Timelessness Balanced with Modern Feel for a New Hotel

This week’s instalment of the Project of the Week series features a contemporary hotel's public space design by 2022 SBID Awards Finalist, Paul Liu Design PLD.

Located in the core area of Dinghu New District, Zhaoqing City, this new Sheraton hotel is integrated with the beautiful landscape belt of Changli River, wetland park and other waterfront landscapes. It is designed to showcase new experiences, leading guests to work, relax and party in a comfortable social atmosphere during their stay. With 398 guest rooms, this hotel has 1,700 square meters of banquet and meeting space, including 1 grand ballroom, 6 conference rooms and 1 multi-function hall. All venues are equipped with high-speed Internet connections and modern audio-visual equipment. The 715 square meters column-free grand Ballroom can be flexibly divided into 2 independent Spaces. It is ideal for events of all sizes, such as large conferences, romantic weddings and social gatherings. It also offers a range of leisure facilities including a fitness center with cardio and fitness equipment, an indoor heated swimming pool and a jacuzzi and sauna.

What was the client's brief? 

The interior designer is commissioned to convert an existing building and rebuild it into a new design Sheraton-branded contemporary hotel that can articulate Marriott International's brand strategy, philosophy and globally consistent image while take the owner's operational, budget, time schedule requirements and aesthetic issues into consideration.

Since 2018 Marriott International announced plans to reinvent its Sheraton brand for a new generation of travelers. Sheraton Hotels & Resorts have been transformed under new version that guests can appreciate a sense of timelessness balanced with a refresh, modern feel that's ideal for working, meeting and relaxing during their stay. Beside the client's requirement, this property design also needed to follow the Facility Criteria given by the Brand guideline.

What inspired the design of the project?

The Zhaoqing Sheraton Dinghu Hotel design details inspired from its unique geographical location. The designers also used Oriental Aesthetic Duan Inkstone as a nursery of ideas in style. The fundamental core values of Chinese cultural philosophy were applied to design technique to emphasize the unity and harmony.

What was the toughest hurdle your team overcame during the project?

Due to the diversity of functions within a hotel building, a large number of specialist consultants were required to coordinate with during each critical design stage that made the design process very complicate and challenging. Another challenge facing is how to make the most efficient floor plan configurations and energy intelligent within the limitations of the existing architectural condition.

What was your team’s highlight of the project?

The new Sheraton brand's new design approach draws on the hotels' roots as community hubs for locals and guests alike with aims to create an intuitive and holistic experience, integrating areas to connect, be productive and feel part of something special during their stay.

In the new design elements of Zhaoqing Sheraton hotel, the integration of work and enjoyment is at the heart of the design, using the concept of open shared space in the lobby of the hotel. The integrity of the space makes it vibrant and belonging, with open spaces for guests to socialize or spend time alone. Adhering to The Sheraton brand concept, Zhaoqing Sheraton incorporates many of the brand's new signature elements, including a shared community table, that is compatible with form and function, it was designed for guests to work efficiently, and for flexible meeting space for team members to collaborate in a relaxed atmosphere. Add vitality to the entire public space, as well as small meetings and private dining. The hotel also has 3 original restaurants and a specialty bar, serving a range of local and international cuisines, that can let the guests enjoy the wonderful environment while focusing on their work.

Why did you enter this project into the SBID Awards?

SBID AWARDS is one of World's most prestigious and influential design awards, which honors excellence and provide global recognition.

Questions answered by Bo Liu and Hank Xia, Founder & Chairman and Director, PLD.

This week’s instalment of the Project of the Week series features a luxurious hotel suite design by 2022 SBID Awards Finalist, Kristina Zanic Design Consultants.

Kristina Zanic Consultants has designed a royal welcome for guests of the presidential Amiri Suite at St Regis Kuwait hotel. Newly rebranded from its previous Sheraton brand, the property has been the hotel of choice for royalty, diplomats and celebrities in the Middle East since 1966.

The Amiri suite features a 450sqm area that includes a reception area, lounge, dining/ boardroom, meeting rooms, master bedroom and bathroom, walk-in wardrobe, gym, barber/hairdressing station and spa suite.

A striking palette of royal blue and cream greets the guest. Blue accents in the furniture, art, carpeting and wall panels add the right amount of 'oomph' to the otherwise restrained palette.

Brass fretwork together with lacquered wall paneling and a sunburst timber detail create a luxury residential ambience. A bespoke embossed leather headboard offers the perfect backdrop in the bedroom, serving as a neutral but richly textured piece of art. The flooring features a multitude of luxury material and patterns, basket-weave timber parquet, bespoke carpet designs, and layered inlaid marble tile.

Sophisticated furniture with rounded forms, rich fabrics and accessories blend luxury with comfort and practicality, reflecting an attention to detail and personal touch. Bespoke crystal chandeliers layer on the luxury, while art pieces play with abstract geometric and arabesque graphics, with no two pieces alike.

The result is an elegant space, with a restrained neutral base palette with injections of colour, and quiet opulent finishes.

What was the client's brief? 

The Sheraton hotel in Kuwait was very much in need of a makeover due to its very outdated interiors. The client was looking to find the right balance in creating a reinvented luxurious hospitality space while staying true to the hotel’s 50-year heritage.

The property was the first five-star hotel in the Middle East, and has enjoyed landmark status for the past five decades. The design needed to be sensitive to its history and to deliver a high-end luxury interior that would be appealing to its distinguished clientele, while also aligning with its new St Regis brand identity.

We provided the interior design consultancy for the full refurbishment of the hotel. The first phase involving guestroom and suite floor refurbishment was completed in November 2021, and the second phase of refurbishment for public areas of the hotel is expected to be completed in 2024.

What inspired the design of the project?

The direction we chose was to ‘look back in order to look ahead’. In the 1960s, the hotel defined luxury hospitality in the region, catering to the local high society and reflecting a progressive country to visitors. Working within the new St Regis brand guidelines, we set out to reinforce that position and reflect what luxury means today in Kuwait.

The concept centers on creating a home away from home, a place to indulge in every sense. The aim was to create a bespoke and timeless look, with opulent finishes and classic details in the suites.

What was the toughest hurdle your team overcame during the project?

The biggest challenge lay in remotely managing the project at the peak of the pandemic crisis. Following initial visits to the site before lockdown, the major part of the project involved lots of online coordination with the client and virtual site visits and material inspections.

We had to be extra careful with monitoring the project and faster with our responses, but thankfully had plenty of support from the client and contractor who regularly shared photos and videos of the site’s progress.

What was your team’s highlight of the project?

There are a number of features that stand out in this project. The first is the smooth flow that was achieved within the various spaces in the suite, really creating a sense of home for the guest.

The suite also features a generous use of sophisticated materials and finishes, like inlaid marble, leather and timber wall panels, hand-blown crystal lights, and curated art.

The suite’s lavish amenities offer guests the ultimate experience of relaxation and indulgence. Of particular note is the bathroom and spa area that developed into an oasis of luxury and comfort, with double vanities in grey marble, double jacuzzi, grooming station, sauna, spa treatment room, and gym.

Why did you enter this project into the SBID Awards?

It’s always gratifying to get industry recognition for the immense effort that goes into our work, especially a large and complex project like the St Regis Kuwait.

We took a very studied and sensitive approach to the renovation of the hotel, and couldn’t be happier to see our work resonating with the judges.

Being selected as an SBID award finalist among hundreds of entries is really an acknowledgement of the team’s hard work, as well as a fantastic opportunity for international exposure for the hotel.

Questions answered by Lara Elhani, Design Director, Kristina Zanic Consultants.

This week’s instalment of the Project of the Week series features a hotel design by 2022 SBID Awards Finalist, YANG.

What was the client's brief? 

The hotel is located in Nanjing Tangshan Garden Expo, covering an area of 13,745 sq.m. YANG took over the project in June 2020 and completed it within a year. The design team had two major tasks: to create a unique space experience, accurately interpreting Indigo’s neighborhood culture and making the hotel stand out from competitors in the area, and to deliver the spirit of the place through the design with local characteristics, thus drawing attention to the issues concerning the protection of the geological environment in Tangshan.

What inspired the design of the project?

Tangshan is rich in geological resources. In a one-kilometer radius, there are mine pits dating back over a millennium, abandoned quarries and national geological parks. Since the Indigo brand is always at the heart of closely related neighborhoods, the design team has conducted a thorough geological and cultural investigation of Tangshan and drawn on Tangshan’s original environmental features. Inspired by Tangshan’s mineral ore, the team decided to make it the theme of the space. The design team hoped to inject new vitality into the old mine pits and arouse people's awareness of the issues related to natural recovery and ecological sustainability.

What was the toughest hurdle your team overcame during the project?

It is the first time that the Indigo brand has entrusted a design team with telling Indigo’s neighborhood story. The team had only one year to work on the project, from the design concept to implementation. Within the limited time, the team managed to create a unique space experience, accurately interpret Indigo’s neighborhood culture, and enhance the competitiveness of the hotel. Since its opening, the hotel has stood out from its competitors in the area and earned a reputation for its distinctive theme, exciting experiences, and neighborhood story. Moreover, the hotel is widely loved by guests and highly praised by the hospitality industry, becoming a must-visit place in Nanjing.

What was your team’s highlight of the project?

The design is realized through the innovative concept, rich colors, and special materials. The adoption of colorful glass, metal mirror and acrylic create a forest-like mood in the lobby area. The design of the lobby bar and the ADD restaurant is inspired by bonfire, miner’s lamp, and the arc shape of the tent, creating a cozy and inviting atmosphere. The lift lobby and the corridor are transformed into mini exhibition halls showcasing exploration tools. With the theme of “natural recovery,” the guest rooms bring forests, plants, and mosses inside. The minibars and nightstands in the guest rooms are in the form of mining toolboxes, blended into the surroundings.

Why did you enter this project into the SBID Awards?

The SBID International Design Awards is one of the world-acclaimed awards for design excellence. This annual event offers a unique opportunity to meet creative professionals and provides a perfect platform for all entrants to learn from each other and, especially for entrants from China, to promote their works on the SBID Awards’ globally respected stage. We are honored that YANG has become a finalist with the project Hotel Indigo Nanjing Garden Expo and that this project entry has been selected to feature as one of the popular “Project of the Week” stories on the SBID blog. Thank you for the recognition. We will bring the industry more outstanding works. Let’s look forward to it!

Questions answered by Yang Bangsheng, Founder and President, YANG & Associates Group.

This week’s instalment of the Project of the Week series features a historic hotel suite design by 2022 SBID Awards Finalist, CHIL Interior Design.

Known as Ottawa's Castle, Fairmont Château Laurier’s historical presence towers over the Canadian city. CHIL Interior Design was commissioned to bring the historic Karsh Suite into the new century. The suite was named after Yousuf Karsh, famed photographer who maintained his studio and residence in the hotel for many years, we drew direct inspiration from this visionary to create a design for the suite that is as bold and unforgettable as the icon himself. Special attention was necessary to respect the original early 20th century historical details of the hotel, while delicately positioning this suite in a more forward looking aesthetic. Of the highest importance, the new interior renovation, celebrates the unique character of this local landmark while, in the same breath, accentuates the beautiful and luxurious details that portrays “Canada’s tradition of grandeur”.

What was the client's brief? 

The client wanted the design to fit the Fairmont brand standard on aesthetic, quality, and functionality. In addition to basing the concept on the legendary icon that the suite was named after, photographer Yousuf Karsh, the client also highlighted the need to respect the wishes of Yousuf Karsh’s wife Mrs. Estrellita Karsh on the suite design. It was also important to the client to bring the suites into the 21st century while keeping a strong respect and inspiration for the early 20th century.

What inspired the design of the project?

Famed photographer Yousuf Karsh who maintained his residence and photography studio in that exact suite for many years: his viewpoints on art, as well as his lifestyle.

What was the toughest hurdle your team overcame during the project?

Due to the hotel being a heritage building as well as respecting Mrs. Estrellita Karsh’s wishes to keep all the original framing and positions of the Karsh portraits, there were lots of restrictions to the layout. However, in order to bring modernity into the suites, we designed the layout to revolve around these challenges, such as completely redesigning the primary bathroom and  expanding that footprint to cater to modern travellers’ needs.

What was your team’s highlight of the project?

Close collaboration with the Fairmont brand and client allowed us to achieve a desired outcome that fits well with the hotel brand aesthetic despite the pandemic starting in the process of renovation – it’s a highlight to know our emphasis on clear design and communications is especially appreciated as we work remotely.

Why did you enter this project into the SBID Awards?

The SBID Awards is one of the most prestigious international interior design awards. It is always an honour to be recognized by such a high calibre of industry expert panel and we look forward to submitting our entries every year.

Questions answered by Karen Wong, Senior Associate, & Adèle Rankin, Principal & Global Design Lead, CHIL Interior Design.

This week’s instalment of the Project of the Week series features a renovated vibrant hotel design by 2022 SBID Awards Finalist, Hirsch Bedner Associates.

Canopy by Hilton Hotel in Qujiang Xi’an conveys the splendid leisure and carnival entertainment of the prosperous Tang Dynasty.

The central premise of the design stems from the Chinese idiom 鲜衣怒马 xiānyī nùmǎ, which loosely translates to “wearing beautiful garments and riding powerful horses”. With this concept in mind, the interiors celebrate the vibrant fashion and design of the prosperous Tang Dynasty that for centuries has been integrated into the spiritual language of Xi’an’s neighborhoods, and now blends exquisitely with the opulent aesthetics of the Canopy brand.

The xiānyī nùmǎ motif is unraveled throughout the hotel style through the use of joyful colors and patterns inspired by Tang-era fabrics and artwork. By fusing the ancient with the modern to create a unique design story, the hotel creates a fresh perspective on historical elements, allowing people to enjoy traditional culture in a rejuvenated, vibrant, and fun way.

What was the client's brief? 

The initial brief received by clients was to bring the rich historical, traditional and cultural background of the place into the project renovation, and to align it to the hotel brand style and feeling.

Canopy by Hilton conveys the brand lifestyle that offers the guests comfort, thoughtful details, an energizing atmosphere and a uniquely local experience, as extension of the local neighbourhood.

Storytelling has been used to design the hotel allowing guest to discover the delightful neighbourhood as an ‘explorer’, and reinterpreting the traditional design language for modern appreciation.

What inspired the design of the project?

Canopy by Hilton Xi’an is located in the Qujiang New District, a new cultural hub and economic center of the historic city. The hotel is connected to the Grand Tang Mall, a fabulous pedestrian street with myriad cultural sights and recreational activities.

The central premise of the design stems from the Chinese idiom “鲜衣怒马 xiānyī nùmǎ”, which loosely translates to “wearing beautiful garments and riding powerful horses”. With this concept in mind, the design team set out to celebrate the vibrant fashion and design of the prosperous Tang Dynasty that for centuries has been integrated into the spiritual language of Xi’an’s neighborhoods, and now blends exquisitely with the opulent aesthetics of the Canopy brand.

The xiānyī nùmǎ motif is unraveled throughout the hotel style through the use of joyful colors and patterns inspired by Tang-era fabrics and artwork. By fusing the ancient with the modern to create a unique design story, the hotel creates a fresh perspective on historical elements, allowing people to enjoy traditional culture in a rejuvenated, vibrant, and fun way.

By adopting the easy-going lifestyle of Xi’an and the cultural elements of the city’s historic legacy, the hotel acts as an extension of the local neighborhood.

What was the toughest hurdle your team overcame during the project?

As most of the projects, the team had to deal with a tight timeline on redesigning the whole hotel without compromising the construction programme.

What was your team’s highlight of the project?

Canopy by Hilton Xi’an conveys the splendid leisure and carnival entertainment of the prosperous Tang Dynasty.

The hotel creates a new perspective that allows people to reveal the traditional culture in a way that is vibrant, fun and young, it adopts the easy-going Xi’an characteristic that enhance the vibe of the area it resides in.

When guests check in at the arrival lobby, they are surrounded by artwork that tells the story of stylishly dressed ancestors taking a leisurely stroll through the neighborhood. The wooden roof and the reception canopy are accented with brass details, evoking a sense of prosperity and opulence of the city’s ancient East and West markets.

Every Canopy by Hilton is built around the Canopy Central atrium, which acts as the hub of the hotel’s main public areas. The different spaces flow naturally into one another through the use of a flexible design plan so that all of the public spaces are welcoming and adaptable to guests' needs. The use of a consistent design language and ample natural light creates a sense of unison as guests move from the reception area to the bar to the lounge and the multifunction areas.

The IN TOWN Café features a delectable éclair LAB where signature eclairs are decorated to-order in front of the guests. The design draws on elements from the Shangsi Festival, when royals, literati, and commoners alike would travel to the Qujiang area to enjoy a pageant of music, song, and dance. To reflect the joyful mood of the festival, the café makes ample use of bold colors accented by brass metal details and detailed vibrant Tang-era patterns in the artwork. The wall behind the éclair LAB is adorned with a mural depicting contemporary illustrations of colorful tea and coffee cups against a backdrop of Tang Dynasty buildings in the style of a traditional Chinese painting.

The Restaurant Ambrosia is designed in an unapologetically bold and eccentric style, has a nostalgic feel with a nod to ancient traditional elements cleverly integrated into the contemporary interior design. This creates the explorable vibe and flavor that will create memorable moments to their journey. One wall of the restaurant is adorned with a stunning mural depicting bustling scenes of work and leisure in the ancient capital, painted in a traditional Tang Dynasty style.

Why did you enter this project into the SBID Awards?

The SBID International Design Awards are a prestigious recognition of excellence within the interior design industry across products, interiors and fit out.

Over a decade on, the Awards has firmly established itself as one of the most prestigious interior design Awards in the global design calendar. It represents the outstanding industry achievements and top quality design services that continue to inspire the profession.

Questions answered by Flavio Patino, Associate, HBA Hong Kong.

This week’s instalment of the Project of the Week series features a renovated soft and subtle hotel design by 2021 SBID Awards Finalist, Elkus Manfredi Architects.

The design of the intimately scaled, 32-key White Elephant Palm Beach is a contemporary interpretation of Mediterranean revival architecture that lovingly honours its history while introducing a new design voice to Palm Beach. Airy, casually elegant, and gracious with a touch of wit, White Elephant Palm Beach debuts a fresh aesthetic for Palm Beach that is deeply attuned to today’s global guest.

White Elephant Palm Beach opened in 2020 in the former Bradley Park Hotel, built in 1924 and designated a historic landmark by the Landmarks Preservation Commission of Palm Beach in 1980. Now owned by New England Development, the hotel underwent a “down to the bones” reimagining by Elkus Manfredi Architects, which was responsible for the comprehensive design vision, including exterior and interior architecture, furnishings, landscape, and art curation. Sister hotel to Nantucket's legendary White Elephant, White Elephant Palm Beach reflects the same meticulous standard of service while capturing the essence of contemporary Palm Beach.

The hotel’s collection of museum-quality original art, specifically curated for this project, is found in public spaces, guestrooms, and even bathrooms, adding another dimension of authenticity to the personal, layered experience that White Elephant Palm Beach offers its guests.

What was the client's brief? 

New England Development asked Elkus Manfredi to create a new perspective for the emerging wave of international travelers to Palm Beach, a design that would embrace the unique history of Palm Beach and the architectural significance of the Bradley Park Hotel, while introducing a new aesthetic – soft, subtle, intimate – that is a departure from the grand, strong, colorful aesthetic generally associated with Palm Beach. The hotel also needed to embody the service promise of its sister, White Elephant Nantucket.

What inspired the design of the project?

In a gesture that captures the playfulness of the brand, the client named their first White Elephant hotel, located in Nantucket, in response to an islander’s initial fears (later assuaged) about the prospect of a new hotel on his island. The inspiration for the design of that hotel’s sister was the result of that brand mixed with other elements, which all together produced the very singular and serendipitous alchemy that is the White Elephant Palm Beach. Major inspirations included:

• The once-in-a-lifetime opportunity to restore and modernize the Bradley Hotel’s classic Addison Mizner-influenced Mediterranean Revival architecture was a foundational inspiration.
• We wanted to embrace the DNA of the brand by bringing a fresh new design perspective to Palm Beach. So instead of leaning into the typical patterned, strong Palm Beach aesthetic, we developed a very textural, neutral palette to create a soft-spoken, elegant, more contemporary aesthetic that gently embraces the guest.
• The idea of continuously surprising and delighting guests is another central inspiration. Designers layered subtle, unexpected design surprises for the guest at every turn in the hotel.
• The collection of original art specifically curated for the hotel – and found everywhere, including corridors and bathrooms – was another high-impact and inspiring layer of the design.

What was the toughest hurdle your team overcame during the project?

• Restoration and redesign of the building needed to be accomplished while satisfying the historic criteria of both the Landmarks Preservation Commission of Palm Beach and the National Park Service.
• Working in a hundred-year-old landmarked property required creative, flexible design schemes that could accommodate the surprises that inevitably come with opening up century-old walls.
• The original center axis of the hotel’s design was a focus of the historic preservation agencies responsible for reviewing the plans in light of the building’s designation as a historic landmark. While designers moved the main entry off-center to allow the full activation of the courtyard with a pool, lounging area, and an indoor/outdoor restaurant, they maintained elements of the original axis and incorporated them into the new design in homage to the history of the building.

What was your team’s highlight of the project?

The reaction and recognition from guests.  As an example, one guest wrote: “Amazing stay all the way. Great rooms, fantastic amenities and super friendly staff. Well done White Elephant Palm Beach, our new home away from home. We will come back and surely enough we will recommend this hotel to all our friends and family.”

Why did you enter this project into the SBID Awards?

From the start, the client tasked us with designing for a new wave of travelers to Palm Beach – to bring new perspectives and clientele to the resort destination. So rather than being driven by the classic Palm Beach aesthetic, the design introduces a global point of view to this American resort that we believed would resonate with SBID’s international audience.

Questions answered by Elizabeth Lowrey, Principal and Director of Interior Architecture, Elkus Manfredi Architects.

This week’s instalment of the Project of the Week series features a minimal luxury hotel suite design by 2022 SBID Awards Finalist, LW Design.

What was the client's brief? 

LW Design was tasked to create this extraordinary new flagship hotel in this vibrant city and overall hospitality industry in the Middle East. The iconic hotel boasts minimalist luxury and already has intrigue in the local community with its subtle appeal. Location and people are paramount to the brand.

What inspired the design of the project?

LW Design has created arguably the best looking EDITION hotel in the world to date; it is the first hotel of its kind in Dubai with elevated style, materials and design language. The Dubai EDITION is also the first hospitality project LW Design has completed for both architecture and interiors. The EDITION collection celebrates the diversity of cities across the world, reflecting the best of cultural and social environments and a new generation of understated luxury.

What was the toughest hurdle your team overcame during the project?

Having started on the project almost five years ago, Pooja Shah-Mulani, design director at LW Design, describes the journey as the most intense but rewarding experience, making its completion the pinnacle of her career to date. “The fusion of working with an international brand such as The EDITION, in one of the most prestigious locations in Dubai, and for a client that trusted us to deliver an exceptional product, meant that expectations were only ever going to push creative boundaries into delivering something very special.

The result of ideas being challenged throughout the entire process has led to some of the most iconic moments in the hotel today, namely the arched ceiling. LW Design conceptualised The Dubai EDITION almost five years ago; the doors are now open to a design that's ahead of its time, yet timeless and current.

It was more complicated than we thought to create something effortless while still creating something that would have the biggest impact in the market by being completely different. Having maintained our philosophy of designing to current trends through organic simplicity, the result has exceeded expectations, and we are incredibly thrilled with the outcome”.

What was your team’s highlight of the project?

Dubai is a world capital for design and is used to setting the bar for outstanding service and luxury hotels. It is the brave that will survive and set the tone for travel into the future. It is the first five-star luxury property that we have managed both architectural and design projects. Our vision has allowed us to successfully launch and manage many game-changing concepts such as the Vida Downtown, Zabeel House in the Greens and Media One Hotel”.

The long-awaited Dubai EDITION opens its doors as the extraordinary new flagship hotel in this vibrant city and overall hospitality industry in the Middle East. The iconic hotel boasts minimalist luxury and already has intrigue in the local community with its subtle appeal. Location and people are paramount to the brand.

Why did you enter this project into the SBID Awards?

International platform and recognition this project deserves.

Questions answered by Pooja Shah Mulani, Partner & Design Director, LW Design.

Within the hospitality industry, presentation and design are extremely important. With customers to impress and clients to retain, temporary guests are looking for a hassle-free experiences, with an emphasis on relaxation and convenience.

Alongside the basic utilities, a considered and practical layout is required to make the most of available space. Ideally, the set-up should facilitate traffic flow and allow guests to move around without getting in each other’s way. With the hospitality industry notoriously competitive, one way interior designers can stand out from the crowd is with accreditation from The Society of British & International Interior Design. As the industry's professional destination for interior design, SBID represents the benchmark for professional designers, connecting talented design experts with their ideal clients across contract or residential interiors.

Continue reading for an overview of interior design in the hotel industry, with tips on presentation, room layout for guests, and more.

Whether you’re a hotel owner looking for updated modern designs to implement in your guest rooms, or you’re a interior design professional in need of opportunities to display your portfolio of work, our Designer Directory is the place for you.

Property owners, developers and stakeholders are can discover the ideal design professional for their needs in our directory of registered designers, with options to search by design specialism, company name or practice location. For designers however, this is a valuable tool to showcase your design skills and services to wider audiences looking for professional interior design advice. 

Interested in featuring your design practice in our directory? Contact SBID to enquire about professional accreditation today.

This week’s instalment of the Project of the Week series features a Rome inspired hotel design by 2022 SBID Awards Finalist, THDP.

DoubleTree by Hilton Rome Monti is interiors and decorations and the lushness of an internal lobby garden – where guests can immerse themselves in the light of the eternal city from morning to evening.

The main entrance is located on the main façade of the historic building overlooking Piazza Esquilino, on the corner with Via Urbana. The hotel features a rooftop bar and terrace, bar and café with an entrance on Piazza dell’Esquilino, three meeting rooms, a fitness centre and Mamalia restaurant, serving reinterpreted traditional cuisine.

What was the client's brief? 

To convert the two pre-existing buildings, with the aim of combining the Roman rhythms and lifestyle with the functionality of a hotel and establishing a continuous dialogue with the city.

What inspired the design of the project?

Rione Monti, once popular and dilapidated, today it is a place to discover, a central and young meeting point that live in harmony with the ancient, made of narrow medieval streets and hidden trattorias, alternative shops, and trendy bars. Without a doubt a cosmopolitan area where the atmosphere of an ancient community and the boutiques and clubs not to be missed during your stay.

The Monti district is an authentic area where working-class Rome once stood, where the elderly maintain tradition and where young entrepreneurs open trendy galleries.

This atmosphere with a retro flavor, combined with the climbing on the terracotta facades, the pots of plants left simply along the sidewalk of the streets with the typical Roman San Pietrini, was the greatest inspiration for the interior design concept, created by the THDP studio with Italian roots and designers.

What was the toughest hurdle your team overcame during the project?

Designing case good furniture by carefully sampling all custom finishes for the project and project managing the execution on site was challenging during 2020 because of the first Covid lockdown.

Another challenge was planning the entrance of the hotel, which follows the Esquilino hill, gently rolling down. The lobby and the bar are at two different levels, which required to insert staircases and a lift.

What was your team’s highlight of the project?

This was the first THDP’s project in the Italian Capital. It was also a new way to push the boundaries of the Double Tree brand, by creating a more authentic experience for the guest where there was an accurate research of the neighbourhood areas, thanks for part of the internal local THDP team.

Why did you enter this project into the SBID Awards?

The SBID awards are unmissable, as they select original projects from around the world. It is quite an exciting award as there is a combination of projects and a very glamorous award ceremony in London, where our company is.

Questions answered by Manuela Mannino, Partner and Founder, THDP.

This week’s instalment of the Project of the Week series features a spacious hotel lobby design by 2021 SBID Awards Finalist, Bishop Design by Paul Bishop.

What was the client's brief? 

SLS Hotels are renowned for breaking stereotypical molds, in sophisticated fashion, and The Sky Lobby at our Dubai destination is no exception. The brief itself was to create a world of true luxury, something that would leave guests overwhelmed with awe.

What inspired the design of the project?

Our creative concept became inspired by the story of Midas, infused with the SLS spirit and excessive glamour of Dubai. This narrative translates through the design and artwork, which perfectly capture these sentiments in a subtle tongue-in-cheek way, enforcing unforgettable connections with guests.

What was the toughest hurdle your team overcame during the project?

Our toughest hurdle started when we inherited the project late on and the construction had already started off the back of the previous design. It was a race against time to redesign the whole project without compromising the construction programme. There was minimal guidance from operations in terms of brand or standard hotel requirements forcing us to create one.

What was your team’s highlight of the project?

Even with the restrictions of the build being carried out during covid, it is known that we have now set a new benchmark for all SLS hotels going forward. An undeniable highlight for us and testament to the standard of work that was carried out.

Why did you enter this project into the SBID Awards?

SBID Awards celebrate the best in design and it is events like this where validation surfaces in recognition that what we are doing is right and that our designs are of global standards.

Questions answered by Paul Bishop, Owner & Founder, Bishop Design by Paul Bishop.