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Project of the Week

This week’s instalment of the #SBIDinspire interior design series features a luxurious residential extension and refurbishment in Sevenoaks for a young, growing family. SGS Design worked closely with the Client, Architect, Contractor, M&E designers and a Project Manager for approximately 18 months to turn an ugly duckling of a house into a swan with an elegant design scheme, focusing on clean-lines and touches of character; imbued with the client’s love of art. Raw and honest materials were utilised throughout to compliment the property’s beautiful surroundings.

Sector: Residential Design

Company: SGS Design

Project: Dell House

Project Location: Kent, United Kingdom

SGS Design, Dell House residential design project images for SBID interior design blog, Project of the Week

What was the client’s brief? 

The Client had purchased a house which they really didn’t love.  It was a bargain for the location and plot but the existing property was a bit of an ugly duckling, we were asked to work with the Architect (Open Architecture, Sevenoaks) to create curb appeal and find the inner-swan.  The Client wanted a home which worked for their two children and newly purchased puppy but also a space which converted well for parties and their large extended families.  The Client wanted to balance clean-lines with character and address some of the layout issues, so our starting point was to work on the interior layouts to benefit from the established garden and address the ‘two-wing’ structure.

SGS Design, Dell House residential design project images for SBID interior design blog, Project of the Week

What inspired the interior design of the project? 

One of the Client’s is an artist and takes much of her inspiration for her work from organic natural form. We worked to create a scheme to reflect her love of raw, honest materials whilst ensuring a level of polish and luxury.

SGS Design, Dell House residential design project images for SBID interior design blog, Project of the Week

What was the toughest hurdle your team overcame during the project?

There were a couple; firstly the windows. We inherited badly proportioned, dark-stained timber windows with lead-glazing. We proposed Architectural Bronze Casements in dark bronze with a horizontal glazing bar.  It was a large chunk of the architectural budget but the bronze patina and fine-lines of the frames instantly transformed the building and the Client fell-in love with the property for the first time. Secondly, the ‘L’ layout of the building meant the flooring had to turn and travel in different directions from the centre point of the house.  On the ground floor we used large format parquet panels which could be diamond-laid and worked whichever direction you walked in.  At first floor level we used the same timber in wide-planks and made a feature of the floor turning direction with the boards pieced into each other on the corridor direction change. On both floors this floor treatment helped tie the two wings of the house together and improved the interior flow.

SGS Design, Dell House residential design project images for SBID interior design blog, Project of the Week

What was your team’s highlight of the project?

The Clients’ had an extended stay on site in the converted garage and art studio while the project was in process, they lived every moment of the build. There was such excitement when they moved in and having been in very close-quarters for the build period, the youngest daughter was so excited she locked herself in her bedroom and refused to come out she was so happy.

SGS Design, Dell House residential design project images for SBID interior design blog, Project of the Week

Questions answered by Sophie Stevens, Founder and Interior Designer of SGS Design

If you missed last week’s Project of the Week featuring an inspiring and thoughtfully designed children’s educational centre and a picture book library, click here to see more.

We hope you feel inspired by this week’s residential design! Let us know what inspired you #SBIDinspire

SGS Design | SBID International Design Awards

SGS Design, Dell House residential design project images for SBID interior design blog, Project of the Week

SGS Design, Dell House residential design project images for SBID interior design blog, Project of the WeekSGS Design, Dell House residential design project images for SBID interior design blog, Project of the Week

Project of the Week

This week’s instalment of the #SBIDinspire interior design series features leading fit-out specialist, Portview, after completing the retail design for the biggest Lush Fresh Handmade Cosmetics store in the world, situated in the heart of Liverpool. Opened on Friday 15th March 2019, Lush Liverpool opened its doors after a nine-month transformation into the biggest Lush in the world. Five times bigger than the previous store and spread over three customer-facing floors, the new Lush Liverpool boasts 1,380 sq m of retail space that’s big enough to fit over 9 million of its famous bath bombs. The characterful scheme created by Lush’s in-house Design team with international architecture firm, Hyphen, was executed by Portview with an emphasis on enhancing the building’s original features to achieve a look inspired by the character of traditional departments stores and be both sustainable and synonymous with the cosmetic brand.

Sector: Retail Design

Company: Portview Fit-Out

Project: Lush Liverpool

Project Location: Liverpool, United Kingdom

alt="Portview Fit-Out, Lush Liverpool retail design project images for SBID interior design blog, Project of the Week"

What was the client’s brief? 

The brief was to marry the old with the new by creating a space that was reminiscent of a traditional department store, whilst incorporating new materials and services that have never been seen before in a retail setting.

There was a huge focus on using sustainable materials such as reclaimed FSC certified timbers, brick, and cradle to cradle silver tiles to keep our carbon footprint down to a minimum. We also introduced cherry wood style panelling to give the space a sense of warmth and sophistication, with the fresh, citrus colours of the 300 new products on display giving it a modern twist. The carefully crafted, contrasting textures of new and old furnishings help to add visual weight to the space and create an overall feeling of wholesomeness.

The goal was to create a destination store that brings more innovation and creative personal experiences than ever before to the high street.

Portview Fit-Out, Lush Liverpool retail design project images for SBID interior design blog, Project of the Week

What inspired the interior design of the project? 

The design was inspired by a photograph of an old section of a department store, similar to that of Lush’s building in Church Alley.

We worked closely with Lush’s in-house design team and international architecture firm, Hyphen, to execute a characterful scheme that enhanced the building’s original features by playing on the character and charm of traditional department stores, whilst staying true to Lush’s strong environmental ethos.

Portview Fit-Out, Lush Liverpool retail design project images for SBID interior design blog, Project of the Week

What was the toughest hurdle your team overcame during the project?

Paradoxically, when working with old, historic buildings you will always be faced with new challenges. In this case, we had to install two new lifts, refurbish the existing 1920s-style staircase and replace the whole of the ground floor level façade – all within a tight programme. The central stairway was added late in the project and was our most challenging task, involving an oak over-clad of the existing old stone, with relining of the open string and soffit, along with a new steel balustrade complete with curved cherry timber handrails. The stairwell also required secondary fire glazing of the existing windows, with bespoke moulded architrave details scribed from original profiles on site. The whole stairwell needed to be lined and fitted with period doors and cherry wall panelling to the lower level.

Overall, there was a huge amount of construction before the fit-out could even commence, including the manufacturing of columns clad in Portland stone to enhance the 60m long, anodised bronze shopfront. This required very detailed surveys of the existing stripped façade to allow us to draw and schedule with complete accuracy the Portland stone, granite, structural steel and shopfront glazing system, so all could be produced in parallel and fit together without a hitch.

Another challenge was executing the design of all the individual service areas – such as the spa, hair lab, florist, perfumery and shop floor – under the one roof, without it looking disjointed or disturbing the natural flow of the overall space. The design was continuously evolving with various teams working on each area, so a holistic approach to communication and client engagement was absolutely key in ensuring everything came together in a cohesive and collaborative way.

What was your team’s highlight of the project?

We worked in close collaboration with both the client team and Hyphen to ensure that Lush’s high environmental standards were upheld at each stage of the process, from the sustainable design choices through to the responsible sourcing, restoring and repurposing of recycled materials to help reduce our environmental impact and this has been both hugely rewarding and enlightening.

This has been one of our most iconic retail projects to date and it’s a proud moment for us to see it come to life.

Portview Fit-Out, Lush Liverpool retail design project images for SBID interior design blog, Project of the WeekQuestions answered by Simon Campbell, Managing Director of Portview Fit-Out

If you missed last week’s Project of the Week featuring the archetypal ideal of the perfect ‘dream home’ exuding an air of period decadence and prosperity, click here to see more.

We hope you feel inspired by this week’s retail design! Let us know what inspired you #SBIDinspire

Portview Fit-Out

Portview Fit-Out, Lush Liverpool retail design project images for SBID interior design blog, Project of the Week

Portview Fit-Out, Lush Liverpool retail design project images for SBID interior design blog, Project of the Week

This week’s instalment of the #SBIDinspire interior design series strives to fulfil the archetypal ideal of the perfect ‘dream home’. These properties offered the prospect of designing a full interior for a show home that would work in conjunction with the original features that form part of the history, uniqueness and beauty of these houses. From the sweeping staircase in the entrance hall, to the elegant Georgian windows and luxurious high-spec kitchen and bathrooms, the property exudes an air of period decadence synonymous with an era of English prosperity. These period features sit comfortably against the more contemporary furniture and furnishings with which the property has been dressed. The muted palette is drawn out through the whole house, with contrast colours used on the furniture to bring depth and richness to the colour scheme.

Company: Suna Interior Design

Project: Ancaster Gate, Richmond

Project Location: London, United Kingdom

What was the client’s brief? 

To provide an interior that would appeal to the potential purchaser for such a beautiful property. It was imperative to enhance the incredible spaces within the property and ‘sell’ how best to utilise the space. This is a luxury property and has been designed as such but we also made sure the interior felt welcoming and like a real home. It was important for us to retain the inherent features of the building, ensuring all aspects of design complemented the historic building and its charming setting overlooking the beautiful Richmond Park.

What inspired the interior design of the project? 

We were lucky enough to work on the whole of the interior, designing every aspect of the space such as the bathrooms, kitchens, flooring etc. The interior specification was created well ahead of dressing out the FF&E and formed the back drop to the rooms so this was a massive influence on the completed interior design. Throughout the whole project we worked with the Heritage officer, architects and client on how best to preserve the essence of the original building. This meant we wanted to respect the original features and enhance and embellish the design rather than create strong contrasts. The soft colour palette combining soft neutrals, touches of deep charcoal and vintage oak timbers with the classic marble felt like the best way to achieve this. Where possible we refurbished parts of the interior back to their original glory such as the ceiling rose and cornicing in the kitchen/dining room. We also fabricated replicas of the original door knobs for each of the internal doors. These touches brought an honesty and respect for the original building which is evident throughout.

What was the toughest hurdle your team overcame during the project?

We were keen to use real marble on the floor and walls of the bathrooms but as this was an old building we had to work closely with the architects to make sure the weight of the marble would not damage the property. Reinforcing the structure without damaging the interior was an essential part of the process. We also worked closely with the marble supplier to enable us to use the thinnest slabs possible to reduce the weight. We even designed a bespoke mosaic floor in the Master en-suite which avoided the need for large slabs of marble on the floor.

What was your team’s highlight of the project?

I know this is a bit obvious but we really love how the whole design has come together. We sometimes work on the specification but not have the chance to dress out the space (and vice versa) so having the chance to do both on this project and see the fully implemented scheme was a joy. If I had to pick a favourite area it would be the large first floor living room and through the incredible large double doors into the kitchen/dining room with its incredible high ceilings. If that isn’t a place to entertain, I don’t know what is!

Why did you enter the SBID International Design Awards?

We have been members of SBID for some years and we have always valued the accolades that come with such a prestigious brand so we are always keen to enter the Awards when we have a project we deem worthy. This design is right up there, so we felt it was more than capable of competing with all the other incredible submissons.

Questions answered by Helen Fewster, Director of Suna Interior Design

If you missed last week’s Project of the Week featuring a sky-high commercial property defined by sustainability, its energy-saving ability and modern design, click here to see more.

We hope you feel inspired! Let us know what inspired you #SBIDinspire

Suna Interior Design | SBID International Design Awards 2018

 

This week’s instalment of the #SBIDinspire interior design series features a sky-high commercial property defined by sustainability, energy-saving capability and its modern design. The underground avenue in B2 is about 370 metres long and 15 metres wide and acts as a walkway connecting three skyscrapers. The Shanghai Tower is located on levels 2-5, serving several commercial functions which includes acting as a venue for international conventions, a centre for fashion-related activities, a venue for wedding celebrations as well as an exhibition/show space. The 5th level includes a ballroom seating 500 guests, four multi-function meeting rooms, a business club, a VIP room, a garden bar and an outdoor garden. Despite having different functions and appealing to different audiences, the design of this project harmoniously blends culture and business demands while embodying the spirit of the skyscraper: sky-high, incisive and supreme.

Company: Gold Mantis Construction Decoration Co

Project: Shanghai Tower Meeting Centre and B2 Public Underground

Project Location: Shanghai, China

Gold Mantis Construction Decoration, Shanghai Tower public space design project images for SBID interior design blog, Project of the Week

What was the client’s brief? 

The owner of Shanghai Tower is Shanghai Tower Construction and Development Co, which is jointly funded by Shanghai Urban Construction Investment and Development Corporation, Shanghai Lujiazui Finance and Trade Zone Development Co, and Shanghai Construction Engineering (Group) Corporation. With the enterprise spirit of ‘passion, harmony, innovation and pragmatism’, the company pursues the construction and development goals of the highest quality, supreme design and precise detail, which integrates multi-party wisdom and resources, and strives to create a concept of humanity and the future with green, sustainable decision-making defining this vertical city.

Gold Mantis Construction Decoration, Shanghai Tower public space design project images for SBID interior design blog, Project of the Week

What inspired the interior design of the project? 

Shanghai Tower is a super high-rise landmark building with outstanding popularity and excellent geographical advantages. Meanwhile, it is also a skyscraper full of cultural atmosphere, using a variety of cultural forms to show the international character of the building. Moreover, the design concept of ‘Nature, Humanity, and Future’ for the building itself is an exciting point to stimulate our project design.

With the city of Shanghai being energised by water, the layout of the whole city follows the meander Huangpu River, generating an organic, geographical flow. The culture of the city therefore changed with the city’s layout, giving it containment. Therefore the main element of the interior design is naturally inspired from Huangpu River: for instance, blue terrazzo flooring which extends gradually in B2 avenue and the blue ripple pattern carpet flooring in ball hall etc. The elements of ‘River’ and ‘water’ are conveyed directly through the design.

The interior design also reflects the facade of the architecture: the form of Shanghai Tower is rotating 120 degrees, standing at Lujiazui financial district. The concept of ‘rotation’ is not only showing dynamic form in physics, it also reveals lots of embedded cultural meanings behind the design we implemented; it showcases the continued eternal flow which stands in the sky space overlooking the city. These forms reflect the spirit of architecture as rotation, filament lines, rhythm, and they contribute to the main style of the space.

Gold Mantis Construction Decoration, Shanghai Tower public space design project images for SBID interior design blog, Project of the Week

What was the toughest hurdle your team overcame during the project?

The Shanghai Tower is a complex building with complex functions. Our design needed to overcome many unknown technical problems. The design area we were involved in uses a large number of curves and shaped modelling, and these modellings must take into account indoor physical space, building structure, electro-mechanical equipment, curtain walls, etc. Therefore, the most difficult obstacle we overcame was the accurate realisation of shaped surface modelling.

Gold Mantis Construction Decoration, Shanghai Tower public space design project images for SBID interior design blog, Project of the Week

What was your team’s highlight of the project?

The highlight of this project was that our design concept incorporates regional culture, with the theme of Huangpu River, using dynamic curve modelling: such as the streamlined blue terrazzo splicing ground in the B2 public underground avenue, the rolling wave-shaped aluminium round tube wall of 5F banquet hall,  water ripple effect blue carpet of the banquet hall floor and so on. Seeing this fluid, river-inspired concept translated effectively into the psychical design is a great achievement for us.

Gold Mantis Construction Decoration, Shanghai Tower public space design project images for SBID interior design blog, Project of the Week

Why did you enter the SBID International Design Awards?

The SBID International Design Awards, with its considerable attention in terms of international awards, have firmly established its position and specifications in the industry as one of the most prestigious design events. Winning the SBID International Design Award would be a great achievement and honour for designers.

 

Gold Mantis Construction Decoration, Shanghai Tower public space design project images for SBID interior design blog, Project of the Week

Questions answered by Miaoyi Jiang, Company Executive Manager at Gold Mantis

If you missed last week’s Project of the Week featuring a project with complex, architectural elements to create multi-dimensional spaces and structural intricacy, click here to see more.

We hope you feel inspired! Let us know what inspired you #SBIDinspire

Gold Mantis Construction Decoration Co | SBID International Design Awards 2018

Gold Mantis Construction Decoration, Shanghai Tower public space design project images for SBID interior design blog, Project of the WeekGold Mantis Construction Decoration, Shanghai Tower public space design project images for SBID interior design blog, Project of the Week

This week’s instalment of the #SBIDinspire interior design series features a project with a core focus on sustainability and the future whilst using complex, architectural elements to create multi-dimensional spaces and structural intricacy. From the architectural planning and design through to the rational planning and design of the layout of the building, it was key to prioritise aspects of sustainability such as achieving low energy consumption, high energy efficiency, less pollution and minimising the use of non-renewable resources. At the same time, in the design process, new material technologies such as various types of membrane that meet EU environmental standards, have been used to achieve harmonious co-existence between man and nature.

Company: MYP Design

Project: Chengdu Zhongzhou Mileage Sales Center

Project Location: Chengdu, China

MYP Design, Chengdu Zhongzhou Mileage Sales Center office design project images for SBID interior design blog, Project of the Week

What was the client’s brief? 

The brief was to design a great space which is creative and in line with the high-end positioning of the project. What’s more, the purpose of the project is to serve as a sales office which the client hopes can play an effective role in helping the sales of real estate, so this is a space to create trust with the buyer, effective communication, and host positive interaction between people.

MYP Design, Chengdu Zhongzhou Mileage Sales Center office design project images for SBID interior design blog, Project of the Week

What inspired the interior design of the project? 

This project has the ultimate advantage of high elevation with vast open spaces and high ceilings. The concept of interior ‘architecture’ was used as the preface in the initial conception. Using structural elements to fill empty spaces with curved lines and rectangular structures, a streamline metope unfolds as the central feature at the entrance to create depth and interest. At the bar area, an array of acrylic rods and deep bronze installation in the middle enhance the visual extension and bring about a new attitude. With the geometric modelling of the truss structure, the bar acts as a focal point which abstracts another meaning to connecting within the space.

MYP Design, Chengdu Zhongzhou Mileage Sales Center office design project images for SBID interior design blog, Project of the Week

What was the toughest hurdle your team overcame during the project?

The biggest hurdle was to make sure our design paid respect the space itself whilst aiming to introduce more creative thinking into the space with complex dimensional structural elements to inspire guests and reflect the highest quality of design intricacy.

MYP Design, Chengdu Zhongzhou Mileage Sales Center office design project images for SBID interior design blog, Project of the Week

What was your team’s highlight of the project?

The change of facade brought about by the interlaced stair skin creates a change in the abstract nature of the project, with a warp and weft effect. Through such expression, the treatment of stair entrance is strengthened. An ‘experience’ is felt as guests are passing through with the changes in light, entering into a giant, dimensional model and experiencing the raw sculptural tension which surrounds them. The streamline shape hanging high in the air not only forms the carrier of light, but also guides the space. The stark contrast between this space and the next creates a more powerful impact as guests move through the building, using the injection of vibrant furniture and bright colours in other zones to inspire a different mood and atmosphere.

MYP Design, Chengdu Zhongzhou Mileage Sales Center office design project images for SBID interior design blog, Project of the Week

Why did you enter the SBID International Design Awards?

SBID is a design competition that is widely spread and has substantial influence around the world. Of course, it is also a high-quality competition. We hope to achieve recognition of our design works from SBID and enhance our brand awareness to some extent. In addition, I also hope to see and appreciate more international cutting-edge design concepts, works and designers with interesting ideas from this platform, so that we can have the opportunity to communicate and make progress together.

MYP Design, Chengdu Zhongzhou Mileage Sales Center office design project images for SBID interior design blog, Project of the Week

Questions answered by Horizon Ma, Creative Director of MYP Design

If you missed last week’s Project of the Week featuring a neutral and luxurious city apartment, designed with the upmost comfort and style, click here to see more.

We hope you feel inspired! Let us know what inspired you #SBIDinspire

MYP Design | SBID International Design Awards 2018

MYP Design, Chengdu Zhongzhou Mileage Sales Center office design project images for SBID interior design blog, Project of the Week

This week’s instalment of the #SBIDinspire interior design series features the Sales Center of Huahao Yalong Place; nestled at the foot of a mountain, providing distant mountain views and beautiful surrounding landscapes. The design aims to revitalise the excellence of Chinese architecture and its traditional aesthetic values by achieving ultimate refinement to present the essence of simplicity and by doing so, create innovation. The design has a soulful outlook and is an elaborate embodiment of ancient architectural values with new design approaches. From magnificence to pristine, refined beauty, from grandeur and solemnity to brightness and sensation, the integration of these values has created a harmonious spatial ambience which is, in some ways, akin to the Forbidden City located in northern China.

Company: Guangzhou Basic Design Co

Project: Sales Center of Huahao Yalong Place

Project Location: Sanya, China

Guangzhou Basic Design Co, Sales Center of Huahao Yalong Place office design project images for SBID interior design blog, Project of the Week

What was the client’s brief? 

Huahao Yalong Place covers a gross site area of around 730 Mu (equivalent to 120 acres). The project is consisted of Chinese courtyard villas, high-end apartment buildings, feature shopping arcade and five-star hotspring hotel.

Guangzhou Basic Design Co, Sales Center of Huahao Yalong Place office design project images for SBID interior design blog, Project of the Week

What inspired the interior design of the project? 

The design aims to revitalise the excellent Chinese architectural culture and the traditional aesthetic values by achieving ultimate refinement to present the essence or achieving simplicity so as to create innovative elements.

Guangzhou Basic Design Co, Sales Center of Huahao Yalong Place office design project images for SBID interior design blog, Project of the Week

What was the toughest hurdle your team overcame during the project?

In addition to passing on the flame of civilisation, we hoped to create a design that can grant old traditions a young heroic spirit, introduce rhythms of the nature and ingenuity of the creator which stretches across thousands of miles, so that charms of the history and refinement of the art together produce magnificence and elegance of the space. Capturing and honouring the essence of this became a key challenge when producing the design concept for this project.

Guangzhou Basic Design Co, Sales Center of Huahao Yalong Place office design project images for SBID interior design blog, Project of the Week

What was your team’s highlight of the project?

An elegant space was created under a dignified roof. The luxury temperament of the furnishings cannot be concealed by their pristine appearance. Whereas classic romance emerges from the innermost recesses of their souls, reinforcing the noble and refined lifestyle. Within the brand-new palace-like building and penthouse, there is no vicissitudes. Instead, there is a harmony of the nature as well as breath-taking scenes. In the splendid art world, there is a fascinating colourful space. Seeing this vision come together with fortitude was one of the main highlights for me.

Guangzhou Basic Design Co, Sales Center of Huahao Yalong Place office design project images for SBID interior design blog, Project of the Week

Why did you enter the SBID International Design Awards?

Winning a SBID International Design Award is a distinguished recognition for designers. As one of the most prestigious events in the interior design industry, to enter the competition means to communicate with and be showcased to a magnitude of excellent interior designers from all over the world.

Guangzhou Basic Design Co, Sales Center of Huahao Yalong Place office design project images for SBID interior design blog, Project of the Week

Questions answered by Zhide LiangChief Designer and Design Director of Guangzhou Basic Design Co

If you missed last week’s Project of the Week featuring a development project which guides the client through an inspiring and dynamic visual journey, click here to see more.

We hope you feel inspired! Let us know what inspired you #SBIDinspire

Guangzhou Basic Design Co | SBID International Design Awards 2018

Guangzhou Basic Design Co, Sales Center of Huahao Yalong Place office design project images for SBID interior design blog, Project of the Week

This week’s instalment of the #SBIDinspire interior design series features a bold and striking pavilion designed by Zaha Hadid Architects to mark the launch of a make-up collection by II Makiage. Informed by the label’s statement graphic identity, the pavilion’s structure reinterprets the distinctive motif that wraps the corner of all II Makiage’s packaging. Sequential folded black and white structural ribbons generate a powerful rhythm of contrasts along the length of the pavilion. Each ribbon is rotated to have a fractionally different relationship with those adjacent. The dynamism of this rotation engages perception and invites exploration within; creating a distinctly personal space, owned by each visitor on their path of investigation through the pavilion. Alternating gloss and matt surfaces are a further reference to II Makiage’s characteristic packaging, the structural ribbons interlace to describe a sheltered interior for visitors to experience the collection. Lighting installed below alternate structural ribbons and on the mirror surrounds ensures an accurate rendition of the many colours and tones within the collection.

Company: Zaha Hadid Architects

Project: II Makiage Pavilion

Project Location: New York, United States

Zaha Hadid Architects, Il Makiage Pavilion retail design project images for SBID interior design blog, Project of the Week

What was the client’s brief? 

II Makiage has positioned itself as a leading professional make-up brand, and the client’s key objective for the pavilion was to reflect this positioning. “The brand’s distinctive DNA celebrates intelligent, strong, confident women. We spent the last five years developing products that would live up to her high standards…” explains Oran Holtzman, the company’s co-founder and CEO.

The brand is offering customers a collection of powerful beauty tools, with high-end formulas, a variety of shades, and all with uncompromised quality. The aim of the pavilion design is to enhance the brand’s key ethos of luxury look and feel, to be one-of-a-kind, innovative, and to stand out among the existing competitors in the current global retail landscape.

Zaha Hadid Architects, Il Makiage Pavilion retail design project images for SBID interior design blog, Project of the Week

What inspired the interior design of the project? 

The pavilion’s structure reinterprets the motif and branding of II Makiage’s distinctive packaging. A sequence of folded, alternately lit and unlit, black and white structural ribbons generate a concatenation of light and dark, along the pavilion’s length. These ribbons are each rotated slightly against one another, to create fractionally differing relationships.

This dynamism engages the visitor’s perception, and invites exploration within, creating a distinctly personal journey. While open on both sides, the carapace-like structure also creates a private interior space that allows the visitor to engage with the product on a personal level. The structure’s black and white palette is intentionally neutral, to form a backdrop that allows the various product hues to shine.

Zaha Hadid Architects, Il Makiage Pavilion retail design project images for SBID interior design blog, Project of the Week

What was the toughest hurdle your team overcame during the project?

The key challenge was to find a structural solution and construction method that would satisfy ZHA’s aesthetic requirements, as well as meeting the client’s budget, while also providing the necessary flexibility for assembly and disassembly so that the pavilion can be transported from location to location.

Zaha Hadid Architects, Il Makiage Pavilion retail design project images for SBID interior design blog, Project of the Week

What was your team’s highlight of the project?

For us, the key achievement was the fabrication of the pavilion and its installation in NYC, followed by the very positive feedback from the client and its customers.

Zaha Hadid Architects, Il Makiage Pavilion retail design project images for SBID interior design blog, Project of the Week

Why did you enter the SBID International Design Awards?

We believe that this new retail space embodies an unconventional and unique architectural and technical solution. It enhances the luxury make-up brand’s identity, responding to the key objective of being ‘one-of-a kind’ while also making a clear statement as a strong, self-contained object.

Zaha Hadid Architects, Il Makiage Pavilion retail design project images for SBID interior design blog, Project of the Week

Questions answered by Kar-Hwa Ho Project Leader at Zaha Hadid Architects

If you missed last week’s Project of the Week featuring the elegance, sophistication and simplicity of a family residence in Ukraine, click here to see more.

We hope you feel inspired! Let us know what inspired you #SBIDinspire

Zaha Hadid | SBID International Design Awards 2018

This week’s instalment of the #SBIDinspire interior design series features a feminine yet contemporary take on a fairytale-themed wedding dress boutique in Kunming, China. Designed to epitomise the culmination of every girl’s childhood fantasy, swathed in a beautiful gown at a magical wedding, dancing with a prince. To assist in a bride’s quest for the most dream-like wedding dress, the space evokes a romantic, dreamy atmosphere whilst incorporating the brand’s image with an inherent black and gold tonal theme, diamond detailed elements to create a feature motif and a stunning white marble flooring.

Company: F Space Design    

Project: W.Dresses 

Project Location: Kunming, China

F Space Design, W.Dresses retail design project images for SBID interior design blog, Project of the Week

What was the client’s brief? 

First of all, the overall design needed to be consistent with the black and gold colour theme to compliment the company’s branding. Secondly, as the fifth shop of W. Dresses, the design needed to upgrade the brand presence and enhance the brand image, requiring more of a fashion focus and a higher level of synergy with the wedding dresses stocked in the shop.

F Space Design, W.Dresses retail design project images for SBID interior design blog, Project of the Week

What inspired the design of the project? 

Every girl who grew up reading fairytales has fantasied about the idea of being a princess in a mythical world, dressed in beautifully feminine dresses and dancing with the prince. Envisioning a beautiful ending to their imaginary love story with a whimsical fairytale-inspired wedding, with a wedding dress that would realise the dream of every girl’s childhood. Therefore, within the interior design of this project, the designer incorporated black and gold as the main tone throughout; using delicate diamond details and glamorous elements as the design concept throughout the space to showcase this idea of a romantic, dream-like atmosphere.

F Space Design, W.Dresses retail design project images for SBID interior design blog, Project of the Week

What was the toughest hurdle your team overcame during the project?

The main difficulty which arose throughout the project was the integral design process combining thoughtful interior design with the brand’s branding scheme. In the case of a very short time limit, the primary problem to be solved in the design was how to improve the brand image in limited space and solve the problem of product display to effectively display the wedding dresses.

Another painful fact was that the building process had not always ran smoothly or as perfectly as planned according to drawings and models. This can be due to the lacking of skilful people or inaccurate readings of the plans. And time is always short. Sometimes we have to accept some of the problems which have generated on-site during construction, whilst other times we need to respond quickly to change the design and subsequently reflect this on drawings to counteract further issues and take the opportunity to resolve them almost as soon as they arise.

F Space Design, W.Dresses retail design project images for SBID interior design blog, Project of the Week

What was your team’s highlight of the project?

The shop comprised of three different styles of dressing rooms, not only to give the bride the different experience of testing, but also for each wedding dress to receive unique treatment, and increase the fun and excitement of the in-store experience. The ubiquity of the details allowed us to intuitively feel the designer’s pursuit of achieving noble quality and to therefore create the most comfortable testing environment for each couple.

F Space Design, W.Dresses retail design project images for SBID interior design blog, Project of the Week

Why did you enter the SBID International Design Awards?

Entering the SBID International Design Awards was a fortuitous opportunity. One day, my PR company recommended this competition to me. I think it is a good platform for creative communication with excellent designers from all over the world, and also provides a valuable channel to promote my works overseas.

F Space Design, W.Dresses retail design project images for SBID interior design blog, Project of the Week

Questions answered by Fei FangDesign Director and Xuewan Yang, Executive Designer at F Space Design

If you missed last week’s Project of the Week featuring a quirky holiday home set on the Mediterranean Sea, click here to see more.

We hope you feel inspired! Let us know what inspired you #SBIDinspire

F Space Design | SBID International Design Awards 2018

F Space Design, W.Dresses retail design project images for SBID interior design blog, Project of the Week

F Space Design, W.Dresses retail design project images for SBID interior design blog, Project of the Week

F Space Design, W.Dresses retail design project images for SBID interior design blog, Project of the Week

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