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Episode Nine

A Unique Global Outlook on the Interior Design Profession with Chris Godfrey

In this episode of the SpeakEasy podcast, SBID CEO & Founder, Dr Vanessa Brady OBE welcomes Chris Godfrey, the Global Principle of HBA Residential, and newly appointed President of SBID, in an exclusive one-to-one.

As a British-educated Architect and interior designer based in Singapore with an expansive portfolio of design experience from the UK to the Far East, Chris shares a unique global perspective on the interior design profession.

From his early design influences and origins in Glasgow School of Design as an aspiring Architect, to the evolution of his design philosophy overseas, Chris reveals his professional insight on working cross-borders in the Asian market as a British designer, where he set up the residential division of Hirsch Bedner Associates in China.

Chris talks about the new ways of connecting in the context of a tactile industry, as well as the common misconceptions the industry faces about what interior design is, and how a professional interior designer adds genuine value for the clients and ultimate end-users.

He shares his advice for young designers entering the industry and highlights his plans and vision for SBID as its new acting President.

Tune in to the whole conversation to discover more.

Chris Godfrey

Chris is an award-winning Royal Institute of British Architects (RIBA) Chartered Architect with over 22 years experience producing highly-considered and finely-crafted residences. In 2014 Chris moved to Asia to set up HBA Residential for Hirsch Bedner Associates. HBA Residential is HBA’s boutique highly-specialised residential design operation conceived solely to create distinctive residences for the world’s most discerning clients. As Principal, Chris oversees all Architectural and Interior Design operations, combining his expertise in both disciplines to cultivate a holistic design approach.

Project of the Week

This week's instalment of the #SBIDinspire interior design series features a hotel suite design by SBID Awards Finalist, Stonehill Taylor. The 563-room Conrad New York Midtown hotel is located in the heart of Manhattan on West 54th Street, between 6th and 7th Avenues. Hospitality design firm Stonehill Taylor was tasked with turning the property, previously known as The London New York, into a new luxury destination through their vision for its interior design. The firm’s design exudes calm and elegance, reminiscent of the upscale Midtown residence of a contemporary art collector, with an emphasis on art throughout the property. While the décor is sleek and modern, it aims to achieve a timeless feel.

SBID Awards Category: Hotel Bedroom & Suites Sponsored by Schneider Electric

Finalist: Stonehill Taylor

Project: The Conrad New York Midtown

Location: New York

What was the client's brief? 

We were asked to design a hotel befitting the clientele of the New York Midtown location – specifically the executive traveller, the affluent family, and the celebrity guest; and develop five keywords to guide the design direction. The words we selected were “welcoming”, “connected”, “elevated”, “Invigorating”, and “stylish”. These words were carefully chosen to embody the patrons of The Conrad Midtown, who are not merely hotel guests – but worldly travellers with their New York City home at The Conrad Midtown - and their home should reflect their lifestyles.

What inspired the design of the project?

For this project, we were heavily influenced by residential design. We sought to immediately transport guests from the hustle and bustle of the neighbourhood as soon as they enter the grand yet serene lobby.  We envisioned each suite as an upscale Midtown residence of a contemporary art collector, infusing the rooms with art and constructing thoughtful layouts with separate living and sleeping spaces. Take one of the grandest examples, the Penthouse suite, located on the 53rd & 54th floors: it has 180 degrees of expansive city views. We laid out each space in this suite to take advantage of these views—being able to soak in the bath while overlooking Central Park creates an unforgettable moment for a guest.

What was the toughest hurdle your team overcame during the project?

There is a fine balance to having a luxury suite feel residential while making practical decisions to stand the test of time. If your design is beautiful the day it opens, but a year later the hotel is having to replace everything due to wear and tear, then we haven’t done our job. Our challenge was to source furnishings that create the beautiful first impression that we wanted to make, while also being durable and resilient.

What was your team’s highlight of the project?

This project is truly a standout for its spotlight on fine art and it’s unique offering as an all-suite hotel. In the lobby, guests are greeted by a large, lifelike sculpture, Leda and the Swan by Carole A. Feuerman. Museum-style lighting contrasted with dark surrounding walls highlights this special piece while emphasizing it as a gallery space. To the right of the hotel’s entry is an intimate library nook, with a curated selection of art and mythology books lining the shelves. Additional lounge areas are found in the mezzanine, overlooking the lobby and feature artwork by contemporary British artist Amy Judd.

The all-suite rooms provide guests with the sense of being in a private pied-a-terre. They feature dark herringbone wood floors, hand-tufted wool rugs with floor-to-ceiling, cream-coloured drapery complements the soft, neutral palette of greys and caramel. The project includes several special suites including Sky Suites, Atrium Suite and a split-level Penthouse Suite.

Why did you enter the SBID Awards?

We value the contributions that SBID makes to the field of interior design, both in its native Britain and internationally. The Awards, of course, are one extension of that mission, and we are honoured that this hospitality effort is among the recognized projects. Our Interiors Division is central to the work that Stonehill Taylor does. It is with great pride that we design spaces for people to live, work, and play, and it’s always a delight to have our projects spotlighted by such a prestigious organization as SBID.

Questions answered by Bethany Gale, Interiors Associate, Stonehill Taylor.

We hope you feel inspired by this week's design! Let us know what inspired you #SBIDinspire.

If you missed the last instalment of Project of the Week, featuring a luxury New Zealand kitchen design, click here to see more.

Mineral and graphene technology paints company Graphenstone, are reporting unprecedented demand for its' sustainable range of air-purifying, CO2 absorbing, VOC free hygienic paints. Patrick Folkes, CEO & Founder of The Graphene Company - Sole Distributor of Graphenstone, UK shares insight behind the increasing desire for more purposeful paint specification.

Wider implications of paint selection

The health impact from toxic petro-chemical, plastic-based paints is now more widely recognised. Historically, the area of key interest for consumers was just colour. However, most didn’t appreciate the costs to both people and planet, of this simple selection criteria.

Heavily polluting paint production processes, as well as the highly negative impact in homes and offices of toxic fumes on Indoor Air Quality (IAQ), from solvents and VOC’s (for many months after application), went largely unrecognized.  Did you know that after painting, the VOC levels in your room can increase by hundreds of times?

Greenwashing in the industry

Manufacturers responded to some of the most egregious issues of the past decades, by removing lead content and some of the worst offending VOC heavy products, as regulations tightened.

Recently however, times have changed. The ecological crisis, so effectively documented by David Attenborough and others, boosted by the recent Covid pandemic, are now forcing real evolution… at a much faster pace.

Prior to recent scientific developments, there was typically a compromise on performance in the selection of more ecological products. Furthermore, many manufacturers climbed aboard the ‘eco-friendly’ marketing bandwagon, often with no genuine, independently verified certifications to support their claims. This resulted in an inevitable ‘green-washing’ backlash. Who can we trust?

Why environmental certification matters

Graphenstone has now secured over 20 of the most recognised ‘harm-free’ certifications from the best known product evaluation specialists globally, including Cradle to Cradle (certified Gold and Silver). Cradle to Cradle Institute look at all aspects of your product, down to 100 parts per million of ingredients; how the materials were sourced; water and energy use in production; local social responsibility, as well as how the products die out; all in all a thorough and demanding process. In addition, Graphenstone’s paints are BREEAM, WELL, and LEED compliant and benefit from Ecolabel and EPDs (European Product Declarations).

Graphenstone has a totally unique profile in the paints market. Our range has no toxicity. In fact these products actively CLEAN and PURIFY the air, our pure lime based ranges removing CO2, SOx, NOx and other pollutants.

Highly breathable, anti-bacterial (inhibiting all micro-organisms), Fire-proof (A1 EU, Class ‘0’ UK), Vegan, VOC free, Class 1 strength and in a range of over 1000 colours, we’ve created a beautiful matt paint reinforced by graphene technology, a form of carbon which is the strongest material on earth. Odour free and super quick drying, with no preservatives, chemicals, plastic or microbeads, our products contain no MIT or BIT. That’s a lot of valuable features in a single product range!

Driving innovation for sustainability

Strength is a fundamentally important asset in more ways than one. To make the sustainable, environmental claim, the regularity of painting is crucial. Mineral products would normally not compete in terms of durability and life-cycle with synthetic-binder based paints (such as vinyl or acrylic), thus creating a negative footprint ecologically, given the requirement for more regular repainting. By introducing graphene technology, which provides structural support to the minerals at the molecular level, Graphenstone’s range offer Class 1 strength like an acrylic, yet with none of the negatives in production or use, in homes and offices. Once applied, our paints could stay on your wall in a healthy and sustainable condition, for decades!

Consider paints that purify!

The Graphenstone pure limes can absorb up to 5.5Kg’s of CO2 per 15 litre pot! Imagine converting your walls into an air-purification system, as opposed to a constant emitter of toxic fumes, impacting on the health and respiratory systems of your friends, family or work colleagues. It’s like painting trees into your house or office.

In conclusion, our message to designers in this challenging era, is to carefully evaluate what product they specify, to ensure that it’s in the interests of the people who’s lives will be impacted by that selection. Do ensure too that the claims made by brands can be independently verified and the impact on people and the environment is truly ‘harm-free’.

The future of clean, durable paints is in fact available today.

Click here to explore the range.

About the Author

Patrick Folkes is the CEO & Founder of The Graphene Company - Sole Distributor of Graphenstone, UK. An independent entrepreneur since 1990 with a background in finance, Patrick founded PJ’s in 1995, the UK’s first fruit smoothie business, which sold to PepsiCo in 2005. Patrick was intrigued by the potential of Graphenstone. Natural, highly sustainable, air-purifying paints reinforced by graphene, a 21st Century Nobel prize winning carbon technology, offered the perfect product at a time of urgent need.

If you'd like to become SBID Accredited, click here to find out more. 

Vectorworks address the use of augmented reality and virtual reality within the interior design industry with a digital discussion in collaboration with SBID. Exploring the communication of design ideas and managing client expectations, to practical applications and industry perception.

Hosted by Kesoon Chance, Industry Specialist and Interior Architect at Vectorworks, the online panel discussion shares unique professional perspectives on the use and significance of virtual reality in interior design.

Joining Kesoon on the panel was Tommy Cairns, founder & director of Three Percent Design, and Steve Brann, founder of Cadschool; equipping design professionals to use design software and technology to show clients what they can achieve. Steve pioneered panoramic VR photography and now, with the advent of Realtime rendering solutions, he is championing the use of VR goggles for the ultimate VR experience!

Key discussion points include:

  • Is there a significant amount of AR/VR currently being used in the world of interior design?
  • How does it help communicate design ideas to the client?
  • Is it now being expected by clients?
  • What practical applications does AR/VR have?
  • Is it often seen as a novelty?

Art In… announces a new partnership with international award-winning interior designer Dr. Vanessa Brady OBE, CEO of the Society of British and International Interior Design (SBID).

Art In... represents an international portfolio of multi-disciplinary artists and will partner with SBID's Vanessa Brady to provide art for the yacht, hospitality and private homes of discerning clients. Art In… provides a bespoke ‘white glove’ art service. They match the most suitable artist with a client’s requirements in order to ensure a seamless process from the initial design brief and art selection through to delivery and curation.

SBID Awards Finalist 2020; V.M Design - Wan Wu Yun

Art In… says: “The collaboration is a really exciting next step for Art In... In true 2020 style, we started the conversation during the height of the lockdown on Zoom and during our many video calls realised there was a real synergy.

We believe that integrating art at the earliest stage possible in the design process significantly enhances the overall result. Whether we are working with interior designers on a hotel or a superyacht, a private collection for a family office, or a luxury hotel or members club, art should never be an afterthought. The collaboration with Vanesa Brady offers us a real chance to achieve our vision.”

SBID Awards Finalist 2020; Cheng Chung Design Hong Kong - One Sanlitun Fendi

Vanessa Brady says: “It is very important to dress a space with complimentary art to really set off what is often a neutral canvas, art focuses the eye and sets a theme. I would like to see the selected artist and designers coming together with an owner more at the beginning of a project so that the final result is truly a 360-degree design.

Art should relate to the space in which it is installed and the lifestyle of the people using it. It should also link with the function the space is used for, such as a wine cellar, a bedroom etc. making each interior as unique as the owners, their guests and the design. It is important not to leave stylising to chance at the end of a project. Quality art pieces should be considered as part of the overall installation from the concept of the design process.

SBID Awards Winner 2020; David Chang - Tianyu Villa The Crown Avenue

It is SBID’s role to source unusual providers of interior products that are efficient, as well as beautiful to adorn such exclusive interiors - the final design presentation always requires a very special piece of art to ‘dress’ the design, and so we seek equally adventurous and exclusive partners to provide the broadest selection of art. As soon as we met, we knew it would be a perfect match”.

Cover image credits: SBID Awards Finalist 2020; Rockwell - 15 Hudson Yards

Project of the Week

This week's instalment of the #SBIDinspire interior design series features a residential kitchen design by SBID Awards Finalist, Mal Corboy Design. Located on a Central Otago lane, this kitchen was the second project completed by the designer for this client. A brand-new home in a typical prominent gated community, the space was dictated by the architect. Surprisingly, the client sought a modern, contemporary interior that cleverly juxtaposed the exterior of the house.

SBID Awards Category: KBB Design Sponsored by Garrett Leather

Finalist: Mal Corboy Design

Project: Cardrona Views

Location: Otago, New Zealand

What was the client's brief? 

Four years from design to completion, everything was made from the ground up. Despite this, it’s perfect for 2020 showcasing the refined taste at play and timelessness of the modern feel of this kitchen.

The owner spared no expenses in ensuring every facet of this kitchen was to the highest standard. Not only did the kitchen need to have a day-to-day function but also be able to entertain at a corporate level and function, in part, as a scullery when needed. Electric doors open up to a large back end of the kitchen, where a complete scullery can be found. This completes the functional aspect, ensuring the kitchen can serve as an entertainment area with ease.

What inspired the design of the project?

For inspiration, the designer drew from a palette of rich, earthy colours. Under-cabinet lighting complements these tones well and both add a softness to the clean lines and sleekness of the design. Modern materials give this kitchen a contemporary look whilst keeping everything pristine.

What was the toughest hurdle your team overcame during the project?

One of the challenges in this project was keeping the kitchen on trend due to the amount of time that had passed from design to completion. The client has received widespread feedback from visitors, with people being blown away with the final result, not having seen anything like it in the community.

What was your team’s highlight of the project?

After several successful corporate events, the kitchen is functioning as requested for the owner. Described as “world-class” by the architect, it has truly surpassed the client’s expectations, in design and function.

Why did you enter the SBID Awards?

As it is known as being the best of the best in the design world and, as a past winner, it's one I love to support.

Questions answered by Mal Corboy, Founder and Owner, Mal Corboy Interiors.

We hope you feel inspired by this week's design! Let us know what inspired you #SBIDinspire.

If you missed the last instalment of Project of the Week, featuring a Spanish health retreat, click here to see more.

Architecture and interior design practice, SHH has been engaged by The All England Lawn Tennis Club (AELTC) to deliver design enhancements to an array of Food & Drink facilities around the Grounds, all part of cementing Wimbledon’s reputation as the world’s leading premier sporting event and ensuring the highest quality visitor experience.

SHH was initially engaged in 2013, and since then has embarked on a redesign masterplan, which encompasses the development and refurbishment of several hospitality facilities catering to different groups of guests attending The Championships.

Photography credits: Gareth Gardner ©

For every project, the brief was to complement the AELTC’s design ethos of “tennis in an English Garden”. The colour palette clearly reflects this with green, purple and pink shades offset by oak features. The refurbishment effort aims at bringing the outside in, using indoor planting and floor to ceiling windows, flooding each area with ample natural light and affording uninterrupted views over the landscaped areas. Enhanced wayfinding signage delivered clear communication for those visitors using the facilities.

SHH redesigned sites include the Champions’ Room, the Media Restaurant and a suite of cafes, brasseries and restaurants spanning a variety of different tier dining options to suit the vastly diverse visitors at The Championships.

Photography credits: Gareth Gardner ©

The Media Restaurant

SHH was initially approached by catering company Compass to carry out upgrades to the Media Restaurant. The restaurant is situated beneath Courts 14 and 15 – a large basement space wrapped around three sides of a light well – which provides catering to hundreds of accredited press and broadcast journalists during The Championships. Operating as a 24-hour facility, it is zoned into three areas providing a deli, pizza bar and coffee offer on an assisted service-type model. All aspects of the design were particularly important given the international nature of the user group and their experiences at competitor venues around the world. The space was designed in a Scandinavian and minimalist theme throughout.

Photography credits: Adam Woodward ©
Photography credits: Adam Woodward ©
Photography credits: Adam Woodward ©

The Champions’ Room

The Champions’ Room is an exclusive hospitality venue for Centre Court debenture holders at The Championships providing an elegant and relaxing space for  fine dining or afternoon tea. Working with the AELTC , SHH designed and delivered fresh, elegant interiors starting from the entry point through to the design of the tableware, creating a complete portrait for the restaurant in finite detail. This was reflected in the refinement of the space, with exquisite details and subtle use of colour to reflect Wimbledon’s ethos and the prestigious event it celebrates.

The Courtside Restaurant and Brasserie

SHH’s brief was to combine two offerings within the same large space: a walk-in brasserie and a more formal white-tablecloth sit down area. The new area needed to guarantee flexibility between the two catering spaces facilitating pre-booked volume and walk-in demand. The brasserie affords external views across the courts while the main courtside restaurant features adjustable sliding screens and walls to allow the space to double up as a conferencing and training facility, providing useful space for AELTC Members and staff throughout the year, not just during The Championships.

The Walled Garden

The Walled Garden was completed ahead of The Championships 2018.  The area consists of several different catering offerings: the Walled Garden Food Market, Aorangi Bar, Aorangi Larder and Aorangi Café. SHH’s design approach was to relate to the architecture of No.1 Court, by establishing a material connection with the courtyard and the new catering spaces. The colour palette mixes different shades of green, grey and oak. Servery areas have been upgraded with a variety of glazed green terracotta counter fronts and oak panelled counter fronts. Floor to ceiling oak-panelled screens with plants help delineate areas by creating impact to this vast open-air catering space.

Photography credits: Alastair Lever ©

The Terrace

The Terrace is the most recent project undertaken by SHH for the AELTC and was completed the summer of 2020.  The Terrace is one of the dining facilities that caters for Centre Court debenture holders during The Championships, but is also used year-round for larger events, such as drinks receptions, in conjunction with The Courtside.  The main focus of the refurbishment was to improve the servery area, which could get congested at peak times. SHH’s redesign significantly enhanced the flow around the area by increasing the space behind counters for food preparation and facilitating the quick and easy movement of visitors. The Terrace is a long and relatively narrow room, which resulted in visitors tending to linger near the entry during drink receptions without using the full capacity of the space. To address the issue, SHH has introduced moveable oak panelled waist height screens to help delineate areas where required and improve flow. The original look and feel of the space, including the floor, walls and furniture, was dated and required a revamp to reflect the style of the rest of the facilities around the Grounds. Ribbed oak fronted counter screens, oak slats on the ceiling, and shades of green, grey and purple reinstated the “Wimbledon” colour palette and style. Floor to ceiling sliding window doors around the perimeter of The Terrace guarantees ample natural light, while the furniture remains very practical with light, easily movable tables and chairs.

About the Author

Created in 1991 by David Spence, Graham Harris and Neil Hogan, SHH is an award winning Chartered Architectural and Interior Design practice working globally and based in London. SHH works across sectors – Residential, Hospitality and Commercial, and across disciplines – Architecture, Interior Design and FF&E. Offering a multifaceted bespoke design service, focussed around achieving the best possible end result.

If you'd like to become SBID Accredited, click here to find out more. 

Project of the Week

This week's instalment of the #SBIDinspire interior design series features a Spanish health retreat by SBID Awards Finalist, Rachel Laxer Interiors.

The ARTAH health retreat in Spain is the flagship hospitality project; a brand which Rachel Laxer Interiors brought to life through a design that reflects the wellness elements of restoration and transformation.

This included creating private areas where guests can relax, reflect and reconnect with themselves after an active day out cycling. These communal rest areas were designed to help guests connect with each other. You will find quiet restful corners for individuals and larger spaces to be enjoyed by groups of people.

Rachel Laxer worked with small independent makers and regional suppliers to create a unique expression of the brand that connected it to the local area. Many of the accessories and lighting were sourced from local craftsmen which was really important to both the designer and the client. Supporting the local community and giving back gives the retreat an authentic feel and helps it connect with the local landscape.

SBID Awards Category: Healthcare & Wellness Design Sponsored by Schneider Electric

Finalist: Rachel Laxer Interiors

Project: Artah Health Retreat Spain

Location: Girona, Spain

What was the client's brief? 

The word Artah translates as purpose or essence in Hindu philosophy. As a broader concept, it refers to the activities and resources that enable an individual to be in their desired state, and since the state of your health determines the way you live your life, Artah was created to embody this notion.

We were briefed by ARTAH founder Rhian Stephenson with the above quote to design her health retreat in Girona, Spain.

We created private areas where guests can relax, reflect and reconnect with themselves after an active day out cycling. These communal rest areas were designed to help guests connect with each other. You will find quiet, restful corners for individuals and larger spaces to be enjoyed by groups of people.

The retreat is beautiful and relaxing but also functional so that the purpose of the guest’s stay can be met. There are treatment rooms for restorative exercising and massage therapies, a simple and functional dining space to nourish your body, a yoga studio and an outdoor pool to exercise; and, beautiful bedrooms for guests to relax, sleep and reflect. These are simply luxurious - not opulent and we think reflect the philosophy of being in one’s ‘desired state’.

We worked with a colourful pastel palette on a neutral backdrop. Most of the furniture pieces, especially in the reception and communal areas are made from natural materials such as wood and rattan which reflects the pared-back nature of the retreat. The design needed to be modern, yet timeless to reflect the philosophy of the brand.

We had a lot of fun in the bathrooms, particularly with the tiles. You will see some bright pink and green tiles mainly from Bert & May and Porcelanosa. ARTAH Retreat is a place filled with energy and fun and the injection of colour and pattern helps us to reflect that.

Many of the accessories and lighting were sourced from local craftsmen which was really important to us and our client. Supporting the local community and giving back but gives the retreat an authentic feel and helps it connect with the local landscape.

What inspired the design of the project?

A laid back California style that was translated into English quirkiness mixed with European elegance and brought to life through local Spanish crafts.

What was the toughest hurdle your team overcame during the project?

It was really cold and very wet and being on a building site meant we had little protection from the elements. There were even mud slides that we navigated through between our hotel and the building site. But the lovely cosy evenings with tapas and wine kept us going.

What was your team’s highlight of the project?

There were a few highlights. We had a vision to create a large arched opening in this old stone farmhouse, we didn’t know if the building would withstand the opening. Luckily it could, so we were very pleased with the large arch that you can see in the lobby area.

There is no greater satisfaction than when a client walks in and mentions that you’ve exceeded their expectations and that’s the response that we got from our clients, so again, we were very pleased.

The skill, love and dedication of the Spanish teams who worked on the project. Their attention to detail, particularly on how they laid the tiles was impeccable. Working in another country and in a different language is always a challenge, but everyone rolled up sleeves and got on with the job. We were very pleased to work with the architect, Ignacio Beloa, who was the glue that kept all the teams together.

Why did you enter the SBID Awards?

Because we met the CEO and Founder of SBID, Vanessa Brady and I was blown away by her dedication to raising the standard of the industry. I immediately joined the SBID and entered its gold standard Awards that I would be proud to win. In an unregulated environment, to be recognised by a professional body means even more.

Questions answered by Rachel Laxer, Director of Rachel Laxer Interiors.

We hope you feel inspired by this week's design! Let us know what inspired you #SBIDinspire.

If you missed the last installment of Project of the Week, featuring a Russian wellness centre, click here to see more.

Project of the Week

This week's instalment of the #SBIDinspire interior design series features a wellness centre design by SBID Awards Finalist, Dseesion Interiors. This is a unique high-tech wellness centre, situated in the most prestigious residential area of Moscow, where modern people have the opportunity to restore strength, to recharge their creative energy and harmonize their internal state. The techniques used within the centre combine the most progressive technologies and ancient healing practices.

The interior aims to foster a calm meditative state, that aids recovery and allows contemplation. It emphasizes the importance of the human being and their individual personality. In this centre, Dseesion uses many hand-made items and has created unique installations exclusively for this space.

SBID Awards Category: Healthcare & Wellness Design Sponsored by Schneider Electric

Finalist: Dseesion Interiors

Project: Quintessence. Centre for Mindful Change

Location: Moscow, Russia

What was the client's brief? 

We were asked to design the interior and manage construction works of a center which is unique to Russia. The interior is supposed to create a favorable atmosphere for our guests revealing their internal potential and harmonization of their personality. It also needed to be multifunctional, effectively using a relatively small space to ensure the privacy of the guests within an intimate atmosphere involved in various procedures and practices.

What was your team’s highlight of the project?

It was true teamwork which required a lot of energy, resilience and inspiration. Working on this project we have created a lot of hand-made objects and we passionately inspired other subcontractors and artists to deliver the best result they can.

Why did you enter the SBID Awards?

We consider British traditions of interior design as the most sophisticated and stylish. The Society of British International Interior Design joins the best professionals all over the world. It is a great honor and privilege to take part in such a respected and well-known contest. That is why we decided to enter the SBID Awards.

Questions answered by Valeria Senkina, Chief Architect and General Manager of Dseesion Interiors.

We hope you feel inspired by this week's design! Let us know what inspired you #SBIDinspire.

If you the last installment of Project of the Week, featuring a Club House Design, click here to see more.

In the 30 years since it was founded, TSAR Carpets create holistic compositions that empowers its wide range of clientele — from commercial, hospitality, and residential customers — to achieve a cohesive architectural expression from the ground up.

For the New York City headquarters of Equinox, the American luxury fitness company which operates several lifestyle brands, TSAR installed approximately 115m2 of custom-made hand-tufted carpet across highly-trafficked spaces, creating a modern and energetic atmosphere.

Architect: Kohn Pederson Fox
Interior Designer: Architecture + Information
Photography: Magda Biernat
Completion: 2019

TSAR’s work resonated with the client thanks to the company’s diverse product suite and unparalleled ability to create high-end custom designs that suit the needs of various customer specifications.

The goal of the project was to supply the client with TSAR’s high-quality and durable product offering, which is suitable across a range of spaces that serve a variety of functions including the headquarters' commercial and public spaces (café, lounge and receptions), as well as private-facing office areas (c- suites and the Executive Lounge) that required high-density carpet to withstand traffic and caster chairs.

Another client requirement was supplying a bespoke product that matched and complemented the furniture, fixtures, and equipment in each designated environment, particularly custom colour-matching. In presenting material boards featuring custom samples and design plates that were visually in line with each distinct space, TSAR was able to work directly with the client to maintain aesthetic consistency from room-to-room, meeting the design needs of the client.

With an exceptional emphasis on performance, the client was extremely satisfied with the end result — so much so they decided to carpet additional areas within the Headquarters that were not originally specified. The client intends to specify TSAR on further projects of a similar calibre in coming months.

About the Author

TSAR Carpets is a Melbourne-based design brand with over 30 years of expertise in the manufacturing of luxury custom carpets and rugs. A family-owned business founded by David and Kerrie Sharpley, it is now a global company recognised for its passion for textiles and its profound knowledge of the hand-tufted technique. TSAR delivers bespoke floor coverings for high-end residential, hospitality, and commercial environments worldwide.

If you'd like to become SBID Accredited, click here to find out more. 

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