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This week’s instalment of the Project of the Week series features a hotel design by 2022 SBID Awards Finalist, YANG.

SBID Awards Category: Hotel Public Space Design

Practice: Yang

Project: Hotel Indigo Nanjing Garden Expo

Location: Nanjing, China

What was the client’s brief? 

The hotel is located in Nanjing Tangshan Garden Expo, covering an area of 13,745 sq.m. YANG took over the project in June 2020 and completed it within a year. The design team had two major tasks: to create a unique space experience, accurately interpreting Indigo’s neighborhood culture and making the hotel stand out from competitors in the area, and to deliver the spirit of the place through the design with local characteristics, thus drawing attention to the issues concerning the protection of the geological environment in Tangshan.

What inspired the design of the project?

Tangshan is rich in geological resources. In a one-kilometer radius, there are mine pits dating back over a millennium, abandoned quarries and national geological parks. Since the Indigo brand is always at the heart of closely related neighborhoods, the design team has conducted a thorough geological and cultural investigation of Tangshan and drawn on Tangshan’s original environmental features. Inspired by Tangshan’s mineral ore, the team decided to make it the theme of the space. The design team hoped to inject new vitality into the old mine pits and arouse people’s awareness of the issues related to natural recovery and ecological sustainability.

What was the toughest hurdle your team overcame during the project?

It is the first time that the Indigo brand has entrusted a design team with telling Indigo’s neighborhood story. The team had only one year to work on the project, from the design concept to implementation. Within the limited time, the team managed to create a unique space experience, accurately interpret Indigo’s neighborhood culture, and enhance the competitiveness of the hotel. Since its opening, the hotel has stood out from its competitors in the area and earned a reputation for its distinctive theme, exciting experiences, and neighborhood story. Moreover, the hotel is widely loved by guests and highly praised by the hospitality industry, becoming a must-visit place in Nanjing.

What was your team’s highlight of the project?

The design is realized through the innovative concept, rich colors, and special materials. The adoption of colorful glass, metal mirror and acrylic create a forest-like mood in the lobby area. The design of the lobby bar and the ADD restaurant is inspired by bonfire, miner’s lamp, and the arc shape of the tent, creating a cozy and inviting atmosphere. The lift lobby and the corridor are transformed into mini exhibition halls showcasing exploration tools. With the theme of “natural recovery,” the guest rooms bring forests, plants, and mosses inside. The minibars and nightstands in the guest rooms are in the form of mining toolboxes, blended into the surroundings.

Why did you enter this project into the SBID Awards?

The SBID International Design Awards is one of the world-acclaimed awards for design excellence. This annual event offers a unique opportunity to meet creative professionals and provides a perfect platform for all entrants to learn from each other and, especially for entrants from China, to promote their works on the SBID Awards’ globally respected stage. We are honored that YANG has become a finalist with the project Hotel Indigo Nanjing Garden Expo and that this project entry has been selected to feature as one of the popular “Project of the Week” stories on the SBID blog. Thank you for the recognition. We will bring the industry more outstanding works. Let’s look forward to it!

Questions answered by Yang Bangsheng, Founder and President, YANG & Associates Group.

We hope you feel inspired by this week’s design!

If you missed the last instalment of Project of the Week, featuring a modern and functional family apartment design by Bajer Sokol, click here to read it.

This week’s instalment of the Project of the Week series features a historic hotel suite design by 2022 SBID Awards Finalist, CHIL Interior Design.

Known as Ottawa’s Castle, Fairmont Château Laurier’s historical presence towers over the Canadian city. CHIL Interior Design was commissioned to bring the historic Karsh Suite into the new century. The suite was named after Yousuf Karsh, famed photographer who maintained his studio and residence in the hotel for many years, we drew direct inspiration from this visionary to create a design for the suite that is as bold and unforgettable as the icon himself. Special attention was necessary to respect the original early 20th century historical details of the hotel, while delicately positioning this suite in a more forward looking aesthetic. Of the highest importance, the new interior renovation, celebrates the unique character of this local landmark while, in the same breath, accentuates the beautiful and luxurious details that portrays “Canada’s tradition of grandeur”.

SBID Awards Category: Hotel Bedroom & Suites Design

Practice: CHIL Interior Design

Project: Karsh Suite at Fairmont Château Laurier

Location: Ottawa, Canada

What was the client’s brief? 

The client wanted the design to fit the Fairmont brand standard on aesthetic, quality, and functionality. In addition to basing the concept on the legendary icon that the suite was named after, photographer Yousuf Karsh, the client also highlighted the need to respect the wishes of Yousuf Karsh’s wife Mrs. Estrellita Karsh on the suite design. It was also important to the client to bring the suites into the 21st century while keeping a strong respect and inspiration for the early 20th century.

What inspired the design of the project?

Famed photographer Yousuf Karsh who maintained his residence and photography studio in that exact suite for many years: his viewpoints on art, as well as his lifestyle.

What was the toughest hurdle your team overcame during the project?

Due to the hotel being a heritage building as well as respecting Mrs. Estrellita Karsh’s wishes to keep all the original framing and positions of the Karsh portraits, there were lots of restrictions to the layout. However, in order to bring modernity into the suites, we designed the layout to revolve around these challenges, such as completely redesigning the primary bathroom and  expanding that footprint to cater to modern travellers’ needs.

What was your team’s highlight of the project?

Close collaboration with the Fairmont brand and client allowed us to achieve a desired outcome that fits well with the hotel brand aesthetic despite the pandemic starting in the process of renovation – it’s a highlight to know our emphasis on clear design and communications is especially appreciated as we work remotely.

Why did you enter this project into the SBID Awards?

The SBID Awards is one of the most prestigious international interior design awards. It is always an honour to be recognized by such a high calibre of industry expert panel and we look forward to submitting our entries every year.

Questions answered by Karen Wong, Senior Associate, & Adèle Rankin, Principal & Global Design Lead, CHIL Interior Design.

We hope you feel inspired by this week’s design!

If you missed the last instalment of Project of the Week, featuring a renovated vibrant hotel design by Hirsch Bender Associates, click here to read it.

This week’s instalment of the Project of the Week series features a renovated vibrant hotel design by 2022 SBID Awards Finalist, Hirsch Bedner Associates.

Canopy by Hilton Hotel in Qujiang Xi’an conveys the splendid leisure and carnival entertainment of the prosperous Tang Dynasty.

The central premise of the design stems from the Chinese idiom 鲜衣怒马 xiānyī nùmǎ, which loosely translates to “wearing beautiful garments and riding powerful horses”. With this concept in mind, the interiors celebrate the vibrant fashion and design of the prosperous Tang Dynasty that for centuries has been integrated into the spiritual language of Xi’an’s neighborhoods, and now blends exquisitely with the opulent aesthetics of the Canopy brand.

The xiānyī nùmǎ motif is unraveled throughout the hotel style through the use of joyful colors and patterns inspired by Tang-era fabrics and artwork. By fusing the ancient with the modern to create a unique design story, the hotel creates a fresh perspective on historical elements, allowing people to enjoy traditional culture in a rejuvenated, vibrant, and fun way.

SBID Awards Category: Hotel Public Space Design

Practice: Hirsch Bedner Associates

Project: Canopy by Hilton Xi’an Qujiang Hotel

Location: Xi’an, China

What was the client’s brief? 

The initial brief received by clients was to bring the rich historical, traditional and cultural background of the place into the project renovation, and to align it to the hotel brand style and feeling.

Canopy by Hilton conveys the brand lifestyle that offers the guests comfort, thoughtful details, an energizing atmosphere and a uniquely local experience, as extension of the local neighbourhood.

Storytelling has been used to design the hotel allowing guest to discover the delightful neighbourhood as an ‘explorer’, and reinterpreting the traditional design language for modern appreciation.

What inspired the design of the project?

Canopy by Hilton Xi’an is located in the Qujiang New District, a new cultural hub and economic center of the historic city. The hotel is connected to the Grand Tang Mall, a fabulous pedestrian street with myriad cultural sights and recreational activities.

The central premise of the design stems from the Chinese idiom “鲜衣怒马 xiānyī nùmǎ”, which loosely translates to “wearing beautiful garments and riding powerful horses”. With this concept in mind, the design team set out to celebrate the vibrant fashion and design of the prosperous Tang Dynasty that for centuries has been integrated into the spiritual language of Xi’an’s neighborhoods, and now blends exquisitely with the opulent aesthetics of the Canopy brand.

The xiānyī nùmǎ motif is unraveled throughout the hotel style through the use of joyful colors and patterns inspired by Tang-era fabrics and artwork. By fusing the ancient with the modern to create a unique design story, the hotel creates a fresh perspective on historical elements, allowing people to enjoy traditional culture in a rejuvenated, vibrant, and fun way.

By adopting the easy-going lifestyle of Xi’an and the cultural elements of the city’s historic legacy, the hotel acts as an extension of the local neighborhood.

What was the toughest hurdle your team overcame during the project?

As most of the projects, the team had to deal with a tight timeline on redesigning the whole hotel without compromising the construction programme.

What was your team’s highlight of the project?

Canopy by Hilton Xi’an conveys the splendid leisure and carnival entertainment of the prosperous Tang Dynasty.

The hotel creates a new perspective that allows people to reveal the traditional culture in a way that is vibrant, fun and young, it adopts the easy-going Xi’an characteristic that enhance the vibe of the area it resides in.

When guests check in at the arrival lobby, they are surrounded by artwork that tells the story of stylishly dressed ancestors taking a leisurely stroll through the neighborhood. The wooden roof and the reception canopy are accented with brass details, evoking a sense of prosperity and opulence of the city’s ancient East and West markets.

Every Canopy by Hilton is built around the Canopy Central atrium, which acts as the hub of the hotel’s main public areas. The different spaces flow naturally into one another through the use of a flexible design plan so that all of the public spaces are welcoming and adaptable to guests’ needs. The use of a consistent design language and ample natural light creates a sense of unison as guests move from the reception area to the bar to the lounge and the multifunction areas.

The IN TOWN Café features a delectable éclair LAB where signature eclairs are decorated to-order in front of the guests. The design draws on elements from the Shangsi Festival, when royals, literati, and commoners alike would travel to the Qujiang area to enjoy a pageant of music, song, and dance. To reflect the joyful mood of the festival, the café makes ample use of bold colors accented by brass metal details and detailed vibrant Tang-era patterns in the artwork. The wall behind the éclair LAB is adorned with a mural depicting contemporary illustrations of colorful tea and coffee cups against a backdrop of Tang Dynasty buildings in the style of a traditional Chinese painting.

The Restaurant Ambrosia is designed in an unapologetically bold and eccentric style, has a nostalgic feel with a nod to ancient traditional elements cleverly integrated into the contemporary interior design. This creates the explorable vibe and flavor that will create memorable moments to their journey. One wall of the restaurant is adorned with a stunning mural depicting bustling scenes of work and leisure in the ancient capital, painted in a traditional Tang Dynasty style.

Why did you enter this project into the SBID Awards?

The SBID International Design Awards are a prestigious recognition of excellence within the interior design industry across products, interiors and fit out.

Over a decade on, the Awards has firmly established itself as one of the most prestigious interior design Awards in the global design calendar. It represents the outstanding industry achievements and top quality design services that continue to inspire the profession.

Questions answered by Flavio Patino, Associate, HBA Hong Kong.

We hope you feel inspired by this week’s design!

If you missed the last instalment of Project of the Week, featuring an immersive and experiential retail design by II BY IV DESIGN, click here to read it.

This week’s instalment of the Project of the Week series features a renovated soft and subtle hotel design by 2021 SBID Awards Finalist, Elkus Manfredi Architects.

The design of the intimately scaled, 32-key White Elephant Palm Beach is a contemporary interpretation of Mediterranean revival architecture that lovingly honours its history while introducing a new design voice to Palm Beach. Airy, casually elegant, and gracious with a touch of wit, White Elephant Palm Beach debuts a fresh aesthetic for Palm Beach that is deeply attuned to today’s global guest.

White Elephant Palm Beach opened in 2020 in the former Bradley Park Hotel, built in 1924 and designated a historic landmark by the Landmarks Preservation Commission of Palm Beach in 1980. Now owned by New England Development, the hotel underwent a “down to the bones” reimagining by Elkus Manfredi Architects, which was responsible for the comprehensive design vision, including exterior and interior architecture, furnishings, landscape, and art curation. Sister hotel to Nantucket’s legendary White Elephant, White Elephant Palm Beach reflects the same meticulous standard of service while capturing the essence of contemporary Palm Beach.

The hotel’s collection of museum-quality original art, specifically curated for this project, is found in public spaces, guestrooms, and even bathrooms, adding another dimension of authenticity to the personal, layered experience that White Elephant Palm Beach offers its guests.

SBID Awards Category: Hotel Public Space Design

Practice: Elkus Manfredi Architects

Project: White Elephant Palm Beach

Location: Florida, United States

What was the client’s brief? 

New England Development asked Elkus Manfredi to create a new perspective for the emerging wave of international travelers to Palm Beach, a design that would embrace the unique history of Palm Beach and the architectural significance of the Bradley Park Hotel, while introducing a new aesthetic – soft, subtle, intimate – that is a departure from the grand, strong, colorful aesthetic generally associated with Palm Beach. The hotel also needed to embody the service promise of its sister, White Elephant Nantucket.

What inspired the design of the project?

In a gesture that captures the playfulness of the brand, the client named their first White Elephant hotel, located in Nantucket, in response to an islander’s initial fears (later assuaged) about the prospect of a new hotel on his island. The inspiration for the design of that hotel’s sister was the result of that brand mixed with other elements, which all together produced the very singular and serendipitous alchemy that is the White Elephant Palm Beach. Major inspirations included:

  • The once-in-a-lifetime opportunity to restore and modernize the Bradley Hotel’s classic Addison Mizner-influenced Mediterranean Revival architecture was a foundational inspiration.
  • We wanted to embrace the DNA of the brand by bringing a fresh new design perspective to Palm Beach. So instead of leaning into the typical patterned, strong Palm Beach aesthetic, we developed a very textural, neutral palette to create a soft-spoken, elegant, more contemporary aesthetic that gently embraces the guest.
  • The idea of continuously surprising and delighting guests is another central inspiration. Designers layered subtle, unexpected design surprises for the guest at every turn in the hotel.
  • The collection of original art specifically curated for the hotel – and found everywhere, including corridors and bathrooms – was another high-impact and inspiring layer of the design.

What was the toughest hurdle your team overcame during the project?

  • Restoration and redesign of the building needed to be accomplished while satisfying the historic criteria of both the Landmarks Preservation Commission of Palm Beach and the National Park Service.
  • Working in a hundred-year-old landmarked property required creative, flexible design schemes that could accommodate the surprises that inevitably come with opening up century-old walls.
  • The original center axis of the hotel’s design was a focus of the historic preservation agencies responsible for reviewing the plans in light of the building’s designation as a historic landmark. While designers moved the main entry off-center to allow the full activation of the courtyard with a pool, lounging area, and an indoor/outdoor restaurant, they maintained elements of the original axis and incorporated them into the new design in homage to the history of the building.

What was your team’s highlight of the project?

The reaction and recognition from guests.  As an example, one guest wrote: “Amazing stay all the way. Great rooms, fantastic amenities and super friendly staff. Well done White Elephant Palm Beach, our new home away from home. We will come back and surely enough we will recommend this hotel to all our friends and family.”

Why did you enter this project into the SBID Awards?

From the start, the client tasked us with designing for a new wave of travelers to Palm Beach – to bring new perspectives and clientele to the resort destination. So rather than being driven by the classic Palm Beach aesthetic, the design introduces a global point of view to this American resort that we believed would resonate with SBID’s international audience.

Questions answered by Elizabeth Lowrey, Principal and Director of Interior Architecture, Elkus Manfredi Architects.

We hope you feel inspired by this week’s design!

If you missed the last instalment of Project of the Week, featuring an industrial artists’ house design by Clara Lleal Interiorista, click here to read it.

This week’s instalment of the Project of the Week series features a minimal luxury hotel suite design by 2022 SBID Awards Finalist, LW Design.

SBID Awards Category: Hotel Bedroom & Suites Design

Practice: LW Design

Project: The Dubai EDITION

Location: Dubai, United Arab Emirates

What was the client’s brief? 

LW Design was tasked to create this extraordinary new flagship hotel in this vibrant city and overall hospitality industry in the Middle East. The iconic hotel boasts minimalist luxury and already has intrigue in the local community with its subtle appeal. Location and people are paramount to the brand.

What inspired the design of the project?

LW Design has created arguably the best looking EDITION hotel in the world to date; it is the first hotel of its kind in Dubai with elevated style, materials and design language. The Dubai EDITION is also the first hospitality project LW Design has completed for both architecture and interiors. The EDITION collection celebrates the diversity of cities across the world, reflecting the best of cultural and social environments and a new generation of understated luxury.

What was the toughest hurdle your team overcame during the project?

Having started on the project almost five years ago, Pooja Shah-Mulani, design director at LW Design, describes the journey as the most intense but rewarding experience, making its completion the pinnacle of her career to date. “The fusion of working with an international brand such as The EDITION, in one of the most prestigious locations in Dubai, and for a client that trusted us to deliver an exceptional product, meant that expectations were only ever going to push creative boundaries into delivering something very special.

The result of ideas being challenged throughout the entire process has led to some of the most iconic moments in the hotel today, namely the arched ceiling. LW Design conceptualised The Dubai EDITION almost five years ago; the doors are now open to a design that’s ahead of its time, yet timeless and current.

It was more complicated than we thought to create something effortless while still creating something that would have the biggest impact in the market by being completely different. Having maintained our philosophy of designing to current trends through organic simplicity, the result has exceeded expectations, and we are incredibly thrilled with the outcome”.

What was your team’s highlight of the project?

Dubai is a world capital for design and is used to setting the bar for outstanding service and luxury hotels. It is the brave that will survive and set the tone for travel into the future. It is the first five-star luxury property that we have managed both architectural and design projects. Our vision has allowed us to successfully launch and manage many game-changing concepts such as the Vida Downtown, Zabeel House in the Greens and Media One Hotel”.

The long-awaited Dubai EDITION opens its doors as the extraordinary new flagship hotel in this vibrant city and overall hospitality industry in the Middle East. The iconic hotel boasts minimalist luxury and already has intrigue in the local community with its subtle appeal. Location and people are paramount to the brand.

Why did you enter this project into the SBID Awards?

International platform and recognition this project deserves.

Questions answered by Pooja Shah Mulani, Partner & Design Director, LW Design.

We hope you feel inspired by this week’s design!

If you missed the last instalment of Project of the Week, featuring a luxury property design by Jeffrey Beers International, click here to read it.

Within the hospitality industry, presentation and design are extremely important. With customers to impress and clients to retain, temporary guests are looking for a hassle-free experiences, with an emphasis on relaxation and convenience.

Alongside the basic utilities, a considered and practical layout is required to make the most of available space. Ideally, the set-up should facilitate traffic flow and allow guests to move around without getting in each other’s way. With the hospitality industry notoriously competitive, one way interior designers can stand out from the crowd is with accreditation from The Society of British & International Interior Design. As the industry’s professional destination for interior design, SBID represents the benchmark for professional designers, connecting talented design experts with their ideal clients across contract or residential interiors.

Continue reading for an overview of interior design in the hotel industry, with tips on presentation, room layout for guests, and more.

Presentation Is Everything

Presentation and choice of design elements are crucial, with the furniture, furnishings and overall appearance of rooms and specific areas likely to dictate the types of guests you attract to an establishment. Creating a unique theme may be the way to go if you’re keen to attract tourists or individuals with a particular interest. On the other hand, furnishing rooms, halls and lounges with easygoing, comfortable or homely design features will likely appeal to families and casual overnight guests. The design style heavily dictates the environment you curate for guests and impacts the overall guest experience, whether it be creating a luxury atmosphere with opulence, or crafting a quirky destination with local character. 

 

Convenience And Design Efficiency

It is important to note that hotels with large open spaces are often seen as the ideal area to host parties, conferences, and everything in-between, so appealing to this demographic in the wider event market and making sure hotel spaces are adaptable for private functions is a wise move. It’s important to consider the space distribution, assess the needs of those spaces and design accordingly. Design efficiency and convenience can be achieved in guest rooms by utilising features and facilities as simple as bedside lamps and charging sockets, space-saving wardrobes and storage areas, as well as walk-in wetrooms and all-in-one interconnected spaces. Guests will also benefit from easy access to amenities and home comforts. Want to learn from the best when it comes to improving customer experience via specific design choices? Consult our Designer Directory to find a specialist in hospitality design.

 

Honing Your Craft

Hone your craft by networking with like-minded professionals in the hotel and design industry – this is the best way to inspire new ideas and create even more inspiring interiors for clients. Staying up to date with the interiors news and designs can also help keep you filled with inspiration. Subscribe to the SBID newsletter for regular industry updates. Or, you can explore our online interior design magazine, eSociety for the low down on award-winning hospitality projects, expert interviews, latest product releases and unique industry insights. 

Whether you’re a hotel owner looking for updated modern designs to implement in your guest rooms, or you’re a interior design professional in need of opportunities to display your portfolio of work, our Designer Directory is the place for you.

Property owners, developers and stakeholders are can discover the ideal design professional for their needs in our directory of registered designers, with options to search by design specialism, company name or practice location. For designers however, this is a valuable tool to showcase your design skills and services to wider audiences looking for professional interior design advice. 

Interested in featuring your design practice in our directory? Contact SBID to enquire about professional accreditation today.

This week’s instalment of the Project of the Week series features a Rome inspired hotel design by 2022 SBID Awards Finalist, THDP.

DoubleTree by Hilton Rome Monti is interiors and decorations and the lushness of an internal lobby garden – where guests can immerse themselves in the light of the eternal city from morning to evening.

The main entrance is located on the main façade of the historic building overlooking Piazza Esquilino, on the corner with Via Urbana. The hotel features a rooftop bar and terrace, bar and café with an entrance on Piazza dell’Esquilino, three meeting rooms, a fitness centre and Mamalia restaurant, serving reinterpreted traditional cuisine.

SBID Awards Category: Hotel Public Space Design

Practice: THDP

Project: Doubletree by Hilton Rome Monti

Location: Rome, Italy

What was the client’s brief? 

To convert the two pre-existing buildings, with the aim of combining the Roman rhythms and lifestyle with the functionality of a hotel and establishing a continuous dialogue with the city.

What inspired the design of the project?

Rione Monti, once popular and dilapidated, today it is a place to discover, a central and young meeting point that live in harmony with the ancient, made of narrow medieval streets and hidden trattorias, alternative shops, and trendy bars. Without a doubt a cosmopolitan area where the atmosphere of an ancient community and the boutiques and clubs not to be missed during your stay.

The Monti district is an authentic area where working-class Rome once stood, where the elderly maintain tradition and where young entrepreneurs open trendy galleries.

This atmosphere with a retro flavor, combined with the climbing on the terracotta facades, the pots of plants left simply along the sidewalk of the streets with the typical Roman San Pietrini, was the greatest inspiration for the interior design concept, created by the THDP studio with Italian roots and designers.

What was the toughest hurdle your team overcame during the project?

Designing case good furniture by carefully sampling all custom finishes for the project and project managing the execution on site was challenging during 2020 because of the first Covid lockdown.

Another challenge was planning the entrance of the hotel, which follows the Esquilino hill, gently rolling down. The lobby and the bar are at two different levels, which required to insert staircases and a lift.

What was your team’s highlight of the project?

This was the first THDP’s project in the Italian Capital. It was also a new way to push the boundaries of the Double Tree brand, by creating a more authentic experience for the guest where there was an accurate research of the neighbourhood areas, thanks for part of the internal local THDP team.

Why did you enter this project into the SBID Awards?

The SBID awards are unmissable, as they select original projects from around the world. It is quite an exciting award as there is a combination of projects and a very glamorous award ceremony in London, where our company is.

Questions answered by Manuela Mannino, Partner and Founder, THDP.

We hope you feel inspired by this week’s design!

If you missed the last instalment of Project of the Week, featuring a complete refurbishment of a family home by Novo Design, click here to read it.

This week’s instalment of the Project of the Week series features a spacious hotel lobby design by 2021 SBID Awards Finalist, Bishop Design by Paul Bishop.

SBID Awards Category: Hotel Public Space Design 

Practice: Bishop Design by Paul Bishop

Project: The Sky Lobby, SLS Dubai Hotel

Location: Dubai, United Arab Emirates

What was the client’s brief? 

SLS Hotels are renowned for breaking stereotypical molds, in sophisticated fashion, and The Sky Lobby at our Dubai destination is no exception. The brief itself was to create a world of true luxury, something that would leave guests overwhelmed with awe.

What inspired the design of the project?

Our creative concept became inspired by the story of Midas, infused with the SLS spirit and excessive glamour of Dubai. This narrative translates through the design and artwork, which perfectly capture these sentiments in a subtle tongue-in-cheek way, enforcing unforgettable connections with guests.

What was the toughest hurdle your team overcame during the project?

Our toughest hurdle started when we inherited the project late on and the construction had already started off the back of the previous design. It was a race against time to redesign the whole project without compromising the construction programme. There was minimal guidance from operations in terms of brand or standard hotel requirements forcing us to create one.

What was your team’s highlight of the project?

Even with the restrictions of the build being carried out during covid, it is known that we have now set a new benchmark for all SLS hotels going forward. An undeniable highlight for us and testament to the standard of work that was carried out.

Why did you enter this project into the SBID Awards?

SBID Awards celebrate the best in design and it is events like this where validation surfaces in recognition that what we are doing is right and that our designs are of global standards.

Questions answered by Paul Bishop, Owner & Founder, Bishop Design by Paul Bishop.

We hope you feel inspired by this week’s design!

If you missed the last instalment of Project of the Week, featuring a residential design by Ana Engelhorn Interior Design, click here to read it.

Award-winning design agency, DesignLSM, is well underway with its latest project: renovating the front of house and F&B areas at the prestigious Heythrop Park hotel, set to open in summer 2022.

The stunning Grade II property, set within 440 acres of parkland, was recently acquired by Warner Leisure Hotels and is set to open later this summer with a completely evolved aesthetic celebrating the historic architecture and founding owners of the estate. Appealing to the existing loyal Warner guest as well as attracting new visitors, DesignLSM has undertaken a strategic and creative position on the vast project, focusing on three key principles to enhance the overall guest experience – relaxation, exploration and entertainment.

Heythrop Hotel - Theatre

Renowned for its beautiful architecture, stunning gardens and rolling rural estate, Heythrop Park, located on the edge of the Cotswolds, was originally built for the 1st Duke of Shrewsbury in 1706-1711 and was one of the first estates to marry the interior with the exterior – ensuring that it captures the remarkable vistas on offer. Paying homage to the baroque era, but keeping the modern traveler in mind, DesignLSM have created a distinctive design narrative for the property that runs across the sprawling estate, taking influence from the Duke’s Grand Tour in Italy and his close working relationship with his architect – Thomas Archer; alongside design inspiration woven in from the subsequent owner – Thomas Brassey.

Heythrop Hotel

Having a wealth of experience, most recently designing Gaucho’s new Glasgow restaurant and The Alchemist’s Spinningfields Bar, with Searcys’ St Pancras Champagne Bar refurbishment amongst many others currently in hand, the DesignLSM team have bridged the gap between the Grade II listed 18th century charming manor house and the contemporary extension – creating an engaging aesthetic that runs through the whole Estate; including The Orangery, six lounges, three restaurants, two bars, a ballroom and theatre. Each space has its own design identity that encourages a journey of discovery for guests.

Heythrop Hotel - Orangery

The Market Kitchen restaurant with its soft colour palette, fresh biophilic patterned upholstery and wall paneling was inspired by the traditional kitchen garden, while the Brassey Bar, echoes Thomas Brassey’s love of engineering and background in the railways, housing traditional industrial patterns and materials – think dramatic beamed structures, metal detailing, rich leather banquettes, and intimate lighting.

Each space compliments the architectural language of the property, delivering atmospheric and inviting spaces with a contemporary feel and elegant grandeur – encouraging a sense of welcome, comfort and continued exploration.

Heythrop Hotel - Market Kitchen

“This has been a tremendous project for DesignLSM. We have worked closely with Warner Leisure Hotels from the very beginning – offering our strategic expertise to curate the proposition, creating and defining several new F&B concepts as well designing a new narrative and an immersive interior design across all of the front of house rooms in this grand Estate – influenced by, and respecting its historical roots, whilst bringing it forward into a new era of enjoyment and adventure.” Holly Hallam, Managing Director of DesignLSM.

Heythrop Hotel - Lobby Reception

The latest in a stunning series of design achievements, Heythrop Park looks set to be a forward thinking and vital edition to DesignLSM’s groundbreaking hospitality portfolio.

Cover image: Heythrop Hotel – Atrium

About DesignLSM

DesignLSM curate immersive and exceptional hospitality experiences for today’s ever-expectant consumers.” Their multi-disciplined studio specialises in Strategy, Branding, Architecture and Interior Design for a diverse portfolio of world class clients within the hospitality industry. They like to encourage a spirit of collaboration with the clients, colleagues and suppliers which creates lasting relationships and enables them to deliver engaging and memorable environments and experiences.

If you’d like to feature your product news here, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

This week’s instalment of the Project of the Week series features a whimsical hotel suite design by 2021 SBID Awards Finalist, Blue Sky Hospitality.

THE GYLE is an intimate 33-room hotel, crafted from three heritage-listed Victorian houses, built in 1845, located on Argyle Square, across Kings Cross station. It takes its name from the Duke of Argyle, Chief of Clan Campbell, who used to own property in the area.

SBID Awards Category: Hotel Bedroom & Suites Design

Practice: Blue Sky Hospitality

Project: The Gyle Hotel

Location: London, United Kingdom

What was the client’s brief? 

Convert a set of three 19th century listed buildings into an upscale boutique hotel that reflects the history of its location, drives high room rates, and acquires a high reputation.

  • Optimise the internal volume and reduce impact of constraints.
  • Draw inspiration from its location.
  • Provide a joyful environment for staff and customers.
  • Offer a unique, memorable social space.
  • Enhances the neighbourhood of Kings Cross- St Pancras.

What inspired the design of the project?

The quirky boutique hotel has been conceived as a complete work of storytelling design by British artist and designer, Henry Chebaane, based on his first novel soon to be published. The design tells a story about Kings Cross and Scotland in 1880, blending facts and fiction.

The design narrative evokes the residence of a fictitious character from Nova Scotia, who while fighting a conspiracy, becomes caught in a space-time rift caused by Victorian scientists. The result is an irreverent juxtaposition of steam-age heritage, whimsical details and 21st century modernity…inspired by 19th century St Pancras coal and gas industries, and Kings Cross steam trains to Scotland. This is manifested through a layered palette of black, silver and greys accented by moss, fern and juniper greens.

The bespoke furnishing, made in Britain are all elements of storytelling that juxtapose past and present, facts and fiction, style and humour in a quintessentially British fashion. THE GYLE is truly ‘a surreal townhouse in a real London square’.

What was the toughest hurdle your team overcame during the project?

Optimising the internal layouts to make it efficient to operate and provide a pleasant customer experiene, while respecting the Health & Safety and Grade II Heritage to maintain period internal layouts and façades.

A discrete extension was added behind the original houses, this increased the key count to 33 and provided a common footprint at ground floor, in which to set up the public areas.

What was your team’s highlight of the project?

The creation of a fully immersive art installation that functions as the resident lounge and whisky bar. The resin floor is a seamless image of the sky reflected in Loch Fyne, while the whole ceiling is an upside-down lawn ripped open by a 40 feet long ‘space-time’ rift from which lighting strikes and odd sounds emerge throughout the day.

Why did you enter this project into the SBID Awards?

We entered the SBID Awards to thank our client for the trust and confidence in our work.

Questions answered by Henry Chebaane, Creative Director, Blue Sky Hospitality.

We hope you feel inspired by this week’s design!

If you missed the last instalment of Project of the Week, featuring modern and fun bathroom designs for a contemporary apartment by Studio Modha, click here to read it.

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