Oktra worked closely with adidas to develop their new London headquarters in Clerkenwell’s iconic Herbal House. The new space equips the adidas teams with the environment they need to perform and the visual identity they need to thrive. The workspace uses an aesthetic embodiment of both the adidas brand and Herbal House’s design history to create a new visual identity unique to the London team. The original architecture of the landmark building is constantly visible, rooting the commercial powerhouse in the rich creative history of their new home. Designed to unite and inspire their creatives - this headquarters is a physical manifestation of what it means to be a London creative for one of the most recognisable brands in the world.
SBID Awards Category: Office Design sponsored by Schneider Electric
Practice: Oktra
Project: Adidas
Location: London, United Kingdom
The concept of ‘one adidas’, a unified team with a strong sense of personal and brand identity, was the driving force of the design for their new London headquarters. London is a key city for adidas in terms of their growth, so it was imperative that the office make an impact and create a strong sense of identity for the London team.
The workspace uses an aesthetic embodiment of both the adidas brand and Herbal House’s design history to create a new visual identity unique to the London team. The design activates this newfound identity by establishing sightlines into and out of the centre of the space, creating three distinct channels of movement and connecting the hub’s creative heart with its supporting architecture and legacy. The fully agile floorplate gives employees the flexible space they need to maximise their potential, allowing them to redefine what’s possible in terms of productivity, efficiency and collaboration.
Working with a brand as iconic as adidas naturally comes with a lot of pressure as the client already has a very strong brand identity that needs to be honoured in their new space. We wanted to make sure that we got to know their brand inside and out, as well as understanding the unique working requirements of their teams, in order to develop a design that supports and represents their identity. We held a series of workshops with the adidas design influencers which allowed us to study their brand identity in a comprehensive way. Then we used the insight from these sessions to directly influence the design development of the project.
Seeing the space take shape and the impact it made on the client team was a highlight for us. The adidas story is embedded in the new space, with their hallmark products standing as physical reminders of their journey. World Cup footballs line meeting room walls, iconic running shoes adorn lounge areas and versatile storage spaces are built-in for day-to-day use or product display. We recognised the opportunity to weave stories of adidas’ sustainable products throughout their workspace, starting with their Parley range which is made from repurposed ocean plastic. The Mater Ocean Chair and Mater Nova Chair in the adidas HQ are made of 100% recycled fishing nets and recycled pieces of veneer – even the teapoint is made of recycled yoghurt pots.
The SBID International Design Awards is one of the most prestigious design awards in the industry. We hold ourselves to standards of excellence with every project we do and we aim to enter the SBID Awards each year. As soon as we saw the brief for the adidas project we knew it was going to lead to an incredible creative partnership, and the client team’s open-minded approach to the design development of their new space ensured we were able to push the boundaries of their existing corporate environments, ultimately delivering a space that’s unique to the brand’s presence in London. We entered the project because of the outstanding final result, but also because its conception and completion are a perfect representation of what we do. The new space is built to support the unification of the adidas teams, bringing them together in a creative environment that sets them up to perform.
Questions answered by Jemma Harrison, Design Director, Oktra.
We hope you feel inspired by this week's design!
If you missed the last instalment of Project of the Week, featuring a luxurious apartment design by Cheng Chung Design Hong Kong, click here to see more.
The arrival of COVID-19 has brought with it countless changes. Within the world of interiors, home schooling and working from home has transformed homeowners’ priorities. According to a recent Home Builders Federation survey, two-fifths of Britons would prioritise space for a home office if they were searching for a new property. Unsurprisingly, there’s also been a huge rise in the number of people keen to convert existing space into new home office designs.
“There has been a real hunger to refurbish rooms that were formerly on the back burner,” director of Mark Taylor Designs Mark Taylor agrees. “People have had more time, fewer places to go – and in some cases, more disposable income. This has acted as a major incentive to embark on some home TLC. The ‘I’ll sort that one day’ rooms have become a priority.”
It’s fairly obvious why demand for home office designs has escalated since the pandemic began. Adults need a quiet place to work and talk to clients, ideally separate from where children are being home-schooled. But Mark maintains that the need for a specialist office space is fuelled by more than mere practicality. “Psychologically, many of our clients have felt they had to create a specific space to ‘go to work’,” he explains. “They need this in order to focus, and switch on and off effectively.”
Space certainly wasn’t an issue for this stunning study, which also doubles up as a home cinema and gaming room. The client, an IT consultant, wanted a ‘closed door’ space with plenty of storage, to help keep the area paper-free. “This room needed to work as both a home office and a family space, so we created bespoke pieces of furniture to allow this,” Mark explains. “We also incorporated wall lights from Jim Lawrence that didn’t make it look too ‘officey’.”
LED light strips at picture rail height complement the dark walls (painted with Farrow & Ball Stiffkey Blue). This versatile combination helps to create an atmospheric ambience when the homeowner uses the room for gaming and family time.
“The SMEG drinks fridge was something that the client specifically asked for,” Mark notes. “So, we decided to make it a feature rather than hide it away.”
Interestingly, Mark has noted demand for home office designs that will accommodate two people. Also, it seems study areas attached to bedrooms are becoming more important. And that, of course, is where bespoke manufacturers such as Mark Taylor Design excel. Bespoke furniture, combined with superlative interior design skills, are the key to making spaces work – whatever is required. Creating the perfect workplace involves many challenges: some obvious, some not.
“Bespoke furniture can fit the space,” states Mark. “Often, we have to carve home office environments out of small or awkward niches and corners. Home office areas within kitchens, dining rooms and bedrooms should take the rest of the space into account – not take it over. However, that can be difficult for off-the-shelf solutions.” He continues: “We design bespoke furniture to fit, in terms of size, shape, material and style. A well-designed bespoke desk and shelving area, built in sympathetically, means that less of the existing space needs to be adjusted.”
This fabulous study, which forms part of Mark Taylor Design's extensive Riverside Home project, is a case in point. “We created this for one of our clients who wanted space to work from home. This would become an area they could work in at least once a week away from their office,” explains Mark. “Obviously, things have changed somewhat since the arrival of COVID-19!”.
He continues: “The design brief was simple: to create a working space that was as efficient as being in an office environment, but blended within the home. We created a tall unit behind the bespoke desk, which has a huge capacity for filing drawers and storage. The large panels with decorative lights also house a printer, reference books and office supplies.”
Mark adds: “The open shelving, with subtle lighting, creates a perfect space for showcasing decorative objets d’art, to soften what is essentially an office space. The elegant blue velvet day sofa offers a perfect seating alternative when the client doesn’t want to be behind the desk.”
The best home office designs are created to fit the space you have, not the reverse. “Force fitting furniture is like wearing shoes that don’t fit,” Mark observes. “After a while, you just stop using them. A badly designed/fitted desk means that people will migrate back to the kitchen table. So, you end up with a piece of unwanted furniture that nobody uses.”
Conversely, the best bespoke solutions can create a room. “They feel natural to be in and work at,” notes Mark. “They encourage you to stay. We always aim to create as many spaces as are needed, so every household member can work in comfort.” Adaptability and flexibility are also vital. “We can create permanent home office designs for those clients who want to make these spaces permanent,” Mark confirms. “Or we can make everything removable or changeable for those who want life back to normal once lockdown is over.”
The team at Mark Taylor Design produced this moveable desk for a client in Hertfordshire, which illustrates clever design solutions perfectly. “The client brief asked for an office space within the kitchen and dining environment,” Mark explained. “But it needed to be hidden when entertaining. So, we designed a desk on wheels, that could be pushed away neatly under part of the kitchen peninsula. This suited our client, who liked to leave everything out on the desk, and simply tuck it away when necessary.”
Detailed communication is key to ensuring a home office design suits a homeowner’s individual needs. “As with any project, we spend time speaking with our clients,” Mark explains. “We find out what they do, how they like to work, what sort of noise levels they anticipate. Do they prefer working solo or with others, how big a desk area do they need, and how many monitors will they use? We assess their preferred seating (for example, flexi- or standing desk) and what sort of lighting will protect them from eye-strain. We ask about storage and equipment, too. Only when you understand every element of a client’s working day can you create a truly relevant bespoke solution for them.”
Of course, not all home office designs have a stand-alone room or spacious area to accommodate them. Luckily, Mark and the team are resourceful and adept at considering all possible options. “We look at garages, annexes under the stairs, room corners, cupboards that can be converted, even landing spaces!” Mark confirms. “The end result is up to the client, how they work best, the space itself and what’s available. Making desks, units, shelving and lighting useful beyond their primary purpose is always worth considering. If desk heights can change, they can be used by children, as well as mum and dad. Adjustable lighting makes night working easier. For multi-use rooms, shelving units with fronts, which can be closed, are much less intrusive.”
This under-stairs space, created for a residence in Marlow, illustrates exactly what is possible with vision and skill. “We designed the whole space in this house, and looked everywhere for home office options,” Mark explains. “As we were modifying the staircase, it became clear this was the perfect area. Because we wanted it to fit with the rest of the house, we padded the walls with fabric. We also used lighter colours, to relieve any harshness, and added LED strip lighting to counter darkness.” He adds: “We utilised every inch of possible space for storage – and not only for office stuff. They store the Christmas decorations there too!.”
The practicalities of home office designs are just as important as the aesthetics. “We look carefully at power and heat sources,” notes Mark. “Nobody wants to work in a cold corner of an unused room. Creating warmth with an added radiator or under floor heating makes a work space much more appealing.” He adds: “Wires and plugs are also important. Trailing laptop leads are a trip hazard (and household pets can view them as a chew toy). We work hard to eliminate disincentives to work in a space. We even include places to put cups and bowls in a work desk. That means fewer spillages – and a safer environment for expensive laptops and PCs.”
Projects photographed are undertaken by Mark Taylor Design Ltd.
About Mark Taylor Design
Mark Taylor Design is a British manufacturer of bespoke furniture, cabinetry, specialist joinery and interior design. Craftsmanship, attention to detail and superlative service are central tenets of the business. The company is renowned for its use of innovative materials and for transforming clients’ homes into truly extraordinary spaces.
If you'd like to become SBID Accredited, click here to find out more.
This week's instalment of the #SBIDinspire interior design series features a lavish apartment design by 2020 SBID Awards Finalist, Cheng Chung Design. The skyscraper One Sanlitun is already a valuable addition to Beijing's skyline, and the luxurious apartments furnished by CCD are a feast for the eyes.
Cheng Chung Design (CCD) used inspiration from international brands of the highest level, such as Armani, Aston Martin, Chanel, Hermès, Bottega Veneta and Fendi, for a series of luxury apartments in this skyscraper. CCD is known for introducing Western artistic forms into Oriental concepts. The apartment we see here takes characteristic elements from the Italian luxury fashion brand Fendi bringing the classic style of Rome to Beijing.
For the apartment One Sanlitun - Fendi, CCD was inspired by the philosophy where a balance is sought between the classical and the modern, the sophisticated and the playful. It integrates Italian history and humanity with Fendi's brand story as the design inspiration, and presents Fendi’s art, fashion and lifestyle in an elegant way.
SBID Awards Category: Residential House Under £1 Million Sponsored by Sans Souci
Practise: Cheng Chung Design
Project: One Sanlitun - Fendi
Location: Beijing, China
What was the client's brief?
Beijing Topwin investment group was founded in 1996. The company adheres to the concept of quality to rejuvenate areas such as real estate, hotel, golf court, energy investment and management, among other diverse sectors. Topwin Group is the owner who pursues aesthetics and hopes to lead in the high-quality domestic real estate, using art and design works.
What inspired the design of the project?
It is the unique charm of the Fendi brand. Fendi stems from the history, art and aesthetics of Rome. CCD combines Fendi's brand concept with the interior design of luxury apartments in the bustling business district of Beijing to create a brand-new experience, where guests can interact with Fendi's furniture and accessories more intuitively and deeply, along with the artistic appeal brought by artworks.
What was the toughest hurdle your team overcame during the project?
The most difficult part of the design is the integration of the huge cultural differences. Fendi is based in Rome, the eternal city of Italy, while Beijing is famous in the oriental cultures and history. Therefore, it is hard to balance the collision between the two cities. The design needs to maintain harmony between classic and modern, elegant and stable, without losing the focus on space.
What was your team’s highlight of the project?
The focal point of the design is the combination of practicality of space and the classic Fendi's brand style. Returning to the examination of this exquisite living space, we focus on the juxtaposition of decorative materials, Fendi's ultimate luxurious aesthetic, and the display effect.
Why did you enter the SBID Awards?
SBID Awards is one of the most prestigious events in the design industry. Winning the SBID International Design Award symbolizes high achievement and honour. We think that the unique design and ambience of the space, which reflects functional and aesthetic consideration, thoughtful material selection, technology, light and shadow make One Sanlitun – Fendi a brilliant piece of interior design, that is worthy of this award.
Questions answered by Joe Cheng, Founder & Chairman, CCD.
If you missed the last instalment of Project of the Week, featuring an Oscar Crescent design by ET Design & Build Ltd., click here to see more.
With proud roots in Hong Kong since 1928, The Peninsula has been synonymous with refined Asian tastes and experiences, and an icon in the world of travel and hospitality.
Crosstec Group share the delight of unveiling The Peninsula Boutique & Café, designed by Conran Design Group - a newly opened retail space and a dining destination in one of the Peninsula hotels in Hong Kong. It celebrates the finest gourmet ingredients and dining experiences that reflect the legendary hotel’s reputation for excellence.
"It was a memorable journey for our CROSSTEC team, starting from design development to the final renovation fit out. The project features the work of extraordinary craftsmanship and partnership from various parties."
The Café and its products are all about exclusivity and excellence. Crosstec Group ensured that the interiors correspond to the brand and its values, and aimed to represent the Peninsula's rich heritage in their design. They achieved an elegant, yet relaxed and approachable look and feel for the Boutique, making the Peninsula Café the ultimate spot to unwind and share with friends, family or business associates.
The Peninsula invites guests to try their delicious culinary creations and beverages, accompanied with the famed Peninsula customer service, before exploring books on design, travel and culture by renowned French luxury publisher Assouline.
The guest experiences at the hotel will be enhanced not only by the premium food and stylish gifts they will find at the Boutique, but also by the design that is so unique to the place it is bound to become a tourist destination in itself.
Crosstec team believes that the visitors will be able to enjoy the exclusive and immersive dining experience at The Peninsula Boutique & Café and they congratulate the Peninsula on the grand opening.
About
Crosstec Group Holdings Limited (3893.HK) is a one-stop provider of interior design solutions and the majority of their clients are global luxury goods and high-end fashion brands with retail stores across the world. They serve a global client base with footprints in various parts of the world including Hong Kong, China, the United States, Europe, Middle East and other Asian countries.
This week's instalment of the #SBIDinspire interior design series features a luxury residential design by 2020 SBID Awards Finalist, ET Design & Build.
Situated next to the Macau Jockey Club and nearby International Hotel Resorts, this residence has an outstanding view. The owners, a 50-year-old married couple, requested a classy clubhouse style home to accommodate their friends and family. Thus, the luxury of leisure space, the superiority of materials and the quality of finish were important elements of this project.
SBID Awards Category: Residential Apartment Over £1M Finalists Sponsored by Vectorworks
Practise: ET Design & Build
Project: Oscar Crescent
Location: Macau, Macau S.A.R.
The client requested to restructure the floor plan to maximize the leisure space area (include the living/dining area) along with the balcony and full-length windows to take full advantage of the natural light and the day & night scenery.
As part of the owner’s hobby, we incorporated a custom-made pool table and a birdcage to house the owner’s pet parrot as part of the design. As for the owner’s private area, they needed a master bedroom fully equipped with a walk-in closet, make-up table, dressing area and bathroom to endorse a comfortable leisure lifestyle. Also, a multi-purpose room to serve a study or guest room, as needed. The entire house needed to be equipped with a smart house system and electronic curtain system for the owner's convenience.
To achieve the design goal, besides matching the colour palate with suitable materials to portrait a luxurious look and feel, the designer put in much effort to source a great number of decorations, including the paintings, different art pieces, floral arrangements, etc to enhance the overall design effect. All furniture and lighting requirements were thoroughly discussed and agreed upon by the client to integrate with the design.
The construction team did a great job in executing a quality finishing of the project. The selection of materials was also the key to a perfect finished project. There are more than 3 types of marbles used in this apartment; the material that represents luxury and glamour and pairing marble with Golden/black mirror/brush steel made the pieces cutting edge and classic at the same time. The choice of wallcoverings and the soft shade of grey stone materials boards were also unique.
Aside from the luxurious clubhouse concept, the use of the birdcage element is the highlight of this design. The idea was inspired by the owner’s request for a birdcage to house his pet parrot. The designer extended this thought to not only transform the cage into a golden art piece but also placing 6 golden birdcage lightings, with different sizes and heights above the owner’s custom-made pool table as a functional and decorative item. The combination of these items with the sunset painting background has become the selected corner of the overall design and focal attention point upon entering the apartment.
This Award for design standards attracts entries from across the world, making it truly an honour and a sign of industry recognition that is second to none for the deserving winners.
Questions answered by Tam Pui Wing, Design Director, ET Design & Build.
If you missed the last instalment of Project of the Week, featuring a unique restaurant design, click here to see more.
The post-pandemic environment has forced us to reconsider our understanding of the traditional definitions of living, working and leisure. Particularly for the Interior design industry, these questions necessitate an investigation into the pre-established typologies in both the private and public realms. Hosted by SBID’s founder & CEO, Vanessa Brady, the webinar series intends to examine specific typologies, the conflation of their boundaries, the emergence of new definitions of interior space and the consequential impact on the people who commission, design and use them.
EPISODE ONE: The Future of Hospitality Design
For episode one, the focus is on the hospitality and travel industries which have faced considerable challenges during the pandemic. The limited mobility and opportunities for interaction between people during this period have meant that demand has waned. On the other hand, continual restrictions has created a pent-up need to escape and to bolster one’s well-being. Guest speakers, Kar-Hwa Ho, Head of Interior Architecture at Zaha Hadid Architects; Douglas Grieco, Senior Director of Architecture and Design at Hilton Hotels; and Mari Balestrazzi, Director of Operations for Environments at Airbnb address how hospitality as an industry foresees a fundamental change in the services that it is expected to provide, and how design can evolve to navigate these restrictions, while satisfying the needs of current lifestyles.
Kar-Hwa Ho | Head of Interior Architecture at Zaha Hadid Architects
Kar first worked with Zaha Hadid in the 1980s on a number of competitions and architectural projects. For eleven years he worked with Kohn Pedersen Fox as the Senior Associate Principal responsible for the design and implementation of mixed use, commercial and retail projects across the USA, Asia and UK. He ten spent eight years with Louis Vuitton Malletier in Paris, as the Design Director in charge of the establishment and development of LV stores across the Asia-Pacific Region. Kar re-joined ZHA in 2014 to set up and lead the new ZHA Interior Architecture cluster that strengthened ZHA’s architectural offer to include bespoke interiors, furniture and product design for both private and public projects.
Douglas Grieco | Senior Director of Architecture and Design at Hilton Hotels
Douglas is a brand and innovation leader with a strong entrepreneurial background. He has worked for 2 Pritzker prize winning architects, holds 2 Masters Degrees and led Design for W Hotels. With Hilton Hotels, as Senior Director of Architecture and Design for Latin America, he is on the team responsible for growing the LATAM region through hotel projects and brand extensions. Specifically, Douglas is leading Design for Collection, Full serve and Lifestyle brands in Central America and South America. He also teaches Hotel Design and Brand Development at Yale, Columbia, and Parsons New School for Design.
Mari Balestrazzi | Director of Operations for Environments at Airbnb
As Director of Operations for Environments, Mari oversees the team that designs Airbnb’s offices worldwide, and collaborates with real estate developers to create new models of housing that support Airbnb’s goal for guests to experience the world in a more authentic, connected way. Before assuming her role at Airbnb, Mari held numerous positions within the hospitality design industry; most recently she was Vice President of Design Services for Hyatt Hotels in Chicago, where she oversaw design for Hyatt’s portfolio of full-service hotel brands throughout the Americas region.
Cover image credits: Project by Zaha Hadid Architects
This week's instalment of the #SBIDinspire interior design series features a unique restaurant design by 2020 SBID Awards Finalist, Bishop Design. Becoming a magnet for residents seeking a refreshing and dynamic experience, BOHO Social is something that has been hugely awaited across the country. Qatari’s have been ready for an exciting F&B hotspot to hit the scene, with BOHO becoming that integral pedestal in achieving the united vision of this dynamic culture.
Whilst the venue isn’t driven by alcohol, people frequent for genuinely good food and amazing ambience – a true testament to the collaborative mindset of hospitality and design mavericks. The venue, therefore, fits perfectly within its locale, satisfying the desires of Qatar’s people.
SBID Awards Category: Restaurant Design Sponsored by Garrett Leather
Practise: Bishop Design By Paul Bishop
Project: BOHO Social
Location: Doha, Qatar
When one of the biggest names in the hospitality industry reached out to us with a unique F&B destination in the bustling heart of Qatar in mind, there was no way we could turn the opportunity down. FLIP International have established themselves as a force to be reckoned with in the industry as they boast a multitude of successful hospitality concepts in their portfolio. This most recent venture was to reside on Katara Beach – the latest “it” destination in Qatar.
Desiring a complete contrast to existing offerings in Qatar and the Middle East, we were given the brief to create a dynamic social destination. This hub was to be eclectic, yet modern and would echo hues of the Bohemian era. When stripped back this ideology of bohemian lifestyle represents a free spirit; a traveller and a creative. Alas, Boho Social was born. These characteristics have been beautifully embraced throughout the entire interior styling, building a venue that concretizes itself as a new era to Doha and Qatar in its entirety.
The approach became focused on how we could truly animate the space through design whilst respecting the brief. Colour became a key aspect of the interior styling as it perfectly encapsulated bohemian sentiments whilst simultaneously providing character, depth and soul to the space. Fluid poured terrazzo gives a striking effect as the ground pours into the centre of the space. Pattern-happy accessories, traditional ottoman chairs and fabric colour waves all converge to create this unique overlay of infectious energy and palpable excitement. Eclectic modernism encapsulates this interior realm which is mirrored across the exterior as the terrace elevates an intoxicating mélange of furniture, whilst vibrant rugs gracefully transport guests through the external experience.
It’s evident that each design aspect optimizes the overriding sentiments of the Bohemian lifestyle whilst respecting the demographic of which it sits. In particular, the sculptural oryx heads featured in the VIP rooms are an iconic symbol of Qatar. Touches such as this remain fun, quirky but always respectful of the narrative and surrounding culture. Hand-painted tiles curated by a renowned Middle Eastern artisan adorn surfaces within, contributing to this boho-chic personality. Each tile was bespoke, customized and hand-painted on site. This attention to detail and showcase of creative mastery sit perfectly with the overriding story and character of BOHO Social.
We were faced with architectural challenges when inheriting the space, specifically in terms of the double-height area as a mezzanine level had to be considered to fulfil aspirations of a functional F&B environment. Internally speaking, the space was uninspired and as such called for intelligent solutions to create a successful venue.
When we speak of Qatar as a destination it isn’t necessarily a part of the world that is on everyone’s radar when it comes to hospitality and entertainment just yet, so to have the opportunity to reinvent that perception has been a refreshingly exciting responsibility and we feel it is just the beginning of a very exciting chapter for the country.
As creatives, we rely heavily on recognition from esteemed committees to sustain our credibility, and there’s no other platform that offers it quite like SBID. They are, quite simply, an undisputed achievement within the design world and we take immense pride in having the opportunity to put forward our best work year upon year.
Questions answered by Paul Bishop, Owner and Founder, and Selini Bishop, PR Executive, Bishop Design.
If you missed the last instalment of Project of the Week, featuring a hotel suite design by Portview, click here to see more.
Professional accreditation provides impartial third-party certification or endorsement of an individual's level of knowledge, skill, experience and proficiency to practice within a specific industry or profession. Granted by authorities in the field, accreditation for professional competence is often affiliated with the industry’s trade or professional association (also referred to as a body, organisation or society), interested in raising the industry’s standards.
Professional bodies help to define and set standards for professional practice. Unlike chartered professions, due to the lack of official title recognition for an interior designer, there is no universally accepted definition recognised by government for qualifying an interior design professional or distinguishing a proven, professionally trained interior designer against an interior decorator, stylist or untrained hobbyist.
Architects and engineers are often the professionals credited for the creation of safe internal environments – while the role of an interior designer is overlooked in terms of its impact on public health and safety. Much more than mere aesthetics of dressing a space, an interior designers choices and advice can have significant implications on our health and wellbeing. Inaccurate advice or inappropriate specification may breach laws or compliance regulations, incur additional cost, generate delays or increase risks to those who invest in and ultimately use the space.
For over a decade, the Society of British & International Interior Design (SBID) has represented, promoted and protected the interests of practicing interior designers in industry, government and trade, creating a widely recognised benchmark for professional standards with its first-to-market Accreditation criteria – defined by an interior designer’s level of education, experience and competence.
To ensure the welfare and safety of clients and end-users – from adhering to building regulations and ethical business practices, to making compliant material specification and space planning, SBID Accredited Designers must comply with its Code of Conduct and Ethics which set out the expectations for design professionals operating in a safe, compliant and ethical manor.
Achieving SBID's Interior Design Accreditation provides clients with reassurance that the design services offered are quality-assessed to meet the required industry standards for compliant professional practice.
SBID also require its Accredited Designers to commit to an annual programme of continued professional development to maintain relevant skills and knowledge. Ensuring the designers commissioned are sufficiently trained, educated and experienced to perform at the highest level is essential for improving public safety, reducing industry complaints and driving professional standards.
To find out more about SBID's professional accreditation for interior designers, click here.
This week's instalment of the #SBIDinspire interior design series features a luxury hotel-suite design by 2020 SBID Awards Finalist, Portview. In September 2019 the fit-out specialist completed a new luxury suite, Lincoln House, for Rosewood London. The three-bedroom suite was designed by Tony Chi and offers an expansive 251 square meters of light-filled living space, including one of London’s largest master bedrooms.
Lincoln House is positioned between the hotel’s Garden House suite and the famous Manor House – London’s only suite with its own postcode. The ultra-luxurious Lincoln House is named in honour of the hotel’s close proximity to Lincoln’s Inn Field and the illustrious Inns of Court.
SBID Awards Category: Hotel Bedroom & Suites Design Sponsored by Schneider Electric
Practise: Portview
Project: Rosewood Lincoln
Lincoln House is positioned between the hotel’s Garden House suite and the famous Manor House – London’s only suite with its own postcode. It’s named in honour of the hotel’s close proximity to Lincoln’s Inn Field and the illustrious Inns of Court, which have defined Holborn since medieval times, so our brief was to execute a concept that reflects the environment in High Holborn - presenting an interior that has character and a luxurious, residential feel.
The combination of interiors conceived by Tony Chi - the designer behind the original hotel areas – and bespoke furnishings, finely curated decorative elements and intriguing works of art, give the suite an exceptional depth of character that was inspired by High Holborn. Italian furnishings include Meridiani and Minotti sofas, Silvera armchairs, as well as rugs and tables by Il Piccolo. Based on a rich palette of materials including Wenge timber flooring and sumptuous carpets, finishes also include the use of Arabescado marble in the bathrooms and Eglomised glass feature screens to give it an ultra-luxurious, residential feel.
The versatile open-plan entertainment and living room was designed for socialising with friends and family, and comprises a residential living and dining room, with a spacious foyer and adjoining kitchen. The suite is outfitted with the latest technology, including a state of the art 75-inch television, and panoramic windows run the length of the entire wall, bathing the space in natural light. With panoramic windows running the length of the entire wall, the voluminous space is outfitted with the latest technology including Lutron controlled lighting. High gloss lacquered panelling and doors were used throughout to give the suite a timeless yet modern feel.
Working on a complex project in a live, five-star environment presents its own unique set of challenges and this one was no different. Our team did a fantastic job of minimising any disruption, through seamless coordination and carefully thought-out project management. I’m pleased to say the results were worth the effort. It’s a fantastic looking suite that perfectly reflects the opulent and illustrious reputation of the famous Rosewood brand.
Working in partnership with Rosewood was a delight, largely thanks to our shared passion for creating exceptional spaces, experiences and solutions for people to enjoy. It was a real team effort, and we take great pride in having completed another standout project for one of the world’s most luxurious hospitality brands.
The SBID Awards set the precedent for design excellence and are hugely influential in curating new trends and industry standards, which we all aspire to. At Portview we pride ourselves in delivering exceptional interiors that are world-class. To be recognised on a global scale by one of the industry’s most respected organisations is a huge achievement and one we’re very proud of. Last year we were not only finalists in the hotel interiors category, but we also won the retail category for a consecutive year with the fit-out of Samsung KX, in London. It was a brilliant experience and one which we hope to achieve again in future.
Questions answered by Simon Campbell, Managing Director, Portview.
If you missed the last instalment of Project of the Week, featuring a residential design by XBD Collective, click here to see more.
Sustainability has become an increasingly important consideration when it comes to most sectors, and interior design is most definitely one of them. Consumers now more than ever want to know they are making the best decisions when it comes to environmental impact.
SBID Accredited outdoor furniture specialist Oxley’s Furniture, have been sustainably making their outdoor furniture from recycled aluminium for 30 years. This recycled aluminium comes from old alloy wheels, disused airplane parts and hundreds of thousands of drinks cans.
Aluminium is an amazing metal; it is 100% recyclable and will lose no quality during this process. Nearly 75% of all aluminium ever produced still being in use today. Recycling aluminium uses just 5% of the energy required to produce new aluminium and it can be recycled over and over again.
Using recycled aluminium creates a virtuous cycle that allows Oxley’s to manufacture luxury outdoor furniture as sustainably as possible. When Oxley’s started 30 years ago, most outdoor furniture was made of rain forest teak, now most outdoor furniture is made from woven plastic. Simon Hudson, managing director of Oxley’s Furniture says; “When we started the business we wanted to make wonderful furniture that lasted generations. At the time we loved the idea that we could do this using a recycled product. This just seemed a good practical thing to do - now this is called sustainability.”
When processed properly aluminium does not rot or rust, meaning it can be left outside all year every year. The recycled aluminium Oxley’s use is smelted and carefully graded to their particular manufacturing requirement. Oxley’s go to extreme lengths in their Cotswold factory to process their furniture in the most thorough way possible, so it is unaffected by weather, wherever in the World it is located. So not only are the materials sourced sustainably, but Oxley’s furniture will last for generations.
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