JMDA Re-Imagines One of York’s Most Iconic Nightclub Venues

JMDA first met their client during lockdown, redesigning and developing their well-established cocktail bar of Little Stonegate, York. After working with them on their latest, highly successful, Tiki Bar venture, they were invited to create a new concept for their nightclub. As one of York’s most iconic music venues, they were ecstatic to be involved in another project so close to home.

The concept was inspired by the impressive original features of the space. With high ceilings and exposed brickwork, the New York nightclub scene was heavily used for inspiration throughout. This juxtaposition of the gritty warehouse feel of the existing building and the introduction of opulent design installations and iconic statement features will evolve Vudu to new heights.

The aim was to reveal the hidden gem of Vudu, building on its foundations to evolve the brand to ‘icon’ status, providing an experience that must be seen to be believed.

Upon entering the club, a jagged brushed-brass staircase with recessed, backlit handrail lifts you up into the enigmatic space above. Directly above, a feature LED waterfall chandelier sparkles and pulses to the beat of the music coming from an infinity-mirrored DJ booth.

The bar features a metal caged front with backlit lettering and a rustic-finished backbar towering high on an exposed brick wall. Hidden behind the bar, is the VIP. A secretive space decorated entirely in a seductive pink, is encompassed by curved fixed seating and towered over by a feature wine wall.

Emma from JMDA said, “This project was important to us in many ways. With the client being local and having a good relationship with them, we were pleased to have been appointed on their latest project. This project was also something a bit different for us! Being involved smaller, more independent projects means we can let our creativity run wild, push our boundaries, and show people what JMDA truly have to offer.”

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This week’s instalment of the Project of the Week series features a dynamic restaurant design by 2022 SBID Awards Finalist, DesignLSM.

Situated in the heart of London’s Islington, Jiji Restaurant is a new concept that is inspired by a fusion of two international cuisines; Asian and Middle-Eastern.

Curating the aesthetic DNA of the brand, our design worked to reflect and harmonise the clash of cultures, to create a dynamic and welcoming space that plays with the guests’ senses, delivering a standout culinary experience. Careful design consideration was not only given to the restaurant space but also to the display of the branded merchandise that Jiji offers to seamlessly blend into its surroundings.

With a real personal connection to the owners, their refreshing and unique personality was translated not only in the interiors but in the innovative food on the menu too.

What was the client’s brief? 

The restaurateurs behind the award-winning restaurant group, Sumosan, were looking to create a new concept based around the inspiration of the owner’s passion for Middle Eastern cuisine fused with Sumosan’s famed sushi.

DesignLSM were tasked to create a dynamic space that felt relaxed and sophisticated yet with a sense of home and place, creating a destination that guests felt loyalty towards. Energy, anticipation and interest was to be generated by the culinary theatre from the open kitchen pass coupled with vibrant interiors to encourage guest engagement and visual intrigue.

What inspired the design of the project?

The interior design aims to reflect and harmonise the glorious clash of cultures that Jiji’s celebrates. The Asian influence can be seen in the sophisticated joinery of the repeat vertical elements to the gantry beautifully curving around the open bar and the natural timbers selected, whilst the custom, 3-dimensional, stylized portraits introduce energy and personality into the space paying homage to Tel Aviv’s electric nightlife scene. The design intends to create an informal, highly sociable setting; incorporating theatrical elements to reflect the dynamism of the twinned cultures.

What was the toughest hurdle your team overcame during the project?

Set in an area that is rich in character and period properties, the building holds historic heritage having traditionally been used as a Royal Mail sorting office in the early 1900s. Whilst it is now redeveloped as a multipurpose building, playing home to residential complexes and other restaurants, within the building itself, there were some constraints that we had to adhere to and externally there were limitations with the signage due to the historic nature of the architecture and the sensitivity to the residents within the building.

What was your team’s highlight of the project?

Jiji has been very exciting to work on from a design perspective, even more so as it has been such a personal project to the owners. We worked closely with our client to create and develop their vision which was born from their passion of food and travel, resulting in the delivery of a stunning restaurant that represents their refreshing and unique personality, translated not only in the interiors but in the innovative food on the menu too.

Our creativity flowed extensively with this project – from carefully curated atmospheric neon lighting to several bespoke items featured, including the striking custom 3D artworks, blue hued geometric floor tiles and the intricately detailed wooden bar front with its patterned relief of circles interspersed with the iconic Jiji logo.

Why did you enter this project into the SBID Awards?

We put a great deal of strategic planning and creativity into our design for Jiji, and when we saw our vision come to life and the positive response it received from the public (as well as restaurant critics such as Giles Coren), both our client and the DesignLSM team felt incredibly proud of what we have achieved. The SBID Awards are renowned for celebrating the best of interior design and this restaurant has earned it rightful place in the running as one of London’s most vibrant new openings. To be in the company of the other finalists is an honour in itself.

Questions answered by Tom Munson, Senior Designer, DesignLSM.

This week’s instalment of the Project of the Week series features a luxurious hotel suite design by 2022 SBID Awards Finalist, Hirsch Bedner Associates.

Canopy by Hilton Hotel in Qujiang Xi’an conveys the splendid leisure and carnival entertainment of the prosperous Tang Dynasty.

The central premise of the design stems from the Chinese idiom 鲜衣怒马 xiānyī nùmǎ, which loosely translates to “wearing beautiful garments and riding powerful horses”. With this concept in mind, the interiors celebrate the vibrant fashion and design of the prosperous Tang Dynasty that for centuries has been integrated into the spiritual language of Xi’an’s neighborhoods, and now blends exquisitely with the opulent aesthetics of the Canopy brand.

The xiānyī nùmǎ motif is unraveled throughout the hotel style through the use of joyful colors and patterns inspired by Tang-era fabrics and artwork. By fusing the ancient with the modern to create a unique design story, the hotel creates a fresh perspective on historical elements, allowing people to enjoy traditional culture in a rejuvenated, vibrant, and fun way.

What was the client’s brief? 

The initial brief received by clients was to bring the rich historical, traditional and cultural background of the place into the project renovation, and to align it to the hotel brand style and feeling.

Canopy by Hilton conveys the brand lifestyle that offers the guests comfort, thoughtful details, an energizing atmosphere and a uniquely local experience, as extension of the local neighbourhood.

Storytelling has been used to design the hotel allowing guest to discover the delightful neighbourhood as an ‘explorer’, and reinterpreting the traditional design language for modern appreciation.

What inspired the design of the project?

Canopy by Hilton Xi’an is located in the Qujiang New District, a new cultural hub and economic center of the historic city.

The hotel is connected to the Grand Tang Mall, a fabulous pedestrian street with myriad cultural sights and recreational activities.

The central premise of the design stems from the Chinese idiom “鲜衣怒马 xiānyī nùmǎ”, which loosely translates to “wearing beautiful garments and riding powerful horses”. With this concept in mind, the design team set out to celebrate the vibrant fashion and design of the prosperous Tang Dynasty that for centuries has been integrated into the spiritual language of Xi’an’s neighborhoods, and now blends exquisitely with the opulent aesthetics of the Canopy brand.

The xiānyī nùmǎ motif is unraveled throughout the hotel style through the use of joyful colors and patterns inspired by Tang-era fabrics and artwork. By fusing the ancient with the modern to create a unique design story, the hotel creates a fresh perspective on historical elements, allowing people to enjoy traditional culture in a rejuvenated, vibrant, and fun way.

By adopting the easy-going lifestyle of Xi’an and the cultural elements of the city’s historic legacy, the hotel acts as an extension of the local neighborhood.

What was the toughest hurdle your team overcame during the project?

As most of the projects, the team had to deal with a tight timeline on redesigning the whole hotel without compromising the construction programme.

What was your team’s highlight of the project?

Canopy by Hilton Xi’an conveys the splendid leisure and carnival entertainment of the prosperous Tang Dynasty.

The hotel creates a new perspective that allows people to reveal the traditional culture in a way that is vibrant, fun and young, it adopts the easy-going Xi’an characteristic that enhance the vibe of the area it resides in.

The hotel has 125 guestrooms in the guest tower, including exclusive suites and lofts, leveraging little-bit difference with standard of Hilton group, the design of the guestroom tends to create different experience for the guests.

Guests are initially greeted by a room identity sign that echoes the design concept idiom and takes inspiration from a journey via horse and camel along the silk road. Upon entering the guestrooms, the design calls to mind a Tang-era scene of women pounding and making palace silk. During this time, women used mineral pigments to dye silk, and wrapped stones with wet raw rice paper or cotton to slowly seep the color into the silk. A nod to this ingenious process can be seen in the stylish canopy painted on the wall and ceiling surrounding the bed in each guestroom. The canopy is framed by clean black lines and features a strip of color in the center that fades from turquoise on the ceiling to a bright orange – a color spectrum cherished in the Tang Dynasty.

Why did you enter this project into the SBID Awards?

The SBID International Design Awards are a prestigious recognition of excellence within the interior design industry across products, interiors and fit out.

Over a decade on, the Awards has firmly established itself as one of the most prestigious interior design Awards in the global design calendar. It represents the outstanding industry achievements and top quality design services that continue to inspire the profession.

Questions answered by Flavio Patino, Associate, HBA Hong Kong.

This week’s instalment of the Project of the Week series features a luxurious bar-restaurant design by 2022 SBID Awards Finalist, Albion & East.

What was the client’s brief? 

To create a 300 cover bar-restaurant with a grand, centre-piece bar, a very open kitchen integrated into the space and two iconic outside terraces.

What inspired the design of the project?

The building is the former 1930’s Forum Theatre, designed by Mr Stanley Beard who specialised in cinema architecture, but had long since closed and remained abandoned for 15 years until we resurrected it as Teatro Hall. The original interior had an Italian Renaissance style design with high ceilings and large columns. Our inspiration was to resurrect the building in ‘Stile Liberte’, an Italian variant of Art Nouveau and named after Arthur Liberty and the store he founded Liberty’s. We were rediscovering, resurrecting and reawakening and building of grand proportions in a subtle, not slavish, mind to its history.

What was the toughest hurdle your team overcame during the project?

With new Brexit laws, delivery of bespoke items made for us in Europe needed careful planning and challenged budgets. Coupled with increases in raw material costs we had to focus hard on design elements which were stand out. Having to work harder than ever before, we didn’t compromise on design and hit budgets through planning and extending our network of suppliers of bespoke and hand made items.

What was your team’s highlight of the project?

A grand island bar takes centre stage with a tall backdrop of etched blue Venetian Glass housed in cherry wood, marble bar top and pale parchment under tiled counter. Our Clock Tower is reminiscent of seating in the Waldorf Astoria lobby in NYC. Banquets, with rich midnight velvet seats and pale cream linen curtains, create intimacy. Four handmade Murano glass chandeliers, with over 100 glass columns each, create grandeur that the space demands.

Why did you enter this project into the SBID Awards?

Having followed the awards for several years, I have always been impressed at the quality and diversity of the finalists. It has been a source of interest and inspiration for me over the years as I have been developing my company. SBID is a well recognised and prestigious organisation and it’s an honour to be a finalist with you.

Questions answered by Sarah Weir, Lead Designer and the Founder & Managing Director, Albion & East.

This week’s instalment of the Project of the Week series features a timeless restaurant design by 2022 SBID Awards Finalist, EDG Design.

What was the client’s brief? 

Singapore’s famed Orchard Road was once lined with fruit plantations, spice gardens and orchard groves (hence its name). But with the country’s modernization these plantations gave way to office towers and shopping malls that we see today. Our brief was to pay homage to this bygone era of the location’s Colonial past, agricultural history and the beauty of the tropics seamlessly merged for diners to enjoy morning, noon and night. Thus the concept of Estate was born, a series of three distinct dining rooms linked to open theatrical food kitchens that celebrate one of Singapore’s favourite pastimes…eating!

What inspired the design of the project?

Using the concept brief as a starting point, we developed a story of a 19^th Century plantation owner living in a grand estate surrounded by lush orchards growing crops of cinnamon, nutmeg, gambir and peppercorns. The architecture of these Colonial houses also served as inspiration. We utilized a similar approach of creating a series of intimate yet interconnected rooms for dining, kitchens and private areas which encourage exploration while creating an inviting and comfortable atmosphere. The restaurant thus became a modern interpretation of a grand colonial estate that celebrates its heritage through design, palette, intricate details and gastronomy.

What was the toughest hurdle your team overcame during the project?

This building is an iconic landmark on Orchard Road and although constructed in the 1970s, is considered old for Singapore. As such, the building has lower floor-to-floor heights seen in today’s towers; therefore we were challenged to maximize the interior ceiling heights and did so by streamlining mechanical services and adding visual tricks such as blackened mirrors on the ceiling which create the sense of height and depth in a subtle manner. We also found a hidden structural column in the middle of our buffet kitchen which was not on the original architectural drawings. We managed to re-plan the kitchen and dining rooms quickly whilst still maintaining the integrity of the design.

What was your team’s highlight of the project?

Seeing the total transformation from the old space into a beautiful and timeless restaurant and sharing in the positive energy and excitement of our client is what makes design so gratifying. Developing a strong design narrative told through design, overcoming a challenging building and unforeseen challenges, and adapting to a new working model of executing design and construction during the unpredictable heights of Covid-19, we feel especially proud that Estate has come out with the rest of the hotel as an exciting new venue for guests and visitors to enjoy.

Why did you enter this project into the SBID Awards?

SBID is one of the most well-known and prestigious design awards in our industry. As an international design and branding studio, we feel the opportunity to promote our work through SBID’s platform also helps EDG Design gain visibility and recognition from the voting public as we continue to create exciting and memorable guest experiences through design.

Questions answered by Simon McDonald, Design Director, EDG Design.

This week’s instalment of the Project of the Week series features a dining and late-night venue design by 2022 SBID Awards Finalist, Novo Design.

We were brought in as the design team to assist with the delivery of Inca, an exotic dining and late-night venue situated under the London Palladium at Oxford Circus. The turnaround on the project was unheard of for its scale but the project manager knew we were the right team to do this and would be able deliver an outstanding design under challenging time scales. And that we did. We worked through the specification process pragmatically with the client prioritising the longest lead items and bit by bit, and lots of late nights and specification meetings later we started on site with 90% of the design information signed off. The last elements were worked out easily as a team on site. After 16 weeks of possibly the most intense project we have ever worked on the final results were outstanding and it was credit to the client for putting their trust in us and being decisive with decisions and sign off, the contractor for working tirelessly through the build and offering pragmatic solutions to problems if they occurred whilst on site and a fantastic project and cost manager for keeping it all ticking and making sure everyone was where they should be.

What was the client’s brief? 

To create a high end, premium environment to act as a backdrop to world class Latin America shows and performance and an exceptional food and drink offer.

What inspired the design of the project?

A journey through Latin America. Colours, textures, landmarks and environment were all huge factors that inspired the design decisions.

What was the toughest hurdle your team overcame during the project?

Lead time, covid and Brexit. We were briefed in July and delivered the project at the end of October. We didn’t have the usual lead in to organically develop the design it had to be done on the fly so there were lots of intense meetings making decisions quickly to ensure contractors had information ahead of starting on site. Limited to selecting UK stocked items/materials as we didn’t have time for European transit times which was limiting and more challenging to create such a high-end premium feel with limited options.

What was your team’s highlight of the project?

Going to the launch event. It was amazing delivering such a unique design, but it really comes to life when the space is full of people, the performers are on stage and the food and drinks are theatrically delivered to your table. A dining experience like no other.

Why did you enter this project into the SBID Awards?

This was such an intense project due to the timing and tight turn around. The team were working on drawings and details until the early hours of the morning regularly and then heading to site the next day, they put so much into the project to ensure it was delivered perfectly and it would be great if they could get some recognition for the time and effort put in.

Questions answered by Abbie Smith, Founder and Creative Director, Novo Design.

This week’s instalment of the Project of the Week series features a creative restaurant and bar venue design by 2022 SBID Awards Finalist, DesignLSM.

What was the client’s brief? 

The Alchemist, an experiential British restaurant and bar group founded in 2010, wanted to create a fresh, new look for their original site located in Manchester’s dynamic Spinningfield’s district.

DesignLSM were tasked to create a visually compelling design that enabled the drinking and dining venue to seamlessly transition from day to night, reflecting the evolution of brand, and invigorated the space with a welcoming and energising ambiance.

What inspired the design of the project?

The design of The Alchemist draws inspiration from the origins of the universe – creating an immersive experience for guests that is influenced by the search for the elixir of life and humanity’s continual fascination with our own origins and the subsequent exploration of the universe.

The colours running throughout the design reference the tones created through supernovas and swirling gasses, intertwined with patterns and shapes of orbital pathways of pathways of planets that are represented through curated bespoke furnishing and lighting features.

What was the toughest hurdle your team overcame during the project?

We were very aware that, due to the height of the ceilings, we needed to create big scale dramas in the space otherwise the design would get lost.

We overcame this by integrating striking lighting features throughout that had been carefully curated from both an atmospheric and design narrative perspective. Each sculptured pendant is influenced by the cosmos, the orbits of planets and satellites. The collective groups are hung in specific positions to create dramatic focal points which enhances the changing ambience of the day and creates dynamic zones within the open plan space – sculptural statements in the day to luminous masterpieces at night.

What was your team’s highlight of the project?

From the get-go, the concept was well interpreted and we’re extremely proud of the space and new direction that we have delivered for The Alchemist. Since re-opening, we’re thrilled with the positive feedback received from both the client and the public. Despite there being a vast selection of drinking and dining destinations in the city, The Alchemist continues to set itself apart and remains as one of Manchester’s most renowned and vibrant social hot spots.

Why did you enter this project into the SBID Awards?

The work we completed for The Alchemist went beyond the creation of just a beautiful design, it transitioned the brand into a new era of what they represented, evolving their core DNA. The striking space has cemented The Alchemist as the go-to hot spot in Manchester drinking and dining’s scene, receiving a hugely positive response from the public, press, and the client. The SBID Awards are renowned for celebrating the best of interior design and as we are incredibly proud of what we achieved, we hope this project has earned its rightful place in the running as one of Manchester’s most vibrant new openings.

Questions answered by Yasamin Nikoosimaitak, Marketing Manager, DesignLSM.

This week’s instalment of the Project of the Week series features a restaurant design by 2022 SBID Awards Finalist, Kotak Design.

What was the client’s brief? 

Our client and their executive chef had already established a successful restaurant group in India, and now they want to break into the lucrative British hospitality industry.

When the COVID pandemic hit the United Kingdom, it impacted negatively on the restaurant industry, but our patrons were fortunate enough to stumble onto this beautiful St. Johns Wood venue. To showcase the seasonal food of the Indian subcontinent, the brief read, “build a destination Mayfair restaurant in St. Johns Wood.”

What inspired the design of the project?

As designers, we take pleasure in hearing the stories our clients have to tell via the environments we create for them. Our client desired to highlight contemporary Indian cuisines that reflected the diversity of India’s seasonal produce. We used this concept as a foundation for the restaurant’s branding and ambiance, which we then reflected through the use of a variety of features, including but not limited to lighting, installations, art, the ceiling, etc.

We found a lot of inspiration in the notion of “Ritu” (means seasons). Whether it’s the colour distinction between the areas of seating, an attempt to re-create the verdant scenery of southern India, the setting sun over a wheat field in the north, or the winding dunes of the Rajasthani desert, every detail has been carefully considered. The logo’s six-sided motif was inspired by India’s diverse seasonal patterns and reinterpreted to fit the western four-season format.

What was the toughest hurdle your team overcame during the project?

We believe the difficulty is in developing a coherent plan for the restaurant’s future given its history of shifting uses. The isolated location of the bar on a lower level, the low ceiling in the lobby, and the prevalence of transitional spaces all led to a feeling of disconnection.

We moved the entrance to the front of the building and installed a raindrop chandelier to make the space more inviting. It’s highly unlikely that regulars will recognise the eatery from its former incarnation. A primary focus of our interior design firm is the development of fully immersive environments. Mr. Srivastava, the owner, has shown tremendous confidence and support in us during this process.

What was your team’s highlight of the project?

The foundation of our interior design studio is the creation of interactive and narrative environments. To be able to do so in a small space while also creating a visual connection that celebrates the hospitality culture.

We’d like to highlight and offer our special thanks to Jaysam contractors for their lovely feature ceilings, Luum for the gorgeous Indian monsoon chandelier in the conservatory, Michele McKinney for her meticulous leaf installation, and Phillip Jeffries, Ted Todd, and Domus for the impeccable final touches (and not restricted to).

Why did you enter this project into the SBID Awards?

An entry into awards is to recognise everyone who contributed to the successful completion of the project. To be recognised as an SBID finalist is a testament to the faith that the client placed in us to carry out their vision.

Questions answered by Ravi Kotak, Founder & Design Director, Kotak Design.

Within the hospitality industry, presentation and design are extremely important. With customers to impress and clients to retain, temporary guests are looking for a hassle-free experiences, with an emphasis on relaxation and convenience.

Alongside the basic utilities, a considered and practical layout is required to make the most of available space. Ideally, the set-up should facilitate traffic flow and allow guests to move around without getting in each other’s way. With the hospitality industry notoriously competitive, one way interior designers can stand out from the crowd is with accreditation from The Society of British & International Interior Design. As the industry’s professional destination for interior design, SBID represents the benchmark for professional designers, connecting talented design experts with their ideal clients across contract or residential interiors.

Continue reading for an overview of interior design in the hotel industry, with tips on presentation, room layout for guests, and more.

Whether you’re a hotel owner looking for updated modern designs to implement in your guest rooms, or you’re a interior design professional in need of opportunities to display your portfolio of work, our Designer Directory is the place for you.

Property owners, developers and stakeholders are can discover the ideal design professional for their needs in our directory of registered designers, with options to search by design specialism, company name or practice location. For designers however, this is a valuable tool to showcase your design skills and services to wider audiences looking for professional interior design advice. 

Interested in featuring your design practice in our directory? Contact SBID to enquire about professional accreditation today.