Lewis Knox Designs a Luxury Family Home, Guided by a Timeless and Refined Aesthetic

The house unfolds gradually, offering balance between openness and comfort. It is conceived as a highly tailored sanctuary, deeply connected to its rural context yet elevated by its thoughtful design.

Generous proportions and tall ceilings lend a feeling of freedom, while also requiring careful consideration to ensure each area feels grounded. Circulation spaces were refined to improve sightlines and rhythm, introducing moments of visual interest that guide the eye naturally through the home.

Collaborating closely with the architectural framework, we developed a complete interior identity that transitions seamlessly from one area to the next.

At the centre, a sweeping staircase draws attention upward with subtle drama. Sculptural in form yet gentle in expression, it combines a natural oak handrail with textured plaster walls that catch and soften the light throughout the day.

To complete the interior, we will provide a full styling scheme, curating art, accessories and textiles that enhance warmth and personality across the home. Further updates will follow as the project continues to unfold.

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This week’s instalment of the Project of the Week series features a vibrant apartment design by 2025 SBID Awards Finalist, Pia Design.

Pia Design was commissioned to add personality and fun to a blank canvas apartment, a recently converted former post-office sorting building. The client was keen to think sustainably and not rip out any fixtures or fittings unnecessarily, and to mix and match new and vintage pieces. Through thoughtful design choices and a commitment to the client's vision, the Garden House project radiates colour and personality, turning a white box apartment into a vibrant and welcoming home.

What was the client's brief?

Our client wanted to transform a blank-slate, newly converted apartment in Islington into a vibrant home that truly reflects their personality. The brief called for warm, joyful colours - particularly pink and yellow - and challenged us to weave those playful tones throughout the space to create a cohesive, spirited sanctuary in the heart of London.

What inspired the design of the project?

The project was inspired by the client’s passion for colour - especially bold, cheerful hues - and our desire to craft a lively, creative atmosphere. We embraced floral wallpapers and expressive prints to wrap each room in joyful energy. Custom details - like a scallop-edged wall to wall headboard in boucle with pink velvet piping, vibrant bespoke vanity units and a playful trolley island with a scallop edge trim and brass castor wheels - brought personality and flair to the home. These pieces, combined with vintage finds and thoughtful layering, transformed the newly built ‘white box’ into a warm, lived-in haven.

What was the toughest hurdle your team overcame during the project?

I am pleased to say this was quite a smooth-sailing project! However, one of the challenges was around the architecture of the space - with the many tall / narrow windows, there was not a lot of wall space, so the layout was tricky to resolve - particularly where to place the TV so that it didn’t produce glare. We resolved this with custom pink velvet curtains that could be drawn behind the TV when the light was too bright.

What was your team’s highlight of the project?

Our favourite moments were around the bespoke elements - the scallop-edged, upholstered headboard against the vibrant pink Woodchip and Magnolia wallpaper, and the impact of the bespoke kitchen island trolley on castors, the pink scallop trim contrasting against the monochrome of the existing kitchen. It was a joy to see so much colour injected into what was such a blank canvas apartment to begin with.

Why did you enter the SBID Awards?

We decided to enter the SBID Awards to showcase the transformative power of bold, joyful residential design - and to celebrate how contemporary, sustainable interiors can be both fresh and expressive. Garden House exemplifies our believe in spaces that are authentic, personal and enduring, that come together through respect for the existing architecture and fittings, and how creative ingenuity can breathe new life into the old - and save landfill waste in the process.

What has being an Award Finalist meant to you and your business?

This is our third-year running being named a finalist so we are very proud to be shortlisted again! Being named a finalist affirms our commitment to creating interiors with personality and purpose. It’s a wonderful validation of our design philosophy and for our team, it’s both an honour and a boost of confidence, reinforcing our direction and inspiring us to continue to create sustainable design projects.

Questions answered by Pia Pelkonen, Creative Director at Pia Design.

This week’s instalment of the Project of the Week series features a sophisticated penthouse design by 2025 SBID Awards Finalist, United Architects Kyiv.

This is a multi-level masterpiece completed by United Architects, blends minimalist design with contemporary classicism. State-of-the-art automation and ambient-responsive lighting coalesce into a flawless living experience where innovation transcends functionality to become art. This four-level sanctuary harmonizes minimalist elegance with contemporary classicism, enhanced by bespoke furnishings and exquisite materials like luxurious hardwood walnut, marble, and illuminated onyx. This sophisticated space achieves seamless transitions and a cohesive architectural language, embodying cutting-edge technology and refined aesthetics for an unparalleled living experience.

What was the client's brief?

The client sought an exceptionally high-end, technologically advanced, and fully custom-designed multi-level penthouse that combined refined aesthetics, natural ecological materials, and rich textures with cutting-edge functionality. Every element — from integrated furniture to fit-out materials — had to represent the latest innovations available at the time. Their standards were extremely demanding, and they brought a professional design vision and a pursuit of perfection to the collaboration.

What inspired the design of the project?

The design was inspired by a minimalist aesthetic infused with contemporary classicism and functionalism. The concept emphasises natural materials, textures, and integrated furniture solutions to create a cohesive architectural language that flows seamlessly across four levels and connects indoor spaces with an open rooftop terrace.

What was the toughest hurdle your team overcame during the project?

One of the toughest challenges was the integration and installation of large-format materials such as glass, tile, stone, and mirrors as seamless cladding across expansive surfaces. A particularly complex feature was the installation of a 4.5 x 6 m tempered-glass mirror on the ceiling, requiring precise engineering and execution. Another major challenge was eliminating visible seams at material junctions while ensuring flawless organic transitions.

What was your team’s highlight of the project?

The highlight was the successful realisation of a fully custom-designed penthouse that harmoniously fuses natural materials, cutting-edge smart technologies, and refined aesthetics. Achieving this level of seamless integration — from bio-adaptive lighting and full absolute automation to bespoke furniture and panoramic terraces — was a significant accomplishment for the United Architects team.

Why did you enter the SBID Awards?

This is not our first entry to the SBID Awards, as we regularly submit our most outstanding projects to this competition. We regard the SBID Awards as one of the most credible and prestigious platforms in the field of interior design. Being recognised here is an honour and a confirmation of our commitment to achieving the highest standards of design excellence.

What has being an Award Finalist meant to you and your business?

Being selected as an SBID Award Finalist for our Penthouse Project is an exceptional honour for our team at United Architects. Recognition on such a prestigious international platform validates our years of professional dedication and passion for excellence. For our studio, it not only reinforces our reputation as a high-end design practice but also inspires us to continue pushing creative and technological boundaries in our future projects.

Questions answered by Iryna Hrynyk and Oleksii Shadyria, Lead Designers at United Architects.

This week’s instalment of the Project of the Week series features a luxury residential design by 2025 SBID Awards Finalist, Daniel Joseph Chenin.

Designed by Daniel Joseph Chenin, FAIA, Tombolo is a private residence that unites architecture and interiors into a singular, immersive composition. Commissioned to lead both disciplines, the studio drew inspiration from the tombolo landform, a natural bridge, as a metaphor for the seamless integration of form, material, and light. Deep colonnades and sculptural ribbing lend rhythm and depth to the exterior, while the interior features tactile finishes and bespoke furnishings, evoking a layered sense of warmth and restraint. Each space balances monumentality with intimacy, offering a living narrative that redefines luxury as something experiential, emotional, and continuously unfolding.

What was the client's brief?

The brief was for a desert residence that would transcend function, a place at once private sanctuary and social stage. The clients asked for a design that balanced intimacy with grandeur, where architecture and interiors dissolved into a single composition. Every element, from materiality to movement through the home, needed to feel considered and timeless.

What inspired the design of the project?

The design drew from the tombolo landform, a natural bridge uniting separate bodies of land. We interpreted this as a metaphor for connection: between the house and its desert site, between shelter and openness, between daily ritual and elevated experience. The result is a residence where bold exterior geometries give way to layered, tactile interiors that soften and humanize the whole.

What was the toughest hurdle your team overcame during the project?

The challenge lay in reconciling the extremes of the desert environment with the delicacy of experiential design. Deep colonnades, apertures, and thermal mass were introduced for climate control, but these solutions had to feel like part of a larger narrative rather than technical responses. The greatest accomplishment was making complexity appear effortless.

What was your team’s highlight of the project?

The most rewarding moment was walking the completed home as a sequence of curated experiences. From the oculus framed arrival court to the stair wrapped in hand painted wall covering, every threshold feels cinematic. The highlight was not a single gesture, but the realization that the house itself reads like a story, with chapters of intimacy, spectacle, and discovery.

Why did you enter the SBID Awards?

The SBID Awards celebrate design as both craft and cultural dialogue. Entering allowed us to share Tombolo with an international audience that values projects pushing beyond aesthetics to something immersive and emotionally resonant. It’s about contributing to a global conversation on design excellence.

What has being an Award Finalist meant to you and your business?

Becoming a finalist has been affirming for our studio and our collaborators. It signals that a design rooted in site, story, and sensory experience resonates far beyond its desert setting. For us, the recognition reinforces that design, when conceived as an unfolding narrative, has the power to connect universally.

Questions answered by Daniel Joseph Chenin, FAIA, Founder of Daniel Joseph Chenin.

Who leads design and creative direction at your company?

Our studio of specialist interior designers, architects and FF&E specialists, drawn from all backgrounds and from across the world, is led by James Dilley, Jennifer de Vere Hopkins and Joanna Grotowska-Hall, who have been working closely together for a long time. We are inspired by each other’s differing approach to design – and life in general – and united in a passion for design that ‘goes beyond’.

Every member of our team contributes to the creative direction of our work, and we encourage contributions at every level, informed by the open spirit of the studio and its staff.

Can you share a project that best represents your design style?

We don’t have a recognisable design style, because our approach is always in response to the specific context of each project. While the outcomes may be disparate and diverse, our common process means there are recognisable red threads running through them all. This has helped us to attract a wide range of projects and clients, and to respond to each with freshness and authenticity.

How does your team collaborate on major projects?

Collaboration is not only enjoyable, but it produces the best results and challenges us to learn in real time. We are open and encouraging to every member of the team, both internal and external, to make meaningful contributions based on their experiences and background. Internally, we have practice-wide design reviews to unlock the widest range of perspectives.

What steps do you take to stay at the forefront of the design industry?

We understand that in this fast-moving environment we must never stop learning, and we enjoy that process. While the main influence on our work is our own work, we are constantly visiting buildings of all types, across the world. While our background is in hospitality, we are increasingly seeing our expertise and approach being sought for work on buildings of all types, including mixed-use projects – an exciting evolution.

What trends do you see shaping the future of interior design?

We think it’s essential to balance the analogue and digital worlds. Sophisticated digitally produced imagery is now an expected part of the presentation process. However, a watercolour, a pencil sketch or a handmade model remain intimate and personal ways of communicating our ideas.

We are excited by the opportunities of AI, which has a place both in sparking inspiration and expressing ideas. However, we know it will never replace human input in design which is grounded in empathy.

How do technology and innovation influence your work?

As early pioneers of environmentally conscious design, sustainability is intrinsic to everything we do – creating great design while caring for each other and the world around us is a core value of ours. We operate an ISO14001 environmental management system to monitor our environmental impact, and have published a Carbon Reduction Plan since 2022, reviewed annually to reduce our carbon emissions. Our B Corp certification, achieved in 2024, underlines our continued commitment to high standards of social and environmental performance, transparency, and accountability.

Our in-house sustainability team, plusZero, comprises architects and interior designers from various sectors within the practice, including three Passivhaus Designers. Our projects include those with LEED, BREEAM, NABERS, WELL and other recognised sustainability certifications.

We are driven by a commitment to beautiful design that emphasises wellbeing, sense of place and emotional and physical connection. We endeavour to prioritise material selection with high recycled content, low VOCs, and FSC-certified timber, working with the highest quality furniture suppliers and manufacturers to specify locally sourced and quality crafted products.

What advice would you give to emerging designers?

The world of design is too vast to comprehend, and it is rare that anyone might see their future path with any clarity. Embrace your own journey of uncertainty and accept that there is not, most likely, a firm destination – and this is only positive. Use your early years to immerse yourself in a range of opportunities. That means, above all, to get as much exposure as possible to inspiring people as possible; seek out your mentors and keep in touch with them, as frequent sense checks are invaluable. It will be the unexpected, disruptive, challenging or curio project, or person, that may be uncomfortable but will push you into a new orbit. Don’t dismiss a prospect without careful consideration.

If you’d like to feature your news or stories on SBID.org, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

This week’s instalment of the Project of the Week series features a serene hotel design by 2025 SBID Awards Finalist, La Bottega Interiors.

La Bottega Interiors was commissioned to refurbish the iconic Beit Al Bahar villas at Jumeirah Beach Hotel, preserving their original architecture while reimagining the interiors for today’s luxury traveller. The design blends understated Arabian elegance with a tactile, contemporary language rooted in nature. A muted palette, natural materials, and artisanal details evoke timeless serenity, while custom furnishings and thoughtful spatial planning enhance comfort and flow. Emphasising longevity and sustainability, the project uses FSC-certified wood, low-impact fabrics, and terrazzo with recycled content. The result is a sanctuary that feels both deeply grounded in place and effortlessly modern.

What was the client's brief?

The design brief was to create an elevated concept that celebrates the unique location — a hidden gem surrounded by lush greenery, with a breathtaking view of the Burj Al Arab. The client requested a renovation that delivers a luxury experience while remaining rooted in the villa’s architectural language and aligned with Jumeirah’s ever-rising brand standards. The vision was to craft a design that feels both luxurious and residential in character, offering guests a relaxed environment with the comfort of home and the refinement of a high-end retreat.

What inspired the design of the project?

As architects, we always begin by understanding the architectural vocabulary of a space. At Beit Al Bahar, we were fascinated by the eclectic dialogue between Arabic and Balinese influences. This inspired us to create a design that carries a subtle twist — artistic enough to leave a lasting memory, but never overly themed. Our focus was on relaxing the interiors, softening transitions, and opening the villas to the outdoors, so that the beautiful views become an integral part of the experience.

What was the toughest hurdle your team overcame during the project?

The biggest challenge was to create a space that feels both elevated and deeply personal. For us, personalization comes through details — every crafted element reflects a specific cultural background that supports the overall concept. However, such richness in detail naturally carried cost implications. Striking the right balance between maintaining this level of refinement and aligning with the project’s budget was one of the most demanding aspects of the design process, but ultimately it’s what gave the space its unique character.

What was your team’s highlight of the project?

The highlight for our team was witnessing how the different design layers seamlessly connected into one story. From the mosaic craftsmanship at the minibar to the subtle zellige tiles, the built-in dining nook, and the flowing crazy paving, each element embodied our efforts as a team and the client’s desire for relaxed luxury. What we cherished most was seeing the villa transform into a space that feels elevated yet intimate — a true home away from home with its own cultural soul.

Why did you enter the SBID Awards?

We entered the SBID Awards because they are one of the most prestigious design awards globally, recognized for celebrating excellence in creativity, innovation, and functionality. Being based in London, the heart of international design, the SBID Awards provide a platform that goes far beyond regional recognition — it allows our work to be seen on a global stage. For us, this project embodies a unique design rooted in cultural authenticity yet expressed with modern refinement. Entering SBID not only highlights the project’s values of craftsmanship, detail, and hospitality, but also gives us the opportunity to position our practice within an international community of leading designers.

What has being an Award Finalist meant to you and your business?

Being an SBID Award Finalist has been an incredible honor and a milestone for our practice. It validates the hard work, creativity, and collaboration that went into this project, while giving us international recognition on one of the most prestigious design platforms. For our business, it has strengthened our visibility globally, positioned us among leading design firms, and reinforced the trust our clients place in us. Most importantly, it motivates us to continue pushing boundaries and delivering designs that are both meaningful and timeless.

Questions answered by Sahar Al Yaseer & Cristina Gallenca, Founders of La Bottega Interiors.

Custom joinery was introduced in every area of the home, creating a consistent visual thread while addressing the specific requirements of each room. Lighting and electrical layouts were drawn around detailed furniture plans to achieve seamless integration. Bespoke flooring, handcrafted fireplaces and a discreet, panelled doorway leading to a private cinema contribute to the home’s layered character.

As family life evolved, so too did the design. Guest bedrooms were planned to convert easily into nurseries, providing flexibility for the years ahead. At the centre of the home, a large open-plan kitchen links to a games room and central bar, forming a natural space for entertaining. Smaller areas were given equal attention: a feminine home office, a dedicated playroom adjoining the kitchen, and a well-organised utility and boot room that can be tucked away when not in use.

Every detail has been designed to serve both comfort and purpose. The games room encourages connection, with a tailored bar that draws people together and deep midnight blue walls that lend a touch of theatre. In quieter moments, the cinema room offers a hidden retreat behind panelled joinery, while the master bedroom brings calm through soft textures and minimal detailing.

The bathrooms follow a similarly tactile approach, combining natural stone, bronze accents and layered lighting to create spaces that feel indulgent yet understated. A soft neutral palette runs throughout the home, enriched by warm timber tones that add depth and balance.

Rectory House is grounded in practicality yet imbued with warmth. Every space invites connection, yet offers a sense of calm and retreat. It is a home designed for the present, and ready to grow with the family into the future.

If you’d like to feature your news or stories on SBID.org, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

How does your team collaborate on major projects?

We maintain an open-plan office layout, which we find enables seamless and efficient communication between ourselves and our interior architecture team, FF&E designers, and support team. This constant collaboration helps us stay on top of every detail, keeping every project on track, highlight each individual’s strengths, and build trust. The result is a cohesive process from concept to completion.

What steps do you take to stay at the forefront of the design industry?

We’re always exploring what’s next, whether it’s innovative finishes, forward-thinking concepts, or emerging technologies like AI. We don’t chase trends for the sake of it; instead, we stay curious and selective. Attending international design fairs, such as Salone in Milan, is a major source of inspiration for us. We love spotting prototypes and conceptual pieces that might not be released for several years, as they help us anticipate what’s on the horizon. Our process is equally informed by the synergy between fashion and interiors—tracking colour palettes, materials, and silhouettes to keep our work current yet enduring.

What trends do you see shaping the future of interior design?

Wellness is an absolute standout right now—think home spas, ice baths, salt rooms, and hot yoga studios, all designed to recreate a five-star hotel experience right at home. We’re also finding new ways to work with innovative finishes and clever ways of incorporating classic materials, giving them a fresh twist that feels interesting and ahead of the curve.

Another shift is the rise of “couture interiors,” where carefully curated, one-off pieces take centre stage, rather than relying solely on big-name brands. This approach really elevates the ultra-high-net-worth design portfolio, ensuring every project feels entirely unique.

We’re also delighted to see more sustainable innovations, like a new outdoor rug collection made from recycled ocean waste. These rugs emulate the look and feel of indoor styles, helping us create sophisticated, eco-friendly spaces that are as kind to the planet as they are pleasing to the eye.

How do technology and innovation influence your work?

Technology is a delightful layer in our designs—subtle but undeniably impactful. Whether it’s discreetly integrated climate control or customisable lighting scenes that set just the right ambience, we love how modern innovations can elevate everyday living without ever compromising aesthetics. It’s remarkable how far tech has come; we can now design seamless, invisible solutions that blend beautifully with our interior schemes.

For us, the best technology is the kind you barely notice—it simply works in the background, ensuring complete comfort and convenience. It’s this effortless sophistication that resonates with our ethos of understated luxury. When done right, innovation becomes a natural extension of the design rather than a distraction, allowing our clients to enjoy a space that’s as practical as it is elegant.

What advice would you give to emerging designers?

Helen:
Never be afraid to ask questions. Hands-on experience is invaluable, even if it means starting out in a junior position or offering your time for free. It’s all part of the process. Keep yourself organised, stay curious, and don’t be put off by the long hours—when you see how far you’ve come, it’ll be well worth it. One of the best feelings in this industry is looking back and realising how much you’ve grown by embracing every opportunity to learn.

Jenny:
Seek inspiration wherever you go—from major design exhibitions, to a stroll around your local market or your favourite holiday destination. You never know which unexpected detail might spark a brilliant idea. The more experiences you gather, the richer your creative palette becomes. Above all, keep an open mind and a sense of wonder—design is a continuous journey of learning, exploration, and collaboration.

Are you involved in mentoring or education within the interior design industry?

Mentorship has always been close to our hearts. We’ve been in the industry for almost three decades, and we feel strongly about supporting the next generation of designers who share our passion for creativity and craftsmanship. Each year, we attend the Inchbald Graduate Exhibition and we offer internships, many of which have blossomed into full-time roles for talented individuals who truly shine.

We also love taking part in panel discussions—there’s something wonderfully fulfilling about passing on knowledge we’ve gained over the years, hearing fresh perspectives from newcomers, and sparking that sense of excitement in the field. Judging on the SBID panel is another enriching way for us to give back, as it connects us with peers and provides a platform for constructive feedback that helps raise the bar for everyone.

How do you collaborate with other professionals, such as architects and engineers?

Collaboration is part of our everyday fabric. We believe there’s a specialist for every aspect of a project—from architects and engineers to artisans who craft bespoke finishes. Over the years, we’ve joined forces with iconic names like Lalique, Ralph Lauren, and Benjamin Raymond to create inspiring, one-of-a-kind environments. We also love teaming up for events and showroom exhibitions with brands such as Gladee and Bella Figura, where we can collectively showcase design at its finest.

A recent highlight was our collaboration with Glancy Fawcett, Sylka Carpets, and Parkway England at the Dubai International Boat Show, presenting a “Best of Luxury British Brands” experience. Bringing together a diverse group of experts in one space allowed us to truly celebrate the richness and depth of British design on a global stage.

We’re also working on lots of new ideas in the background so watch this space!

If you’d like to feature your news or stories on SBID.org, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

This week’s instalment of the Project of the Week series features a tranquil office design by 2025 SBID Awards Finalist, Davide Macullo Architects.

Atmosphere is today the key for the success of a company. Being able to offer an environment built with reasons and beauty through emotions that sing to the soul of the company means touching the intimate perception of the users and delivering a clear positive message. EFG is studying, along with the architect, a new world of representing itself through a unique and seducing design that conveys spaces and care for every single detail. This enhances and reinforces the sensitive approach of EFG worldwide.

What was the client's brief?

EFG’s brief called for the creation of spaces capable of achieving a subtle balance between solemnity and informality, conveying professionalism without sacrificing human warmth. The project needed to reflect the bank’s values - rooted in a philosophical and psychological vision - going beyond individualities to connect with a shared human sensitivity, made of emotions, meanings, and even pleasure. EFG is an enlightened client: they gave us the freedom to draw a design line guided by passion, joy, and reason. A line that, once defined, began (and will continue over time) to release new meanings, capable of breaking with the past to shape a new era. The concept is based on the exploration of perception: creating living, breathing spaces, able to transmit comfort, beauty, and tranquillity. At the heart of this approach are circular geometries, symbols of inclusivity and stability, designed to make every individual feel like the protagonist, at the centre of their own world, free from prejudice. Curved walls amplify the spatial experience, expanding perception in a fluid way and infusing the environment with a sense of welcome and pleasure. This formal language draws on lessons from spatial psychology, early existentialism, and the anthropological aspects that shape our instinctive reactions. The interiors for EFG stem from an inexhaustible curiosity, an unconditional love for life, and a deep passion for interpreting emotional states, thus transforming spaces into places to be lived in, not merely passed through.

Today, atmosphere is an essential component of a company’s success. Offering an environment designed with care, beauty, and intention - capable of evoking emotion and reflecting the soul of the organisation - means reaching the most intimate perceptions of users, communicating a clear message of well-being, both internal and external. In every EFG location around the world, the spirit of local traditions is respected and reinterpreted, reinforcing a common vision based on shared sensitivity and the enhancement of context. A thought expressed during the inauguration of the new EFG Academy spaces in Lugano best summarises this approach: elevating space to place, transforming a necessity into an opportunity.

What inspired the design of the project?

For us, designing a space means creating a place. The difference may seem subtle, but it is substantial: a space responds to functions, a place is born from the essence of being. This approach transforms architecture into the most complete of human arts, capable of giving shape to emotions, experiences, and identities. Every place is always a transformation of something pre-existing - whether it’s a historic interior, a hillside dotted with olive trees, or a bustling metropolis. In the project for EFG Bank, this transformation came to life through a universal concept, which I like to represent with the metaphor of a journey. I imagine our society as a speeding train, frantic, driven by rules, technology, finance, economics, politics, and traditions. Yet, on that train, we find the calm to play a game of cards: that’s where our inspiration is born. Play is the fundamental element of our profession. The cards represent who we are: our background, our sensitivity, our role, our motivation. They are our inner rules, which allow us to express creativity in a world that tends toward conformity. The only rules we accept are those of the game itself - not constraints, but tools to be used freely in order to achieve the true purpose of architecture: making people feel at ease in the places we create. In this project, it is precisely from this balance between freedom and discipline, between emotion and function, that the design took shape: a silent yet powerful language, capable of welcoming and inspiring.

What was the toughest hurdle your team overcame during the project?

The connection between architecture and context is the common thread that guides every one of our projects. However, when we are asked to design spaces for the same client in different locations, the main challenge becomes integrating each intervention into the local context without ever losing sight of the client’s essence and identity. The familiarity of the structures, combined with the surprise of innovative and refined solutions, responds to the need to recover references from the past and reinterpret them in a dynamic interplay between interior and exterior, heaviness and lightness, past, present, and future. Upon entering these spaces, one perceives a balance between the bank’s personal and international identity and a genuine appreciation of local culture and craftsmanship. The use of regional materials and the involvement of local artisans allowed us to create environments that reflect global values - but with unique regional nuances. The design choices in each location tell the story of the relationship between the city’s DNA and its future vision, going beyond the dogmas of the past to rediscover a freer, more human architecture. Despite the high level of technology involved, the approach remains deeply sensitive, capable of giving life to places, not just spaces.

What was your team’s highlight of the project?

Creating beauty is our craft. We do it through the senses - stimulating emotions and sensations, giving them meaning, and making them representative. Beyond intuition and personal sensitivity, it is meaning that determines the longevity of art in architecture. In the case of EFG Bank, the spaces we designed are born from forms and teachings of the past, tied to the context in which we operate, but reinterpreted through a contemporary lens. They are living compositions - immersive experiences where the senses take centre stage, creating a unique atmosphere. The most meaningful moment for our team was precisely when we found the right balance between necessity and functionality, comfort and luxury: a turning point where the project began to tell its own story. From the classical era - full of dogmas - to the contemporary age - free from prejudice and trends; from heaviness to lightness, from physical reality to virtual reality, from needs to opportunities: at the heart of our philosophy lies the desire to translate a group’s core values into tangible, lived moments. We never forget that every project is, ultimately, a portrait of those who commissioned it.

Why did you enter the SBID Awards?

We believe that the SBID Awards represent an excellent opportunity to expand our international visibility, especially given the prestige and specialization of this recognition in the field of interior design. We chose to submit this project because, while it is an interior design intervention, it fully reflects our design philosophy: attention to detail, conceptual consistency, and a deep dialogue with the context. Projects like this often receive less attention compared to other areas of architecture, but they deserve to be acknowledged for the quality and depth of work they represent.

What has being an Award Finalist meant to you and your business?

Being finalists for this award represents not only a source of pride for us, but also a moment of reflection. We have completed over 800 projects in fifty countries, driven by a deep dedication and the joy we find in what we do. This recognition takes on even greater meaning because, through our work, we can pass on that same joy to future generations - offering them inspiration, courage, and motivation.

In our practice, every detail is thoughtfully conceived and carefully executed, with the aim of creating environments that instil a sense of safety and familiarity. The contextual approach we adopt strives for an organic integration - never imposed - one that considers not only the natural surroundings, but also the cultural and social dimensions: an ecology that is not only environmental, but deeply human.

Another key element in the design process is time: whether in its stillness or in its flow, time is intrinsically connected to the proportion and scale of every space. This focus on time and perception translates into a meaningful physical and psychological impact - especially in environments where important decisions are made. It fosters calm, security, and encourages synergistic collaboration between users and professionals.

Can you share a project that best represents your design style?

My design style evolves and rotates between many polarities. I’m inspired by Medieval and Georgian periods in our culture, early Chinese furniture, also Arts and Crafts and Modernist architecture, as well as Japanese movements such as the Metabolists. I am always on the lookout to connect with artists and craftspeople, including through the paint and patterns of domestic artefacts, fabrics and wood carving. My new Unfitted Kitchen shows off this approach with aesthetics that incorporate many of the design references I have mentioned.

What trends do you see shaping the future of interior design?

Unfitted kitchens are increasingly popular as they offer a range of furniture items to give clients freedom in creating their own personal environments. Furnishing a room, as opposed to having cabinetry built in, allows clients more flexibility and self-expression. Kitchens are no longer just for cooking. The functions of other downstairs room are often folded into them these days. With home working, hobbies and sociability increasingly taking place in the kitchen, the room can now be designated a ‘House Place’, an idea articulated by the poet William Wordsworth. This fits with a process that involves functions of rooms becoming less specific and more diverse. Interestingly the trend applies to both small and large homes. The hybrid nature of this new kitchen, ‘broken plan’ rather open plan, suggests that we need activity areas as well as nooks for privacy or security, plus a personal sense of belonging expressed through its decor.

How do you incorporate sustainability into your designs?

We have a section on the Johnny Grey Studio website called Full Circle where we resell kitchens that have been taken out of their original homes. This is a very effective way of reducing waste and the problem of disposal of building materials. Our kitchens are always well crafted, very durable and fit to be repurposed. We make conscious efforts to use natural and recycled materials when possible and to avoid plastic finishes on our furniture when this can be done in line with durability, which it often can.

Do you have a signature style or hallmark design approach?

Our designs use multiple style references, allowing them to stand out from fashion trends and obsolescence. Because of this, a thirty-year-old Johnny Grey kitchen still looks modern. Three essential design ideas of mine are in evidence in most, if not all, of my kitchens. Number one is to make eye contact possible as this promotes sociable use of space so that people can have conversations while cooking and preparing food. Number two is ‘soft geometry’ – that is, the avoidance of sharp corners, particularly on furniture like central islands in the middle of a room. Walking around the kitchen feels safe and natural and it means the passageways can actually be narrower. The third principle is the use of dedicated work surfaces instead of indiscriminately long countertop work surfaces. This allows both small and large kitchens to function efficiently, often with reduced distances between key activities. It frees up space for sociable furniture.

What advice would you give to emerging designers?

Spend time in a workshop to learn how things are made. Take your education and learning processes across design boundaries. Learn skills from product design, architecture and interior design as well as project management. Observe how people use space, follow research into behavioural psychology and neuroscience, visit historic buildings and enjoy books on the history of design. Remain self-critical of your work, seek a broad spectrum of style and constantly explore new ways of approaching your work.

What sets your work apart in the industry?

It is not fashion focused. It connects history and my personal vision of using colour, pattern, shape with a sense of fun and quirkiness. I attempt to make people feel comfortable and happy in their surroundings through sociable design philosophy. The quality of the individual pieces of furniture should last for generations.

Can you highlight one or two of your most iconic projects?

Many if not all my projects represent the core aspects of my approach. Narrowed down, I would say the Unfitted Kitchen for the reasons mentioned above. It’s the distillation of years of work honing furniture that is practical, stylish and flexible, has an easy appeal and represents good value for money. After successfully offering this to the public in 1986-9 through Smallbone of Devizes, I have now revived the concept as part of my legacy. I’m hoping it will change the industry by becoming a popular alternative to fitted kitchens.

The Guildford kitchen is a classic JG Studio collaboration between clients, furniture makers and the design team. The design is functional and innovative – three working tables distribute the activity of the kitchen, all linked together and with different heights and materials. Surfaces are warm to the touch, including the ceramic wall with its innovative unglazed hammered finish that is soft and eye catching in a fun way. The Dolphin shaped legs make a hinged bar that is ideal for leaning against and serving food is a classic example of one of my custom designs. For interior projects, the Treasure Island House for Felix Dennis stands out. This was a themed fun house based on the writings of Robert Louis Stevenson. It centred around a swimming pool with palm trees distributing heat, a seventeenth century opium ketch kitchen and panelled dining room, a four poster bed decorated with carved statues of Long John Silver and the Spanish Lady with a secret staircase to the stars, a shell filled bathroom and a double-sided aquarium through which the viewer enters the building on arrival.

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