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This week’s instalment of the Project of the Week series features a playful and luxurious residential design by 2025 SBID Awards Finalist, Studio Ogee.

Studio Ogee was commissioned to put some heart and soul back into this former London Victorian vicarage. Through a considered and layered interior scheme, full of character and interest reflecting the client's personality and love of art, fashion, sport and travel, this handsome family home was reimagined. A timeless and luxurious palette of natural materials and finishes balances the traditional with the contemporary and eclectic mix of bespoke joinery and furnishings. It provides both a quiet haven away from a busy urban lifestyle, as well as a welcoming entertainment space that energises through playfulness and a relaxed casual elegance.

Category: Residential Apartment Over £1M

Design Practice: Studio Ogee

Project Title: A London Vicarage Reimagined

Project Location: London, United Kingdom

Design Practice Location: London, United Kingdom

Photographer: Simon Brown and Vigo Jansons
Photographer: Simon Brown and Vigo Jansons

What was the client's brief?

Studio Ogee was commissioned to design and manage the complete renovation of a converted former South London vicarage. The property had previously been repurposed by a property developer, but it was no longer meeting the needs of our Client, a family with teenage children, and it lacked heart and soul. A basement spanning the entire footprint of the property was added to the five-bedroom home, its impressive scale devoted entirely to play. Studio Ogee was asked to design a family home that both met the need for a functional and quiet sanctuary away from busy work schedules and the buzz of the city outside, as well as a fun space in which the family could come together and entertain friends. The interiors needed to reflect the Client’s personality and interest in culture, fashion, sports and travel through an eclectic and playful mix of bespoke joinery and furniture, antiques, soft furnishings and art. The Client was looking for a timeless and luxurious palette of furnishings and materials that would stand the test of time but also provide impact and a hint of the unexpected.

Photographer: Simon Brown and Vigo Jansons
Photographer: Simon Brown and Vigo Jansons

What inspired the design of the project?

Our starting point is always the architecture of the building and the Client. We spend a lot of time getting to know who we are working for to be able to tell their story through the interiors. Studio Ogee’s working ethos is to design spaces that tell stories, and so we set out to interweave the history of this former Victorian vicarage with the Client’s personality and lifestyle. ‘A home to soothe the soul and lift the spirits’ was the working conceptual proposition throughout the design process. It was important to create a space that functions both as a quiet haven, providing ease of living and respite from a busy urban lifestyle, as well as a welcoming entertainment space that energises through playfulness and a relaxed casual elegance.

Photographer: Simon Brown and Vigo Jansons
Photographer: Simon Brown and Vigo Jansons

What was the toughest hurdle your team overcame during the project?

We were lucky in that our Client was very engaged in the process and truly enjoyed being taken on a creative journey, despite the inevitable stresses that comes with a project like this. The contracted team they had chosen was also highly skilled and professional and we worked with trusted suppliers, so all in all it was a project without too many serious challenges and very good collaboration between all parties involved. That said, it is always difficult to ensure everyone’s synchronised to work seamlessly and there were of course some mistakes made along the way. For example, there was a load of carefully selected marble slabs for the kitchen that was crashed into by a lorry and therefore had to be replaced, and one of the statement light fittings did not agree with the Lutron system that was introduced. But, because everyone involved really cared and strived for perfection, we could quickly rectify mistakes and find solutions together.

Photographer: Simon Brown and Vigo Jansons
Photographer: Simon Brown and Vigo Jansons

What was your team’s highlight of the project?

It is always nerve racking to see your designs that have so far only existed on paper and as samples in a mood board tray materialise in front of your eyes. You hope and pray it is going to turn out exactly as you had intended and hoped for. It is therefore also some of the most thrilling moments when bespoke joinery and furniture comes to life and makes that space truly unique and special. It is always rewarding to see your Client excited about their new home and pleased about the job you have done for them.

Photographer: Simon Brown and Vigo Jansons
Photographer: Simon Brown and Vigo Jansons

Why did you enter the SBID Awards?

We are proud of the project and were keen to see how it would be received by both industry experts and the public, and so SBID was the natural place to seek meaningful industry recognition.

Photographer: Simon Brown and Vigo Jansons
Photographer: Simon Brown and Vigo Jansons

What has being an Award Finalist meant to you and your business?

We are truly honoured to be an Award Finalist! As a young and growing studio, an SBID nomination not only adds credibility to what we do, it also gives us confidence and, we hope, gives future Clients the same confidence in choosing to work with us.

Questions answered by Nicoline Sandwith, Founder of Studio Ogee.

We hope you feel inspired by this week's design!

If you missed the last instalment of Project of the Week, featuring a whimsical and vintage style residential design, click here to read it.

The SBID UK Interior Design Icons were selected to recognise leading design practices throughout the UK who have consistently displayed exceptional standards within our esteemed industry network.

This week’s instalment of the SBID Icon Insights series features Fusion by Design. Through our passion for design and eye for detail, Fusion by Design know the true beauty of any project is in its commercial success.

Fusion by Design

Design Process

The design and creative direction of the business is overseen by myself (Paula Jepmond) by working collaboratively with the team. It is important that all creatives continually shine, and we understand each other’s qualities, strengths and weaknesses, focusing on the positives makes for a cohesive project scheme.

Fusion by Design

I am unsure if we have a ‘Design Style’ as many of our projects are completely different whether that be a high street bar or a traditional pub. A comprehensive brief is the key to a great project, unfortunately a quality brief is very rare, so it is important to ask the right questions from the outset. Leaving a briefing meeting unclear of what the client wants is no good for anybody. Asking the right questions usually throws even more questions than achieves answers but this can save a lot of unnecessary wasted design time. If you still don’t get the answers you need, asking for a reference house is always a good start.

Fusion by Design

It is important we stay informed of what is happening in the design world. I still love a good design book, and Pinterest is great if used correctly. Our sample library is our pride and joy, and we are grateful to the many reps who travel to see us from all over the UK, quite often we will be given a sneak peak of new collections before they are launched. We tend to alternate the trade design shows, going to them bi-annually but the World Wide Web has been fantastic in opening to suppliers and design further afield. I am very excited about how AI will work in our industry. We have already started introducing AI into our schemes, this opens a whole new world of opportunity.

Fusion by Design

Vision & Trends

For many of our clients, sustainability is at the forefront of their company ethos and more recently their ESG policy, therefore this is reflected in our schemes. Sustainability has been discussed in our briefings for the last 20+ years, the student unions were the first to really push this. I’m saddened to think of all the wonderful quality furniture and light fittings that have been skipped and more often replaced by lesser quality items simply because the design was no longer relevant. More and more we are re-using, re-furbishing, re-upholstering, re-lamping, refinishing in order to reduce waste. You can see a shift in design styles too, there is so much more stained and polished timberwork in our schemes now replacing low quality painted MDF with stained and polished sustainable woods that will stand the test of time far longer than cheaper materials.

Fusion by Design

Achievements and Challenges

It is important for a company to be proud of all their projects both large and small. New concepts are really exciting for a design company, seeing new finishes and details come together is very rewarding. Seeing that concept then roll out as a brand is also a great achievement. What is important is to ensure you have delivered the clients brief, more often than not the client doesn’t brief that they want to win an award, they want something that has longevity, sustainability and is operationally functional if they get an award too that is an added bonus for everybody involved.

Fusion by Design

I believe one of our proudest moments was when we started working for Pizza Express when our company was in its infancy. Again, this work came through a client moving companies and taking us with them. For us, a small, unknown business in Leeds to be working for such a well established, iconic brand was very rewarding and I was very proud of that. Around the same time we undertook the refurbishment of the main hotel bar in the historic Landmark Hotel in London another pinch me moment.

About Fusion by Design

Established in December 1998 we are very proud to still be working with the same heartfelt enthusiasm and creativity into our 27th year of Business. From Conception to Completion, we work across all aspects of Commercial & Hospitality Design. Through our passion for design and eye for detail we know the true beauty of any project is in its commercial success.

If you’d like to feature your news or stories on SBID.org, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

This week’s instalment of the Project of the Week series features a whimsical and vintage style residential design by 2025 SBID Awards Finalist, Atelier NM and Chatelaine Interiors.

Tucked away on a storybook street in the heart of Notting Hill, this Victorian mews house was artfully reimagined for a client with a passion for vintage interiors and expressive design. Embodying a fearless "more is more" philosophy, the home unfolds in layers of rich colour, intricate patterns, and evocative textures. Every item was meticulously sourced from Britain’s most discerning dealers. Renowned textile houses infuse the rooms with vibrant energy, while bespoke upholstery and handcrafted furnishings weave a narrative thread. With its dramatic ceilings, luxurious textiles, and whimsical moments throughout, the home strikes a perfect balance of theatre and soul.

Category: Residential House Under £1M

Design Practice: Atelier NM and Chatelaine Interiors

Project Title: Notting Hill Mews House

Project Location: London, United Kingdom

Design Practice Location: London, United Kingdom

Photographer: Astrid Templier

What was the client's brief?

The clients wanted a home that felt deeply personal and layered with character. They loved the eclectic nature of Victorian interiors and encouraged us to blend patterns, textures, and motifs without fear of excess. But they wanted that sense of history balanced with comfort. Each room needed to have its own distinct mood while still belonging to a coherent whole, reflecting their love of art, vintage finds, and tactile finishes.

Photographer: Astrid Templier
Photographer: Astrid Templier

What inspired the design of the project?

The inspiration came from a blend of Victorian eclecticism and the client’s personality. Antique textiles, period-style wallpaper, and moody paint colours served as anchors, while playful injections—such as decorative objects, statement lamps, tapestry cushions, and whimsical wall art—kept the scheme from feeling too formal.

A major consideration was balancing the client’s desire for maximalist layering with the need for harmony and flow across the spaces.

Photographer: Astrid Templier

What was the toughest hurdle your team overcame during the project?

The biggest challenge was creating spaces that felt as though they had evolved organically over time rather than being designed in one sweep. Careful curation—deciding which pieces should take centre stage and which should provide quiet backdrops—was essential.

With bold wallpapers, patterned textiles, and gallery walls in nearly every room, the risk of visual overload was high, so thoughtful editing and placement were crucial.

We scoured antique markets and worked with specialist dealers across the UK to source rare finds that would enrich the scheme. Many 4 a.m. wake-ups were involved in the hunt, but the process of piecing everything together became one of the most fun and rewarding experiences of my career.

Photographer: Astrid Templier
Photographer: Astrid Templier

What was your team’s highlight of the project?

Seeing the house come alive with antiques and vintage finds was the most rewarding part. The gallery walls, in particular, became a collaborative exercise—arranging tiny gilded frames, antique prints, and whimsical mirrors into striking compositions that now feel like the soul of the home.

Another highlight was the atmospheric living room, where a wallpapered ceiling and sculptural busts transformed a conventional sitting area into something truly transportive.

Photographer: Astrid Templier
Photographer: Astrid Templier

Why did you enter the SBID Awards?

The SBID Awards represent excellence and innovation in interior design globally, and this project felt like the perfect candidate because of its daring mix of old and new. It is undeniably unique, and thinking outside the box is what design is all about.

Entering the awards provided an opportunity to showcase how interiors can embrace nostalgia, intimacy, and theatricality while remaining highly liveable.

Photographer: Astrid Templier
Najwa Mroue, Founder of Atelier NM

What has being an Award Finalist meant to you and your business?

Becoming a finalist has been both rewarding and inspiring. It affirms our belief that interiors can tell meaningful stories without sacrificing comfort or practicality.

For the business, it has elevated visibility, opened conversations with clients who share a passion for character-driven spaces, and reinforced Atelier NM’s positioning as a studio that seamlessly blends heritage with modern expression. We have been fortunate to win once before, and we would love to win it again.

Questions answered by Najwa Mroue, Founder of Atelier NM.

We hope you feel inspired by this week's design!

If you missed the last instalment of Project of the Week, featuring a striking kitchen design by Sola Kitchens, click here to read it.

The SBID UK Interior Design Icons were selected to recognise leading design practices throughout the UK who have consistently displayed exceptional standards within our esteemed industry network.

This week’s instalment of the SBID Icon Insights series features MAWD | March and White Design. Their global portfolio spans: exceptional residential developments, sector-defining luxury hospitality projects, branded residences and deeply personal private home and yacht schemes for the most discerning families in the world.

MAWD | March and White Design
MAWD | March and White Design

Who leads design and creative direction at your company?

We have a global approach to design, typically Elliot leads the US team with studio directors located in our Los Angeles and New York studios while James typically works across our European, Middle East and Asia projects with studio directors located in our London studio and in the coming months Dubai. We do however take a one studio approach which enriches our projects with global knowledge and understanding, while allowing us to respond to client demands quickly.

MAWD | March and White Design

What steps do you take to stay at the forefront of the design industry?

At MAWD, staying at the forefront of the design industry is about constant evolution. Design is never static, and neither are we. We immerse ourselves in global trends, cultural shifts, and technological advancements, ensuring our work remains both innovative and relevant.

Collaboration and Innovation is key—we partner with leading architects, artisans, and material specialists worldwide, allowing us to push creative boundaries while maintaining a deep respect for craftsmanship. Our teams work across four studios—London, New York, Los Angeles and Dubai—giving us a global perspective and local expertise. This international presence enables us to understand regional nuances and seamlessly integrate them into our designs.

We also believe in continuous innovation. Whether it’s exploring new sustainable materials, learning about the latest materials and products or leveraging AI-driven conceptual design tools, we are always refining our approach. Every project is an opportunity to challenge conventions, elevate experiences, and redefine what interior design can be.

MAWD | March and White Design

How do you incorporate sustainability into your designs?

Sustainability is embedded in our process, from concept to completion. We prioritize responsibly sourced materials, collaborate with local artisans to reduce carbon footprints, and design with longevity in mind. Our MAWDmade furniture collection, certified Red List Free, reflects our commitment to conscious luxury.

MAWD | March and White Design

What sets your work apart in the industry?

At MAWD, we don’t just design interiors - our work is defined by a deep understanding of how people interact with space, ensuring that every project is not only visually compelling but also functional, emotionally resonant, and timeless.

What truly differentiates us is our ability to blend architectural discipline with interior storytelling. We approach each project with a meticulous eye for detail, crafting bespoke environments that feel both curated and effortless. By working closely with leading architects, developers, and artisans, we seamlessly integrate interiors with their architectural context, creating spaces that feel authentic and meaningful.

Our global reach also sets us apart. With studios in London, New York, Los Angeles, and Dubai, we bring international insights while maintaining a keen sensitivity to local culture, materials, and craftsmanship. Whether designing a private residence, a hospitality concept, or a branded development, we ensure that every space has a distinct identity and lasting impact.

MAWD | March and White Design

Can you highlight one or two of your most iconic projects?

Marcus Townhouse in London is one of our esteemed heritage projects of a unique retail experience for lovers of luxury, a curation of unique timepieces and rare objets d’art.

The second is our recently launched project in New York, The Greenwich – we worked alongside the world renowned Rafael Viñoly Studio to fulfil the brief of - 272 Residences across 462,000 sqft with 27,000 sqft amenity space spread across 88 floors.

Both were projects that took quite some time in terms of numbers of years to move from concept to completion, this was due to various factors but both demonstrate a sense of timelessness in design that runs through our work.

MAWD | March and White Design

Are you involved in mentoring or education within the interior design industry?

Elliot March based in the US is involved in many panel discussions, thought leadership events, some of the latest are the ICFF Fair, alongside AD Editor Melissa Studach, Elliot also joined leaders from Marriott, US Green Building Council and Electric Bowery to discuss, “Healthy Design: Where Wellness and Sustainability Meet.” The thoughtful conversation illuminated how sustainable design and wellness innovation are coming together to reshape the hospitality industry.

James White based between the UK and Middle East is involved in various educational activations including podcasts that highlight learnings within the industry alongside understanding geographic and cultural nuances across the Middle East and more broadly across Europe in reference to commercial and hospitality projects. James is also on the panel of various judging panels for industry leading awards.

MAWD | March and White Design

Do you have key partnerships with suppliers, manufacturers, or brands?

We have recently launched an activation with Artemest in our Greenwich project in New York, Showcasing a harmonious blend of contemporary Italian craftsmanship and timeless design, the collection features bespoke furniture, lighting, and décor from Artemest's finest artisans. Each piece was thoughtfully chosen to elevate the penthouse's architectural brilliance, offering a refined yet inviting atmosphere that reflects the perfect balance between luxury and liveability.

About MAWD | March and White Design

Established in 2010 by Elliot March and James White, MAWD | March & White Design, is an award-winning interior design firm with studios in London, Los Angeles, New York and Dubai. Our approach is built from a legacy of delivery across multiple disciplines. Our global portfolio spans: exceptional residential developments, sector-defining luxury hospitality projects, branded residences and deeply personal private home and yacht schemes for the most discerning families in the world. Our international team has delivered complex and ambitious projects for global brands and landmark developments, equally they have created transformative interior spaces for highly private projects across the world.

If you’d like to feature your news or stories on SBID.org, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

This week’s instalment of the Project of the Week series features a striking kitchen design by 2025 SBID Awards Finalist, Sola Kitchens.

Sola Kitchens was commissioned to design and build a bespoke kitchen as part of a wider refurbishment of a West London home, which included the replacement of a traditional conservatory with a striking glass-roofed extension. The brief called for a dark-painted finish, a statement marble worktop, and the inclusion of natural wood to reflect the garden beyond. The resulting design features flat-fronted black cabinetry, walnut accents, and a dramatic Calcutta Apuana marble island with a Neolith breakfast bar. Seamlessly blending form and function, the kitchen creates a striking yet warm focal point within the architect-designed open-plan living space.

Category: Kitchen Design

Design Practice: Sola Kitchens

Project Title: Refined Sanctuary

Project Location: London, United Kingdom

Design Practice Location: London, United Kingdom

Photographer: Darren Chung
Photographer: Darren Chung

What was the client's brief?

The clients sought a kitchen that echoing the monochrome aesthetic of their architect-designed glass-roofed rear extension, with a dark painted finish paired with a marble worksurface. They also wanted to integrate natural wood accents to complement their houseplant collection and maintain a harmonious connection to the garden visible through Crittall doors.

Photographer: Darren Chung

What inspired the design of the project?

The design was influenced by the need for a sleek, contemporary kitchen that marries dark, dramatic finishes with organic warmth. The contrast of black spray-painted cabinetry with walnut veneer introduced both depth and natural texture. The marble-wrapped island, in Calacatta Apuana, was selected for its rich brown and black veining—bringing dynamic, organic energy to the space, while echoing the refined simplicity of Scandinavian design.

Photographer: Darren Chung

What was the toughest hurdle your team overcame during the project?

A key challenge was coordinating the integrated extraction within the island. Since the client chose a hob with built-in extraction, the island’s exact placement had to be finalized early to allow precise underfloor ducting installation. That left very little room for changes later in the process—demanding detailed advance planning and precision execution.

Photographer: Darren Chung

What was your team’s highlight of the project?

The standout feature is the marble-wrapped island with the cleverly concealed breakfast bar. With discreet underfloor cabling rising through the leg to a hidden power socket beneath the Neolith iron-finish surface, it functions seamlessly as both a stylish bar and a functional workstation with a direct view of the garden.

Photographer: Darren Chung
Photographer: Darren Chung

Why did you enter the SBID Awards?

Sola Kitchens submitted Refined Sanctuary to the SBID Awards to highlight how refined craftsmanship, thoughtful design and bespoke functionality can elevate interior spaces—specifically kitchens. Being shortlisted is also a way to celebrate and showcase the project’s design excellence on an international stage.

Photographer: Darren Chung
Matthew Collins, Sales Specialist at Sola Kitchens

What has being an Award Finalist meant to you and your business?

Achieving finalist status at the SBID Awards signifies external validation of Sola Kitchens’ design vision and execution. It reinforces the team's commitment to quality bespoke design and craftsmanship, elevates the brand’s credibility, and bolsters visibility among discerning clients and industry peers seeking expertly crafted, luxury interiors.

Questions answered by Matthew Collins, Sales Specialist at Sola Kitchens.

We hope you feel inspired by this week's design!

If you missed the last instalment of Project of the Week, featuring an eclectic residential design by Sadie Pizzey Interiors, click here to read it.

The SBID UK Interior Design Icons were selected to recognise leading design practices throughout the UK who have consistently displayed exceptional standards within our esteemed industry network.

This week’s instalment of the SBID Icon Insights series features Fenton Whelan. With meticulous attention to detail and an unwavering commitment to excellence, Fenton Whelan creates sophisticated spaces that seamlessly blend heritage with contemporary living.

Fenton Whelan Design

How does your team collaborate on major projects?

Our team works in close synergy, ensuring every element—from conceptual design to execution—is meticulously curated. We foster a collaborative environment where architects, designers, and artisans contribute their expertise to create exceptional results.

Fenton Whelan Design

What steps do you take to stay at the forefront of the design industry?

We continuously engage with global design trends, attend international design fairs, and collaborate with leading craftsmen and material innovators. Investing in technology and sustainable solutions also keeps us ahead of industry advancements.

Fenton Whelan Design

How do you incorporate sustainability into your designs?

We prioritize sustainable sourcing, energy-efficient solutions, and timeless materials to ensure longevity and reduce environmental impact. By collaborating with ethical suppliers and artisans, we integrate sustainability without compromising luxury.

Fenton Whelan Design

Do you have a signature style or hallmark design approach?

Our approach blends classical refinement with contemporary sophistication. We are known for our elegant use of textures, statement lighting, and bespoke furnishings that bring a sense of timeless luxury to each space.

Fenton Whelan Design

What sets your work apart in the industry?

Our ability to create deeply personal and refined interiors, tailored to the lifestyles of our discerning clientele, distinguishes us. Our design ethos prioritizes craftsmanship, storytelling, and seamless integration of luxury with function.

Fenton Whelan Design

Are you involved in mentoring or education within the interior design industry?

Yes, we actively mentor emerging designers and collaborate with design institutions to foster the next generation of creative talent.

Fenton Whelan Design

Do you have key partnerships with suppliers, manufacturers, or brands?

We maintain strong relationships with exclusive suppliers and bespoke manufacturers, allowing us to source unique materials and create truly one-of-a-kind interiors for our clients.

About Fenton Whelan Design

Fenton Whelan Design is a London-based interior design firm renowned for its bespoke, luxurious, and timeless interiors. With meticulous attention to detail and an unwavering commitment to excellence, we create sophisticated spaces that seamlessly blend heritage with contemporary living. Our portfolio spans high-end residential, hospitality, and commercial projects, each tailored to reflect the unique personality and lifestyle of our clients. By combining innovation with craftsmanship, we transform spaces into refined, elegant environments that stand the test of time.

If you’d like to feature your news or stories on SBID.org, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

This week’s instalment of the Project of the Week series features an eclectic residential design by 2025 SBID Awards Finalist, Sadie Pizzey Interiors.

Nostalgic Notting Hill! Brick arches, Victorian architecture & bookending fireplaces gave Sadie Pizzey Interiors a great launch pad for this residential project in Notting Hill. We took our clients brief and elevated their love of rustic finishes & bold, vibrant colours through our design of the reclaimed timber kitchen, aged flooring & eclectic furniture. We sourced and designed pieces that brought age, depth & connection. SP Interiors mixed bold custom pieces that problem solved, with textural joinery that maximised space & storage. Antiques were weave in with artisan finds & custom design chairs elevated the home & a connection to the diverse materials.

Category: Residential Apartment Under £1M

Design Practice: Sadie Pizzey Interiors

Project Title: Nostaligic Notting Hill!

Project Location: London, United Kingdom

Design Practice Location: Guildford, United Kingdom

Photographer: David Butler
Photographer: David Butler

What was the client's brief?

The client desired a home with an eclectic feel — a place that worked for two but could easily welcome ten, somewhere to escape the pace of city living while still feeling rooted in Notting Hill. Maintaining the charm and character of the Victorian duplex was central to the brief. Our client wanted as much of the original fabric preserved as possible, so we reconditioned the sash windows, coving and skirting boards, sanded and re-stained the oak floors, and carefully restored the fireplaces and exposed brick. Beyond the architecture, the client also wished to weave her upbringing and close family bond into the home. By integrating her family’s artwork, accessories and even lighting, we created an immediate sense of connection and belonging.

Photographer: David Butler

What inspired the design of the project?

Brick arches, Victorian architecture & bookending fireplaces gave Sadie Pizzey Interiors a great launch pad for this residential project in Notting Hill. We took our clients brief and elevated their love of rustic finishes & bold, vibrant colours through the reclaimed timber kitchen, aged flooring & eclectic furniture. We sourced and designed pieces that brought age, depth & connection. Sadie Pizzey Interiors mixed bold custom pieces that problem solved, with textural joinery that maximised space & storage. Antiques were weave in with artisan finds & custom design chairs elevated the home & a connection to the diverse materials.

Photographer: David Butler

What was the toughest hurdle your team overcame during the project?

Our client initially thought that this duplex would be cosmetic changes, but as with many Victorian flats, once we carried out our survey there were challenges to overcome. The first shock was we had inherited a flat with no lighting. There were a few strip lights hidden in some coving in each room, but the light source was so poor that we knew straight away we would need to redesign all the lighting & electrics. A challenge is always an opportunity, as this allowed us to design a scheme with multi-layered lighting & circuits. We highlighted architectural features such as the brick arches & dome ceilings. We added beautiful decorative lighting above the table & island & other light sources through the bedrooms & snug.

We also uncovered damp & wondering floors. Full treatment & significant membranes were added to the terrace above. We worked with the existing floor instead of replacing, sanding & re-staining to tie-in with the rustic kitchen.

An inherited air conditioning unit which was unattractive but in good working order aesthetically was solved through a bespoke, electric blue joinery piece with built-in vents and access points.

Photographer: David Butler

What was your team’s highlight of the project?

The highlight for our team was seeing the unique quirks of the Victorian duplex celebrated and enhanced, rather than erased. Repurposing the sash windows, oak floors, and brickwork allowed the history of the home to shine through, while layering in reclaimed timber, bespoke joinery, and eclectic furniture brought warmth and individuality. Our passion for craftsmanship was especially evident in the custom design chairs, which united diverse materials such as rustic oak, smooth leather and soft linen in harmony. Perhaps most rewarding was integrating pieces from the client’s family — artwork, accessories and treasured lighting — which gave the completed space a depth of meaning that no new purchase could replicate. Watching the client walk into a home that was both personal and practical, filled with character yet tailored to her lifestyle, was our team’s proudest moment.

Photographer: David Butler

Why did you enter the SBID Awards?

We entered the SBID Awards because they represent one of the most respected platforms in the design industry, celebrating creativity, innovation and craftsmanship on an international stage. For us, it was an opportunity to share the story of this project, where bold colour, reclaimed materials and bespoke craftsmanship came together to create a home that was both practical and deeply personal. Submitting our work was about championing the value of thoughtful design — demonstrating how it can transform not only a space but the way our clients experience their everyday lives.

Photographer: David Butler
Photographer: David Butler

What has being an Award Finalist meant to you and your business?

We are so proud of this project and the end result. Whenever any of the team walk into the home we instantly feel warm, cosy and uplifted — and that is the approach we bring to all of our projects. As a small design firm, being recognised as an SBID Finalist feels like an affirmation of our growth over the last five years and proof that smaller, more niche studios can achieve just as much as larger teams.

From the initial concept to the final reveal, we add value at every stage, ensuring each project reflects our clients’ unique visions while enriching their lives. Our aligned philosophy, streamlined processes and clear lines of accountability allow us to transform challenges into opportunities and consistently deliver exceptional results. We believe in the power of collaboration, fostering strong relationships with our clients and partners, and we take pride in delivering interiors that not only meet expectations but exceed them.

Personally, as the founder of Sadie Pizzey Interiors, I am thrilled by the recognition and deeply grateful for the journey we have been on. This achievement has amplified our voice, strengthened our confidence as a team, and motivated us to keep creating homes that inspire, embody and serve the unique individuals who live in them.

Questions answered by Sadie Pizzey, Founder of Sadie Pizzey Interiors.

We hope you feel inspired by this week's design!

If you missed the last instalment of Project of the Week, featuring a characterful residential design by Pippa Paton Design, click here to read it.

The SBID UK Interior Design Icons were selected to recognise leading design practices throughout the UK who have consistently displayed exceptional standards within our esteemed industry network.

This week’s instalment of the SBID Icon Insights series features MKV Design. MKV Design is internationally recognised for combining visionary use of space with design that reaches out beyond trends to create commercially astute, innovative and delightfully surprising work.

MKV Design

Can you share a project that best represents your design style?

Our 10-year re-creation of Bürgenstock Resort overlooking Lake Lucerne in Switzerland exemplifies the diversity of our work because it is a collection of so many different parts, each a one-off project in itself - a new hotel in a modern vernacular, a heritage hotel refurbished in a grand fin-de-siècle manner, ultra luxury residences in a new property built behind an original 19th Century façade, a huge Zen-like spa, restaurants and so on, each with their own distinctive character. However, we planned and designed all these places to “click” together and create a homogenous destination.

MKV Design

What trends do you see shaping the future of interior design?

In the hospitality sector, design is becoming much more human centric. The industry is now looking at a lot more than aesthetics – the changing demographics of guests for example, the growth in private groups of family and friends travelling together and, as business travel returns, the more nuanced expectations of many guests for a work/leisure experience. It is interesting to note the influence of residential design. Over recent years, hospitality design trends have led the way and had impact on residential design, but the barometer has swung and now it is now aspects of residential design, especially the notion of highly personalised environments, that are shaping hospitality design.

MKV Design

How do you incorporate sustainability into your designs?

In the world of hospitality, many of the most treasured establishments are housed in old buildings and, as designers, we restore, refurbish and repurpose these legacy buildings. We also repurpose and restore antique pieces. Both buildings and their contents have a key role to play in telling the unique story that guests are eager to find. For much the same reason, we like to incorporate local materials, colour palette, crafts and artwork and, of course, buying locally and supporting neighbouring communities are inherently more sustainable than sourcing from far afield. The great thing now is that the luxury experience and sustainability are recognised as totally compatible, and increasingly guests are prepared to pay a premium to stay in a hotel that achieves both goals.

MKV Design

How do technology and innovation influence your work?

They drive what we design. As far back as some 15 years ago, we created a concept installation that proposed the advent of flexible hotel guestrooms which, enabled by technology together with innovative design, could easily adapt through work, rest and play scenarios. More recently, when the man-made pollution of our oceans was just becoming headline news, we designed another installation that stripped back the concept of luxury on a paradise island to what really matters – seamless engagement with the environment in a landscape as nature intended. In the real world of our projects, we integrate technology, but are not victims to it, and like to utilise new materials and systems whenever they might benefit operations and the guest experience.

MKV Design

Can you highlight one or two of your most iconic projects?

In addition to Bürgenstock, another resort project was and remains seminal – Costa Navarino in Greece. We began our work with the client not long after MKV was founded. The guiding spirit of the vision was to create a premium, sustainably driven destination in Messinia – a beautiful and historic part of the country – bringing opportunity and prosperity to the neighbouring communities. The first phase of work included the design of two luxury hotels, the Agora village, a large conference centre, a spa and a golf clubhouse. Since then, we have worked on additional facilities as the resort expanded, as well as occasional refurbishments. In 2023, we completed the W Costa Navarino, Greece’s first W hotel, and we have just delivered a five-bedroom Mandarin Oriental villa. Costa Navarino is a celebration of its natural location. It offers a contemporary experience but one rich in the stories and traditions of its region as well as engagement with the landscape.

Both Bürgenstock Resort and Costa Navarino feel like they belong in their location, as if they are growing out of the very land and legacy of their context.

MKV Design

Are you involved in mentoring or education within the interior design industry?

Yes, I am one of the founding partners of Kindling, a biennial competition for students of architecture & design which launched in 2022. The inaugural edition aimed to highlight the work of Ukrainian students, inviting them to submit their concept for a new hotel in Ukraine when the war with Russia was over. More than 40 students participated, and we brought the winners to London to celebrate and enjoy a long weekend in the capital. The current edition, is open to students across Europe. Subtitled Sanctuary, it is inviting them to design places of hospitality which welcome, nurture and help break down barriers, as well as which cater for the practical needs of those who are displaced from home, whatever the cause.

MKV Design

Do you have key partnerships with suppliers, manufacturers, or brands?

In our opinion, collaboration with manufacturers, suppliers and artisans is paramount. What they contribute to projects is as equally important as the design itself. So, MKV has many long-term relationships with all three groups. However, this doesn’t mean we are not open to new project partnerships – far from it!

About MKV Design

Maria Vafiadis established MKV Design in London in 2000 after an early career which took her from Athens to Milan and Vienna and onto the UK. Since then, she has cultivated a business which has worked in Europe, the Middle East and Africa and is internationally recognised for combining visionary use of space with design that reaches out beyond trends to create commercially astute, innovative and delightfully surprising work. Projects include a multitude of prestigious hotels and resorts, both new-build and heritage, spas, restaurants and golf clubs as well as residences. Celebrated as a practice of distinction, MKV has been garlanded with numerous design awards, most recently: AHEAD Europe Best Resort, Gold Key Best Hotel Luxury, World Best Spa Design and Hospitality Design Guestrooms Luxury.

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A Lifestyle of Connection and Celebration

Picture this: the sun sets over your terrace as the scent of wood-fired pizza mingles with laughter from friends gathered around your outdoor kitchen. What was once a simple backyard barbecue has transformed into something far more significant—a cornerstone of modern social life that's reshaping how we think about home, community, and connection.

Project Westmill House - 3D design by Studio Anqet

The Great Outdoor Migration

The numbers tell the story: outdoor kitchen installations have surged by 30% in recent years, while restaurant dining remains below pre-2020 levels. This isn't just a trend—it's a fundamental shift in how we live, entertain, and connect with others. Gardens, patios, and terraces have evolved from seasonal extras into year-round social hubs that rival any interior space in both function and importance.

This transformation reflects something deeper than design preferences. In an increasingly digital world, outdoor dining offers authentic, sensory-rich experiences that screens simply can't replicate. The ritual of gathering around fire and food taps into something primal and essential in human nature.

Project Watford house - picture by Studio Anqet

Where Cooking Becomes Community

Today's outdoor spaces are designed with connection at their core. Unlike traditional indoor kitchens that often isolate the cook, outdoor setups naturally encourage participation. Guests gravitate toward the grill, children help with simple prep tasks, and conversation flows as freely as the drinks.

This participatory approach mirrors culinary traditions from around the world. Argentine asados transform cooking into a social event lasting hours, while Korean Gogi Gui turns the table itself into the cooking surface, making every diner a participant. Japanese yakitori masters work in full view of their guests, creating theatre around the flame.

Modern outdoor kitchen design embraces this communal spirit. Strategic placement of grills and prep areas ensures cooks remain part of the conversation, while thoughtful lighting and comfortable seating create natural gathering spots that draw people together rather than dispersing them across the space.

Project Much Hadham- Pictures by Ray Main
Project Much Hadham- Pictures by Ray Main

Seamless Indoor-Outdoor Living

The most successful outdoor spaces feel like natural extensions of the home's interior. This seamless integration requires careful attention to sightlines, materials, and flow patterns that make movement between spaces feel intuitive and purposeful.

Architectural features like retractable glass walls and continuous flooring materials help blur the boundaries between inside and out. When interior and exterior spaces share similar colour palettes and design languages, the home feels larger and more cohesive, while maintaining the distinct character that makes outdoor dining special.

These spatial relationships and material transitions are best understood experientially—Studio Anqet's 3D visuals and VR of Westmill House demonstrates how thoughtful design creates these seamless connections between interior and exterior spaces.

Climate considerations play a crucial role in this integration. Strategic placement of heating elements, wind breaks, and shade structures extends the usable season, while weather-resistant materials ensure spaces remain beautiful and functional year-round.

Project Westmill House - 3D design by Studio Anqet

A Global Renaissance in Outdoor Cuisine

BBQ culture is experiencing a renaissance that extends far beyond traditional grilling. Techniques once confined to professional kitchens—wood-fired cooking, smoke infusion, live-fire roasting—are finding their way into residential outdoor spaces.

This evolution embraces global influences and innovative techniques. Wood selection becomes an art form: applewood for delicate fish, hickory for robust pork, or cherry for its subtle sweetness with poultry. Spice blends draw from international traditions—Korean gochujang rubs, Moroccan chermoula marinades, or Japanese miso glazes—creating flavour profiles that would be impossible to achieve indoors.

The plant-based movement has also transformed outdoor cooking, with techniques like smoke-kissed vegetables, grilled fruit desserts, and creative meat alternatives proving that exceptional outdoor cuisine extends well beyond traditional barbecue.

Project Westmill House - 3D design by Studio Anqet

The Wellness Connection

Beyond the obvious pleasures of good food and company, outdoor dining delivers measurable wellness benefits. Natural light exposure helps regulate circadian rhythms, while fresh air and open spaces can reduce stress hormones and improve mood. The slower pace of outdoor cooking encourages mindfulness, turning meal preparation into a form of active meditation.

Biophilic design principles—incorporating natural materials, water features, and abundant greenery—amplify these benefits. When outdoor spaces feel connected to nature rather than imposed upon it, they become restorative environments that nourish both body and spirit.

Project Westmill House - 3D design by Studio Anqet

Looking Forward: Innovation Meets Tradition

The outdoor cooking landscape is being revolutionized by artificial intelligence and smart technology. AI-powered grills now entering the market can automatically adjust temperature, predict cooking times, and even suggest optimal wood chip combinations based on the cut of meat and desired flavour profile. These intelligent systems learn from each cooking session, building a database of preferences that ensures perfect results every time.

Beyond grilling, integrated smart systems are transforming entire outdoor spaces. Voice-controlled lighting adapts throughout the evening, while solar-powered pergolas with integrated photovoltaic cells generate clean energy during the day to power evening gatherings, making outdoor kitchens increasingly self-sufficient.

Yet the most meaningful innovations remain beautifully simple: deeper understanding of how families and friends actually gather, leading to more intuitive layouts, enhanced comfort zones, and designs that naturally encourage connection rather than distraction.

Creating Spaces That Matter

Whether you're planning a complete outdoor kitchen renovation or simply reimagining how you use your existing space, the goal remains the same: creating an environment that naturally brings people together. The most successful outdoor spaces feel both sophisticated and welcoming, designed for both grand celebrations and quiet family dinners.

The investment in outdoor / indoor living pays dividends that extend far beyond property value. These spaces become the backdrop for countless memories—birthday celebrations, holiday gatherings, spontaneous weeknight dinners that stretch late into the evening. They remind us that some of life's greatest pleasures are also its simplest: good food, good company, and the open sky above.

In a world that often feels fragmented and rushed, the outdoor table offers something increasingly rare: a reason to slow down, gather together, and celebrate the fundamental human joy of sharing a meal. That's not just good design—it's good living.

Nada Elsaid

About Studio Anqet

Studio Anqet is a well-established multi award winning design studio providing interiors, landscape and architectural design services. At Studio Anqet, we believe that impeccable design has the power to improve lives. Our bespoke interiors & landscapes are conceived to uplift, inspire and delight. Guided by our clients’ aspirations, we breathe life into personal visions – turning houses into incredible homes and buildings into beautiful sanctuaries. We see possibilities others may not, finding beauty in the everyday and solutions where none seem to exist. This spirit runs through everything we create. Studio Anqet’s identity is shaped by our agility, persistence, and personal touch. We are Industry trailblazers committed to wellness-centric design and sustainable practices. Our work is a tribute to both our Egyptian namesake – the goddess of the Nile River – and the new life we help cultivate every day.

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The SBID UK Interior Design Icons were selected to recognise leading design practices throughout the UK who have consistently displayed exceptional standards within our esteemed industry network.

This week’s instalment of the SBID Icon Insights series features Ellis Design Studio. The multi-award-winning hospitality interior design studio create daring, conceptually driven interiors, infused with depth and meaning, which are beautifully cinematic, yet anchored in a rich sense of provenance and narrative.

Ellis Design Studio

Can you share a project that best represents your design style?

Upstairs at the 1878 – the design is infused with a strong sense of storytelling and a clearly expressed design narrative. The space has a sense of the unexpected and is imbued with vintage-inspired glamour.

Ellis Design Studio

How does your team collaborate on major projects?

At the project’s inception, our team works closely to explore and delve deeply into the essence of the design narrative. This creative collaboration informs all elements of the design process, which continues throughout the design process, to ensure a consistent and clearly articulated design vision.

Ellis Design Studio

What trends do you see shaping the future of interior design?

Interiors are continually being shaped by forces within the broader world around us. We believe sustainability, tech integration and experience-led/experiential interiors will become ever-more important influences shaping the direction of interiors.

Ellis Design Studio

Do you have a signature style or hallmark design approach?

As a Studio, we enjoy the challenge of exploring a wide range of design styles. Our approach is based around consistently striving to weave a cohesive narrative throughout the design scheme and communicate the concept through carefully considered touchpoints within the design.

Ellis Design Studio

What sets your work apart in the industry?

A significant portion of our work is based around the fusion of physical and digital design touchpoints in a luxury design setting. We have become leaders in the creation of spaces with a strong design narrative and a tech enabled immersive element.

Ellis Design Studio

How do you collaborate with other professionals, such as architects and engineers?

Due to the complexity of our designs, we work closely with architects and engineers to bring our creative visions to life. We collaborate with architects on spatial, technical and statutory matters and with structural engineers on a broad range of design elements, including feature bars as well as collaborating to create structures for supporting and suspending ‘showstopper’ elements within out design schemes.

Ellis Design Studio

Do you have key partnerships with suppliers, manufacturers, or brands?

The Studio works with a vast array of suppliers, and we continually seek out new relationships to ensure we’re continually discovering new design approaches. We also work with a range of artists and artisans including fine artists, metal workers, glass blowers, ceramicists, furniture makers etc to help bring our designs to life.

About Ellis Design Studio

Ellis Design Studio is multi-award-winning hospitality interior design studio, based in London. We create daring, conceptually driven interiors, infused with depth and meaning, which are beautifully cinematic, yet anchored in a rich sense of provenance and narrative. We create immersive concepts and extraordinary, memorable, inspiring destinations. Ellis Design Studio specialises in hospitality interior design projects in the UK and internationally. The Studio comprises a strong team with extensive experience across the hospitality sector, including bars, restaurants, 4&5 star hotels, competitive socialising venues, experiential venues and private member’s clubs. Working with clients like Live Nation, IMG, Inception Group, M&C Saatchi & Historic Royal Palaces, we elevate the guest experience, creating immersive, vibrant, surprising and unexpected social spaces.

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