Lead many interior design projects for customers in different countries: USA, Canada, Europe, China, Eastern Europe.
DAS PRIZE 2002 in the field of Architecture and Design DAS AWARD 2019 in the field of Architecture and Design DAS AWARD 2018 in the field of Architecture and Design International DAS INTERIOR SHOW 2018 BEST STAND
Creating projects around the world. I currently lead projects in multiple countries with a great passion for what I do. This gives me an opportunity to study and observe people’s behaviours and preferences, especially in regards to their way of life. The design culture in Eastern Europe is significantly different from the style and preferences in Western Europe and the United States. I like to offer the customer new ideas by combining different design philosophies.
What sets me apart is my heritage and knowledge of design not just in one Country. Participation and victories in international exhibitions and competitions gave me the opportunity to attract high-level customers and due to this, I was able to implement a number of well-recognised projects. My company has both large and smaller projects, but very interesting in terms of significance and contribution to design. For example, in 2018 I developed a design concept for a unique branded design for the Bobnet and Bobconcierge automated catering units and restaurants. MULTINODE NETWORK LLC, based in Romania.
I created the original design concept for an automated Management system designed for retail chains. After many years of collaboration with Bobnet, my design gained widespread recognition, and the idea achieved commercial success both in Romania and abroad.
I absolutely agree that every investment we make in ourselves throughout life eventually produces results. Since childhood, I have been creative and painted a lot. This gave me the opportunity to enter and then graduate from a prestigious architectural university. Throughout my studies, I always wanted to be the best, so I often took part in various competitions. I remember that I was selected to participate in the development of a Monument to people who died during the tsunami in Indonesia in December 2004. It was a very interesting international project. Today, I never stop participating and winning prizes on an international scale. This has allowed me to be well recognised in my profession.
I like to implement unique projects that will definitely not be repeated anywhere else. For example, the project that won a Prize in 2002 included many individual author’s elements. According to my sketches, not only furniture was made, but also a unique staircase, made of thin metal, which practically floats in the air. In addition, in the center of the living room there is a chandelier in the form of a dome, which was also made to order by craftsmen and will not be repeated in any other project.
The design will become even more functional and technologically advanced. But unique interior items that are not presented on an industrial scale will be more valuable.
Stay close to nature, be inspired by everything that surrounds you, notice the little things. Design is everywhere around us.
To be selected by the The Society of British and International Interior Design means to be among one of the best recognised specialists. It is one of the most renowned associations among professionals in this field worldwide.
About Art Focus Studio
Reghina Ivanco’s dedication to her craft and her team’s impressive achievements make Art Focus Studio a true standout in the world of art and design. In addition to their numerous accolades and achievements, Art Focus Studio also offers a wide range of high-end design services. From space planning to construction administration, their team provides the full scope of design services necessary to bring their clients’ visions to life. They specialize in design concept development, presentation, construction drawings, specification, purchasing, and installation of materials. Art Focus Studio’s commitment to providing exceptional design services is evident in their attention to detail and dedication to delivering exceptional results.
Natasha Burton, Interior Designer and Founder of NB Interiors UK has given her insights into the industry.
I worked in retail & visual merchandising for 15 years where I worked my way to creative manager; designing window schemes, setting up press days, planning scheme roll outs and graphic implementation. I worked for several big fashion brands including Burberry. I changed career to interior design which coincided with a move out of London, retraining whilst on maternity leave, then went onto set up business 7 years ago.
My previous career was in visual merchandising and I followed a lot of the same/similar principles found in interior design - such as pulling together colour schemes, project managing, working with suppliers and clients, sourcing props etc – I enjoyed this as a career but due to recessions and change in customer shopping habits over time the industry changed. Combined with a personal move out of London I looked to retrain in interior design as I felt my skills would be transferable. I was really drawn to the fact of working with people on a more one on one basis, being able to help them and have a much more creative reign on projects.
Definitely pulling together colour schemes and choosing fabrics is one of my favourite parts of my job. Being able to work with different colour palettes each time and with different clients is really exciting, the fact that no two projects would ever be the same.
I also really find designing bespoke joinery really fun. The challenge of creating something to fit a space but in a more interesting way thinking of different materials to use, different ways to create joinery each time, creating something beautiful but that offers great practicality. Often these help deal with those tricky spaces and can also elevate rooms a design/space.
Last year I was lucky enough to have been awarded the 5 star award for Best Private Residential Interior Suffolk – this was a real highlight of my career so far. Winning an award feels like a wonderful validation of how hard you work. It’s a chance to be recognised and offers credibility which helps future clients have more trust in hiring you. This was definitely by biggest career highlight of last year but also to date.
I work on residential projects and I personally like being able to work on a whole house. This way you can create a scheme that flows throughout the house and can make sure each room flows, you have that well thought out continuity.
In particular projects where clients are willing to be brave and bolder with design choices are by far my favourite to work on. In my case I love adding colour, using wallpaper, adding detailed joinery etc, so projects that offer scope to really let your creative juices flow are the ones that give great pleasure and give the best result. When the client really trusts you and goes with your ideas are where I feel I can be really creative and I often find these projects are the most enjoyable to work on.
There’s a few factors that can make it challenging, one recent thing is the rising costs across the board meaning you can spend longer researching options to keep on budget for clients.
The main struggle and challenge are indecisive clients or people who simply don’t know what they want. These situations follow a slightly longer process to be able to dig deeper and to try understand what they will like. It can almost be a process of elimination to find the style they like. Or if clients have opposing views and tastes, it’s trying to find the middle ground and a design that will appeal to both – definitely one of the hardest challenges to face.
I wish I’d known more about setting up and running a business. After retraining after a long career in retail/visual merchandising I dived straight in and set up my own business immediately after qualifying. This was definitely a bold move but I do wish looking back that I’d worked in a studio beforehand to learn the ropes of running a studio and a business in general. I also wished I’d had more of a supportive network and perhaps a mentor to navigate those tough early years of finding work and getting myself established, there seems to be a lot more networking and groups to join with other interior designers now which is a great support.
My tip to aspiring designers would be to have a clear set out business plan, to research their area and make sure they have done as much education as possible. There is plenty to learn and taking time to do as many courses, read plenty of books and attend design shows to help build up your knowledge before entering into the field. Also try to shadow a designer or obtain work experience with a studio to get an insight into how projects are designed and implemented, this would be invaluable in gaining experience and in turn confidence to then set up on your own or start with a company in a fixed role.
Things are definitely shifting in people’s attitudes to shopping by wanting items that will last, be of good quality and not too trend led – timeless is a word I am hearing a lot from clients these days. People want to spend on products that will last and have a design that they like but isn’t trend led but a mix of classic and modern and quality!
Suppliers are becoming ever more conscious of their carbon footprint, the sustainability of the products, how they’re packaged etc. so I think the industry will continue to change in this area, led by both suppliers and consumers, as education increases and people become more aware of how they can have an impact on sustainability.
It is a badge of honour and great to be a part of a well-recognised body of the industry. As an industry that seems to be getting busier with more people joining and new designers cropping up, it helps elevate and add credibility to your business/studio and stand out in the crowd. Also, the amount that is on offer to help learn continuously and keep up with new products, trends, information etc is invaluable to being a well informed designer. It’s crucial to be on the ball with the right products to specify, to understand the changes in the industry such as sustainability, I feel it a real honour to be considered an accredited interior designer.
About NB Interiors UK
I have a passion for colour and texture, I enjoy helping clients be brave and take the leap into injecting personality into their homes. Whilst keeping spaces cosy, welcoming and feeling like their home. I aim to create spaces that can be truly lived in, comfortable and that will stand the test of time.
Najwa Mroue, Founder of Atelier NM has given her insights into the industry.
I was drawn to this profession because of my passion for creating beautiful and functional spaces. I studied sociology before I trained as a designer and I have always been fascinated by how design can influence people's emotions, behaviours, and well-being.
The elements of my profession that I enjoy the most are the creative process of coming up with original and creative design concepts, and the satisfaction of seeing a project come to life from concept to completion.
My most memorable career highlight from the past year was when we completed our biggest ever project to date in one of London’s most prestigious addresses in Belgravia. Seeing the client’s excitement and satisfaction with the final result was incredibly rewarding and reaffirmed why I love what I do.
My favourite types of projects to work on are ones that allows freedom in creativity, where I can push the boundaries and create something truly unique. I also enjoy projects that challenge me to problem-solve and think outside the box. I would love to get involved in a boutique hotel project one day.
Some of the most challenging aspects of working in interior design include managing client expectations, staying within budget constraints, and navigating the complexities of construction and renovation projects.
Before working in the field, I wish I knew more about the business side of interior design, including project management, and budgeting. These are all crucial skills that are essential for success in the industry.
My tip for aspiring designers would be to never stop learning and honing your craft. Take advantage of opportunities for professional development, stay up-to-date on industry trends and technologies, and don't be afraid to take risks and think outside the box.
In the year ahead, I see the interior design industry continuing to evolve with a greater emphasis on sustainability, wellness-focused design, and the integration of AI technology into spaces. There will also likely be a continued shift towards more flexible and adaptable spaces in response to changing lifestyles and work patterns.
Being an SBID Accredited Interior Designer means a great deal to me personally. It's not just about meeting industry standards. It represents a milestone in my career journey, and a source of motivation, inspiring me to continually strive for excellence and to push the boundaries of creativity in my designs.
About Atelier NM
Atelier NM is a creative design studio specialising in interiors defined by character, colour and authentic expression. We offer a comprehensive and personalised interior design service, carefully interpreting our clients preferences and aspirations to create individual and expressive spaces.An appreciation for rich materiality and artisan craftsmanship underpins each project undertaken by the studio. Asymmetrical balance, tactility and immersive experience combine to create confident and authentic interiors.
Hans J. Galutera, Founder and Principal of HG DesignWorks LLC, has given his insights into the industry.
Over the past 25 years, I’ve dedicated my career to leading architectural branding projects. My former design company, BG Studio, allowed me to work on diverse spaces, including hospitality, retail, and residential environments. From residential suites to chic lounges, bars, and restaurants, I’ve left my mark on various design landscapes. At HG DesignWorks, my philosophy is a dynamic blend of chaos and structure. I emphasise drama, comfort, and warmth in all my projects. Drawing inspiration from my passions—dance and horseback riding—I infuse movement and elegance into every space I create. My proficiency extends across the entire spectrum of interior design. From conceptual development and space planning to site inspections, research, and construction management, I ensure a holistic approach. Seamlessly coordinating luxury residential and hospitality projects is my forte. Beyond my professional pursuits, I hold significant leadership roles within the industry, including Board Director for the New York State Education Department, Past-President of the International Interior Design Association NY Chapter, Educational Board Director for NY11Plus, and Professional Member of the Design Institute of Australia. I'm also proud to be recognised as an Honorary Member of the Society of British & International Interior Design, and to have received the "Best Innovative Design" award for maritime and naval Transport Design. Actively contributing to the advancement of our field, I serve as a respected judge and jury member for various international design associations, further solidifying my commitment to excellence in design.
Interior design isn’t just my profession; it’s my artistic calling. Each space becomes my canvas, waiting for strokes of creativity and functionality. Sustainability also guides my designs, weaving eco-friendly materials and maximising natural light. Beyond aesthetics, I deep dive into historical architecture, psychology, and cultural influences. Collaborating with diverse minds, I create spaces that evoke emotions, inspire generations, and hopefully leave a positive mark. Interior design my passion, purpose, and lifelong commitment.
The creative process is truly exciting, offering me the freedom to conceptualise layouts and select colour palettes. I completely immerse myself in the creative journey because working on hospitality spaces, like projects for Celebrity Cruises and Royal Caribbean, was particularly rewarding. Unlike designing with geographic context, ships present a unique challenge where creativity and authenticity are paramount. Witnessing an empty room evolve into a fully realised design feels magical—it's like breathing life into architecture. The interplay of light, furniture arrangement, and subtle details creates a tangible and intangible transformation, leaving an indelible mark on both space and soul…it is quite spiritual when you think about it.
Over the past year, my most memorable career highlight has been serving as mentor to young aspiring interior designers. Teaching design studio to undergraduates in the BFA and MFA programs, particularly focusing on hospitality design, has been incredibly fulfilling. Witnessing students evolve from initial concepts to fully realised, original designs, whether it's crafting floor plans or conceptualising hotel lobbies and workplace projects, has been immensely rewarding. Additionally, being actively involved in various education boards has strengthened my belief in interior design as a credible profession deserving of recognition and profitability. Through mentoring and advocacy, I've not only contributed to the growth of future designers but also reinforced the importance of interior design in both academic and professional spheres.
My favourite types of projects to work on I have to say are both residential and commercial spaces. However, hospitality spaces, I have a special fondness to design. Particularly bars, restaurants, and cafes as I'm drawn to these environments because they offer opportunities for people to gather, socialise, and be inspired by the designs I create. Among them, my absolute favourite is designing boutique hotel penthouse suites. These projects blend residential and hospitality elements, offering a unique challenge in understanding the brand's appeal and the location's character. Designing these suites allows me to be aspirational and envision the guests who will experience the space with a full understanding of the narrative I have applied to each and every design element. One notable achievement in this realm was winning an award from SBID for our design of the Celebrity Reflection Ultimate Penthouse Suite, featuring a cantilevered shower projecting from the vessel's architectural envelope. It's moments like these that drive my passion for creating innovative and memorable hospitality experiences.
One of the most challenging aspects of working in interior design is navigating collaboration among the design team and clients. Understanding the psychology behind how people respond to design proposals adds an intriguing layer to the process, especially with years of experience in the industry. Interestingly, even at the pinnacle of my career, managing internal dynamics within the design studio proved to be even more challenging than handling client projects. Working with creatives often involves navigating egos, requiring adept project management skills. Mastering this aspect is crucial for success, as it ensures smooth project execution and fosters a harmonious team environment. In essence, effective project management becomes so integral in mitigating challenges and definitely makes for successful outcomes in interior design projects.
Before entering the field, I wish I had a deeper understanding of the business side of interior design. This realisation led me to teach professional practice and internship courses in universities now for the past 5 years in different institutions. Emphasising the importance of treating interior design as a business is so important and now I take it to heart that 90% of it is business and 10% is design. Early in my career, I found myself navigating unfamiliar waters, learning on the go. Had I been more versed in handling the professional and business aspects, I believe I could have achieved success more swiftly and with greater contentment. Integrating business acumen with design creativity from the outset would have been advantageous, ensuring a smoother learning curve for myself and my team. Recognising this now, I advocate for a holistic approach that intertwines business strategies with design principles for a more efficient and prosperous journey in the field.
If I could offer one tip to aspiring interior designers, it would be to prioritise networking and involvement in professional organisations. Building a strong network and finding a mentor can significantly streamline your path to success. Listen attentively to their guidance and be proactive in meeting their needs; in return, they will likely offer valuable advice and support. Whether it's a professor or a seasoned professional you meet through organisations like SBID, learning from experienced individuals can provide invaluable insights and opportunities for growth. Additionally, stay curious and open-minded, continuously seeking new knowledge and experiences to enrich your journey in the field of interior design.
Looking ahead, I envision the interior design industry embracing technology more than ever, particularly with the integration of AI. This shift will revolutionise the way spaces are conceptualised, designed, and experienced. AI will empower designers to create environments that are not only visually appealing but also sensorially engaging and environmentally sustainable. The focus will be on crafting immersive experiences that enrich the lives of occupants, making every moment meaningful and memorable. We’ll move beyond static rooms. Augmented reality (AR) and virtual reality (VR) will allow us to experience designs before they’re built. We're moving away from mundane and predictable designs towards spaces that are both fantastic and authentic, blurring the lines between the physical and virtual realms. It's an exciting evolution that promises to redefine our understanding of interior design and elevate it to new heights of creativity and innovation.
Being an accredited SBID interior designer holds significant meaning to me as it signifies a distinction beyond mere decoration. It represents an evolution in the profession, much like the historical separation of architects from engineers. As interior designers, we possess a unique blend of skills, combining knowledge of human behaviour, scale, proportion, and a deep concern for public health, safety and welfare. Being accredited by SBID acknowledges our commitment to excellence and professionalism in the field. It validates our expertise and sets us apart as true masters of our craft, capable of creating spaces that not only look beautiful but also function harmoniously and promote well-being. I believe that this accreditation is a mark of credibility and quality that instils trust in clients and peers alike, elevating the standards of interior design practice.
About HG DesignWorks LLC
HG Designworks, situated in the heart of Manhattan, stands as a beacon of excellence in luxury interior design. With a focus on elevating residential and maritime hospitality spaces, their unmatched expertise and innovative approach redefine modern living. Each project is a testament to their commitment to crafting unique and breathtaking environments that surpass traditional norms. From opulent residential sanctuaries to inviting hospitality venues, HG Designworks consistently delivers unparalleled results. Their dedication to pushing boundaries and embracing innovation has solidified their reputation as industry leaders. Experience the epitome of luxury and sophistication with HG Designworks, where every space tells a story of elegance and refinement.
Claire Totman, Director at Claire Totman Designs Ltd has given her insights into the industry.
Interior design and architecture have been my passion for as long as I can remember. My mum said I was born drawing! From a young age design was a huge passion of mine, my only passion. I was always very creative rather than academic and my mum and I would spend our weekends visiting local show homes, furniture shops and trade shows. I collected hundreds of interiors magazines and I had a beautiful wooden dolls house that I spent hours re-arranging and re-decorating the little rooms. All my pocket money was spent on my dolls house. It was my pride and joy. When I finished school, I knew I wanted to study Interior Architecture at university, which I did at Oxford Brookes. My professional career started in 2009 and I worked my way up the ladder working for various design firms in London before starting up my own practice in 2016.
The aspect I enjoy the most of my profession is seeing our projects complete and how happy our clients are. Each project is years in the making, at least two by time we get to project handover. There is a huge amount of work that goes into every single project. The architectural side, the interior design side and the project coordination side. The late nights, the endless emails, it’s all worth it when you see the finished article. Knowing we have created a beautiful home for our clients to enjoy and create memories in is a wonderful feeling. It’s an honour to work with our clients on such an intimate part of their life, their home.
The most memorable career highlight from the past year has been appearing in four very well known interiors magazines and being nominated for three international design and architecture awards.
My favourite type of project to work on are period properties. You just cannot beat those high ceilings and original features. I live in an Edwardian property myself and I just love the character and scale period properties offer. So many have had their original features removed over the years so it’s very exciting to bring a property back to its former glory, yet fit for 21st century living.
I would say the most challenging aspects of working in this industry is dealing with difficult trades and delays from suppliers as this can have such a knock on effect on the whole project programme.
I wouldn’t say there’s anything I wish I knew before working in this field as this has always been my goal and there is no other industry I’ve wanted to be in since a child but if I had to say something I’d say the sheer amount of admin. A lot of people think interior design is a very glamorous job, but 80% of it is sitting at your computer designing and managing the sheer amount of admin per project.
My number one tip to an aspiring designer is go for it. Work hard, work late, work for free if you have to, to get a foot in the door and start building your portfolio. It’s a very competitive industry and you need to stand out from your competition. Start at the bottom and work your way up. Hard work will always pay off if your mind is set on achieving your goal.
I have seen a huge shift in online design. This is E-design and remote services. I would say most established design practices now offer this as an option. It means you can work with clients that a more further a-field and allows clients to work with a designer that they couldn’t necessarily afford if an e-design wasn’t an option.
Being an SBID accredited Interior Designer is a huge honour. It gives our clients, both existing and future, the reassurance that they are working with an accredited designer that is part of the UK’s leading industry bodies. It also means we are always up to date with current industry standards and innovations as well as the huge amount of training that we undertake to keep our membership.
About Claire Totman Designs Ltd
Established in 2016, Claire Totman Designs is an award winning Architecture and Interior Design studio specialising in high-end design for private residential clients ranging from design focussed extensions, major renovations and new build homes. Claire Totman Designs offers a range of different services from architectural design and planning permissions to interior fit out and project coordination.
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