This week SBID delved behind the scenes with one of our student design competition judges, Jane Hay, the International Managing Director for Christie’s Education. As students across the UK have been celebrating the announcement of the Designed for Business category finalists, revealed on Monday 29th October 2018, Jane shared her advice about curating creative careers and how she would choose to spend the £30,000 prize fund to help kick-start a career in the competitive industry.
Can you describe your current job?
I am the International Managing Director for Christie’s Education, a global division of the world’s leading art business, Christie’s.
Christie’s Education is a specialist provider of higher and continuing education, and an internationally recognised centre of academic excellence in the study of art business and the art market, art history and art world ecosystems, curating and connoisseurship. We offer master’s degrees in London and New York, and are dedicated to preparing students for entry into the art world, placing great importance on analytical skills, object-based learning, research and scholarship, and the practical experience of art and business as the keys to professional success. We also offer a wide range of continuing education opportunities, both online and on location in London, New York and Hong Kong, designed to introduce the fundamentals of art, collecting and art business.
What is your background and how did you get into your industry?
My father was an art teacher and latterly an antique dealer. Appreciation of art and design, and its role in creating our social fabric, was a theme running throughout my childhood. I was very lucky to secure a job at Christie’s by writing to them and asking if there were any positions available. Since then I’ve held several positions in the company, including Specialist, Auctioneer, Global Divisional Director and UK Managing Director of Christie’s. I have now been at Christie’s for thirty years, including six years at Christie’s Education.
Which people do you admire most in the industry and why?
I most admire those who have deep knowledge and expertise in their chosen field, are generous with that knowledge, and continue to look for ways to challenge and innovate.
How do you feel about being a judge for SBID’s new student design competition?
I welcome every opportunity to support young creatives. The Designed for Business student design competition should have a significant impact for the eventual winner’s career prospects, so I am excited to be part of it.
How did you find your judging experience?
We considered works of a very high standard from across all categories. I was impressed by the dynamism of the entrants and their ability to connect deeply and creatively with topical issues and to use their talents to communicate ideas in ways that could have real commercial potential.
What advice would you give a young designer starting out in the industry?
Immerse yourself in the creative hub in your city, live where the creative people live and work, and insert yourself into their world. Spend six months listening before you start selling yourself – you will learn a lot. Any job is better than no job; it’s about being there and gaining visibility. Be part of the conversation.
If you had won £30,000 just after graduating from University, what would you have done with it?
I would have rented live-work space in the creative hub I just referred to and got to work! There is no substitute for hard work.
Click here to find out more about this year’s Designed for Business judging panel or visit our website here for further announcements and information about this inaugural student design competition!
With the launch of the SBID national Student Design Competition for third year students and recent graduates this summer, the competition is now in full swing as we enter into the final month before the entries officially close on Friday 31st August!
This brand new student competition is aimed to identify, recognise and promote creative talent of young students, their university tutor and achievement learned. Students from across Fashion, Interior Design, Product Design and Art are invited to submit their end of year project for a chance to win a £30,000 cash prize.
In keeping with the aim of global design excellence for the next generation, we gathered the world’s best experts across five competitive creative sectors to be judges. We spoke with one of our many distinguished judges; Leading International Designer, Sebastian Conran; to get his view on this exciting (not to mention life-changing) opportunity for young designers across the UK, as well as share his insight and advice for students looking to enter!
How do you feel about being a judge for this new student design competition?
I have been judging student competitions since 1988 starting with the RSA [ironically I never won it when I was a student]. My main observation is that many great ideas are lost through poor or over-detailed presentation. First state the unmet need, then issues, then big idea, then why it will benefit users – any more detail can follow later.
As a judge for a competition like this, what will you be looking for from a winning entry?
Realism combined with imagination, innovation and entrepreneurial flair.
Never try and start your own business unless you have worked for a business similar to the one you want to start – learning by your own mistakes can be painful!
If you had won £30,000 after just graduating from University, what would you have done with it?
Go on a world trip to Japan, California, New York, Scandinavia and see what it is like to work there for a bit – maybe as 3 month internships – learn and save as much as I can for when I am ready to start my own business!
If you feel inspired to submit your work for the chance to win £30,000, click here to find out more or enter now!
This week’s instalment of the #SBIDinspire interior design series features a lavish villa apartment in the coastal province of Southeast China which strives to harmonise people, space and nature by connecting the interior and exterior environments for the ultimate luxury vacation. A design which balances indoor and outdoor space; plays with light and shadow; combining neutral tones with dark accents; whilst juxtaposing decorative, oriental style elements with clean, modern lines and simple, yet sophisticated structures to incorporate themes of contemporary design, embody Southeast Asian craftsmanship and evoke a sense of exotic elegance.
Company: Daosheng Design Co.
Project: Poly Beiluo Villa C1 Apartment
Project Location: Guangdong, China
What was the client’s brief?
The Client’s main hope was to create a luxurious villa apartment which generates a relaxing vacation environment which connects people with nature in a simple and well balanced way, embracing the relationship between people, space and nature.
What inspired the design of the Project?
As the project is close to the seaside, the sound of the sea breeze can be heard in the distance and the smell of salty water hangs in the air, so visitors instantly get the feeling of returning to nature. Combining a simple, neutral colour palette throughout to evoke a calm atmosphere, with dark accents of wood and marble on selected surfaces and furnishings helps to balance the neutrals to exude a deep natural flavor. The project abandons complex decorative lines, replaced by simple structures and neat styling, balanced with subtle inclusions of more exotic elements such as Thai inspired cushions and oriental ornamental features.
What was the toughest hurdle your team overcame during the project?
1.Using a small selection of simple, natural materials and a harmonious layout throughout the project to create a comfortable life between people and nature; people and space; and also between people and people. Striking a complimentary balance of each of these core components of space, nature and people was the main challenge. Each space needed to be in touch with nature, create communal areas for socialising, as well as spatial divisions for privacy, allowing visitors personal time to reflect and connect with nature.
2.Because the project is near the sea, selecting the right materials required careful consideration to prevent any corrosion from the salty atmosphere.
What was your team’s highlight of the project?
Seeing the careful marriage between indoor and outdoor, as architecture and garden combine to become an organic whole. Creating a space that will be in sincerity with Southeast Asia, through elements of solid wood and rattan to express and bring a heavy sense of culture, whilst incorporating themes of modern life with the essence of freshness and simplicity to reconcile the whole space and create a haven away from the hustle and bustle; returning to nature, inside and out. Every detail considered, even down to the white drapes hanging on the bed frame to give a therapeutic, dream-like vision of the gentle sea breeze fluttering as the space appears light, lazy and gorgeous. Also, seeing the play of light and shadow change room by room, so that each space transforms with the phasing of the day from dawn to dusk.
Why did you enter the SBID International Design Awards?
The SBID International Design Award is the World’s leading design award and enjoys wide popularity in the design world at home and abroad. We participate in the SBID International Design Awards in the hope that our design can be seen and shared with more people, so that ideas can collide across the continents and inspire globally with beauty and design excellence.
Questions answered by YongMing He, Design Director at Daosheng Design
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If you missed last week’s Project of the Week featuring a stunningly stylish SieMatic kitchen design in the opulent Alderley Edge, click here to see more.
We hope you feel inspired! Let us know what inspired you #SBIDinspire
Daosheng Design | SBID International Design Awards 2018
This week’s instalment of the #SBIDinspire interior design series features Bamboo Pavilion, a tearoom located in Honey Lake, Shenzhen, situated in a secrete setting hidden in a verdant bamboo grove in the bustling city. Based on the concept of a poetical life which contemporary literati and scholars dream of, the Bamboo Pavilion presents a natural art form by adopting new Chinese garden techniques, to help visitors relax and put them in touch with a deeper sense of harmony and serenity with the natural world and their spiritual selves. The designer understands that in order to achieve the value of culture in life, the project should be a place to relax from body and mind with all redundancies being cast away.
Company: Tsingda Environmental Art (Shenzhen) Design Consultants Co
Project: Shenzhen Nord Club
Project Location: Shenzhen, China
Shenzhen Nord Club is a tearoom located in Honey Lake, Shenzhen, which situates in a secrete setting hidden in a quiet and verdant bamboo grove. Representing natural art and beauty, its’ surroundings help to create a refreshing little sanctuary amidst the busy, bustling city. Based on the concept of a poetical life which contemporary literati and scholars dream of, the Bamboo Pavilion’s brief was to present a natural art form by adopting new Chinese garden techniques, taking people back to the distant poetic realms where they can relax their bodies and souls.
The project and the project’s name – Bamboo Pavilion, is inspired by the great ancient Chinese thinker Zhu Xi’s ‘New Bamboo’: “In front of the window, there are bamboos that I planted, while now they have sprouted. Being freed from the troubles of secularities, I just sit quietly and enjoy the secluded forest.” Reading between the lines, we can find the kind of aloofness and loftiness which were typical to many ancient scholars.
Opposite to the tearoom is the restaurant which is squarely shaped in a balanced manner. The beauty and elegance of bamboos is presented in front of the dining table by way of creativity and the utilization of wood materials, exquisite details and lightweight design, which is unexpected but natural and harmonious.
The highest form of culture is art. Artists create a line, within which everything can express itself with no restraint. According to Zhong Yao, a famous calligrapher in ancient China, “beauty comes from mind”. Beauty comes from “mind” reflects the rhythms implied in the images of everything. The designer understands that in order to achieve the value of culture in life, this should be a place to relax from body and mind with all redundancies being cast away. Balancing these notions of Chinese traditional literacy, culture and art whilst maintaining the designers vision and meeting the project brief to create a space to bring these sentiments together was the biggest challenge.
The tearoom is laid out in the traditional way of enclosing. Modern-style dark-hued sofa and finely ornamented tea table render balance and comfortability in proportion and sentiment. A Chinese ink and wash painting with poetic and lively imagery introduces artistic quality into the space. Through the hollowed-out back ground wall, bamboos appear in sight, dancing in the wind airily. All of these help to present the gracefulness and aesthetic charm of new Chinese landscape styles so that both the environment and the soul achieve an inspiring and peaceful state and are fulfilled to artistic endeavor.
With borrowed view (a landscape technique usually used in traditional Chinese garden) introduced, uniquely shaped scenery is checkered with sunlight and shadow, by which the designer creates the artistic conception of “layered doors stand still in deep court, grass grows green in front of the steps”. Seeing the design vision come to fruition to embrace the poetic nature and serenity of the property’s unique landscape was the most rewarding aspect of bringing this project to life.
As an impartial international interior design award, SBID has a worldwide effect on interior design industry including China. We firmly believe in SBID and the profession and hope to make our design known to more people in and outside of China.
Questions answered by Bin Long, Chief Creative Director of Tsingda Environmental Art (Shenzhen) Design Consultants Co.
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If you missed last week’s Project of the Week featuring the contemporary workspace with a fun, fresh and flexible co-working concept in Paris, click here to see more.
The 2018 edition of the SBID International Design Awards is now officially open for entries! Click here to register or enter your project!
Tsingda Environmental Art (Shenzhen) Design Consultants Co | SBID International Design Awards 2018
This week’s instalment of the #SBIDinspire interior design series features the first global co-working concept for new office brand, Deskopolitan, which has launched at 48 rue Chateau d’Eau, Paris. The space offers a diverse and progressive work environment to appeal to start-ups and small businesses – a revolutionary concept for the French market. MoreySmith were entrusted to establish the global design strategy for Deskopolitan’s new brand concept. The strategy enables the brand to evolve in different locations throughout Europe, and offers a range of workspaces to cater for its members. These include a range of assigned workspaces and flexible work settings to support drop in sessions, as well as artist studios, health & beauty suites, and spaces for open group collaboration and networking events. This contemporary approach to workspace design brings a fresh new look to the European market.
Project Location: Paris, France
Deskopolitan, a new lifestyle focused serviced-office company based in Paris, selected MoreySmith to establish their global design strategy and concept, demonstrated in its first venture, Château d’Eau. At the heart of the brand is the vision to host a likeminded community of people, sharing both space and values, in a flexible and inspiring environment with a unique range of on-site facilities promoting work/life wellbeing.
The interior design brief included the following key challenges and opportunities:
Château d’Eau spans 13,500 sq ft over three floors (ground with mezzanine, first and second), with 120 hot desks, 45 open desks, six club offices, and five meetings rooms. MoreySmith worked closely with Deskopolitan to develop the company’s global design strategy and concept, and establish the branding for the building –a graphic inspired by the circular geometry found within Deskopolitan’s flagship venture, Voltaire (located in the 11th arrondissement and due to open in 2018) which translates throughout.
MoreySmith’s redesign has transformed the former factory building into a lifestyle focused co-working environment which challenges the traditional office concept, with innovative and interactive spaces supported by state-of-the-art facilities.
The main entrance at street level opens into a light and airy double height space featuring a vibrant café with access to an external courtyard and informal touchdown positions at mezzanine level. Each floor offers co-working members a range of flexible working environments including open-plan desk areas, private phone booths, touchdown work positions, video conference and AV meeting rooms, collaborative informal meeting and social spaces. The double height space is purposely designed to promote “collision” culture and allow members to interact across the community building networks and connections. Movement and transparency are also key to successful collaboration, so MoreySmith designed the space to maximise natural light and encourage the flow of people around the building.
The upper floors offer open, light and modern workspace, with flexibility to adapt to client requirements. The first floor provides dedicated enclosed spaces for small businesses, and the second floor provides an open plan environment. Quiet rooms and phone booths allow focused working and privacy for calls. The on-site facilities include a café, concierge, heritage style barbershop, nail bar, and bike store with shower and facilities.
MoreySmith enjoy the challenge of working with heritage buildings for the creative opportunities and sense of transformation that can be achieved. The interior design aesthetic is a contemporary take on the building’s industrial history, mixing materials such as glazed brick tiles, exposed concrete, reclaimed timber, plywood, terrazzo and burnished brass, and complementing this with fresh, bright colours. This is juxtaposed with the addition of plants throughout the space, which provide balance, calm and comfort.
This interior design scheme of this fresh space challenges traditional perceptions of office culture, successfully blending modern life/work and lifestyle aspirations.
Questions answered by Nicola Osborn, Design Director at MoreySmith
If you missed last week’s Project of the Week featuring the Art Deco inspired restaurant with a quirky, contemporary and traditional design aesthetic in Manchester, click here to see more.
MoreySmith | SBID International Design Awards 2018
This week’s instalment of the #SBIDinspire interior design series features the original CAD visualisation of an interior design scheme designed by YA Interiors to aid their clients visual understanding of the Art Deco inspired restaurant project which is currently in development. The Sheridan suite is a venue that hosts a diverse range of corporate and private events for up to 1800 people with 2323 square meters of space. Based on the ambience of Harrods food hall, the flexible venue was designed to capture the quirky, contemporary and traditional aesthetics which is a regional favourite for Indian Brides and Grooms located in East Manchester.
Entering through the brass curved reception area, the calm atmosphere of the cocktail lounge is the focal point with its illuminated columns. The 14 meter bespoke bar features a brass wine gantry and scallop fret work panels accessorised with teal blue velvet stools. Atom chandeliers hang above the lounge area by Portuguese designer Delightful, brass fret work screens separate the cocktail lounge from the formal dining area. The fine dining room walls are clad in beaten copper panels with space-age pebble lights suspended on the ceiling by Italian designer Artemide.
Company: YA Interiors
Project Location: Manchester, United Kingdom
Our interior design brief was to capture the essence of the original Art Deco inspired style of the iconic Harrods food hall whilst creating an elegant, modern and stylish fine dining destination.
For the interior design, furniture selection and styling we looked at the fashion plates of Couturier Paul Poiret at the turn of the 19th century. The French couturier was the most fashionable dress designer of pre-World War 1 Paris. Poiret was particularly noted for his Neoclassical and Orientalist styles. One of his great achievements was to free the female form from the rigid corseted structure. Inspired by the designers illustrations in the Gazette du Bon Ton (below) we decided to incorporate the opulence of the sketches into the interiors styling. Creating a stylish and feminine design aesthetic with signature touches alluding to Mr Poiret’s orientalist fantasies.
Winning the client over with our proposal of Paul Poiret and his orientalist fantasies was the biggest hurdle – eventually a Poiret/orientalist light aesthetic got the client on board. In addition the budget constraints for the project have been challenging as we’re having to maintain design integrity and also manage the clients expectations.
Seeing endless discussions and design development finally coming to fruition. Sheridans is going to be unique to the area – there really is nothing quite likes it in Manchester.
The SBID award is a fantastic platform for designers to showcase their work to the industry and to other fellow creatives. We felt the design and visualisation for Sheridans is a proud moment for us as a design practice, we feel we have designed and cultivated something very unique here and wanted to tap in to our fashion backgrounds in designing and implementing this beautiful scheme.
– Questions answered by Aseef VAZA, Creative Director at YA Interiors
If you missed last week’s Project of the Week featuring aquatically inclined Australian luxury spa inspired by the serene blues and tranquil textures of underwater landscapes, click here to see more.
YA Interiors | SBID International Design Awards 2018
This week’s instalment of the #SBIDinspire interior design series features a luxury Australian spa inspired by traditional Roman bath houses where circular vestibules connected the private and public spaces; the feature vestibules punctuate the journey through the spa at key nodes providing feelings of connectivity and flow offering different treatment zones designed to help guests unwind with indulgent La Prairie and Subtle Energies treatments in sumptuous rooms rehydrating the body and soothing the soul in a selection of deeply relaxing Aqua Retreat facilities which include a sauna and steam room, therapeutic rain shower and luxurious vitality pool. The interior design scheme was based on the concept of an imaginary underwater landscapes with subtle, serene hues of blue throughout to evoke feelings of tranquillity, resonating with the calming connotations of a rippling sea surface or gently running water.
Company: Blainey North Interiors
Project: Crown Spa Perth
Project Location: Perth, Australia
To create the Best Spa in Australia.
The interior design plan was inspired by the interactive planning of traditional Roman bath houses where circular vestibules are connected to private and public spaces, providing a social connection between different functions. The linking of these spaces creates beautiful intimate thresholds carved by the joining of the geometric forms. The concept has been based on the idea of creating the feeling of an imaginary underwater landscape. It is inspired by those refractions of light you see on the surface of the water when you look up from underneath. The interior has been created in concentric shades of blue, like those of the sea and is structured around a central axis.
The complexity of working within a space with little to no natural light meant we had to shift the focus to create visual intrigue and connectivity via highly detailed special moments whilst in tandem creating a very calm yet sophisticated place to relax.
The Foyer. It makes people gasp as enter this very sublime and glamourous space creating an entirely unexpected feeling sparked by the level of detail and quality, unseen within any other Australian hotel to date.
As we are traditionally recognised as a leading Luxury Interior Design Firm within Australasia much of our work is highly secretive and exclusive. Working with super high-net worth individuals means confidentiality is crucial therefore press coverage is often limited. That said our involvement with several international hotelier brands has enabled luxury travellers and international press an inside look into the World of Blainey North Interiors, which is always very exciting!
Questions answered by Blainey North, Founder of Blainey North Interiors
If you missed last week’s Project of the Week featuring the 21 bedroom Georgian Manor House boasting extraordinary views of the Devonshire countryside, click here to see more.
Blainey North Interiors | SBID International Design Awards 2018
This week’s instalment of the #SBIDinspire interior design series features the phenomenal 21 bedroom, Grade II listed Georgian Manor House boasting extraordinary views of the Manor’s exquisite gardens with its’ rolling lawns and blooming flowerbeds across the Devonshire countryside. Meraki Design helped Michael Caines MBE bring his dream into fruition and create the physical realisation of his vision of 21st century country house hospitality; the Lympstone Manor. The 21 stylish guestrooms and suites at Lympstone Manor are all individually designed and inspired by the birds that inhabit the local estuary, making each room unique with a true sense of place and belonging with its’ surrounding environment. Meraki plays with finishes, textures and tones; from luxurious velvets, sheer linens and sturdier cottons to Estrema marble, oak wood flooring and aged brass detailing from St James Collection.
Company: Meraki Design
Project: Lympstone Manor
Project Location: Devon, United Kingdom
The refurbishment and conversion of a grade II listed country house into a 21 bedroom hotel and fine dining restaurant of Michelin starred quality. The scheme was to include the refurbishment and conversion of all front of house areas; 21 bedrooms, corridors, three fine dining rooms, lounges, bar area. We were required to provide the interior design for all front of house areas working with the Client and subsequent trade contractors providing them with the design and specification for all building works elements (tiles, paint, floor finishes, ceiling finishes, etc) of the interior design and personally carrying out the procurement on behalf of the Client and managing the installation of all interior designed fixtures, fittings and equipment to ensure the hotel and restaurant and front of house areas are ready for occupation.
The interior design was guided by a philosophy of restoring and preserving the integrity of the original Manor house. It respects the history of the building and celebrates it by reinstating architectural elements that were damaged by doing extensive research, using old photographs and moulds to reconstruct and restore the property. The history and the context of the Manor deeply influenced all the interior design decisions. The Estuary and Jurassic coast led the colours of the public areas and have created a serene mood throughout the hotel. The interiors draw the eye out to commemorate the view instead of competing with it. The colour of the tide continuously changes from golden hues, to soft dove blues to champagne. The client had already settled on using the birds of the estuary as room names which again informed the basis of the colour schemes of all the rooms. We referenced classic furniture as a basis for the style of furniture then deconstructed it into simpler more contemporary forms in plain fabrics that converse in a textural play. Then the objet d’art further reinstate the uniqueness of the property with found antiquities that are all hand selected and thoughtfully displayed creating a sense of escapism in luxury that is welcoming and calm.
Preserving the authenticity of the building and staying within the budget given. We kept a very tight watch on the figures and had everything planned and signed off from the start but with any building of this nature there are always surprises. Our team had allowed for this and small compromises had to be made but overall we managed to deliver on time and on budget.
What was your team’s highlight of the project?
Michael Caines (the Client) hand selected 3 designers from the 40 who bid. Our practice was 1 year old at the time and didn’t have such a large project under its belt. It is was incredible to even be selected then but once we got the full job it was a great accomplishment for us . The second highlights was handing over the project exactly as per our 3D visuals on time and spot on budget.
The SBID awards are internationally acclaimed and we felt this was a great place to showcase this unique project that relies heavily on British heritage and design.
Questions answered by Eris Koutsoudakis, Creative Director and Co-Founder of Meraki Design
If you missed last week’s Project of the Week inspired by nature with Bilska de Beaupuy transforming an indoor space with the characteristics of outdoor living, click here to see more.
Meraki Design | SBID International Design Awards 2018
This week’s instalment of the #SBIDinspire interior design series features a project about transformation and interaction. London architectural studio, Bilska de Beaupuy, refurbished a bathroom in central London, exploring the theme of indoor-outdoor space. By studying characteristics of nature and translating them into the language of design, the architects aimed to create an in-between zone with an interior design scheme which creates a space that becomes a metaphor for nature.
The plants serve to not only as decoration to engage the Client as she witnesses their growth and evolution, but also act to filter the air through their leaves, roots and soil microflora system. The reflective, smooth texture and versatile patterns of the walls and ceiling seem to change depending on the lighting conditions and time of the day. The central design piece is a 3-dimensional fluid trellis made of gold-plated jewellery chains that function to support the climbing pants.
Company: Bilska de Beaupuy
Project: Indoor Outdoor Bathroom
Project Location: London, United Kingdom
The project is a refurbishment of a 6 square meter en-suite bathroom in central London. The Client wished to have a space where she could feel like she was being ‘outside’ while being inside her bathroom. The interior design brief listed replacing the bathtub with a walk-in shower, a design that will allow for low maintenance, with multiple built-in storage and plants easy to grow.
We took the Client’s brief literally and decided to explore ‘what is outside?’. In the design research we associated the ‘outside’ with ‘nature’. We continued to explore the theme through asking ‘what does nature look like? How does nature function? What does nature feel like?’. This gave us a range of ideas on which we based the formal concept of the project. We studied characteristics of nature such as different forms of water and how water is materialised in nature, from waterfalls and glaciers to underground water caves. Furthermore, Indoor Outdoor bathroom was actually designed for a video artist who creates short, magical videos portraying close-ups of water.
The main challenge was to create the bespoke shower wall. To find a supplier willing to manufacture a curved glass wall with such radius was challenging. It required many testing and came out as a stunning focal piece. The manufacturer told us this was the only curved shower glass wall that existed with such a radius and was made from recycled glass. The installation was also a challenge, but we found an incredible team of professionals who made it all happen.
Finding a solution to a metal for the cables that would not be affected by age, temperature, humidity and splashing water. The Client wished to have a feeling of femininity in her bathroom, so stainless steel was not an option, and after much research we found that brass and copper without toxic treatment would not last a week without changing appearance or being damaged. Thanks to a friend of ours who is a fine jewellery specialist in Paris advised us on the predicament, so we were able to source gold platted jewellery chains with a rose gold tint. Overall, the chains work beautifully in the bathroom with the lava grey Tadelakt and lush dark green plants. Gold is the less reactive of all metals. It endures well heat, air and humidity and ages gracefully without the need of adding any coating or treatment.
We heard it was the place to be recognised by the highest standard of designers and professionals in the interior design industry.
Questions answered by the design duo, Monika Bilska and Arabella de Beaupuy, co-founders of Bilska de Beaupuy
If you missed last week’s Project of the Week with the charming Regent Street window display which reveals the ever-enchanting secret garden of Jo Malone London, click here to see more.
Bilska de Beaupuy | SBID International Design Awards 2018
This week’s instalment of the #SBIDinspire interior design series features Thomas-McBrien Architect’s installation for the Jo Malone London shop window on Regent Street. This beautifully executed and well orchestrated display of visual merchandising, attention to detail and craftsmanship is epitomised by the 100,000 handmade, individually creased, shaped and folded paper used to transform the entrance to the boutique into Jo Malone’s very own Secret Garden, inspired by ingredients from their signature scents. The design scheme of this project aims to celebrate the quintessential British garden through elegant details, and incorporate ideas of enchantment and surprise to capture the whimsical and fragrant essence of the Jo Malone brand.
Company: Thomas-McBrien Architects in collaboration with Paper & Wood
Project: Jo Malone London
The project is part of the Royal Institute of British Architect’s (RIBA) annual Regent Street Windows competition. Our window is one of seven entries on display. Our client, Jo Malone London, selected us, Thomas-McBrien Architects in collaboration with Paper & Wood, as the designers for their competition entry. We were given an open brief, but it was important to us and our client that the design reflected the ethos of the brand.
Our installation celebrates the quintessential British garden, a constant source of inspiration for Jo Malone London. In addition to this, we used the ideas of enchantment and surprise to create the Jo Malone London Secret Garden. The garden offers a serene environment and respite from the city, aiming to capture the immersive experience offered at the Jo Malone London, Regent Street boutique.
Each of the 100,000 paper elements of the garden has been creased, shaped and folded by hand. The handmade aspect of the paper garden reflects the craftsmanship and attention to detail that goes into the creation of each one of Jo Malone’s refined fragrances.
Our toughest hurdle was time. We had 8-weeks to design, make and install the window display in the Jo Malone London Regent Street boutique.
Our highlight of the project was the level of commitment and trust our client showed us throughout the entire process. The Jo Malone London team were fully invested in our design from the outset. A special mention must also be given to our team of makers and volunteers who helped us. Our contractor, fabricators, suppliers and craftsmen were all integral in making the project a success.
It is a highly respected celebration of design excellence and an honour to be even considered for an SBID Award!
Questions answered by Barry McBrien (Founder & Director), Daniel Gullan (Project Assistant Architect) at Thomas-McBrien Architects, and Zack Mclaughlin, Artist & Founder of Paper & Wood.
If you missed last week’s Project of the Week with the timelessly stylish redesign of the iconic ‘Living Room’ bar brand in Manchester, click here to see more.
Thomas-McBrien Architects | SBID International Design Awards 2018
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