Downtown Design Riyadh 2026

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The Knightsbridge Partnership is proud to announce the launch of TRI Design, a new four-day festival celebrating design excellence across Knightsbridge, the King’s Road and Fulham Road, supported by the Society of British and International Interior Design.

Taking place 12th - 15th March 2026, and coinciding with London Design Week, the festival brings together showrooms, galleries, artisans, fashion, wellness, art, restaurants, and hotels for an immersive programme of exhibitions, workshops, talks, installations, and day-to-night experiences. The theme for the festival is the Pantone colour of the year 2026 ‘Cloud Dancer’ which will be celebrated by participating brands across the district from accessories to fashion, food, furnishings and more.

Brands across the district confirmed to participate include:

Anine Bing, Designers Guild, Graham Brown, Harrods Interior Design, Little Greene, Mandarin Oriental Hyde Park, London, Peter Jones, Poliform, Simone de Gale, The Berkeley, The Emory, The HVN, The Lanesborough, The Park Tower Knightsbridge, Timothy Oulton, Visionnaire, and White Company.

TRI Design establishes Knightsbridge, the King’s Road and the Fulham Road as a future annual anchor in the global design calendar. The festival aims to drive visibility, footfall, and commercial impact for local businesses while establishing Knightsbridge, the King’s Road and the Fulham Road as a future-defining London design destination.

Curated by Bilen Zeremariam, Editor-in-Chief of OLISE Magazine and a respected voice in luxury interiors, TRI Design showcases the district’s creative breadth while fostering collaboration between interiors, fashion, hospitality, lifestyle, and art.

“TRI Design gives businesses a platform to showcase creativity, connect with design-minded audiences, and play a central role in London’s newest design festival.” Bilen Zeremariam, Curator of TRI Design Festival and Editor-In-Chief OLISE Magazine

“This part of London is steeped in creativity and design heritage and we are proud to be celebrating the area’s offering through a new festival for London. TRI Design will provide a platform for businesses to animate their spaces, engage new audiences and putting Knightsbridge, the King’s Road and Fulham Road as London’s leading destination for design and interiors.” Katie Blake, Director Marketing and Communications, Knightsbridge Partnership

“We’re thrilled to support Tri Design as it brings new energy and visibility to London’s design landscape. SBID is committed to championing excellence within our industry, and this initiative reflects our shared belief in the power of creativity and collaboration.” Dr Vanessa Brady OBE, Founder & CEO of The Society of British and International Interior Design (SBID)

Participating brands on why they are taking part:

"At Mandarin Oriental Hyde Park, craftsmanship is one of our defining values - from the meticulous care behind our guest experiences to the artistry present throughout our hotel’s design. We are delighted to take part in the TRI Design Festival and to join our local partners in celebrating craftsmanship. We look forward to seeing such a vibrant showcase of design come to life in Knightsbridge and along the King’s Road". Kremi McCabe, Deputy General Manager at Mandarin Oriental Hyde Park, London

“Design is at the heart of our history and the exceptional experience The Lanesborough has become famous for across the world. We look forward to sharing our stories and delighting visitors with unique experience and memories during TRI Design next year.” Jo Stevenson, Executive Head of Sales and Marketing, The Lanesborough

"The King’s Road is synonymous with creativity and design, and with the Pantone colour of the year reflecting our brand so well, we look forward to inspiring shoppers with our Spring collections, and showcasing what the area has to offer design enthusiasts." Tara Jackson Head of Stores, White Company

“Knightsbridge, the King’s Road and Fulham Road has always been a centre for creativity, design and interiors and we are delighted to be part of TRI Design, a new and exciting initiative which builds on and further develops the area’s extraordinary design expertise and culture.” Amanda Black, Head of Communications, Designers Guild

“The Park Tower Knightsbridge is proud to join TRI Design in partnership with Knightsbridge Partnership, by showcasing our iconic Richard Seifert-designed tower. A local landmark admired for its striking geometric form, a bold vision of modernism that was ahead of its time and remains a celebrated style statement today.” Marisa Barrocas, Director of Sales and Marketing, The Park Tower Knightsbridge

“For generations, Knightsbridge has stood at the forefront of luxury and design from fashion to furniture. We are honoured to participate in Tri Design which further advances the area’s remarkable design heritage and culture. Our involvement reflects our own commitment to design excellence; through our biophilic principles, sound, lighting and sensory detail, we curate environments that enrich our clients’ experience.” Josephine Kime, Director of Business Development, The HVN

“We are delighted to take part in the inaugural TRI Design Festival, a celebration of creativity, craftsmanship, and the culture of contemporary design. For Poliform, architecture, materials, and the human experience are the foundations of a complete lifestyle vision. The Festival offers the perfect stage to present this design philosophy, where refined craftsmanship meets understated elegance and spaces become expressions of living. We look forward to welcoming visitors to our King’s Road showroom, where the Poliform world can be experienced through its atmospheres, its materials, and its contemporary approach to furniture.” George Khachfe, Director, Poliform UK

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Pedrali, Italian manufacturer of contemporary design furniture for contract and residential environments, took part in the 63rd Salone del Mobile.Milano, the leading international event for the design industry.

Pedrali unveiled nine new collections for indoor and outdoor spaces, including brand new collections and extensions of existing families. These creations are the result of meticulous research and collaborations with renowned Italian and international designers. A family business story that began 62 years ago, a 100% Made in Italy philosophy, concretised in the control of the entire production chain within the Headquarters in Mornico al Serio (Bergamo) and the production unit dedicated to wooden furniture manufacturing in Manzano (Udine). The latter celebrates its 20th anniversary this year, demonstrating the company’s commitment to processing and production of high-quality wooden furniture.

The #PedraliShiftingPerspectives stand, designed by the Milan-based DWA Design Studio, is inspired by the Case Study Houses Program, an American research movement born to explore innovative, functional and sustainable housing solutions.Today more than ever, we are driven to reflect on how architecture and design can evolve in a sustainable and innovative manner to meet the challenges of tomorrow. From this perspective, creating spaces that are welcoming, harmonious and in sync with everyday living needs becomes truly essential.

The stand takes about 1000 sqm on a strong architectural dimension, developed around distinctive formal elements re-interpreted in a contemporary key. #PedraliShiftingPerspectives is both a tribute to the past and a nod to the future.

An architectural grid made of beams and pillars creates a precise geometric pattern, while a flat ceiling emphasises a horizontal development of space, creating a continuous and harmonious visual perception of the stand. Some lower portions of ceiling contribute to creating cosy and intimate areas, evoking a sense of homely warmth.

The layout is fluid and dynamic, defined by partition walls that remove perception of enclosed spaces blending indoor and outdoor and, unveil in backlight new perspectives. The architectural elements of the stand converge without ever touching, lending depth and lightness to the structure. Solid elements and semi-transparent walls seem to filter the daylight, creating dynamic patterns that accentuate the sense of continuity between rooms. This contemporary approach of the space perfectly lines up with Pedrali’s vision, which has always been a promoter of design that blend aesthetics, functionality and well-being, through families of products designed to seamlessly furnish both indoor and outdoor spaces, creating fluid and continuous harmony.

In 1963, open spaces inspired Mario Pedrali to produce his first forged iron collections for outdoor use. With a view to pursuing and guaranteeing the mixture of environments, Pedrali’s outdoor collections have the ultimate goal of bringing the same quality and care to the outdoor as indoor environments.

The green project enriches the space by enhancing the link between humans, nature and architecture, creating living spaces designed to promote the well-being of people. Carefully selected lush, exotic plants fit seamlessly with the architectural structure, creating fluid continuity between the outdoor and indoor environments. Their sculptural three-dimensionality adds character and personality to the spaces, establishing a harmonious dialogue with the structure that houses them.

Brown-coloured beams and pillars serve as a highly graphical element, contrasting with neutral grey walls featuring the essential aesthetics of concrete, the contemporary material par excellence. The presence of wood softens the visual impact, balancing industrial rigour and warm atmospheres.

Each colour variation is a tangible sign of a change in atmosphere, in which surfaces and materials are repeated, giving a sense of uniformity and continuity along the path, creating a fluid and consistent experience. Pedrali collections, the protagonists of the space and the common thread of the entire setup, are placed on raised platforms and highlighted through more intense and bold notes of colours.

In order to pursue the sustainable philosophy that has always guided the company, attention was paid to the selected materials, the optimisation of raw material consumption, resource rationalisation, material reuse/recycling, and disassemblability in the design phase of the stand. Furthermore, all elements used within the stand were designed to be disassembled and reused, thereby maximising the durability and sustainability.

This year, for the biennial Euroluce 2025, held at the same time as the Salone, Pedrali also showcased two new lighting collections. Kawara is a lighting collection resulting from the collaboration with Japanese designer, Yusuke Kawai. Kawara takes its name from the traditional Japanese tile that adorns the triangular roofs of sacred buildings in Japan. Kawara is available as pendant, horizontal, or vertical, as well as floor version. What makes this product very versatile is the option to choose between a single continuous element in extruded aluminium — giving the product a technical, clean, and essential appearance — or adjustable modules connected by small joining rings to allow precise light direction creating a more playful effect. The grooves running along the rounded back add elegance to the piece, introducing a refined aesthetic detail. These combinations allow light to be directed towards the table, ceiling or angled at 45°, offering tailor-made solutions for any setting. The LED strip with dimmer allows the brightness of the lighting to be adjusted, adapting it to a variety of needs and creating the right atmosphere in any space. Through the combination of elegant design and exceptional modularity, Kawara fits seamlessly into both residential and commercial spaces, creating unique layouts that explore the art of creating light and shadows in rooms. Filicudi, on the other hand, is the new practical and functional rechargeable lamp designed by Andrea Pedrali. Suitable for indoor and outdoor environments, Filicudi is made of an extruded aluminium column and a polycarbonate diffuser and it is distinguished by compact proportions and minimalistic style. The column is featured by subtle grooves that add depth and visual appeal. The LED light source can be dimmed to three brightness levels via a touch sensor control. The lamp easily separates into two pieces. When the diffuser is charging, the column of the lamp transforms into a watertight flower vase that becomes a versatile object. Filicudi is provided with a multi-charging system: the diffusers can be stacked using magnets to charge up to ten pieces at the same time, without the use of external cables, saving space in commercial environments.

The first room that welcomed visitors to the stand reflects a residential context, in which the reflective ceiling is lowered and abstract installations come to life on the walls, creating a cosy domestic ambience. Opale, designed by Patrick Jouin, takes centre stage in this scene, featuring a fluid and accurately balanced design. Its shapes are soft and organic. Each line ensures continuity and aesthetic harmony: the junction of the leg, in solid ash wood or walnut, armrest and backrest forms a subtle joint that defines the core of the chair’s silhouette. The seat offers outstanding comfort thanks to the elastic belts. The backrest and armrests, made of injected polyurethane foam, ensure balanced proportions. The feature of Opale is the functional handle integrated into the rear of the backrest, that blends into the armchair’s silhouette, enhancing its three dimensional look. Lightweight and easy to handle, Opale is the perfect solution for elegant residential and hospitality spaces, thanks to its discrete yet eye-catching look. Opale armchairs take their place around Frank table by Robin Rizzini, in a glossy finish, inspired by architectural shapes and industrial materials. The structure on which the top rests is made up of two slightly curved die-cast aluminium bases with variable thickness. The bases taper towards the bottom, reaching the ground in a less accentuated curve and are connected by a sturdy steel beam, placed under the top. Frank table has been selected for the ADI Design Index 2024 and is competing for the Compasso d’Oro 2026. The new Kawara lighting, available in both horizontal and vertical pendant versions, help create the atmosphere.

The second space recreates a large outdoor scenario defined by various spaces and the luxuriant use of greenery. Backlit slatted walls create a sense of continuity with the outside, adding depth to the set. The new Lamorisse outdoor lounge & sofa, paired with Buddy coffee tables by Busetti Garuti Redaelli, create a cosy open-air sitting area. Designed by Cazzaniga Mandelli Pagliarulo, the new outdoor lounge collection, is characterised by the contrast between the sober shape of the supporting frame and the rich enveloping soft cushions. The lightweight and stackable frame in extruded aluminium, with oval legs welded to round tube armrests, holds a large and enveloping cushion. The seat is supported by elastic belts to ensure maximum comfort and exceptional strength. The covers for both seat and backrest are removable and linked together by a zip for easy maintenance and cleaning. Lamorisse outdoor armchairs, on the other hand, are arranged around the Anemos table by Pio & Tito Toso, distinguished by simple yet architectural shapes. Its distinctive feature lies in the base, composed by two separate aluminium shells secured to the top, that take on a flexible and sinuous shape through a double curvature. The top is in a clay textured finish that, matching the base, gives the table an elegant look, making it perfect for both indoor and outdoor settings. To add a touch of light, Filicudi by Andrea Pedrali is placed on the table. Twiny rug, designed by DWA Design Studio, adds a contemporary touch. The collection includes two different patterns, both in twill and defined by a discreet graphic sign, one striped and one diagonal. The rug background in neutral shades of sand is divided into two tone-on-tone sections, one lighter and one darker. The rugs are made from cord obtained by weaving a polypropylene yarn, which is strong yet soft and completely recyclable, ensuring a very high level of performance when placed outdoors, guaranteeing resistance to sunlight and weather, easy cleaning and maintenance. Lamorisse lounge and two-seater sofa are now elegantly arranged around the Caementum single-piece concrete tables, designed by Marco Merendi & Diego Vencato. Presented in a glossy olive green finish, these tables are also available in beige, yellow, brown, bright green, and blue, as well as in a matte terracotta or grey concrete option. The wireless rechargeable Giravolta lamps by Basaglia Rota Nodari complete and illuminate the scene.

The new Griante collection, designed by Cazzaniga Mandelli Pagliarulo, is the leitmotif of the third set, creating two fluid interconnected spaces, one outdoor and one indoor. Griante reinterprets the concept of woven seating through a design that combines traditional craftsmanship and industrial production. The collection includes two versions: one designed for indoor and one for outdoor spaces. The latter is the company’s first wooden chair specifically created for outdoor use, drawing from the origins and know-how of the Manzano (Udine) factory. Both options include a chair, an armchair, and a lounge version. The frame of the outdoor version is made of teak, a refined variety of wood characterised by warm tones that is weather-resistant, while the indoor version is made of ash wood; both materials are FSC® C114358 certified. The main feature of Griante is the handwoven seat and backrest made in Italy, with a fully recyclable polypropylene yarn belt with a soft, three-dimensional texture, ensuring comfort and weather resistance. The colours of the weave give to the chair an accurate aspect that evokes natural landscapes. The woven pattern is characterised by the repeated use of geometries of squares, that highlights the generous proportions of the seat, creating a sophisticated and welcoming look. With its timeless design, Griante shows attention to detail in every aspect: the cylindrical legs are turned, and the oval shaped armrest is tapered where it joins the back leg. The aluminium frame provides support for the seat. The outdoor area is characterised by concrete-like walls and floors, it features sculptural greenery that blends with the architecture and a low slatted ceiling recalling a pergola. Here, Griante armchairs are arranged around Anemos table in an outdoor concrete finish, featuring a tactile texture.

The interior space is marked by the use of wood and wall-hanging installations. Matched with Griante chairs is Anemos table, with glossy finish and oval top, illuminated by the horizontal pendant Kawara lighting. To the side, Blume Sideboard, the new piece of furniture designed by Sebastian Herkner, finds its space. Blume Sideboard echoes the sophisticated flower-shaped profile in extruded aluminium of the homonymous collection. Blume Sideboard combines storage capacity with the ability to define or divide spaces with elegance and versatility. It features four curved plywood ash wood or walnut veneered doors combined with extruded aluminium legs in a variety of anodised or power coated finishes, in addition to a composite marble or high pressure laminate top. With its elegance, it helps define a relaxation area within the space, where Ester Lounge armchairs by Patrick Jouin, distinguished by soft and generous shapes, and Blume coffee table, also designed by Sebastian Herkner, are placed. Ester Lounge is made of injected polyurethane foam with elastic belts. Proportions have been conceived to gracefully accommodate a wider, cosy seat, on which rests a comfortable cushion, and a backrest with a curved, enveloping design, while retaining the collection's distinctive identity.

Continuing, visitors approached a living room which features Jeff by Patrick Norguet, a set of miniature architectures in polyurethane foam, skillfully combined to create a modular and reconfigurable sofa. The main feature of Jeff is its harmony of volumes: the squared backrest pairs with a delicate seat to soften and give balance to the whole structure. New and more compact sized modules for contemporary requirements were launched at the Salone del Mobile 2025, still offering comfort and functionality: a linear module, a footstool and 90° corner unit. Featured by an oblique backrest, the corner unit harmoniously optimises the space. Here, we also find Héra lounge by Patrick Jouin. Made of ash wood, its backrest in curved solid wood is defined by an enveloping and sculptural band ends in rectangular legs with radial angles. The polyurethane foam seat supported by elastic belts maximises the sense of cosiness. The layout also includes Caementum table by Marco Merendi & Diego Vencato and Diego side tables by Jorge Pensi Design Studio. Lightweight and agile, its design offers maximum flexibility and adaptability. The die-cast base and the extruded stem are made of aluminium. The base comes with four spokes, with the front two being asymmetrical to the rear ones, allowing the table to be positioned as close to the seating as possible. These details make it ideal for working while sitting on a sofa or relaxing in an armchair with a cup of coffee. The steel tube column confers stability, while the knob enables a simple and intuitive adjustment. The HPL tabletop, with its trapezoidal shape with rounded corners, can either come in the same colour of the base or in a different finish. Blume Sideboard adds further refinement to the setting, illuminated by Kawara pendant lighting, presented in an elegant configuration with different modules.

The route is interrupted halfway by the Pedrali Materials Library, an immersive architectural experience developed as a very large square table split into sections housing coloured surfaces and samples of materials whose shapes seem to trace the contours of an urban landscape. Each square features micro-architectures made up of various elements, where industrial rawness meets organic softness in a perfectly balanced material dialogue. As you navigate through the space, materials transform before your eyes. Textures shift, and colours evolve, creating a constantly changing atmosphere, just like wandering through bustling streets where everything flows, merges, and reshapes. The Filicudi lamps, arranged on the table, light up the scene like city streetlights, accentuating the abstract perception of watching a city from above. In the middle, a palm introduces a green element, evoking the link between architecture and the environment, emphasising a design ideal in which materials and nature coexist in harmony.

The fifth set evokes the atmosphere of an elegant dining room, featuring Rizz table by Robin Rizzini, in a glossy finish, matched with Héra Soft armchairs by Patrick Jouin. Rizz is a table that ensures strength and lightness at the same time. The four tapered die-cast aluminium legs are the distinctive design element of Rizz. From a triangular section facing outwards, they gradually vary their curve as they continue downwards, tapering into a round section to rest elegantly on the floor. The legs are featured by a sinuous curve directed towards the centre of the table top and connected to a hidden support frame, to ensure aesthetic lightness and maximum stability even with large tops. With ash wood or American walnut frame, Héra Soft is characterised by an elegant and ergonomic backrest made of injected polyurethane foam. The wide seat is made of polyurethane foam supported by elastic belts to maximize the comfort. The oval-shaped solid wood legs accommodate the curved and enveloping backrest and express the attention to detail. The horizontal pendant Kawara lighting illuminates the table, while Twiny rug adds character to the space. To the side, Ila armchairs by Patrick Jouin and Blume coffee table by Sebastian Herkner create a more intimate and cosier corner. Kawara lighting is also included in its floor version. The elegant and high-quality Ila lounge armchair is defined by a strong personality, expressing utmost comfort, softness and sensuality. The smooth, taut exterior in hard polyurethane almost cocoons the user in its large volumes, allowing a moment of relaxation and escape from everyday life. This sense of protection is augmented by the inner side of the backrest and seat in flexible polyurethane foam, which adapts to the human body and envelops it just like a soft embrace. Ila’s versatility lies in the possibility of choosing a geometric and swivelling central base in the shape of a cone section or a four-legs steel tube or solid ash wood frame available in different colours and finishes. Moreover, the version with a large headrest accentuates the sense of escaping from everyday life.

Concluding, the last area recreates an outdoor patio which features the new Coney collection designed by Mandelli Pagliarulo, that combines functionality, comfort and a highly graphical visual impact. The signature features of the family, which includes side chair, armchair and lounge version, are its clean lines and visual lightness. Coney is a mono-material seating made of curved and strong tubular frame. The seat and backrest create a three-dimensional support, ensuring structural solidity and ergonomy. The vertical slats of the backrest, moulded and shaped from metal sheet, create a distinctive pattern together with the horizontal ones of the seat. Here, Concrete tables with a grain concrete base by Pio & Tito Toso and Filicudi lamp by Andrea Pedrali are also placed.

These six settings come to life around a central courtyard, split into various areas: an outdoor terrace, a bistro and a lounge which also doubles as an arena.

Here, we find numerous Pedrali collections, including Nemea by Cazzaniga Mandelli Pagliarulo, which ten years after its debut in 2015, is now presented in a new American walnut version. Nemea is a seating collection made of solid wood legs and plywood backrest, recalling the idea of classic gracefulness shaped by time and history. The American walnut version thanks to its sophisticated grain and enveloping character, enriches the collection adding warmth and elegance. Nemea is also available with a seat woven in cellulose rope, introducing a natural surface that is pleasant to the touch, or with an upholstered seat and backrest, ensuring greater comfort.

The space is further enriched by the Lamorisse Wood armchairs by Cazzaniga Mandelli Pagliarulo, Buddy pouf collection and Buddy Oasi sofas by Busetti Garuti Redaelli, Hevea by Victoria Azadinho Bocconi, and Diego side tables by Jorge Pensi Design Studio. Completing the setting are Laja 2 armchairs by Alessandro Busana, Stiel armchairs, and Blume tables by Sebastian Herkner. There is also space for outdoor collections: Nolita Sofa and Nolita Relax by Mandelli Pagliarulo, Philía side chairs and armchairs by Odo Fioravanti, Caementum tables by Marco Merendi & Diego Vencato, Guinea armchairs by Cazzaniga Mandelli Pagliarulo, and Elliot tables by Patrick Jouin.

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LiGHT 25 - the UK’s only trade show dedicated to high-end lighting specification, returns to the Business Design Centre, Islington, London on the 19th and 20th of November 2025, promising its biggest and most inspiring edition yet.

Following a record-breaking 2024 event that welcomed over 5,500 visitors, this year’s show continues to evolve with a dynamic new addition to the layout. To reflect the scale and scope of the lighting industry today, LiGHT 25 will be divided into three distinct zones, helping visitors easily explore the vast range of brands, technologies, and innovations on display.

Architectural Zone – bringing together high-end international brands showcasing lighting solutions tailored for commercial, hospitality, architectural and beyond.

Decorative Zone – where you’ll find the very best in statement and designer lighting.

Technical Zone – a hub of innovation, featuring advanced control systems, emergency lighting, components, lamps, and the mechanical and technical gear that underpins great lighting design.

LiGHT 25 is about far more than just product displays. Alongside hundreds of architectural, decorative, and technical lighting brands, attendees can enjoy an array of engaging content, including the return of the dedicated two-day [d]arc thoughts talks programme, which, for another year running, is in collaboration with Lutron. This two-day content stream features influential voices and thought-provoking discussions tackling the most pressing issues in lighting, technology, and design.

The exhibition offers unrivalled opportunities for networking, branding, and social engagement. Visitors can connect with exhibitors directly on their stands, enjoy late-night welcome drinks on the opening evening, and take part in the much-loved LiGHT Lunch on day two. More informal catchups can happen over coffee at Jacks, the on-site gallery-level café, or in the LiGHT WORK lounge — a calm, dedicated space designed for deeper conversations and collaborative meetings.

Helen Ankers, Managing Editor at [d]arc media, said: “We are delighted to bring the lighting and design communities together for the most anticipated UK event in the lighting industry for the fourth year running. LiGHT 25 is not just for lighting designers - we value bringing together inspiring leaders and passionate people to share ideas and solutions to grow the future of the entire industry. A common misconception is that trade shows dedicated to lighting specification are just for lighting specialists, yet by bringing together architects, interior designers and other professionals in the community, with innovative brands and suppliers, LiGHT 25 is the perfect opportunity to network and seek inspiration, whatever role you play in a project.”

Completely free to attend, LiGHT 25 continues to set the standard for lighting exhibitions in the UK.

Register for your free ticket to the show today.

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Forbes & Lomax, pioneer of The Invisible Lightswitch® is thrilled to announce its participation at Decorex International 2025. This marks another exciting chapter in the company’s journey, as it will be unveiling a new finish in its range, with an exclusive reveal at the show. For the moment details are under wraps, but as always, it has been designed with its customer at the forefront of its mind.

As well as the product launch, it is proud to highlight its continued commitment to sustainability. Forbes & Lomax recognises the importance of reducing its impact on the environment and has done its utmost to make responsible and thoughtful choices in the design of its stand.

This year, it is also excited to announce it has collaborated with some of the finest brands in the industry. These partnerships are highly valued and it is honoured to be showcasing these amazing brands.

With a focus on craftsmanship, excellence in design and sustainability, Forbes & Lomax is proud to be part of this year’s Decorex and looks forward to welcoming visitors to its stand, F20.

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At Decorex 2025, Homeplay unveils Serengeti Living - a groundbreaking 7x5m immersive feature that reimagines the role of technology in luxury interiors. Discover Serengeti Living at Stand L20 - National Hall, Olympia, London.

More than a stand, Serengeti Living is a fully immersive, multisensory experience. A theatrical five-minute journey that invites visitors to step into a world where light, sound, motion, and atmosphere are choreographed to perfection, not through visible tech, but through beautifully integrated, design-led automation.

From the tranquillity of an African savanna to the dynamic energy of a modern home, Serengeti Living shows what’s possible when technology is treated not as an afterthought, but as an essential design element.

“We wanted to create a ‘wow’ experience for Decorex and help designers think differently about technology,” says James Ratcliffe, Managing Director at Homeplay. “Serengeti Living is a glimpse into what happens when technology is considered an integral part of a luxury interior.”

With a prime location next to the Decorex bar, this cinematic experience runs on a five-minute cycle, transforming the space through immersive lighting, invisible audio, and seamless integration.

To bring this vision to life, Homeplay collaborated with an exceptional group of brands and creatives, each bringing their own expertise to a space where collaboration, craft, and considered design take centre stage.

The aim? To inspire interior designers, architects, and developers to think differently about technology in the context of a luxury interior.

Experience Highlights:

- Whisper-quiet shading and multi-layered lighting design
- Concert-grade audio with no visible speakers
- Immersive video content displayed on a portrait-format LED wall
- Dynamic scenes shifting from natural landscapes to real-world settings
- A modular, re-usable structure. Sustainable, stylish, and scalable

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