Amy Hunt, Director of Amy Hunt Interior Design has given her insights into the industry.
After earning an MSc in Occupational Therapy, I pursued interior design training at the KLC School of Design. My background in occupational therapy has given me unique insights into how our surroundings impact our daily lives, both functionally but also mentally. This understanding inspired me to venture into interior design, where I discovered that small changes to our spaces can significantly enhance our well-being.
I’ve always had a passion for interiors. My university friends used to laugh at how I would rearrange my bedroom each term, but I’ve always been fascinated by the transformative power of redesigning spaces.
I love the beginning of a new project - the moment when you dive into the brief, formulate your design analysis, and start gathering ideas. There's something incredibly satisfying about starting with a blank canvas and creating something unique for each client.
When I first qualified, I worked for another fabulous designer who handled some amazing projects. I remember visiting a large project site and thinking, "I want to have a project like this under my own name one day." Last year, I experienced a pinch-me moment when I walked through the door of a large project I had won.
I enjoy working on all types of projects. I believe it's important to always push yourself and step outside of your comfort zone to become a better designer. So, suppose it’s the projects I learn from the most that are my favourite.
For me it’s when I have a lot of work on and trying to keep the balance between that and being a mother.
Designer’s block is real, and that's okay!
Trust your gut - it's very rarely wrong.
As designers, I think we will need to create designs with smaller budgets, making it essential to become more resourceful and prioritise sustainability.
Being part of the SBID means you are part of a community. As a small company, it can sometimes feel like being on an island, but SBID membership connects you with a supportive network. It also holds you accountable for your professional development. Working on your own CPD helps you become a better designer, continually enhancing your skills and expertise.
About Amy Hunt Interiors
Nestled between Surrey and South West London, Amy Hunt Interior Design Studio manages residential projects from design to completion. Amy believes our surroundings impact how we function and feel. She doesn't follow trends but tailors designs to each client's brief, whether modern, traditional, simple, or vibrant, aiming to create timeless, beautiful homes. As a graduate in Interior Design from the prestigious KLC School of Design, and with experience working for other design companies, Amy proudly launched Amy Hunt Interior Design in 2019. With a MSc in Occupational Therapy, Amy understands how environments affect our lives and strives to create functional, welcoming spaces her clients are excited to return to.
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Reghina Ivanco, Founder of Art Focus Studio has given her insights into the industry.
Reghina Ivanco - International recognised interior designer. Lead many interior design projects for customers in different countries: USA, Canada, Europe, China, Eastern Europe.
DAS PRIZE 2002 in the field of Architecture and Design DAS AWARD 2019 in the field of Architecture and Design DAS AWARD 2018 in the field of Architecture and Design International DAS INTERIOR SHOW 2018 BEST STAND
Creating projects around the world. I currently lead projects in multiple countries with a great passion for what I do. This gives me an opportunity to study and observe people’s behaviours and preferences, especially in regards to their way of life. The design culture in Eastern Europe is significantly different from the style and preferences in Western Europe and the United States. I like to offer the customer new ideas by combining different design philosophies.
What sets me apart is my heritage and knowledge of design not just in one Country. Participation and victories in international exhibitions and competitions gave me the opportunity to attract high-level customers and due to this, I was able to implement a number of well-recognised projects. My company has both large and smaller projects, but very interesting in terms of significance and contribution to design. For example, in 2018 I developed a design concept for a unique branded design for the Bobnet and Bobconcierge automated catering units and restaurants. MULTINODE NETWORK LLC, based in Romania.
I created the original design concept for an automated Management system designed for retail chains. After many years of collaboration with Bobnet, my design gained widespread recognition, and the idea achieved commercial success both in Romania and abroad.
I absolutely agree that every investment we make in ourselves throughout life eventually produces results. Since childhood, I have been creative and painted a lot. This gave me the opportunity to enter and then graduate from a prestigious architectural university. Throughout my studies, I always wanted to be the best, so I often took part in various competitions. I remember that I was selected to participate in the development of a Monument to people who died during the tsunami in Indonesia in December 2004. It was a very interesting international project. Today, I never stop participating and winning prizes on an international scale. This has allowed me to be well recognised in my profession.
I like to implement unique projects that will definitely not be repeated anywhere else. For example, the project that won a Prize in 2002 included many individual author’s elements. According to my sketches, not only furniture was made, but also a unique staircase, made of thin metal, which practically floats in the air. In addition, in the center of the living room there is a chandelier in the form of a dome, which was also made to order by craftsmen and will not be repeated in any other project.
The design will become even more functional and technologically advanced. But unique interior items that are not presented on an industrial scale will be more valuable.
Stay close to nature, be inspired by everything that surrounds you, notice the little things. Design is everywhere around us.
To be selected by the The Society of British and International Interior Design means to be among one of the best recognised specialists. It is one of the most renowned associations among professionals in this field worldwide.
About Art Focus Studio
Reghina Ivanco’s dedication to her craft and her team’s impressive achievements make Art Focus Studio a true standout in the world of art and design. In addition to their numerous accolades and achievements, Art Focus Studio also offers a wide range of high-end design services. From space planning to construction administration, their team provides the full scope of design services necessary to bring their clients’ visions to life. They specialize in design concept development, presentation, construction drawings, specification, purchasing, and installation of materials. Art Focus Studio’s commitment to providing exceptional design services is evident in their attention to detail and dedication to delivering exceptional results.
Natasha Burton, Interior Designer and Founder of NB Interiors UK has given her insights into the industry.
I worked in retail & visual merchandising for 15 years where I worked my way to creative manager; designing window schemes, setting up press days, planning scheme roll outs and graphic implementation. I worked for several big fashion brands including Burberry. I changed career to interior design which coincided with a move out of London, retraining whilst on maternity leave, then went onto set up business 7 years ago.
My previous career was in visual merchandising and I followed a lot of the same/similar principles found in interior design - such as pulling together colour schemes, project managing, working with suppliers and clients, sourcing props etc – I enjoyed this as a career but due to recessions and change in customer shopping habits over time the industry changed. Combined with a personal move out of London I looked to retrain in interior design as I felt my skills would be transferable. I was really drawn to the fact of working with people on a more one on one basis, being able to help them and have a much more creative reign on projects.
Definitely pulling together colour schemes and choosing fabrics is one of my favourite parts of my job. Being able to work with different colour palettes each time and with different clients is really exciting, the fact that no two projects would ever be the same.
I also really find designing bespoke joinery really fun. The challenge of creating something to fit a space but in a more interesting way thinking of different materials to use, different ways to create joinery each time, creating something beautiful but that offers great practicality. Often these help deal with those tricky spaces and can also elevate rooms a design/space.
Last year I was lucky enough to have been awarded the 5 star award for Best Private Residential Interior Suffolk – this was a real highlight of my career so far. Winning an award feels like a wonderful validation of how hard you work. It’s a chance to be recognised and offers credibility which helps future clients have more trust in hiring you. This was definitely by biggest career highlight of last year but also to date.
I work on residential projects and I personally like being able to work on a whole house. This way you can create a scheme that flows throughout the house and can make sure each room flows, you have that well thought out continuity.
In particular projects where clients are willing to be brave and bolder with design choices are by far my favourite to work on. In my case I love adding colour, using wallpaper, adding detailed joinery etc, so projects that offer scope to really let your creative juices flow are the ones that give great pleasure and give the best result. When the client really trusts you and goes with your ideas are where I feel I can be really creative and I often find these projects are the most enjoyable to work on.
There’s a few factors that can make it challenging, one recent thing is the rising costs across the board meaning you can spend longer researching options to keep on budget for clients.
The main struggle and challenge are indecisive clients or people who simply don’t know what they want. These situations follow a slightly longer process to be able to dig deeper and to try understand what they will like. It can almost be a process of elimination to find the style they like. Or if clients have opposing views and tastes, it’s trying to find the middle ground and a design that will appeal to both – definitely one of the hardest challenges to face.
I wish I’d known more about setting up and running a business. After retraining after a long career in retail/visual merchandising I dived straight in and set up my own business immediately after qualifying. This was definitely a bold move but I do wish looking back that I’d worked in a studio beforehand to learn the ropes of running a studio and a business in general. I also wished I’d had more of a supportive network and perhaps a mentor to navigate those tough early years of finding work and getting myself established, there seems to be a lot more networking and groups to join with other interior designers now which is a great support.
My tip to aspiring designers would be to have a clear set out business plan, to research their area and make sure they have done as much education as possible. There is plenty to learn and taking time to do as many courses, read plenty of books and attend design shows to help build up your knowledge before entering into the field. Also try to shadow a designer or obtain work experience with a studio to get an insight into how projects are designed and implemented, this would be invaluable in gaining experience and in turn confidence to then set up on your own or start with a company in a fixed role.
Things are definitely shifting in people’s attitudes to shopping by wanting items that will last, be of good quality and not too trend led – timeless is a word I am hearing a lot from clients these days. People want to spend on products that will last and have a design that they like but isn’t trend led but a mix of classic and modern and quality!
Suppliers are becoming ever more conscious of their carbon footprint, the sustainability of the products, how they’re packaged etc. so I think the industry will continue to change in this area, led by both suppliers and consumers, as education increases and people become more aware of how they can have an impact on sustainability.
It is a badge of honour and great to be a part of a well-recognised body of the industry. As an industry that seems to be getting busier with more people joining and new designers cropping up, it helps elevate and add credibility to your business/studio and stand out in the crowd. Also, the amount that is on offer to help learn continuously and keep up with new products, trends, information etc is invaluable to being a well informed designer. It’s crucial to be on the ball with the right products to specify, to understand the changes in the industry such as sustainability, I feel it a real honour to be considered an accredited interior designer.
About NB Interiors UK
I have a passion for colour and texture, I enjoy helping clients be brave and take the leap into injecting personality into their homes. Whilst keeping spaces cosy, welcoming and feeling like their home. I aim to create spaces that can be truly lived in, comfortable and that will stand the test of time.
Najwa Mroue, Founder of Atelier NM has given her insights into the industry.
I was drawn to this profession because of my passion for creating beautiful and functional spaces. I studied sociology before I trained as a designer and I have always been fascinated by how design can influence people's emotions, behaviours, and well-being.
The elements of my profession that I enjoy the most are the creative process of coming up with original and creative design concepts, and the satisfaction of seeing a project come to life from concept to completion.
My most memorable career highlight from the past year was when we completed our biggest ever project to date in one of London’s most prestigious addresses in Belgravia. Seeing the client’s excitement and satisfaction with the final result was incredibly rewarding and reaffirmed why I love what I do.
My favourite types of projects to work on are ones that allows freedom in creativity, where I can push the boundaries and create something truly unique. I also enjoy projects that challenge me to problem-solve and think outside the box. I would love to get involved in a boutique hotel project one day.
Some of the most challenging aspects of working in interior design include managing client expectations, staying within budget constraints, and navigating the complexities of construction and renovation projects.
Before working in the field, I wish I knew more about the business side of interior design, including project management, and budgeting. These are all crucial skills that are essential for success in the industry.
My tip for aspiring designers would be to never stop learning and honing your craft. Take advantage of opportunities for professional development, stay up-to-date on industry trends and technologies, and don't be afraid to take risks and think outside the box.
In the year ahead, I see the interior design industry continuing to evolve with a greater emphasis on sustainability, wellness-focused design, and the integration of AI technology into spaces. There will also likely be a continued shift towards more flexible and adaptable spaces in response to changing lifestyles and work patterns.
Being an SBID Accredited Interior Designer means a great deal to me personally. It's not just about meeting industry standards. It represents a milestone in my career journey, and a source of motivation, inspiring me to continually strive for excellence and to push the boundaries of creativity in my designs.
About Atelier NM
Atelier NM is a creative design studio specialising in interiors defined by character, colour and authentic expression. We offer a comprehensive and personalised interior design service, carefully interpreting our clients preferences and aspirations to create individual and expressive spaces.An appreciation for rich materiality and artisan craftsmanship underpins each project undertaken by the studio. Asymmetrical balance, tactility and immersive experience combine to create confident and authentic interiors.
Hans J. Galutera, Founder and Principal of HG DesignWorks LLC, has given his insights into the industry.
Over the past 25 years, I’ve dedicated my career to leading architectural branding projects. My former design company, BG Studio, allowed me to work on diverse spaces, including hospitality, retail, and residential environments. From residential suites to chic lounges, bars, and restaurants, I’ve left my mark on various design landscapes. At HG DesignWorks, my philosophy is a dynamic blend of chaos and structure. I emphasise drama, comfort, and warmth in all my projects. Drawing inspiration from my passions—dance and horseback riding—I infuse movement and elegance into every space I create. My proficiency extends across the entire spectrum of interior design. From conceptual development and space planning to site inspections, research, and construction management, I ensure a holistic approach. Seamlessly coordinating luxury residential and hospitality projects is my forte. Beyond my professional pursuits, I hold significant leadership roles within the industry, including Board Director for the New York State Education Department, Past-President of the International Interior Design Association NY Chapter, Educational Board Director for NY11Plus, and Professional Member of the Design Institute of Australia. I'm also proud to be recognised as an Honorary Member of the Society of British & International Interior Design, and to have received the "Best Innovative Design" award for maritime and naval Transport Design. Actively contributing to the advancement of our field, I serve as a respected judge and jury member for various international design associations, further solidifying my commitment to excellence in design.
Interior design isn’t just my profession; it’s my artistic calling. Each space becomes my canvas, waiting for strokes of creativity and functionality. Sustainability also guides my designs, weaving eco-friendly materials and maximising natural light. Beyond aesthetics, I deep dive into historical architecture, psychology, and cultural influences. Collaborating with diverse minds, I create spaces that evoke emotions, inspire generations, and hopefully leave a positive mark. Interior design my passion, purpose, and lifelong commitment.
The creative process is truly exciting, offering me the freedom to conceptualise layouts and select colour palettes. I completely immerse myself in the creative journey because working on hospitality spaces, like projects for Celebrity Cruises and Royal Caribbean, was particularly rewarding. Unlike designing with geographic context, ships present a unique challenge where creativity and authenticity are paramount. Witnessing an empty room evolve into a fully realised design feels magical—it's like breathing life into architecture. The interplay of light, furniture arrangement, and subtle details creates a tangible and intangible transformation, leaving an indelible mark on both space and soul…it is quite spiritual when you think about it.
Over the past year, my most memorable career highlight has been serving as mentor to young aspiring interior designers. Teaching design studio to undergraduates in the BFA and MFA programs, particularly focusing on hospitality design, has been incredibly fulfilling. Witnessing students evolve from initial concepts to fully realised, original designs, whether it's crafting floor plans or conceptualising hotel lobbies and workplace projects, has been immensely rewarding. Additionally, being actively involved in various education boards has strengthened my belief in interior design as a credible profession deserving of recognition and profitability. Through mentoring and advocacy, I've not only contributed to the growth of future designers but also reinforced the importance of interior design in both academic and professional spheres.
My favourite types of projects to work on I have to say are both residential and commercial spaces. However, hospitality spaces, I have a special fondness to design. Particularly bars, restaurants, and cafes as I'm drawn to these environments because they offer opportunities for people to gather, socialise, and be inspired by the designs I create. Among them, my absolute favourite is designing boutique hotel penthouse suites. These projects blend residential and hospitality elements, offering a unique challenge in understanding the brand's appeal and the location's character. Designing these suites allows me to be aspirational and envision the guests who will experience the space with a full understanding of the narrative I have applied to each and every design element. One notable achievement in this realm was winning an award from SBID for our design of the Celebrity Reflection Ultimate Penthouse Suite, featuring a cantilevered shower projecting from the vessel's architectural envelope. It's moments like these that drive my passion for creating innovative and memorable hospitality experiences.
One of the most challenging aspects of working in interior design is navigating collaboration among the design team and clients. Understanding the psychology behind how people respond to design proposals adds an intriguing layer to the process, especially with years of experience in the industry. Interestingly, even at the pinnacle of my career, managing internal dynamics within the design studio proved to be even more challenging than handling client projects. Working with creatives often involves navigating egos, requiring adept project management skills. Mastering this aspect is crucial for success, as it ensures smooth project execution and fosters a harmonious team environment. In essence, effective project management becomes so integral in mitigating challenges and definitely makes for successful outcomes in interior design projects.
Before entering the field, I wish I had a deeper understanding of the business side of interior design. This realisation led me to teach professional practice and internship courses in universities now for the past 5 years in different institutions. Emphasising the importance of treating interior design as a business is so important and now I take it to heart that 90% of it is business and 10% is design. Early in my career, I found myself navigating unfamiliar waters, learning on the go. Had I been more versed in handling the professional and business aspects, I believe I could have achieved success more swiftly and with greater contentment. Integrating business acumen with design creativity from the outset would have been advantageous, ensuring a smoother learning curve for myself and my team. Recognising this now, I advocate for a holistic approach that intertwines business strategies with design principles for a more efficient and prosperous journey in the field.
If I could offer one tip to aspiring interior designers, it would be to prioritise networking and involvement in professional organisations. Building a strong network and finding a mentor can significantly streamline your path to success. Listen attentively to their guidance and be proactive in meeting their needs; in return, they will likely offer valuable advice and support. Whether it's a professor or a seasoned professional you meet through organisations like SBID, learning from experienced individuals can provide invaluable insights and opportunities for growth. Additionally, stay curious and open-minded, continuously seeking new knowledge and experiences to enrich your journey in the field of interior design.
Looking ahead, I envision the interior design industry embracing technology more than ever, particularly with the integration of AI. This shift will revolutionise the way spaces are conceptualised, designed, and experienced. AI will empower designers to create environments that are not only visually appealing but also sensorially engaging and environmentally sustainable. The focus will be on crafting immersive experiences that enrich the lives of occupants, making every moment meaningful and memorable. We’ll move beyond static rooms. Augmented reality (AR) and virtual reality (VR) will allow us to experience designs before they’re built. We're moving away from mundane and predictable designs towards spaces that are both fantastic and authentic, blurring the lines between the physical and virtual realms. It's an exciting evolution that promises to redefine our understanding of interior design and elevate it to new heights of creativity and innovation.
Being an accredited SBID interior designer holds significant meaning to me as it signifies a distinction beyond mere decoration. It represents an evolution in the profession, much like the historical separation of architects from engineers. As interior designers, we possess a unique blend of skills, combining knowledge of human behaviour, scale, proportion, and a deep concern for public health, safety and welfare. Being accredited by SBID acknowledges our commitment to excellence and professionalism in the field. It validates our expertise and sets us apart as true masters of our craft, capable of creating spaces that not only look beautiful but also function harmoniously and promote well-being. I believe that this accreditation is a mark of credibility and quality that instils trust in clients and peers alike, elevating the standards of interior design practice.
About HG DesignWorks LLC
HG Designworks, situated in the heart of Manhattan, stands as a beacon of excellence in luxury interior design. With a focus on elevating residential and maritime hospitality spaces, their unmatched expertise and innovative approach redefine modern living. Each project is a testament to their commitment to crafting unique and breathtaking environments that surpass traditional norms. From opulent residential sanctuaries to inviting hospitality venues, HG Designworks consistently delivers unparalleled results. Their dedication to pushing boundaries and embracing innovation has solidified their reputation as industry leaders. Experience the epitome of luxury and sophistication with HG Designworks, where every space tells a story of elegance and refinement.
Claire Totman, Director at Claire Totman Designs Ltd has given her insights into the industry.
Interior design and architecture have been my passion for as long as I can remember. My mum said I was born drawing! From a young age design was a huge passion of mine, my only passion. I was always very creative rather than academic and my mum and I would spend our weekends visiting local show homes, furniture shops and trade shows. I collected hundreds of interiors magazines and I had a beautiful wooden dolls house that I spent hours re-arranging and re-decorating the little rooms. All my pocket money was spent on my dolls house. It was my pride and joy. When I finished school, I knew I wanted to study Interior Architecture at university, which I did at Oxford Brookes. My professional career started in 2009 and I worked my way up the ladder working for various design firms in London before starting up my own practice in 2016.
The aspect I enjoy the most of my profession is seeing our projects complete and how happy our clients are. Each project is years in the making, at least two by time we get to project handover. There is a huge amount of work that goes into every single project. The architectural side, the interior design side and the project coordination side. The late nights, the endless emails, it’s all worth it when you see the finished article. Knowing we have created a beautiful home for our clients to enjoy and create memories in is a wonderful feeling. It’s an honour to work with our clients on such an intimate part of their life, their home.
The most memorable career highlight from the past year has been appearing in four very well known interiors magazines and being nominated for three international design and architecture awards.
My favourite type of project to work on are period properties. You just cannot beat those high ceilings and original features. I live in an Edwardian property myself and I just love the character and scale period properties offer. So many have had their original features removed over the years so it’s very exciting to bring a property back to its former glory, yet fit for 21st century living.
I would say the most challenging aspects of working in this industry is dealing with difficult trades and delays from suppliers as this can have such a knock on effect on the whole project programme.
I wouldn’t say there’s anything I wish I knew before working in this field as this has always been my goal and there is no other industry I’ve wanted to be in since a child but if I had to say something I’d say the sheer amount of admin. A lot of people think interior design is a very glamorous job, but 80% of it is sitting at your computer designing and managing the sheer amount of admin per project.
My number one tip to an aspiring designer is go for it. Work hard, work late, work for free if you have to, to get a foot in the door and start building your portfolio. It’s a very competitive industry and you need to stand out from your competition. Start at the bottom and work your way up. Hard work will always pay off if your mind is set on achieving your goal.
I have seen a huge shift in online design. This is E-design and remote services. I would say most established design practices now offer this as an option. It means you can work with clients that a more further a-field and allows clients to work with a designer that they couldn’t necessarily afford if an e-design wasn’t an option.
Being an SBID accredited Interior Designer is a huge honour. It gives our clients, both existing and future, the reassurance that they are working with an accredited designer that is part of the UK’s leading industry bodies. It also means we are always up to date with current industry standards and innovations as well as the huge amount of training that we undertake to keep our membership.
About Claire Totman Designs Ltd
Established in 2016, Claire Totman Designs is an award winning Architecture and Interior Design studio specialising in high-end design for private residential clients ranging from design focussed extensions, major renovations and new build homes. Claire Totman Designs offers a range of different services from architectural design and planning permissions to interior fit out and project coordination.
As a teenager the founder of Chatelaine Interiors Stephanie Douthwaite worked in a fabric shop and studied textile design at university. After working in the software industry, following a suggestion from a friend, she began making curtains and founded Chatelaine Interiors. Ten years on and Stephanie has a list of both trade and private clients; their commissions include country houses, boutique hotels, town houses and apartments.
Inspired by my mum and grandmother’s love of sewing, I fell in love with sewing and fabrics at a young age, spending countless hours creating a mixture of soft furnishings. As a teenager I worked in a fabric shop where I really flourished with the experimental nature of fabrics. The emotion that it evokes in myself and others led me to further my passion for interior design where I studied textile design at university. Interior design offers a unique experience mixing both creative and structured environments, throughout the years of working in the interior design I have witnessed the evolution of trends, technology and fabrics which has always interested me.
As an interior designer who specialises in soft furnishings there are several factors that contribute to my love of interiors. My favourite element is meeting the client and the consultations throughout the project. The feeling when you find the perfect sample to go with a colour scheme. The Unique challenges that each job has and the reward along the way.
I also love working with fabrics, the ability they hold to transform a space completely to the clients desire and personality is so unique.
My most memorable career highlight from the past year has to be the numerous whole houses we have worked on, from Listed Properties, to houses in the centre of London there is a big sense of achievement when a large project is completed to the schedule and the client is happy. Reaching a such significant milestone in my business journey has been the relocation to our new spacious workroom and the expansion of our team. Witnessing the growth of the business in this manner has been an immense source of pride and fulfilment.
I enjoy working on a variety of different projects because they all have their own unique challenges. I mostly enjoy projects where we have done work at the property previously and the clients have remembered us years later when they want to redecorate another room. Working with other interior designers and clients who are very creative allows for new opportunities for us to create something truly unique. However, any positive impact on a clients life makes a project enjoyable for me regardless of the size.
There are a variety of different aspects within interior design which are challenging. Project coordination and time management are key to ensuring that a project runs as smoothly and on-time as possible. Thankfully, we have a very experienced project manager who is always ensuring that all the components of a project have been meticulously planned out and ensures that the clients expectations are always set realistically. Furthermore, if there are any delays then the client knows of them straight away and can adjust accordingly. Finally unforeseen challenges are the most challenging because you never know when to expect them or the magnitude of them until they arrive.
How important building a network of reputable designers, suppliers and contractors is, they are all critical to interior design projects and are needed in every project. Having someone who you can rely on for part of the project can take lots of the stress and time away from you which will leave you to do the more important aspects of the projects. Additionally, to recognise how important your brand identity is with your marketing and to always ensure that you have professional photographs taken.
Do not be afraid to step outside your comfort zone and to embrace every opportunity to expand your knowledge and skills. With the field ever moving it is important to stay on top of developing techniques and technologies by taking every opportunity to learn, build and grow. Ensure you attend lots of networking events to find reliable contractors and suppliers to help you on your journey.
I see the design industry continuing its push towards being more sustainable and eco-friendly. Last year I visited Rapture & Wright which was an incredible experience to see how they make their fabric and the processes with the paint creation and breakdown after use. I believe other fabric houses will be following suite creating a more sustainable and futureproof design industry. I feel certainly from clients that they have been more conscious of where everything comes from and if there are better alternatives that can be chosen within their budget. I also think from COVID-19 that lots of clients have been trying to alter their spaces to be more versatile to many different needs such as trundle beds in offices.
Being an accredited interior designer by the SBID holds great personal significance to me and my business. It represents a significant achievement, as it demonstrates that I have successfully met the rigorous standards and criteria set by a respected professional organisation in the design field. Being accredited reinforces my credibility and assures clients that they can expect a certain level of quality and professionalism when working with me and my business. Additionally, the access to value researches that the SBID provide help to keep me well-informed with trends and aids me in collaboration with like-minded accredited designers.
Questions answered by:
Stephanie Douthwaite
Founder, Chatelaine Interiors Ltd
About Chatelaine Interiors
Founded in 2012, Chatelaine Interiors offers a personalised service to clients with commissions including country houses, boutique hotels, town houses and apartments from Berkshire to Chelsea and Wiltshire. Whether working with property owners, developers, or interior designers, Stef and her team provide a first-class service using high-quality fabrics to create luxurious made to measure curtains and soft furnishings.
Interior designing is a good career for many, but you may be confused and curious about how to get into it. If you are considering a career in this area, you will need to know a few things about getting started. This guide will cover what you need, from interior designer accreditation to interior design tools and skills.
Quite simply, an interior designer is responsible for planning the layout and décor of a building’s interior environments. They can also implement the design scheme themselves or with a team of experts to supervise procurement and handle the project management for completion.
On a daily basis as an interior designer, you may be meeting with your clients to talk about their project needs and wants. You can then work on a design proposal that not only looks amazing and meets their requirements, but fits it to their available budget and timeline.
Once you have an idea of the desired design style, you can create mood boards with material selections and colour schemes, as well as some initial sketches to show the client. This is where you can discuss the design with them, and make any adjustments as needed. You’ll likely do quite a lot of maths, as you determine the costs involved and scope out the quantity of materials. When the client has approved the design, you can then create more detailed drawings.
Now it’s time to turn to the computer and create more accurate visualisations of your preliminary drawings, working on the changes requested and creating a space that they will love! You’ll also need to source your suppliers for all the products and materials you’ve included in the design - this can include wallcoverings, flooring, fittings, furniture, bespoke joinery, and art.
As an interior designer, you will find yourself working at home, in an office or studio, and even with your client at their place of home or business.
There are a few ways to begin the journey of becoming a professional interior designer and they each have their own pros and cons. There’s no one right way, since everyone and their circumstances are different, but you’ll need to determine what will work best for you.
If you can go to university, the recommended route to professional practice is to study a degree in interior design. However, there are other creative courses which can compliment a career in interior design too - you can take classes in architecture, furniture design, spatial design, interior architecture, textile design or fine art, as these tend to overlap with the interior design field.
While going to university may be the most effective method of becoming an interior designer, it doesn’t suit everyone. Education and training can come in many forms, and you may prefer to learn another way. However, many people do go on to get their Master's in interior design to further fine tune their taught knowledge and expertise, so it’s mainly a matter of personal preference.
You may choose to get a diploma in interior design. These courses tend to give you a head start and may lead to going on to university in the future. Here, you’ll find less intensive courses which is a great way to gain a foundational understanding of interior design practices, as well as the skills and knowledge you require. These courses can also help you decide whether or not to pursue higher education and continue to develop your career in interior design.
Another good option which can assist with your training as an interior designer, is to do an apprenticeship. This essentially means you work for a designer who is already established in the field, so you can learn from them as you go. It’s a great way to learn on the job and get a real insight into the day-to-day role and responsibilities of an interior designer, but it does require some self-starting skills. You’ll often receive nothing or a very minimal salary to complete an apprenticeship, so it’s important to choose the right person to be an apprentice to. You will need to select someone who is willing to teach, and not just looking for free or cheap labour!
In some cases, you may be able to take an entry level job as a design assistant and then work your way up from there. However, you may be be competing with more qualified candidates, so we recommend engaging in supporting design studies and training opportunities before entering the field to improve your chances of success! Depending on the size of the company, it can be quite difficult to progress, but you will gain invaluable working experience and learning opportunities as part of a professional design team. For those who cannot afford to take the time to study, this may be a good way to increase your earnings and learn at the same time while you get your foot in the door!
It’s best to let the designer know that you ultimately aspire to be an interior designer. This will allow them to determine how they can best support you in your professional development, and tailor your role to help you move forward in your career. You may also have access to additional learning opportunities provided as part of your employment. Whether you've acquired your diploma, degree or completed an apprenticeship, working in the field is the best way build that all-important experience as a practicing professional and will form an essential part of your training as an interior designer.
Not everyone can become a successful interior designer. You need to have the creative ability, holistic vision, and knack for bringing different components together to create a cohesive look. Many people cannot manage this, which makes it difficult to learn what they need to do. Some skills are just necessary in order to become a high-quality interior designer.
Creativity: This is a primarily creative career path, and one that you will need to be creative in. If you’re going to be successful, you must be able to look at things around you and turn them into inspiration for the interiors you want to design. Courses can teach you about design disciplines and techniques so you can learn what the rules are and when you can break or bend them, but first, you have to have that seed of creativity inside you.
Attention to Detail: While it's important to have a holistic approach to see the bigger picture, you must be able to focus on the smallest of details. This is what makes a professional designer work so well - they can consider factors that others would simply over look. With so many different elements and design considerations needed to curate an effective interior design solution, from door hinges and switch covers to the placement of a chair. They see all the little things that will take a room from ordinary to incredible. It’s often the tiniest details that truly make an interior special.
Computer Skills: Do you know how to use design tools and software proficiently? Technology has become a major part of interior design in recent years. While some people prefer to hand sketch their designs, they will likely need to be translated digitally into computer generated images (CGI) to create more powerful design presentations for clients. With the increase in virtual reality and 3D modelling, it's important to stay up to date with the latest innovations to remain competitive in your field. Fortunately, these are skills that can be learned and taught.
Communication Skills: Can you convey your ideas easily to someone else? If you're better at drawing up your ideas than communicating them with potential clients, this is something you will need to improve as you learn to work with other people. Not only is it important to be able to articulate your design decisions and explain them to clients, you will also have to be able to communicate with contractors and your team members. This is a career that requires a lot of interpersonal communications, so you’ll need to be good at talking to people and conveying your ideas. Communication will play a vital role in building business relationships with customers, suppliers, tradesmen and wider design teams.
Critical Thinking: You’ll also need to be able to use reason and critical thinking skills. Some clients can be challenging and, in these cases, you must be able to work with their needs to come to a resolution. Often, there will be problems that need to be solved or unforeseen issues that arise on site, and again, your thinking and reasoning skills will be tested greatly.
Organisation: It’s best for interior designers to be organised as they manage a project's procurement. They will be responsible for planning orders and deliveries, so they need to know exactly when their vendors are arriving and have the timeline mapped out carefully. Coordinating everyone and all the products can be stressful, especially when the deadlines are tight and you’re on a budget! However, it can be very rewarding if you are highly organised and adaptable when it comes to dealing with unexpected delays.
Some of these skills can be taught, while others can be honed. However, if you’re lacking in any of these areas, you'll find the job a more difficult so it's important to make sure you're willing to advance your skillset where needed to maximise your potential for success!
The pay can vary drastically. On average, you can look to achieve a salary between £25,000 and £75,000, depending on your level of experience and reputation as a designer. If you’re starting with a job or an apprenticeship in interior design, you should be aware that it will take a lot of time before you're ready to on-board and manage your own paying clients and their projects. When you are ready, setting up your own interior design business can be a rewarding venture both individually and financially.
As an ever-evolving industry, you must be prepared to put in the effort to continue working on your professional development and be prepared for a path of lifelong learning. During your time working in the field, it’s important that you get as much experience as possible so you can begin to build up your design portfolio. You can also try your hand at designing your own home, and even helping friends and family with their design projects!
The Society for British and International Interior Design is an interior design body that is internationally recognised. It’s important to have support from an organisation like this, particularly when you are just starting out in the field.
Students can join for free while taking accredited interior design courses and recent graduates are eligible for associate level accreditation as they progress to full accredited status! SBID Accredited Designers have a better chance at gaining new clients and building their reputation. This is thanks to a package of promotion, networking, events, and industry opportunities presented by the interior design body, with an online directory of designers. With the support of the SBID behind you, you’ll find it easier to learn about the latest industry news, product designs, trends and Continuing Professional Development (CPD) training for interior design.
A career in interior design can be very rewarding and you’ll find that it is a good opportunity to be creative, but it does require ongoing training and a professional commitment to providing quality design services. While you need to be a business person as well, you can really let your artistic side spread its wings.
Interested in learning more? Find out how SBID can help you achieve your dreams. If you’re looking for an interior designer, check out our Designer Directory of accredited interior designers.
As a professional interior designer, you need to do everything possible to ensure your clients can trust you to deliver their project. While a good reputation and word of mouth can certainly help you with this, it’s also good idea to join a professional association or society that is well respected. The Society of British International Interior Design is one of these organisations that can support your career and give you a boost to achieve success.
While there is no legal obligation to join a body or receive accreditation to practice interior design, there are certainly good reasons to become accredited by the SBID.
Having accreditation is a great way to show that you are an expert in your field. Since entry to the SBID is limited and determined by strict professional criteria, clients will understand that you’re very good at what you do when you showcase your accredited status. It indicates that you have reached the pinnacle of assessed knowledge in the UK and that you are among the best in your career for providing quality interior design services.
SBID measures your education, training, and experience, as well as your competence and skill as a designer before you can be accredited. You will also need to show that you are continuing to improve your skills in the profession each year that you are a member with an annual CPD commitment. The SBID Accreditation framework is internationally recognised for design standards, so this endorsement of your services can really help to boost your credibility and reputation in the industry.
Clients tend to trust recommendations that come from recognised organisations like the SBID. Anyone who is looking for an interior designer can search the list of registered professionals in the SBID Designer Directory. This immediately opens your business up to reach more potential clients with increased online visibility so they can not only discover your practice, but also contact you about jobs more often. SBID also support in the promotion of your news, expertise and projects, which can help to enhance your media coverage and increase brand awareness.
Interior design isn’t only about working with clients and finding them. You’ll also need to stay on top of the latest products, innovations, trends and industry regulations. Being a part of the SBID provides you with the opportunity to learn more about the products and services that are available to you as an interior designer.
You’ll be introduced to new products, industry updates and CPD learning. This can help you create even more impressive interiors for your clients. As you learn more, you advance your skills and offerings, which ensures you continue to grow as an interior designer. For example, gaining a better understanding of a material's use, customisation capabilities and application can help you improve your designs and product specification.
Are you interested in becoming part of the Society of British International Interior Design? Take a look at the website to learn more about the process.
While the name may seem like interior designers are restricted to indoor spaces, they can actually be used for outdoor spaces as well. While some aspects of interior design only apply to indoors, a lot of design elements are just as easily applied to outdoor spaces.
For more about what an interior designer can bring to an outdoor space, read on to find out.
A patio is commonly seen as an extension of the home, so should be designed in collaboration with an interior. This is where an interior designer can bring their skills to an outside space, creating a unified look and feel to the space. Elements such as furniture and flooring are essential to a patio, so an interior designer can help pick items ideal for your vision that will match up with the rest of your house.
Just like they do with interiors, an interior designer can design a patio that maintains a great flow. This is great if you intend to use your patio to socialise regularly. An interior designer's eye for creation will have to be slightly different when working outside, especially in terms of furniture. They’ll have to make sure they think about elements such as the weather, picking items that are durable in the case of high winds and also weather-resistant in the case of rain.
Lighting is another important aspect a designer can help with. Outside spaces are constantly dependent on the weather, with certain parts of it only in sunshine at certain hours of the day. A designer must consider how to light a space so it can be used all day/night and in all weather conditions.
Plants and wildlife have become an essential element of interior design over the years, as many seek to bring the outside inside with plants and other wildlife. This is why a talented interior designer should have the skills to expertly design a space incorporating plants, including outside spaces.
Many gardens are constructed around a focal point, a technique also commonly used in inside spaces. An interior designer can help you enhance your garden by making a focal point. This could be an outdoor pool, a pizza oven or a BBQ.
If you’re looking for an interior designer for your indoor or outdoor project, The Society of British & International Interior Design can help. Our members have the training, experience and expertise to deliver a project brief to the highest professional standards. You can use our Designer Directory to browse an extensive database of accredited interior designers for your needs. You can search by location, keyword and specialism to find a designer near you that you can collaborate with to achieve your vision.
To find out more about SBID and how an interior designer can help with your design project, visit our website today.
Cover image credits: Fenton Whelan - Lonsdale Road, Notting Hill
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