Sandra Korka, Founder of Square Design Interiors, has given her insights into the industry.
I studied architecture at the University of Greenwich and upon my return to Greece I worked at a few architectural practices and interiors companies while at the same time taught interior design at a local higher education institution delivering UK university courses.
Having gained valuable knowledge of the market and experience working in studio and on site, I decided to embark on my own creative journey and founded Square Design Interiors, working with passion and dedication, structuring and following a personal approach. Over the two decades of running the studio and focusing on delivering bespoke design and build projects from concept to creation at the highest standards, we have established collaborations with excellent manufacturers, suppliers, technicians and technology experts internationally, ensuring quality control and impeccable results.
Collaborating with an international clientele, we create environments that are complete spaces designed effectively for the interaction of people within them and the creation of life-long experiences and wonderful memories. The Square Design Interiors main studio is in Thessalonoiki, Greece, with operating studios in Athens and London, too.
Coming from an architectural background, the creation of interiors, where the main interaction of people take place in terms of lifestyle in residential projects or brand development in commercial projects, fascinated me. It feels like creating an overall story, a unique environment created based on particular needs and requirements, a sanctuary for personal or family decompression or the unfolding of a brand story. And this comes as a very inspiring complete scheme where you get initially introduced into the life of people or their business and you must translate and transform this introduction into an emerging series of fully functional spaces that communicate distinct aesthetics.
The versatility of the projects I get introduced to. Every project, every space and its parameters, every client, every place is so uniquely different that make my job so intriguingly expressive. The fact that I take on projects internationally, as well as the fact that I collaborate with international clients all over Greece, provides an exquisite variety of options to learn new things and apply my expertise on an ever-evolving landscape. I have the chance to interact with inspiring people, get accustomed to their life, their habits and their cultures and consequently I must stay constantly initiative taking to explore all aspects of a project and be creative.
Actually, there are two memorable career highlights from the past year. One of the most recent projects I designed and built, the Garage Transformation into a Micro-Residence, received a Gold Award at the Greek Interiors 2024. And a few months later, the same project received a Big See Architecture Award 2025, the South-East Europe Awards. I feel extremely honoured for both awards. I am very proud of the work produced by my building collaborators on this project and on every project. I constantly push them (and myself) to stay motivated and step a little bit further each time, to produce an impeccable result with the highest attention to details. And of course, I am very thankful to my client, who has been a recurring client and consequently, a good friend, for introducing to me this idea at first, that evolved in such a wonderfully creatively rewarding experience.
I absolutely enjoy all projects I work on, as all of them are different and this is a remarkably high motive to research, explore, design, create and build so many different environments for so many unique people. However, I do enjoy most the projects that I coordinate with all aspects from the very beginning to the very end. That is, produce an overall bespoke design on a particular brief and build the creative outcome ready to be used by the owners. The whole creative process brings in so many experiences and highlights in its own way, new paths to my professional and personal journey.
The set of challenges of working in interior design can assess both technical and people skills. You must balance creativity and functionality, as you come to create spaces that are visually appealing while remaining functional and liveable. This balance often requires innovative solutions to merge artistic vision with everyday usability.
Furthermore, managing client expectations is very important and a whole new challenge, as clients may have an initial vague vision, but it is up to the designer to comprehend this vision and translate it into a coherent design plan that involves active listening, clear communication, and sometimes negotiation.
In this equation one must add the budget constraints, as well as the time management and the project coordination aspects that are especially important so that the original creative solution is applied seamlessly. And of course, you must be educated on current technical elements that enhance and most of the times, complex the design, yet provide a whole new level of facilitation to the users of your designed space.
I wish I knew how to run a business. In no way do you know everything right after your studies. Yet, you have a good foundation on which you continuously work on, shaping and structuring your creative aspects, while working with so many kinds of people. However, at the same time, you are running a business and this is a world you just dive into. And, among other things, you are expected to find ways to balance your creativity within a rigid, impersonal and unknown environment.
To embrace a mindset of continuous learning. The design world is ever-evolving, so never stop exploring contemporary trends, techniques, and technologies. Staying curious not only helps you develop your unique style but also keeps you adaptable in a dynamic industry. In this way, I believe that a designer sets the foundations to produce uniquely created environments that correspond effectively to the needs and requirements of their clients or the end user of these environments.
The interior design industry is evolving rapidly, influenced by sustainability, technology, and changing lifestyle needs. In the year ahead, I believe we will see even more sustainable and eco-friendly design, emphasising further on biophilic design and using natural materials. Also, in terms of technology, planning and visualisation will be easier thanks to AI powered interior design tools in conjunction with smart-designed furniture, AR and VR.
The transitional style is getting more popular, mixing old and modern style to create a distinctive touch and bled vintage aesthetics with modern design elements. Layered textures, bold patterns and unique art pieces are on the frontline, while moving away from neutral tones, rich, moody hues like deep blues, terracotta and forest greens are here to stay.
In addition to the above, I believe there will be greater appreciation for handcrafted and locally made furniture and décor, as well as a rise in cultural and traditional influences, incorporating global design elements into modern homes, thus, supporting small designers and craftsmen.
Being an SBID Accredited Interior Designer means embodying a commitment to excellence, innovation, and ethical practice in every project. It signifies that I have met rigorous industry standards and continually strive to elevate the quality of my work. It is a mark of trust that reassures clients and peers alike that my design approach is grounded in proven expertise and a commitment to ambitious standards.
Also, the accreditation reflects my dedication to ongoing education, staying abreast of the latest trends, technologies, and sustainable practices in interior design. At the same time, I retain a commitment to ethical design practices. I am happy that being part of the SBID community connects me with a network of like-minded professionals, fostering collaboration and shared insights that drive the industry forward. My accreditation is a celebration of creative problem-solving and the ability to transform spaces in ways that are both beautiful and functional.
For me, this accreditation is more than just a title. It is a constant reminder of the responsibility I carry as a designer to inspire, innovate, and create environments that enhance everyday life.
About Square Design Interiors
We work on our projects with great passion and dedication, structuring and following a personal approach. The process of our work balances a highly creative perspective with driven project coordination. The finished environments we create are complete spaces designed effectively for the interaction of people within them and the creation of life-long experiences and wonderful memories. We work closely with our clients and form strong ties, as most of our clients have become repeat customers and eventually good friends. Our studio is located in Thessaloniki, Greece and we work globally.
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Manuela Hamilford, Creative Director at Hamilford Design, has given her insights into the industry.
My journey into interior design was shaped by my early experiences growing up in Italy and then working for Italian interior brands in New York, they instilled in me a deep appreciation for craftsmanship and the way a beautifully designed space can enhance everyday life. Growing up in Vicenza, surrounded by classical Italian architecture, I developed an understanding of proportion, materials, and timeless elegance. When I moved to New York to begin my career, I was exposed to a more contemporary, dynamic approach to interiors, as well as the importance of bespoke home furnishings in creating spaces that feel personal and refined.
Founding Hamilford Design in 2005, in London was a natural progression—allowing me to use my experience and create warm interiors that are sophisticated, with a sense of individuality. My studio strives to bring to life spaces that enhance our clients’ lives and tells their own unique stories. My business grew organically through word of mouth, with people recommending us to friends and acquaintances. My clients drive my passion.
There are so many aspects of interior design that I find rewarding, but mainly it's the variety - curating bespoke spaces, rather than copy and pasting a strict studio style. I love sourcing exceptional pieces, whether it’s unique antiques from dealers that I’ve met in London or custom-made furniture designed specifically for a client’s home. Every project is an opportunity to create something special, and I find immense satisfaction in working closely with trusted artisans, craftsmen, and suppliers who share my passion for quality and attention to detail. On that point - I also love the collaborative nature of this industry—each project involves working closely with tradespeople and the clients themselves.
Over the past year, we have worked on some incredible projects, but one that stands out was the completion of a beautifully restored listed townhouse in Barnes. The project was particularly special as it required a delicate balance between preserving the building’s historic charm and introducing modern luxuries. We carefully reinstated period details such as a mosaic tiled floor, sourced exquisite antique pieces and layered in contemporary design elements.
Another highlight has been expanding our work in the Cotswolds, where we have had the opportunity to design a number of countryside retreats. There’s something very rewarding about creating a sanctuary away from city life—spaces that embrace nature and craftsmanship. Each home has its own unique stye, which is important to me.
We have recently been asked to design more commercial projects over the last year or so, this is an exciting challenge for the studio and winning a Restaurant and Bar Design Award shows that we’re on the right track!
I also enjoy designing residential projects that allow for a high level of personalisation. Luxury is not just about grandeur—it’s about comfort, warmth, and creating an environment that feels truly personal.
One of the biggest challenges in interior design is managing expectations while ensuring that every detail is executed to the highest standard. This means working with meticulous attention to detail, coordinating with multiple suppliers, and ensuring that craftsmanship and finishes are impeccable, whilst a timeline is adhered to.
Timelines and logistics can be complex, particularly when working on international projects or listed buildings with strict regulations. We handle a lot in house, such as planning permissions, so are able to control these timelines to an extent. However, overcoming these challenges is part of what makes the process so rewarding.
I am always learning! Although, I wish I had known just how much of interior design is about project management. Creativity and strong vision are important of course and sit at the heart of what we do, but delivering a high-end project requires exceptional organisation. From working with builders and suppliers to managing budgets and timelines, a successful designer needs to be a great project manager too.
Develop your eye and your taste, then trust in them. Interior design is about refining your sense of style. I’m inspired by my travels, trade shows, galleries and even books. Immerse yourself in design!
The industry is shifting towards a more conscious, considered approach to luxury. Sustainability and biophilic design, which integrates nature into interiors through materials, lighting, and greenery, will continue to gain momentum, as people seek homes that promote wellness and tranquillity.
Being an SBID Accredited Interior Designer is such an honour. The SBID provides a platform for connecting with like-minded industry professionals and staying at the forefront of industry innovations.
I am excited to be involved in panels and taking part in peer discussions. Being involved with an organisation that champions quality, expertise, and ethical design is something I am incredibly proud of!
About Hamilford Design
Founded in 2005, Hamilford Design offers a range of services from all aspects of creative interior design through to new builds and renovations with an expert team of contractors and architects. Creating elegant, luxurious and warm interiors is what reflects the essence of Hamilford Design. With projects globally, ranging from listed residences in London, to townhouses in New York and from large country estates to commercial projects across Europe, Hamilford Design has a wide portfolio. With no strict ’studio style’ all of our spaces are totally unique, we keep the client at the heart of all our projects.
Anna Moss, Founder of Moss Living Interiors, has given her insights into the industry.
Growing up, I was always creative but also love understanding more about how businesses work. Interior design had always been my true passion, but years ago, it didn't seem like an accessible career path. After spending over a decade in marketing and advertising, I decided to pursue my dream. In 2019, I earned my Diploma and founded Moss Living Interiors.
I love having the vision in my own head and then taking my clients on an exciting journey to bring their space to life through 3D renders, colour palette consultations, furniture design, joinery drawings and so on, so they can envisage the end result, despite usually working with an empty shell in the months prior. Seeing my clients faces on the day they move in, or are handed back the keys or space is always an unforgettable moment.
I think it has to be when my work was featured in The Telegraph, it was a magical surprise.
I really love working on period properties, particularly when they’ve lost their spark - I think because they have so much character and history and the building before you’ve even started. I recently worked on a Grade II listed Georgian property with the original parts dating from 1720. The property was redesigned to create a wonderful family home while still maintaining the historical integrity of the property. The drawing room alone is over 50 square meters, and despite its size, it’s been transformed into an interior of beauty. The walls have been panelled in a soft, warm pink and there are formal shapes among the furniture, and others that are squashier and more relaxed. Strong pattern makes its way in through the curtains and soft furnishings; it’s a timeless blend of historical architectures with contemporary finishes.
I think it has to be working with many different suppliers and retailers; if there’s a supply chain issue or a contractor lets you down, it can have a huge knock-on effect on the project as a whole, and I often take that really personally.
Just how varied the role is. You spin many plates. Interior design really does cover a broad spectrum of skills from the technical side of interior drawings and then the creative part, all the way through to project management and administration both on-site and in the office. You have to be able move quickly from one skill set to the other.
Speak to as many people as you can to build your own connections and get as much experience as you can.
We’re definitely moving towards a more sustainable future with a growing emphasis on conscious consumerism. We’re prioritising sustainable materials, craftmanship and timeless styles. I always say, “you buy cheap, you buy twice”. AI is also bringing significant changes with enhanced visualisation, smart home integration and streamlining processes but it’s not replacing the human touch and the bespoke style of an interior designer.
This achievement represents my commitment to excellence, professionalism, and delivering the highest quality of service to our clients which I’m really excited about.
About Moss Living Interiors
Moss Living Interiors is a design studio based in Oxfordshire founded by Anna Moss. We are known for mixing colours, textures, patterns and proportions to create calming and elegant spaces across both high-end residential and commercial projects. With a love for blending classic and contemporary styles to create a timeless aesthetic, our spaces are designed to stand the test of time; each carefully-selected piece has a history, a place and a lasting purpose. We offer virtual e-design services and full service design solutions. From layout design, concept development, to design implementation, furniture selection and installation, we meticulously curate every detail to ensure a seamless and harmonious design experience.
Vic Varney, Head of Interior Design at Richard Grafton Interiors, has given her insights into the industry.
I studied interior design at Huddersfield University whilst working part time in a soft furnishings company. I developed my love of fabrics and colour and pursued a career in interior design. I have worked alongside Richard for many years working for high end residential clients and I head up the full interior design team, managing and mentoring whilst still designing for my clients.
I have always been creative, whether it has been fashion related or drawing/painting I have always enjoyed being able to create unique pieces. I enjoy helping people create beautiful homes that reflect their individual personalities. I love the transformation you can make to a room whether it is through using colours and textures of fabric or marble and veneers on furniture.
I love two parts of my job the most, one being seeing the clients faces when they come in for the presentation and you have captured everything from inside their head and have it in front of them to see, touch and feel. The second part is when you are on an install, and you have physically watched the rooms transform. For some people it’s hard to visualise what the end result might look like so I love that I can make it reality for them and give them the confidence.
I have been working on a particularly large job which has involved a lot of build work, I have been onsite every week for the past year while the house has been stripped apart and put back together and now I get to watch the rooms come to completion as we finish off the installation, each element that gets completed whether it be the beautiful new mouldings or the roman blinds adds another layer and brings the rooms to life and I just love watching it happen.
I typically like working on bigger projects that might involve more then one room or a full house, because our help and expertise can make a huge difference to the property and have a big impact. Having said that I get a lot of joy from clients who love what we have done, even if it has been a small project.
I think it becomes more difficult and complex when you are working with very large external build teams, there are a lot of different trades you have to work around and it can make the coordination of a project more difficult when you have to factor in the time others might need to finish their part before we can then go in to complete a fit out. Other challengers could be working to a smaller budget or maximising the use of a small space. Each job is looked at with fresh eyes and tailored to suit whatever the brief calls for.
There is a lot more paperwork than I ever thought would be needed, at the beginning I thought it would be much more about the fabric side of things but in fact you need to be very structured in terms of project managing and organisation. Most of what we do contains a level of logistics in some way so you can’t solely focus on only the design side.
I think the most important part about designing is to be aware you are designing for other people, a lot of what you chose or need to look at will not be your taste. You must tune in to your clients wants and needs, you are there to advise and push them out of their comfort zone but at the same time they need to love the end result. I think all designers should have that as their goal. I have seen a lot of designer wannabes in my time, and I would say the biggest mistake of those that haven’t made it is they design for themselves not others.
The future of interior design scares me if I’m honest, the new generation are a throw away society. We live in a world where Google can find you a cheaper version of everything and I think that will have a big impact on bespoke interiors in the future. For me I love the bespoke nature of what I do, the craftmanship of furniture makers, a good quality fabric or piece of furniture, rather than somebody ‘copying’ because it is cheaper. I think it will become a luxury that many won’t be able to indulge in.
Being an SBID Accredited Interior Designer to me means, excellence and professionalism in the field of interior design. It is a recognised standard of design that give my clients assurance that I adhere to best practices and the highest standards of service.
View Richard Grafton Interiors project videos:
West Yorkshire Contemporary Design Project - Property Showcase North Yorkshire Barn Redesign - Property Showcase
About Richard Grafton Interiors
Established in 2012, our team can offer everything from planning the space in one room to a whole-house redesign. We offer our clients the complete turnkey solution from initial ideas right through to project completion, without compromising on quality interior design and attention to detail. Our approach focuses on creating something that is truly authentic to both the property’s original features and the personalities and lifestyles of its inhabitants. Our expert buyers work year-round to find and gather a wide portfolio of traditional and contemporary furniture for our customers to choose from as well as lighting, artwork and accessories to complete the job to the finest standard. We have design studios in Harrogate, Ilkley & Wetherby so please get in touch, pop in or call to make an appointment.
Niamh Connor, Creative Director at I.D Studio17, has given her insights into the industry.
I graduated from Nottingham Trent University with a BA (Hons) in Interior Architecture & Design in 2008, stepping into the design world during the challenging backdrop of a global recession. Though the path was initially unsteady, I found my footing with a global company, where I honed my craft as part of their FF&E team. This experience became the foundation for my journey through high-end residential, property development and commercial design, where each project sharpened my skills and deepened my passion. By 2015, those years of growth led to the launch of my own interior architecture company, bringing my creative vision to life.
Design has always been part of my story. Growing up, I was inspired by my mum’s love of home improvement shows and design magazines, and my dad’s work as a carpenter, bringing home architectural plans and project photos. Together, they sparked my passion for interiors and the transformative power of thoughtful design.
For me, interior design is about shaping experiences. A well-designed space inspires, comforts, and energises, blending artistry with problem-solving. The storytelling in every project—shaped by the client, the space’s history, and its purpose—makes each design deeply rewarding.
I’m equally inspired by the collaborative nature of the field. Working with architects, artisans, and clients keeps the process dynamic and creative, pushing me to continually learn, evolve, and refine my vision.
What I love most about design is crafting spaces that beautifully reflect my clients’ needs and lifestyles, while adding a touch of my own style to make each project truly unique. Building relationships with clients and delving into their vision is incredibly rewarding, translating their personalities and aspirations into designs that feel both personal and meaningful is one of the most fulfilling parts of the process.
Then comes the magic of bringing those ideas to life. Watching a concept evolve from a sketch into a finished space and seeing a client’s reaction as their vision becomes reality is, without a doubt, the ultimate highlight of my work.
This year, my most memorable career highlight has been returning to work after time away on maternity leave and taking on my client’s project, the “Wandsworth Common House.” Transitioning back into the professional world while balancing two new personal responsibilities has been both challenging and deeply rewarding.
A standout moment was completing the design for my client’s home—a fresh start for her to create new memories in a space that felt entirely her own. From the beginning, it was a deeply personal project, and bringing her vision to life in a way that truly resonated was incredibly humbling. It reminded me of my love for the creative process and reignited my passion for interior design, inspiring me to continue pushing boundaries in my work.
Additionally, becoming accredited as an SBID interior designer this year is a milestone I’m particularly proud of, marking a new chapter of growth in my career.
The most rewarding projects are those where clients trust our creative vision from the very beginning, allowing us to fully unleash our creativity. When clients are bold, embrace the use of colour/texture and pattern, and have complete confidence in our judgement, the results are always the most stunning and memorable.
One of the most challenging aspects of interior design is managing the intricate puzzle of project coordination. Balancing timelines, meeting deadlines, and addressing unforeseen issues along the way can be demanding and, at times, stressful. Yet, despite these hurdles, there’s nothing more fulfilling than watching a project come to life—from concept to completion—and witnessing the transformative power of thoughtful design.
Another layer of complexity comes from the emotional investment residential clients bring to the process. Renovating a forever home is often one of the biggest financial commitments they’ll make, and ensuring every detail is just right can be both delicate and emotionally demanding. Striking that perfect balance between vision, practicality, and client expectations is a challenge I don’t take lightly.
Before entering the field of interior design, I wish I had fully understood the depth of project management skills required. While creativity is at the heart of the profession, the reality is that much of the job involves juggling timelines, budgets, and coordinating with contractors, suppliers, and clients. Learning how to navigate these logistical complexities early on would have made the transition smoother.
I also wish I had been more prepared for the emotional side of the profession. Clients often attach a deep emotional investment to their projects, especially when it involves their forever homes. Understanding how to manage these emotions while guiding clients through tough decisions is a skill I’ve developed over time, but it’s something I didn’t anticipate at the outset.
Interior design is so much more than creating beautiful spaces; it’s about problem-solving, understanding clients’ needs, and navigating real-world constraints like budgets and timelines. While honing your creative skills is essential, building a strong foundation in project management, communication, and adaptability is equally vital to your success.
Every project is a chance to learn and grow. Mistakes are inevitable, but they’re also invaluable lessons—embrace them, learn from them, and use them to be better prepared next time. Stay curious, remain open to feedback, and always push the boundaries of your creativity.
Design is increasingly centred on personal expression and well-being, with spaces now being tailored to enhance mental and physical health through natural light, balanced layouts, and comfort-driven solutions.
Sustainability is also a growing priority, with clients and designers making more conscious choices—incorporating energy-efficient solutions, sourcing locally, and creating environmentally responsible designs that are as thoughtful as they are beautiful.
Meanwhile, AI is becoming a valuable tool in streamlining tasks and visualizations, but while it will enhance the design process, it won’t replace the industry. Interior design will always need a human touch—our focus should be on using AI to our advantage.
Being an SBID Accredited Interior Designer is a significant milestone in my career. It represents a mark of professional excellence and industry recognition, validating the skills, knowledge, and standards I’ve worked hard to achieve. This also gives my clients the confidence that they are in good hands.
For me, being apart of a globally recognised organisation like SBID reinforces my commitment to delivering high-quality designs that are both creative and ethical. It also connects me to a network of professionals who share the same passion for pushing boundaries and raising the bar in interior design.
This accreditation serves as a reminder of how far I’ve come in my journey and motivates me to continue growing, learning, and making a meaningful impact through my work.
About I.D Studio17
Studio17 specialises in both Interior Architecture and Interior Design, bringing concepts to reality through diligent planning and lots of creativity. We create beautiful homes for busy families, working on a variety of homes in London, the home counties and the UK. Our design philosophy was born from Niamh Connor's own experience as an interior designer and mother. Founded in 2015 by Niamh, our boutique design studio has been focused on the intricate dynamics of family life. Our design approach is personalised and collaborative, allowing us to cater to the unique needs of each family we work with.
Lucy Jones, Owner and Design Director at Studio Sempura, has given her insights into the industry.
I graduated with a First Class Honours Degree in Interior Architecture and Design in 2015. Soon after this, I started my professional career working for a shipping container conversion company based in Cornwall, where designs were focused around sustainability. I then progressed to a London firm specialising in Hospitality, Spa and Wellness design and these projects were heavily influenced by Biophilic design. After moving to Dorset to be nearer the sea, I joined a local firm working on a range of projects from Residential Developments to Restaurants, Offices and Student Accommodation.
I have a deep rooted connection to nature and the environment that stems from being brought up on the North Coast of Cornwall. So, I set up Studio Sempura in 2022 in order to create an environmentally conscious design studio that reflects my passion for the outdoors. In the last three years I have been very fortunate to work on some wonderful projects.
My passion for interior design runs in my family. I have always loved being creative, up-cycling and from a young age, making a space look it’s best. I feel that the inspiration to follow this pathway was inspired by observing my Mum and Granny design and renovate houses. When I was six years old my parents lost me in B&Q. They found me looking around the kitchen and bathroom sections, where I was enjoying being curious and opening every cupboard!
I wanted to work in the interior design profession to use my love of design to positively impact and improve the health and well-being of people. During my degree I developed a strong passion for Biophilic Design and this gave me the tools to achieve the desire to improve how people feel in a designed space.
I really enjoy working alongside my clients and helping them create a home or a space that makes them feel happy. A really fun part of a project is the conceptual phase. Having received a brief, I then create a design that meets the client’s requirements. I put together ideas and consider what would make the space unique and special for them. Once a project is complete, it is the best feeling seeing my designs come to fruition and to see how happy my clients are with their new space.
One of my most memorable highlights would be the completion of a development project consisting of four houses in Southbourne. I was heavily involved in this project from the planning stages to organising the final photo shoot. The individually designed interiors gave me the opportunity to source materials that reflected my ethos towards sustainability and Biophilic design.
It was a large responsibility to produce a technical design package for construction, ensuring the project would run as smoothly as possible. I am delighted that the project has been very successful and I have received some really positive feedback from my clients and prospective buyers.
I worked for a wonderful design practice in London that specialised in Hotel, Spa, Fitness and Wellness Design. These design projects have been my favourite so far because they enabled me to create spaces that directly affected the wellness of their clients using Biophilic ideologies as the key influence.
Interior design is naturally subjective, and when combining this with time and budget constraints, managing client expectations is something that can be challenging.
I always aim to specify materials and fixtures that are the best quality and have the least environmental impact. These tend to come with a higher price tag, so it can be a challenge to convince clients to spend that little extra for better quality.
This has always been what I wanted to do, so I have openly accepted any challenges that have come my way. However, in order to produce accurate drawings and information packs required for construction on site, I spend a lot of time at a computer. This is a very important part of the job, but I really do enjoy being out and about spending more time on site and interacting with people.
This industry is constantly evolving so it is important to stay relevant by keeping an open mind, learning and exploring new trends, solutions, materials and technologies. Take your time to learn from others and get as much experience as you can. Work in different sectors and network. Be open to all the opportunities that come your way and always say yes. Don’t run before you can walk. Cliché, but it is worth the wait.
The industry will hopefully continue moving forwards in relation to sustainability and the development of environmentally friendly design solutions. It is great that the topic is being taken seriously, from suppliers and designers to clients. The design choices that we make are having an environmental impact and it is important that we get in touch with our innate connection to nature through Biophilic design. This is why I believe the colour of the year 2025 is ‘Mocha Mousse’, a warm, chocolate brown that reflects our natural environment and the ethos of Biophilic design. I believe we will be seeing more rich, darker colour pallets, with an increase in the use of darker furniture and antique pieces. I believe this will create a more eclectic mix of old and new which lends itself to the ideology of re-using and making more environmentally conscious choices.
It has been a huge achievement to be recognised by the SBID. This has given me the confidence in my journey as a designer and enabled me to signify to my clients that I am part of one of the UK’s leading interior design bodies. I look forward to attending the design events and keeping on top of CPD’s that the SBID offer. I am also really excited to have an opportunity to apply for the Awards in this coming year.
About Studio Sempura
Studio Sempura is a leading environmentally conscious Interior Architecture and Design practice based on the Dorset Coast, owned and directed by Lucy Jones. Lucy trained as an Interior Architectural Designer and therefore offers knowledge and expertise of all elements of a project from planning and spacial plans to interior styling. Studio Sempura can offer a full turn-key service. Whether your project is residential or commercial, new build or renovation, we can help you create a space that has purpose, meaning, longevity and style. We also put a huge emphasis on sustainability and carefully consider everything we design and specify.
Claudine Murphy, Founder and Lead Designer at Doverfield Designs, has given her insights into the industry.
I started out my career working in exhibition management for commercial art galleries where my days ranged from working with artist studios on how to make their visions for exhibitions come to life (indoor pool anyone? and yes, we did make that happen!) to working with clients on curating artwork for their homes across the globe.
I’m no stranger to understanding spaces and how each element can affect your experience in a room. This led to a natural progression from the gallery world into interior design. I trained at KLC School of Design and went on to work with several London based design studios (These White Walls, Nefarious Design & Studio RioLondon).
I set up Doverfield Designs in 2023 and have been lucky to work on some great projects with even greater clients!
It wasn’t something I had always dreamed of but working in art galleries I really understood how people experience a space and the journey it can take them on. A huge part of that job was managing clients, complicated logistics and problem solving. I think most designers would agree that those are some of the most important skills aside from the actual designing.
The shift happened for me after I had worked my way up to managerial roles in 2 galleries and I felt like I was ready for my next challenge. Interiors was a natural progression and so I retrained and set about working my way up in this industry.
One of the most rewarding aspects of interior design is the opportunity to create spaces that genuinely improve people’s lives. The ability to design environments that support our client’s lifestyles and needs is incredibly fulfilling. I particularly enjoy the personal connections I build with clients and the challenge of translating their unique preferences and needs into functional, beautiful designs. The process of understanding a client’s vision and then bringing it to life in a way that exceeds their expectations is always a highlight for me.
Then there is the transformation. It’s easy for us to forget where a project started, especially when you see it progress every step of the way. So, seeing the finished results compared with the before is incredibly rewarding.
I think having a 6 double page spread in an interior’s publication (Kitchens, Bedrooms & Bathrooms) a few months into opening the studio will always be a proud moment.
I wrote a list of goals I’d like to achieve and that was pretty high up so I can’t believe it happened so quickly. It was a great experience walking into shops and being able to pick it up off the shelf, flick through and see my work!
I particularly enjoy working on residential projects because they allow me to create deeply personal spaces that reflect the client's individual style and lifestyle. There’s something incredibly rewarding about taking a house and transforming it into a home where people feel comfortable and at ease.
I also enjoy the creative challenge of balancing aesthetics with functionality—every decision must serve both the emotional and practical needs of our clients.
One of the most challenging aspects of interior design is managing client expectations. Every project is a collaboration and aligning a client’s vision with what’s realistically achievable—within time, budget, and space constraints—can be tricky. Clients often come with big dreams, and part of my job is to guide them through the process of prioritising and making informed decisions, while still delivering a design that reflects their desires.
Another challenge is navigating the logistics and coordination between various stakeholders. Keeping everything on track, ensuring deadlines are met, and handling unforeseen issues that arise during construction can be stressful. Despite these challenges, the process of seeing a project through from concept to completion is incredibly rewarding.
One thing I wish I had known earlier in my career is the importance of networking and relationship-building within the industry. Interior design is often a team effort, and forming strong relationships with contractors, suppliers, and other designers can really make a difference in the success of a project.
If you don’t have a reliable team to work with then it really can make or break a project. More often than not you have to learn this the hard way!
My advice to aspiring designers would be to develop a strong foundation in both creativity and practicality. The ability to think outside the box is critical, but it’s equally important to understand the technical aspects of design, from building codes to spatial planning. The most successful designers I know strike a balance between innovation and functionality. The more you learn about materials, construction processes, and how spaces work on a physical level, the better you can bring your creative ideas to life.
Another important tip is to stay curious and never stop learning. The design world is constantly evolving—whether it's new trends, technologies, or materials. Keeping an open mind and being willing to experiment with different styles and methods will help you grow as a designer and stay relevant in the field.
The interior design industry is likely to continue its shift toward more sustainable and eco-friendly practices. Clients are becoming increasingly conscious of the environmental impact of their choices, and designers are responding by sourcing sustainable materials, incorporating energy-efficient solutions, and creating spaces that prioritise health and well-being. This trend is not just about aesthetics but about creating long-lasting, responsible designs that can positively impact the environment.
The industry is also still very much feeling the disruption to the supply of materials from Europe, as new customs regulations, tariffs, and border controls have slowed down imports. This has led to delays in projects, increased costs for materials, and even shortages of certain products, which has required interior designers to be more resourceful and adaptable. Many designers are now more focused on sourcing locally to mitigate the risks of supply chain interruptions.
Being accredited with the SBID is a huge accomplishment. The rise of interior design in the past few years has been meteoric and the interest in the profession has also increased significantly. What is important to note is that interior design isn’t just about choosing paint colours and fluffing cushions as people sometimes think.
The technical aspects and knowledge you need to have to run a project in a responsible manner is hugely important. We aren’t a regulated industry so by being accredited with the SBID it demonstrates that I am a trained, experienced and therefore qualified interior designer that clients can trust. I feel very proud to display that badge on my website.
About Doverfield Designs
Doverfield Designs is London based interior design studio specialising in full service renovation projects. They craft cosy and inviting homes across London and the surrounding areas with a focus on creating homes that aren’t just beautiful but also functional.
Iliada Rossi, Design Director at Rossi Studio, has given her insights into the industry.
With a passion for architecture and interior design spanning over ten years, Iliada has dedicated her career to transforming spaces into personalised havens. Iliada is known for her excellent communication skills and her ability to listen attentively to clients, translating their ideas into reality. Her attention to detail ensures that every project embodies modern elegance and timeless sophistication, perfectly tailored to each client's lifestyle.
I was born in Brasília, surrounded by the architectural masterpieces of Oscar Niemeyer, which sparked my love for architecture from a young age. Living in a city where design was at the forefront of everyday life shaped my appreciation for how spaces can influence people. Over the years, my travels around the world deepened my passion for different design styles, cultures, and architectural techniques. I’ve always been inspired by how diverse environments can evoke different emotions and how design can improve daily life. Interior design became the perfect way for me to blend my love for architecture with my creativity and passion for transforming spaces.
One of the things I enjoy most is creating spaces that truly reflect my clients’ needs and lifestyle, while adding a touch of my own style to make it unique. I love working closely with my clients, getting to know them on a personal level to understand what they want and need from their spaces. This connection helps me design in a way that feels personal and tailored. Designing is also a creative outlet for me, where I can bring my artistic side to life. Finally, I enjoy the project management side of things, ensuring that every detail is executed as planned and the vision comes to life exactly as imagined.
One of the most memorable highlights from the past year was working on a stunning period property from the Arts and Crafts movement. The project gave us the opportunity to preserve and enhance the beautiful original features while incorporating modern touches to inspire the renovation. We designed a few rooms in keeping with the Arts and Crafts style, paying homage to the intricate details of the era. In a separate wing of the house, we undertook a complex architectural project, removing the old service staircase and partitions to open up the space. Alongside the design work, we ensured the house was fully insulated and energy efficient, integrating home automation and modern amenities. It was a comprehensive project that required careful attention to balance modern design elements with the property's historic charm, resulting in one of our most beautiful and fulfilling works.
My favourite projects are those that involve construction, renovation, or refurbishment, where we can work from concept to completion. I love projects that allow us to manage the entire process through to the final details, offering a full turnkey service to our clients. This approach gives us complete control over the project, ensuring that the design vision is delivered exactly as imagined. It’s incredibly rewarding to see a space transform from initial ideas to a fully finished, functional, and beautiful environment, all while managing the process to ensure everything runs smoothly.
One of the most challenging aspects is managing and coordinating multiple stakeholders and suppliers while ensuring that services and products are delivered to the highest standards. With each project, there are many moving parts—contractors, suppliers, and other professionals—all working towards the same goal. Keeping everything on track and aligned with the project’s vision can be complex. Fortunately, I’m lucky to work with a team that excels at this. Our strong communication, attention to detail, and commitment to excellence ensure that everything runs smoothly and that we always meet or exceed our clients’ expectations. This collaboration makes all the difference in delivering a seamless, high-quality result.
Before transitioning into interior design, I had a completely different career. Looking back, I wish I had known just how rewarding it is to bring design projects to life. There’s nothing quite like seeing a space transform and knowing that it will have a lasting impact on my clients’ lives. I also didn’t fully realise how much I would love working with my artistic side—design allows me to express creativity while solving real-world problems. Every project is an opportunity to blend my vision with my client’s needs, creating personal and inspiring spaces. It’s incredibly fulfilling to know that I’m making a difference in how people experience their environments, and I truly cherish the ability to do so every day.
Never stop learning. Interior design is a constantly evolving field, and the more you explore, the more you'll discover new techniques, materials, and perspectives that can elevate your work. It’s truly fulfilling to challenge yourself and grow through every experience. Don’t be afraid to step out of your comfort zone and explore beauty in things that might not be conventional to you. Embrace different styles, cultures, and inspirations from around the world. The richness of diverse ideas will shape your creativity and help you develop your unique design voice. Being open to new ideas and learning from everything around you is what will set you apart and keep your designs fresh and relevant.
The interior design industry is constantly evolving, with new trends and innovations shaping the way we create spaces. As we move forward, technology will continue to play a significant role, making interiors not only more functional but also more sustainable. Smart home systems, energy-efficient solutions, and eco-friendly materials will be at the forefront of design, allowing us to create spaces that are both beautiful and responsible. At the same time, the emotional aspect of design will remain key, with the goal of bringing people a sense of comfort and well-being in their environments. As we integrate these advancements, well-designed spaces will continue to inspire and enhance our everyday experiences.
Being an SBID Accredited Interior Designer is something I’m really proud of! It’s a wonderful recognition of my passion for design and my commitment to upholding the highest standards of quality and professionalism. For me, it’s all about giving my clients confidence that they’re in good hands, knowing I’m dedicated to creating beautiful and functional spaces that truly reflect their needs and lifestyles.
SBID accreditation also motivates me to keep learning and growing. The design world is always evolving, and being part of this amazing community encourages me to stay on top of new trends and innovations so I can bring fresh, exciting ideas to every project. It’s also a great way to connect with other talented designers and share knowledge, which is so inspiring!
About Rossi Studio
At Rossi Studio, we transform houses into personalised, modern homes that exude elegance and timeless luxury. Our comprehensive services ensure a seamless journey from concept to completion, delivering spaces that truly reflect your identity.
Amy Stoddart, Creative Director at Amy Stoddart Studio, has given her insights into the industry.
I graduated with a first class hons BA in Furniture Design in 2015. I worked predominantly in kitchens and bathrooms for 5 years before starting my own interior design company in 2020.
I've always favoured my creative side! Initially, I wanted to explore the world of graphic design, but after gaining some work experience, I quickly realised that it wasn’t the right fit for me. Growing up, I often rearranged my room and experimented with painting it in various colours—usually directing my Dad to do this for me! For a few years, one of my walls was painted in two different shades of green with a funky zigzag running through the middle. It was a bold choice!
I began my journey by studying Furniture Design, knowing that entering this industry directly would be challenging. However, I soon discovered that interior design would serve as a great ‘segway’ into designing furniture and products. Now, I am frequently designing bespoke furniture pieces for my clients that suit their needs and individual requirements perfectly.
I really enjoy the initial concept stages of a project. There’s something magical about pulling out all my samples—fabrics, finishes, colours—and assembling them into a mood board. This process allows me to visualise the overall aesthetic and atmosphere we want to achieve, and it’s incredibly fulfilling to see the vision come together.
However, the most rewarding part of my work is undoubtedly seeing the completed space and witnessing my clients' reactions. When they step into their newly designed home and express their happiness, it makes all the hard work worthwhile.
This past year has been incredibly exciting for me as I was nominated for an SBID award, which truly validated my work and dedication to the field. It’s an honour to be recognised among such talented designers, and it motivates me to keep pushing the boundaries of my creativity!
Additionally, I recently landed my biggest project to date—a stunning 21,000 sq. ft. private family home. The scale and complexity of this project have presented unique challenges, but they also allow for a level of creativity that I absolutely love. I’m thrilled to work closely with the family to create a space that perfectly suits their needs and reflects their lifestyle.
My favourite projects are definitely bespoke residential jobs, particularly whole house turnkey renovations. I find immense satisfaction in spending 12 to 24 months with clients as we collaboratively build their dream homes. This extended time frame allows me to truly understand their lifestyle, preferences, and unique needs. Working closely with clients throughout the process helps me grasp the intricacies of their design vision, ensuring that every detail aligns with how they live!
One of the most challenging aspects of working in interior design is the project management side of things. Coordinating timelines, budgets, and various contractors can be complex, especially when unexpected issues arise. Ensuring that everything runs smoothly while maintaining the design vision requires careful planning and flexibility.
Before diving into the world of interior design, I wish I had a clearer understanding of the complexities involved in project management. While I was aware of the creative aspects of design, I think it's common to overlook the importance of coordinating timelines, budgets, and vendor relationships.
I would encourage aspiring interior designers to gain a strong foundation in design principles through education and practical experience. Networking is crucial in this field, so connecting with established professionals can provide valuable insights and opportunities. Lastly, always stay curious and open to new ideas, trade shows are a great example of this!
I’m excited about the growing focus on sustainability in design. More clients are seeking eco-friendly materials and practices, which not only benefit the environment but also add unique character to spaces. We are members of 1% for the Planet, which means we donate 1% of our profits every year to a charity that focuses on saving the planet!
First and foremost, it establishes a level of trust and credibility with my clients. They can feel confident knowing that I adhere to the highest industry standards and best practices, which ultimately enhances their experience throughout the design process. Being part of the SBID community is incredibly valuable as it connects me with other talented professionals, allowing us to exchange ideas, insights, and inspiration!
About Amy Stoddart Studio Ltd.
Amy Stoddart Studios love designing eclectic and fun interiors, their designs seek to maximise the potential of each space and create environments that are unique and thoughtfully considered to suit each clients way of life. Most recently working on high-end residential projects, along with luxury office spaces, director suites and bars. Amy studied Furniture Design at Lincoln University, graduating with a 1st Class Honours Degree. Upon finishing her degree she went on to work for very well regarded design studios in London, with a focus on the high-end residential market. She has work featured in various magazines, been nominated for numerous awards and recently won ‘Ultimate Luxury Kitchen Design’.
Emma Hemmings, Founder of Emma Louise Home Design, has given her insights into the industry.
My career in interior design began in 2014 when I managed and designed my own home renovations. This experience led to project management and design work for friends and family, sparking a passion for creating spaces that felt both rewarding and inspiring. It was this realisation that motivated me to pursue interior design as a professional career.
With a BSc and MSc from Bristol and Southampton Universities, and a young family to consider, I decided against returning to formal education for a degree or diploma in interior design. Instead, I took an independent approach, focusing on key areas like mastering 3D design software and attending CPD (Continuing Professional Development) events, especially in lighting, hosted by leading brands.
Building relationships with trade professionals during those early projects was invaluable, as I gained hands-on insights into the various elements of interior design, including kitchens, bathrooms, and joinery. Today, I regularly attend industry events to stay updated on the latest trends and maintain close connections with suppliers to better understand the products and ranges available.
For me, working with samples, textures, and creating design schemes is my "happy place." I am passionate about crafting spaces that inspire and evoke happiness. Each project is unique, designed with specific people, functions, and emotions in mind.
Having experienced firsthand how changes in my home and workspace impacted my mood and productivity, I know I'll never tire of working with clients to help them transform their spaces and build confidence in their design choices.
It's hard to choose because interior design is such a multifaceted profession, and no two projects are ever alike. However, I particularly enjoy the process of understanding my clients on a personal level to design spaces that reflect their personalities, and I thrive in the creative challenge of bringing those ideas to life.
Lighting and colour are two elements that fascinate me the most. Lighting is both technical and creative - being able to design lighting that enhances architecture and sets the perfect mood is incredibly exciting. Colour, on the other hand, is like a science. It has a profound impact on how a space feels, its perceived size, and the emotions it evokes. Both elements are endlessly inspiring to me.
One of my most memorable highlights was styling and photographing a recent project at Sandy Lane alongside Joey Kendal Brown. The project involved complete kitchen design with Jack Meadows Bespoke, as well as colour and lighting consultation. Seeing the space come to life and knowing I had a hand in every aspect of the design was deeply rewarding.
I love residential projects, regardless of size. Working with clients to design their homes feels like a privilege. Homes are deeply personal, serving as spaces where people interact with loved ones, work, relax, and create memories. Being involved from the early stages - planning layouts, lighting design, and overall aesthetics, through to styling - is incredibly fulfilling.
Interior design, like any profession, comes with its challenges. One key challenge is keeping up with advances in technology. While I love hand-drawing, there’s no denying the value of computer-aided design in communicating ideas effectively.
Managing client expectations is another important aspect - setting realistic goals and working as a team with the client is crucial. Finally, staying on top of design trends while striving for timeless designs can be tricky. While trends are exciting, my aim is always to create designs that clients will love for years to come.
My journey into interior design felt a bit unconventional. I project-managed my own home renovations, fell in love with the process, and then sought out learning opportunities to deepen my knowledge. Starting with an understanding of the value of project planning, timelines, communication, and navigating the unpredictable nature of home renovations was, in hindsight, invaluable. These practical elements of the job - often harder to teach or fully grasp until you're in the field - have given me an edge.
I’ve come to realise that interior design involves so much more than creating beautiful spaces with colours and textures. There’s a lot of behind-the-scenes work that is essential to bringing those designs to life.
That said, perhaps someone should have warned me that my mind would never fully switch off! I find myself constantly analysing architectural details, colours, and textures wherever I go, but I suppose that’s just part of loving what I do.
Take time to discover which elements of design excite you the most, and focus on developing your expertise in one or two of those areas. This will help you stand out and bring a unique perspective to your work.
AI is becoming a major player in the industry, and I believe it will have a positive impact, especially in facilitating design communication. However, I am confident that AI cannot replace the personal connections we build with clients, nor can it fully understand the emotions and memories a space should evoke. I’m excited to see how the industry evolves in the coming year!
Being an SBID Accredited Interior Designer makes me feel like a valued member of the design industry. It’s an important recognition of my skills and dedication, and it gives me a sense of pride in my work.
About Emma Louise Home Design
Emma Louise Home Design is a Surrey based design studio working in Esher and its surrounding areas, as well as throughout the UK via our E-design service. Emma understands what it takes to bring a successful interior together; from the importance of early space planning with consideration to services such as electrical points and lighting design, to the way a space is ultimately styled - and everything in between. Emma works closely with every client to understand their individual brief, striving to exceed expectations and deliver within budget and to an agreed timeline. Taking time to understand the clients’ desires, key objectives and personal style, Emma connects at a personal level with every project.
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