Interior Design In The Hotel Industry: What You Need To Know

Within the hospitality industry, presentation and design are extremely important. With customers to impress and clients to retain, temporary guests are looking for a hassle-free experiences, with an emphasis on relaxation and convenience.

Alongside the basic utilities, a considered and practical layout is required to make the most of available space. Ideally, the set-up should facilitate traffic flow and allow guests to move around without getting in each other’s way. With the hospitality industry notoriously competitive, one way interior designers can stand out from the crowd is with accreditation from The Society of British & International Interior Design. As the industry's professional destination for interior design, SBID represents the benchmark for professional designers, connecting talented design experts with their ideal clients across contract or residential interiors.

Continue reading for an overview of interior design in the hotel industry, with tips on presentation, room layout for guests, and more.

Whether you’re a hotel owner looking for updated modern designs to implement in your guest rooms, or you’re a interior design professional in need of opportunities to display your portfolio of work, our Designer Directory is the place for you.

Property owners, developers and stakeholders are can discover the ideal design professional for their needs in our directory of registered designers, with options to search by design specialism, company name or practice location. For designers however, this is a valuable tool to showcase your design skills and services to wider audiences looking for professional interior design advice. 

Interested in featuring your design practice in our directory? Contact SBID to enquire about professional accreditation today.

This week’s instalment of the Project of the Week series features a Rome inspired hotel design by 2022 SBID Awards Finalist, THDP.

DoubleTree by Hilton Rome Monti is interiors and decorations and the lushness of an internal lobby garden – where guests can immerse themselves in the light of the eternal city from morning to evening.

The main entrance is located on the main façade of the historic building overlooking Piazza Esquilino, on the corner with Via Urbana. The hotel features a rooftop bar and terrace, bar and café with an entrance on Piazza dell’Esquilino, three meeting rooms, a fitness centre and Mamalia restaurant, serving reinterpreted traditional cuisine.

What was the client's brief? 

To convert the two pre-existing buildings, with the aim of combining the Roman rhythms and lifestyle with the functionality of a hotel and establishing a continuous dialogue with the city.

What inspired the design of the project?

Rione Monti, once popular and dilapidated, today it is a place to discover, a central and young meeting point that live in harmony with the ancient, made of narrow medieval streets and hidden trattorias, alternative shops, and trendy bars. Without a doubt a cosmopolitan area where the atmosphere of an ancient community and the boutiques and clubs not to be missed during your stay.

The Monti district is an authentic area where working-class Rome once stood, where the elderly maintain tradition and where young entrepreneurs open trendy galleries.

This atmosphere with a retro flavor, combined with the climbing on the terracotta facades, the pots of plants left simply along the sidewalk of the streets with the typical Roman San Pietrini, was the greatest inspiration for the interior design concept, created by the THDP studio with Italian roots and designers.

What was the toughest hurdle your team overcame during the project?

Designing case good furniture by carefully sampling all custom finishes for the project and project managing the execution on site was challenging during 2020 because of the first Covid lockdown.

Another challenge was planning the entrance of the hotel, which follows the Esquilino hill, gently rolling down. The lobby and the bar are at two different levels, which required to insert staircases and a lift.

What was your team’s highlight of the project?

This was the first THDP’s project in the Italian Capital. It was also a new way to push the boundaries of the Double Tree brand, by creating a more authentic experience for the guest where there was an accurate research of the neighbourhood areas, thanks for part of the internal local THDP team.

Why did you enter this project into the SBID Awards?

The SBID awards are unmissable, as they select original projects from around the world. It is quite an exciting award as there is a combination of projects and a very glamorous award ceremony in London, where our company is.

Questions answered by Manuela Mannino, Partner and Founder, THDP.

This week’s instalment of the Project of the Week series features a spacious hotel lobby design by 2021 SBID Awards Finalist, Bishop Design by Paul Bishop.

What was the client's brief? 

SLS Hotels are renowned for breaking stereotypical molds, in sophisticated fashion, and The Sky Lobby at our Dubai destination is no exception. The brief itself was to create a world of true luxury, something that would leave guests overwhelmed with awe.

What inspired the design of the project?

Our creative concept became inspired by the story of Midas, infused with the SLS spirit and excessive glamour of Dubai. This narrative translates through the design and artwork, which perfectly capture these sentiments in a subtle tongue-in-cheek way, enforcing unforgettable connections with guests.

What was the toughest hurdle your team overcame during the project?

Our toughest hurdle started when we inherited the project late on and the construction had already started off the back of the previous design. It was a race against time to redesign the whole project without compromising the construction programme. There was minimal guidance from operations in terms of brand or standard hotel requirements forcing us to create one.

What was your team’s highlight of the project?

Even with the restrictions of the build being carried out during covid, it is known that we have now set a new benchmark for all SLS hotels going forward. An undeniable highlight for us and testament to the standard of work that was carried out.

Why did you enter this project into the SBID Awards?

SBID Awards celebrate the best in design and it is events like this where validation surfaces in recognition that what we are doing is right and that our designs are of global standards.

Questions answered by Paul Bishop, Owner & Founder, Bishop Design by Paul Bishop.

Award-winning design agency, DesignLSM, is well underway with its latest project: renovating the front of house and F&B areas at the prestigious Heythrop Park hotel, set to open in summer 2022.

Renowned for its beautiful architecture, stunning gardens and rolling rural estate, Heythrop Park, located on the edge of the Cotswolds, was originally built for the 1st Duke of Shrewsbury in 1706-1711 and was one of the first estates to marry the interior with the exterior – ensuring that it captures the remarkable vistas on offer. Paying homage to the baroque era, but keeping the modern traveler in mind, DesignLSM have created a distinctive design narrative for the property that runs across the sprawling estate, taking influence from the Duke’s Grand Tour in Italy and his close working relationship with his architect - Thomas Archer; alongside design inspiration woven in from the subsequent owner – Thomas Brassey.

Having a wealth of experience, most recently designing Gaucho’s new Glasgow restaurant and The Alchemist’s Spinningfields Bar, with Searcys’ St Pancras Champagne Bar refurbishment amongst many others currently in hand, the DesignLSM team have bridged the gap between the Grade II listed 18th century charming manor house and the contemporary extension - creating an engaging aesthetic that runs through the whole Estate; including The Orangery, six lounges, three restaurants, two bars, a ballroom and theatre. Each space has its own design identity that encourages a journey of discovery for guests.

The Market Kitchen restaurant with its soft colour palette, fresh biophilic patterned upholstery and wall paneling was inspired by the traditional kitchen garden, while the Brassey Bar, echoes Thomas Brassey’s love of engineering and background in the railways, housing traditional industrial patterns and materials - think dramatic beamed structures, metal detailing, rich leather banquettes, and intimate lighting.

Each space compliments the architectural language of the property, delivering atmospheric and inviting spaces with a contemporary feel and elegant grandeur - encouraging a sense of welcome, comfort and continued exploration.

“This has been a tremendous project for DesignLSM. We have worked closely with Warner Leisure Hotels from the very beginning – offering our strategic expertise to curate the proposition, creating and defining several new F&B concepts as well designing a new narrative and an immersive interior design across all of the front of house rooms in this grand Estate – influenced by, and respecting its historical roots, whilst bringing it forward into a new era of enjoyment and adventure.” Holly Hallam, Managing Director of DesignLSM.

The latest in a stunning series of design achievements, Heythrop Park looks set to be a forward thinking and vital edition to DesignLSM’s groundbreaking hospitality portfolio.

Cover image: Heythrop Hotel - Atrium

If you’d like to feature your product news here, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

This week’s instalment of the Project of the Week series features a whimsical hotel suite design by 2021 SBID Awards Finalist, Blue Sky Hospitality.

THE GYLE is an intimate 33-room hotel, crafted from three heritage-listed Victorian houses, built in 1845, located on Argyle Square, across Kings Cross station. It takes its name from the Duke of Argyle, Chief of Clan Campbell, who used to own property in the area.

What was the client's brief? 

Convert a set of three 19^th century listed buildings into an upscale boutique hotel that reflects the history of its location, drives high room rates, and acquires a high reputation.

• Optimise the internal volume and reduce impact of constraints.
• Draw inspiration from its location.
• Provide a joyful environment for staff and customers.
• Offer a unique, memorable social space.
• Enhances the neighbourhood of Kings Cross- St Pancras.

What inspired the design of the project?

The quirky boutique hotel has been conceived as a complete work of storytelling design by British artist and designer, Henry Chebaane, based on his first novel soon to be published. The design tells a story about Kings Cross and Scotland in 1880, blending facts and fiction.

The design narrative evokes the residence of a fictitious character from Nova Scotia, who while fighting a conspiracy, becomes caught in a space-time rift caused by Victorian scientists. The result is an irreverent juxtaposition of steam-age heritage, whimsical details and 21st century modernity…inspired by 19^th century St Pancras coal and gas industries, and Kings Cross steam trains to Scotland. This is manifested through a layered palette of black, silver and greys accented by moss, fern and juniper greens.

The bespoke furnishing, made in Britain are all elements of storytelling that juxtapose past and present, facts and fiction, style and humour in a quintessentially British fashion. THE GYLE is truly ‘a surreal townhouse in a real London square’.

What was the toughest hurdle your team overcame during the project?

Optimising the internal layouts to make it efficient to operate and provide a pleasant customer experiene, while respecting the Health & Safety and Grade II Heritage to maintain period internal layouts and façades.

A discrete extension was added behind the original houses, this increased the key count to 33 and provided a common footprint at ground floor, in which to set up the public areas.

What was your team’s highlight of the project?

The creation of a fully immersive art installation that functions as the resident lounge and whisky bar. The resin floor is a seamless image of the sky reflected in Loch Fyne, while the whole ceiling is an upside-down lawn ripped open by a 40 feet long ‘space-time’ rift from which lighting strikes and odd sounds emerge throughout the day.

Why did you enter this project into the SBID Awards?

We entered the SBID Awards to thank our client for the trust and confidence in our work.

Questions answered by Henry Chebaane, Creative Director, Blue Sky Hospitality.

This week’s instalment of Project of the Week series features an intricate historical bar design by 2021 SBID Awards Finalist, SHH.

SHH created new design strategies for The Bar at The Dorchester alongside proposals for transforming an adjacent under-utilized space into one that complimented the function of The Bar. Proposals needed to ensure that each of the spaces be versatile in that they could be used comfortably by guests, and that these guests’ needs could be functionally provided for, during mornings, afternoons and through into the evening, guaranteeing constant usage of the space throughout the whole day.

The requirements for The Bar included an ability during the day to operate as a lounge serving small plates and bar snacks, and doing so without compromising its essential use as an evening cocktail venue. The design proposal balanced display, visibility, intimacy and privacy with seating flexible enough to adjust to smaller pairings and larger groups.

Making use of a richly detailed palette of materials, the design interwove references to the history of the bar and hotel, references to the sites pre-hotel past, and to the stories and events that have taken place within its walls.

What was the client's brief? 

A significant amount of time had passed since The Bar had been refurbished, so the first part of the brief called for a new design that better reflected the character of the hotel and its brand, the buildings architecture, and the interiors of the other public areas within The Dorchester.

Secondly, a solution was needed that would allow the space to extend its operating hours beyond solely evenings, enabling it to be used comfortably by guests throughout the whole day.

The third part of the brief was to propose uses for an adjacent mezzanine area, and for which we designed a day-service tea room that could transform into an intimate evening whiskey and cigar bar.

What inspired the design of the project?

Honestly, we were spoilt for choice when it came to inspiration.

There was the personality of the bar manager Giuliano Morandin and stories of past guests and long-term residents like Sir Percival David, the collector of Chinese porcelain who kept large parts of his collection in his suite at the hotel and which was subsequently bequeathed to the British Museum.

There is the building itself which is that hybrid of Art Deco and Classicism. And period interior details such as fluted panelling; hand-painted wall panels depicting equestrian activities in Hyde Park; colour palettes combining gold, blues and greens.

And then there was Dorchester House that use to occupy the site and was the home of the Earl of Dorchester, the 3^rd Marquess of Hertford, and towards the end of its life the home of the American Ambassador whose guests included Mark Twain and Theodore Roosevelt. When the house was demolished one of its chimney pieces entered into the collections of the V&A.

What was the toughest hurdle your team overcame during the project?

The Bar at The Dorchester was last refurbished in 2006 and whilst the refurbished bar had a character of its own it felt alien to the rest of the hotel. The bar manager emphasised that existing guests and patrons were very attached to spaces in The Dorchester, meaning that any proposed changes needed to be done with sensitivity, addressing the desires of these existing guests at the same time as creating new appeal to attract a new generation.

What was your team’s highlight of the project?

The most amazing thing was designing a space within a building that had a history of its own, with its own stories to tell, architecturally and about the people who have and continue to pass through its doors. Digging into this past created extremely fertile ground around which we could build our design.

Why did you enter this project into the SBID Awards?

The SBID provides a great platform for recognition to practices who wish to showcase their work to a talented audience by bringing together high standards of work from across the world.

Questions answered by Brendan Heath, Director Hospitality & Commercial Interiors, SHH.

Sans Souci, Czech designer and creator of glass lighting installations, reveals a series of custom-made installations for Claridge's hotel in London. 264 pendants were specially designed and produced to illuminate the world-famous art deco interiors.

The contemporary lighting refit was the vision of leading lighting designers L'Observatoire International with each installation designed by French architect Sylvain Dubuisson, well known for mixing classical style with cutting-edge lighting technologies. Each piece is made from opaque, sandblasted glass crafted into geometric patterns, which ensures unique light dispersion. This is further enhanced by fitting two-tone LED strips and one main light source to create a very special and sophisticated ambience.

"When I designed these pieces for Claridge's, I wanted them to be both decorative and intriguing to fit with the elegance of the art deco interior design. This was achieved by combining two contrasting patterns - rectangular and circular - similar to Chesterfield sofas. The large, complicated designs were then produced in white glass, which embodies simple sophistication. Manufacturing large installations such as these is complicated but I am thrilled with the results, which stay true to my original designs." said Sylvain Dubuisson, architect and designer.

"We were delighted to have the opportunity to work with L'Observatoire International and Sylvain Dubuisson, world leaders in lighting design. Dubuisson is always looking to work with new technologies and materials, which is something we are passionate about at Sans Souci. The development process took lots of time and resources to create these beautiful pendants in a colour that is entirely unique to this project. The final installations are elegant and one of a kind, just like Claridge’s." added Dominik Cienciala, Managing Director for Sans Souci UK.

Hervé Descottes, renowned lighting designer and Co-founder of L'Observatoire International, explains the vision behind Claridge’s new lighting: "Claridges is an iconic building, with such a rich history. When I was asked to re-design the lighting for the guest circulation at the hotel, I wanted to create a series of beautiful iconic moments for guests, to perfectly connect the special experience of dining at the ground floor or first visiting, to the luxury of staying there and the rooms."

"First, we brought an ambient layer of cove lights that accentuated the height and ornate detailing in the corridors, and introduced a system of tunable white fixtures that warm gradually from day to night. Secondly, we needed to design a light fixture that was iconic and completely unique; that fit perfectly in the design heritage of Claridges, but felt timeless. With longtime collaborator Sylvain Dubuisson, we designed a fixture that is both beautiful and functional- with many layers of light that allowed it to provide cooler, diffuse light in the day then transition to warm, more directional light at night. The realization of the design was made possible with the expertise of Sans Souci and their experience with cast glass- whose involvement throughout the process ensured that we were able to devise specific fabrication solutions for these very beautiful pendants, that transformed these spaces and became a beautiful addition to the hotel."

A total of 264 pendants and 198 wall lights were made to illuminate Claridge’s interiors. This adds to the list of Sans Souci projects London, which includes the Southbank Spa, Connaught Patisserie, The Langham Hotel, 1 Blackfriars Tower Crown Plaza hotel, Royal Lancaster hotel, and Fortnum & Mason – the Parlour & the Fountain Restaurant.

If you’d like to feature your product news here, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

In this week's interview with SBID Awards Product Design judge and Associate at SHH, Tony Duesbury discusses the nuances of designing for commercial and residential spaces. He shares his insights on designing guest experiences and how hybrid ways of working are changing the interior design scene.

How does interior design help to curate greater guest experiences within the hospitality industry?

Every hospitality project is unique and a distinct design narrative allows the opportunity to curate a guest experience. Interior design can help generate interest by creating “a narrative” that helps people engage with the space and learn more about where they arrived creating a ‘sense of place’. This placemaking curates the experience and makes the guest experience more personal.

We have done this in a recent brasserie where the details of the wall panelling took inspiration from the 1970’s façade of the building that was removed, enabling the staff and guests to talk about where the interior inspiration came from. This design curation helps discussion and the engagement between staff and customer to enable a unique personal experience.

When considering the future of the built environment, how do you incorporate sustainable design principles into your projects, from design to procurement?

Our priority when considering the future of the built environment is to look at all aspects of the environmental issues that may affect a particular project and determine what best fits the project. Whether it is creating more greening, checking the carbon footprint of materials procured or considering the MEP to be implemented. As a first step towards achieving that we will look into forming collaborations with consultants and suppliers who have a relevant approach that is beneficial to the process. We will look at individual suppliers and the principles they have in sourcing and manufacturing their materials. Buying local materials and finding unique local craftsmanship within the project vicinity is obviously a huge consideration in order to reduce the transportation carbon footprint.

When it comes to product specification, how does your approach differ between commercial and residential spaces? What are your key considerations?

The selection of materials will be different when it comes to addressing a residential project compared to a commercial project. This is due to two aspects, firstly, cost is a huge factor in. Residential schemes are led more by the heart, whereas commercial projects are led more by the purse. Secondly, it’s about the traffic of a space. Residential schemes can have more luxurious materials that don’t need to take the same wear and tear that commercial projects do. The high footfall in commercial projects, however, means that the durability of the base palette has to have longevity and accents that are easily replaced can have that more luxurious touch.

With new consumer lifestyles and hybrid ways of working, how do you see the design of workspaces evolving in the coming years?

This is something like everyone we have been keeping an eye on as it is an evolving discussion that has yet to settle and likely to be a debate for years to come. Most recently the hybrid way of working has changed by introducing more technological elements that enable a seamless change from working at home and then back in the office. The largest shift is really going to be about creating staff retention by giving those unique offerings within the public office space to engage people to want to be in the office. For instance, in a recent project we have been looking at weaving in the local community and creating more opportunities for social interaction. Additional opportunities for offering amenities within communal space benefits peoples busy life styles and will have an increase in staff retention. As well as a way of attracting new talent.

Finally, what advice can you give to designers entering the SBID Awards?

My advice would be to remain very concise about their design proposal and communicate all aspects of the idea, story and design detail as clear as possible. It is important that the descriptive narrative conveys the same message as the visual design and both are coherent with each other.

Questions answered by Tony Duesbury, Associate, SHH.

In this week's interview with SBID Awards Product Design judge and Director of Design at IHG, Henry Reeve talks about the most important design and functional aspects of hotel interiors, key product specifications that influence choice and shares his personal sources of inspiration.

How can interior design influence greater guest experiences in hotel environments?

Good Interior Design I feel can make or break a guest experience. You need both form and function, yes of course we want to wow our guests with incredible atmospheres rich in detail and finesse but there is little point creating a spectacular environment if the space just doesn’t ‘work’. It's easy to create that spaces that impress but are poorly equipped or ill-thought through and don’t accommodate guests needs and functions. I think one of the most important aspects of hospitality interior design is to ensure our guest don’t ever feel stupid. Our guests are in an unfamiliar environment, and we want them to feel at home, to relax and unwind. Designs must be intuitive, how many times has one had to desperately search for the light switch, or struggle to find a plug socket or worse cant find the wardrobe!

How do you approach product specification for hospitality projects? What are your key considerations?

Specifying product particularly recently has become even more tricky,  there is a wealth of options out there but so many factors go towards influencing choice, yes of course shape and form but external factors are now more than ever influencing specification, lead times, environmental impact, over-use and of course cost are playing a huge role.

Why is product innovation so essential for the interior design sector, and how can we expect the relationship between manufacturers and designers to evolve going forward?

Constant innovation is mandatory in this sector, the world is moving fast and constantly looking to what’s next. Environmental factors are becoming ever more influential on both consumer choices and economic too. I feel this will become in time a far more important aspect of specification than it perhaps once was. Product life-cycle too is something I am interested to see how the wider industry addresses, how is product recycled/re-used when coming to the end of its life?

What inspires you both professionally and personally?

Inspiration comes from anywhere, but I must admit that Travel is certainly one source of inspiration to me that I am thrilled is now possible once again. To experience how different cultures use spaces opens ones eyes to new possibilities.

Finally, what advice can you give to designers entering the SBID Awards?

Put your best work forward, ensure photography is exemplar and try to explain your work in a succinct way. I look forward to seeing some wonderful entries!

Questions answered by Henry Reeve, Director of Design, IHG.

In this week's interview with SBID Awards Product Design judge, Maria Vafiadis discusses the compatibility of luxury design and sustainability, addresses the unique challenges between designing private residences and hotels, and shares her views on repurposing in the industry.

How would you define luxury today? Is it compatible with sustainability?

The luxury experience today is defined by space and how this space encourages us to make time for rejuvenation. This is one reason why many resorts and hotels are choosing to create standalone villas, cottages and treehouses where guests can quietly share time with family and friends and engage with the natural world.

Our new luxury values are increasingly compatible with sustainability. Government regulation, the marketability of eco-destinations, consumer demand and evidence that guests will pay a premium for experiences that respond to environmental and local community issues are coming together in a union which is already having an impact on hospitality. We are seeing a new, more thoughtful attitude to what luxury means together with a growing desire among owners and consumers to be better custodians of our planet’s resources.

How different are your priorities when you are designing a private residence versus a hotel?

My single focus when designing a private residence is the owner and his/her family. It is all about the owner’s aspiration and the family’s way of life, and the end result should reflect their personalities. By contrast, hotel design has several parties to please – the owner, the operator and, of course, the guest. As a hotel designer, it’s key to create a narrative as the wellspring for the guest experience while you also have to respond to an array of commercial and operational realities.

In your opinion, which offers the more interesting design opportunity – renovating a much-loved historic hotel or creating a new one?

It depends so much on the client and their aspiration; we have had amazing experiences working on both. Take for example Costa Navarino in Greece. It’s difficult to believe now but when we began our work on this resort it was no more than a bold vision to achieve a luxury destination which would celebrate the heritage and natural world of Messinia. It felt truly meaningful to work from a blank slate and create a new hospitality benchmark in the region.

Several years later, we were appointed on the recreation of The Burgenstock Resort in Switzerland. In its heyday, this had been a glamorous and pioneering destination and it was our task to take this legacy forward into a new era. This was a project that involved repurposing, refurbishment, extensions and new buildings. Its strapline ‘The Future has a Past’ was fascinating to honour and reflect in our work.

I must admit that I do enjoy delving into the past, discovering what was there and helping it to flourish again by combining the old and the new. We have just had a wonderful opportunity to do this in creating Matild Palace Budapest, a Luxury Collection Hotel. The lifestyle of the Archduchess of Austria who commissioned the original building was our inspiration and we wove our narrative around her imagined presence in the new hotel.

What are your priorities in making FF&E selections for your projects?

We love to work with artisanal and locally sourced products and, since sustainability is high on our agenda, we are always interested in re-purposed items. We believe in the inherent beauty of natural materials, tactility and in products that are well-made – longevity of things is one of the greatest gifts we can bestow on our planet.

You have recently published a book called Design Alchemist. What was the thinking behind this title?

At MKV, we believe in the power of design to affect behaviour and elicit emotion. This requires design that combines location, culture, history and modern life in any number of contextual stories which we tell. When they come together in the right balance for the particular project, alchemy results and a kind of chemistry is released between the space and its users.

Cover image: Alpine Spa, Burgenstock Resort

Questions answered by Maria Vafiadis, Founder & Managing Director, MKV Design.