In this week's interview with SBID Awards Product Design judge and Associate at SHH, Tony Duesbury discusses the nuances of designing for commercial and residential spaces. He shares his insights on designing guest experiences and how hybrid ways of working are changing the interior design scene.
Every hospitality project is unique and a distinct design narrative allows the opportunity to curate a guest experience. Interior design can help generate interest by creating “a narrative” that helps people engage with the space and learn more about where they arrived creating a ‘sense of place’. This placemaking curates the experience and makes the guest experience more personal.
We have done this in a recent brasserie where the details of the wall panelling took inspiration from the 1970’s façade of the building that was removed, enabling the staff and guests to talk about where the interior inspiration came from. This design curation helps discussion and the engagement between staff and customer to enable a unique personal experience.
Our priority when considering the future of the built environment is to look at all aspects of the environmental issues that may affect a particular project and determine what best fits the project. Whether it is creating more greening, checking the carbon footprint of materials procured or considering the MEP to be implemented. As a first step towards achieving that we will look into forming collaborations with consultants and suppliers who have a relevant approach that is beneficial to the process. We will look at individual suppliers and the principles they have in sourcing and manufacturing their materials. Buying local materials and finding unique local craftsmanship within the project vicinity is obviously a huge consideration in order to reduce the transportation carbon footprint.
The selection of materials will be different when it comes to addressing a residential project compared to a commercial project. This is due to two aspects, firstly, cost is a huge factor in. Residential schemes are led more by the heart, whereas commercial projects are led more by the purse. Secondly, it’s about the traffic of a space. Residential schemes can have more luxurious materials that don’t need to take the same wear and tear that commercial projects do. The high footfall in commercial projects, however, means that the durability of the base palette has to have longevity and accents that are easily replaced can have that more luxurious touch.
This is something like everyone we have been keeping an eye on as it is an evolving discussion that has yet to settle and likely to be a debate for years to come. Most recently the hybrid way of working has changed by introducing more technological elements that enable a seamless change from working at home and then back in the office. The largest shift is really going to be about creating staff retention by giving those unique offerings within the public office space to engage people to want to be in the office. For instance, in a recent project we have been looking at weaving in the local community and creating more opportunities for social interaction. Additional opportunities for offering amenities within communal space benefits peoples busy life styles and will have an increase in staff retention. As well as a way of attracting new talent.
My advice would be to remain very concise about their design proposal and communicate all aspects of the idea, story and design detail as clear as possible. It is important that the descriptive narrative conveys the same message as the visual design and both are coherent with each other.
Questions answered by Tony Duesbury, Associate, SHH.
Created in 1991 by David Spence, Graham Harris and Neil Hogan, SHH is an award winning Chartered Architectural and Interior Design practice working globally and based in London. SHH is vastly experienced at working across sectors – Residential, Hospitality and Commercial, and across disciplines – Architecture, Interior Design and FF&E. We offer a multifaceted, entirely bespoke design service, focused around achieving the best possible end result.
In this week's interview with SBID Awards Product Design judge and Director of Design at IHG, Henry Reeve talks about the most important design and functional aspects of hotel interiors, key product specifications that influence choice and shares his personal sources of inspiration.
Good Interior Design I feel can make or break a guest experience. You need both form and function, yes of course we want to wow our guests with incredible atmospheres rich in detail and finesse but there is little point creating a spectacular environment if the space just doesn’t ‘work’. It's easy to create that spaces that impress but are poorly equipped or ill-thought through and don’t accommodate guests needs and functions. I think one of the most important aspects of hospitality interior design is to ensure our guest don’t ever feel stupid. Our guests are in an unfamiliar environment, and we want them to feel at home, to relax and unwind. Designs must be intuitive, how many times has one had to desperately search for the light switch, or struggle to find a plug socket or worse cant find the wardrobe!
Specifying product particularly recently has become even more tricky, there is a wealth of options out there but so many factors go towards influencing choice, yes of course shape and form but external factors are now more than ever influencing specification, lead times, environmental impact, over-use and of course cost are playing a huge role.
Constant innovation is mandatory in this sector, the world is moving fast and constantly looking to what’s next. Environmental factors are becoming ever more influential on both consumer choices and economic too. I feel this will become in time a far more important aspect of specification than it perhaps once was. Product life-cycle too is something I am interested to see how the wider industry addresses, how is product recycled/re-used when coming to the end of its life?
Inspiration comes from anywhere, but I must admit that Travel is certainly one source of inspiration to me that I am thrilled is now possible once again. To experience how different cultures use spaces opens ones eyes to new possibilities.
Put your best work forward, ensure photography is exemplar and try to explain your work in a succinct way. I look forward to seeing some wonderful entries!
Questions answered by Henry Reeve, Director of Design, IHG.
I’m Director of Design at InterContinental Hotels Group focusing on Kimpton and Hotel Indigo. Previously I was Associate Director at forpeople, and a Creative Director and Designer at a number of guest experience, retail, and event agencies based across London. I have worked for clients as diverse as Nike, Lotus, Peugeot, Mulberry, Bollinger, Pfizer, Coca-Cola & McDonalds. I trained as a Mechanical Engineer at Bristol University and as a Designer at Central Saint Martins, in my spare time I love to make things.
In this week's interview with SBID Awards Product Design judge, Maria Vafiadis discusses the compatibility of luxury design and sustainability, addresses the unique challenges between designing private residences and hotels, and shares her views on repurposing in the industry.
The luxury experience today is defined by space and how this space encourages us to make time for rejuvenation. This is one reason why many resorts and hotels are choosing to create standalone villas, cottages and treehouses where guests can quietly share time with family and friends and engage with the natural world.
Our new luxury values are increasingly compatible with sustainability. Government regulation, the marketability of eco-destinations, consumer demand and evidence that guests will pay a premium for experiences that respond to environmental and local community issues are coming together in a union which is already having an impact on hospitality. We are seeing a new, more thoughtful attitude to what luxury means together with a growing desire among owners and consumers to be better custodians of our planet’s resources.
My single focus when designing a private residence is the owner and his/her family. It is all about the owner’s aspiration and the family’s way of life, and the end result should reflect their personalities. By contrast, hotel design has several parties to please – the owner, the operator and, of course, the guest. As a hotel designer, it’s key to create a narrative as the wellspring for the guest experience while you also have to respond to an array of commercial and operational realities.
It depends so much on the client and their aspiration; we have had amazing experiences working on both. Take for example Costa Navarino in Greece. It’s difficult to believe now but when we began our work on this resort it was no more than a bold vision to achieve a luxury destination which would celebrate the heritage and natural world of Messinia. It felt truly meaningful to work from a blank slate and create a new hospitality benchmark in the region.
Several years later, we were appointed on the recreation of The Burgenstock Resort in Switzerland. In its heyday, this had been a glamorous and pioneering destination and it was our task to take this legacy forward into a new era. This was a project that involved repurposing, refurbishment, extensions and new buildings. Its strapline ‘The Future has a Past’ was fascinating to honour and reflect in our work.
I must admit that I do enjoy delving into the past, discovering what was there and helping it to flourish again by combining the old and the new. We have just had a wonderful opportunity to do this in creating Matild Palace Budapest, a Luxury Collection Hotel. The lifestyle of the Archduchess of Austria who commissioned the original building was our inspiration and we wove our narrative around her imagined presence in the new hotel.
We love to work with artisanal and locally sourced products and, since sustainability is high on our agenda, we are always interested in re-purposed items. We believe in the inherent beauty of natural materials, tactility and in products that are well-made – longevity of things is one of the greatest gifts we can bestow on our planet.
At MKV, we believe in the power of design to affect behaviour and elicit emotion. This requires design that combines location, culture, history and modern life in any number of contextual stories which we tell. When they come together in the right balance for the particular project, alchemy results and a kind of chemistry is released between the space and its users.
Cover image: Alpine Spa, Burgenstock Resort
Questions answered by Maria Vafiadis, Founder & Managing Director, MKV Design.
MKV Design's mission is to create environments that deliver on every level. Aesthetic, practical, commercial, experiential. We achieve this by applying intelligence to design. By developing a personal vision for every project, setting the most uncompromising standards and working side by side with our clients to bring that vision to life. It’s an approach that has cemented our reputation as world-class designers of luxury hotels, resorts and private residences
SBID is excited to introduce a new weekly blog series - the Judges' Interviews - in which, leading up to the 2022 SBID Awards ceremony, you will get to meet and find out more about the people who will be evaluating the contestants' projects this year!
In this week's interview with SBID Awards Product Design judge; design advisor & founder of Habitus Design Group, Samantha Drummond discusses her views on the hospitality sector, what innovations are needed in those spaces and how hospitality design can shape the guest experience.
Design is a means to problem solving. In a hospitality setting, this begins with understanding the customers', as well as the client's, needs and aspirations and from this developing a framework for concept development, innovation and creativity. Such an approach is as much linked to strategy as it is to aesthetics. Yes of course the look and feel are important but what matters even more is how the design makes guests feel. Are they at ease? Is their curiosity aroused while their sense of belonging is stimulated? Will the memories they take away with them convert family and friends into your next guests? Design has the power to evoke emotions, to change the way people experience a space and to encourage them to stay longer.
In fact, the creation of large resorts and small hospitality destinations face many similar challenges. All projects, regardless of size, require the same fundamental disciplines.
However, one thing that is different is that the larger the project, the larger the team and therefore more people management is required, sometimes internationally across different time zones. Also, it’s often the case that larger projects have more aggressive deadlines in order to achieve completion on multiple spaces simultaneously.
Hospitality design is a wonderful opportunity to create a stage for guests to live a charmed life during their stay. We aim to craft experiences that make guests feel glamorous, special and cherished. There are many elements that go into the design mix but I do think lighting is very important in shaping the experience as are unexpected surprises – a beautiful repurposed item for example or curated collections of books and, of course, bespoke artwork. Such things help guests connect emotionally, add layers of meaning and create memories.
So much inspires me – I think that’s the nature of being a designer... food, art, music, craftmanship, the natural world. In my work, I love to take on an empty building, a vacant plot of land or even nothing more than a vision in the client’s mind. That’s when I really have to use my imagination to come up with something genuine which hasn’t been done before while also engaging my Advisory head and making a sound business case for my proposal.
There is also the ‘who’ inspires me and here I have been so lucky. From my extraordinary clients who have taught me so much about business over the years to the many world-acclaimed architects, designers, artists and chefs I have been privileged to collaborate with. They have all been an inspiration.
Wellness is a sector that is constantly evolving in terms of treatments, new experiences and now the wide offering from pampering to medical interventions, mind and body wellbeing. I am sure there is opportunity for product innovation here. I also think that in the aftermath of the pandemic, “working from alternative locations” has become a way of life and the hotel bedroom desk could be ripe for a renaissance. However, this will not be as before. An innovative approach to resolving the room’s working space is definitely called for.
Cover image: Private Residence, Denmark
Questions answered by Samantha Drummond, Design Advisor & Founder, Habitus Design Group.
Habitus Design Group set out to achieve extraordinary results by translating their industry knowledge and creative talents into an unparalleled service for the clients, enabling their vision to be realised and become a benchmark in luxury hospitality development. For every project and client, Habitus develop completely bespoke services where the aesthetic of international luxury is sensitively combined with authentic local character and where the issues of large-scale space planning, adjacencies, connectivity and operational requirements are successfully resolved.
Kactus is a contemporary café in the heart of Saudi Arabia’s energetic capital, Riyadh. 4SPACE has designed this eatery in highly Instagrammable colours of vintage pinks and greens. The textures and fabrics used to create interest are oak, steel, leather, terrazzo, bold curved mirrors, a wall full of letters, and plenty of cacti. The café is an expression of international and contemporary lifestyles that celebrate youthfulness and culinary abundance. Kactus is an impressive 230 square metres of glorious space that nods to the 1950s and cleverly blended with industrial touches with corrugated wooden walls and clever pipe lighting.
The client’s brief was simple. They wanted Kactus to look bright, fun, lively, quirky, inviting and comfortable. The use of various textures allows a sense of depth and discovery to keep diners coming back to their favourite city spot. Cactus plants are used throughout the design and are the central focus of desert biophilic living.
Kactus has a modern, chic, tasteful, and contemporary design and was wholly inspired by the fascinating xerophytes. The cactus is a collection of interesting plants that have adapted to live in extreme conditions and harsh environments. Cacti are found in arid, hot deserts across the world. Xerophytes have curious, almost animated features to prevent water loss, including thick, fleshy leaves covered in waxy, spiky and hairy coatings. Kactus allows patrons to connect to nature within a city environment. 4SPACE has paid attention to the unique requirements of desert biophilic design to create a refreshing atmosphere. Think baby-boomer years in Saguaro National Park and towering green desert sentinels that pepper endless landscapes under flushed pink skies.
4SPACE has highlighted an open ceiling concept with beams, hanging plants, and linear lighting at the mezzanine level. The walls and ceiling are kept clean and white and provide an unadorned backdrop for strong accent colours. A seemingly haphazardly placed lens mirror installation provides a central focus. Clever placement of a pink vending machine door, the expansive crossword wall and cacti of various heights, shapes and sizes provide a beautifully screwball vibe.
4SPACE carefully selected expert artisans to fit out Kactus; they communicated frequently with their contractors to ensure a snag-free delivery.
The design is bright, fun, lively, quirky, inviting, comfy and minimalist.
The pandemic gave 4SPACE various challenges to overcome. Long-distance communication was necessary to manage contractors in Saudi Arabia. International product deliveries were also a challenge due to reduced shipping and logistics.
Various fun features throughout Kactus encourage interaction and provide clever illusions and photographic opportunities for social media platforms. The mirror-clad ceilings create playful reflections whilst the crossword wall allows patrons to find their names in the pools of letters on the walls. Neon cacti lights adorn the walls of the café. The café entrance is designed as a pink vending machine door that provides an element of excitement and joy upon arrival.
4SPACE has chosen multi-texture materials and used polished oakwood, steel, leather, and terrazzo throughout. The colours chosen are calm vintage hues of pink and green. Various complementary-coloured neon signs adorn the walls, and verdant plans hang fluidly from the beamed ceilings.
Furniture is minimalistic, and much has been taken from the 'interiors 360' collection. Two hand-crafted banquette seating arrangements are shaped like oversized bunny-ears cacti in pink leather.
Kactus provides an inclusive and fun setting for people from diverse, multicultural backgrounds. The contemporary and ultra-modern design encourages interaction between people and on social media. The eye-catching façade and retro branding which was designed by the 4SPACE branding team is a significant statement on a busy sand-coloured Riyadh street.
About 4SPACE Design
Originally established in Damascus in 2001, founders, Firas Alsahin and Amjad Hourieh, moved their practice to Dubai to be at the centre of this vibrant market. The emirate’s booming growth in the commercial sector was an impetus for the firm to explore all the opportunities in the design industry. Overcoming an uphill battle, 4Space Design has gone on to create noteworthy projects in the UAE. Eschewing quantity for quality, profile of the project and relationship with clients, the studio credit its people’s distinct ideas strategic business development.
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This week’s instalment of Project of the Week series features an elegant and modern spa design by 2021 SBID Awards Finalist, Ina Rinderknecht.
Situated in the Croatian town of Dubrovnik, sits the 5-star Rixos Premium, recently renovated by our design studio. Inspired by the surrounding culture, architecture and history, we were entrusted with the renovation of the hotel’s lobby, its two restaurants, the sports bar, the outdoor and indoor pools and the large spa area.
The spa area is over 2000 sqm featuring state-of-the-art treatments and offering various experiences. One enters the spa through the newly designed tea lounge featuring one of the best tea selections worldwide and a concept store that sells unique local pieces.
Passing through the spa, arched niches in white marble, rippled walls and the use of trees help to create a pleasant environment. A dry sauna, wet steam bath, cold room, a Himalayan salt room, a hammam and treatment rooms, together with small pools are all included in this spa as well as an indoor and outdoor pool.
SBID Awards Category: Healthcare & Wellness Design
Practice: Ina Rinderknecht
Project: Rixos Hotel Premium, Dubrovnik
Location: Dubrovnik-Neretva, Croatia (Hrvatska)
Taking into account the client’s brief to modernize the hotel we were inspired by the surrounding culture, architecture and history. We were given creative freedom to reinterpret the Rixos lifestyle brand in a fresh and unexpected way. The idea was to create a boutique style hotel in the scale of a large commercial project.
Inspired by the surrounding culture, architecture and history, our design approach seeks to create a holistic environment where shapes, materials and light combine and balance each other naturally. The story is told across different areas always with a breeze of freshness and elegance. Playing with the symbolic meaning of ‘Libertas,’ the Latin word for freedom and liberty but also happiness and light, we created a place where people can express themselves whilst enjoying a sense of belonging. As with all of our projects, we have taken a holistic approach to interior design, to achieve architectural integrity and structural purity within the original building structure, simultaneously combining playful design elements and comfortable furniture.
Not only was the intensity of the time constraint from the beginning of conception to the end of construction was 8 months for a project of this scale, but the project was interrupted by the coronavirus and extreme collaboration and coordination between the international teams was very much needed during this time.
The 2000 sqm spa area was the heart of the project. The client’s wish was to transform the vast spa level into a unique oasis of recreation and well-being. The choice of treatment areas with sauna, steam bath, salt- and ice-rooms, massage rooms etc. were all fully renewed. The main focus was on creating a one of a mind tea lounge which would offer one of the largest tea selections worldwide.
We believe we have the high standards that represents SBID. We are a team of creative international designers who always seeks to create innovative yet timeless spaces, that are unexpected and fresh yet utterly comfortable.
Questions answered by Ina Rinderknecht, Owner & Creative Director, Ina Rinderknecht.
We hope you feel inspired by this week's design!
If you missed the last instalment of Project of the Week, featuring a stunning and unique steakhouse design by Bishop Design by Paul Bishop, click here to read it.
This week’s instalment of Project of the Week series features a stunning and unique restaurant design by 2021 SBID Awards Finalist, Bishop Design by Paul Bishop.
SBID Awards Category: Restaurant Design
Practice: Bishop Design by Paul Bishop
Project: Carna
Location: Dubai, United Arab Emirates
The brief for Carna was simple, yet the end result is breath taking. Discovered on the 74th floor SLS Hotel & Residences, Carna was to be a contemporary steakhouse and immersive meat experience.
Meat is art, from preparation through to first taste, and it’s this story we aimed to capture through the interior. We appreciate the butcher to be a respectable symbol of society; a community monarch. They satisfy the most famished, and bring their unique skills to the table to fulfil the deepest of cravings. Their ancient trait is passed down through generations, and it’s this authentic craftsmanship that seethes through every crevice.
The sheer volume of space is jaw-dropping, and posed challenges at the onset, yet no corner has been left untouched. It’s strong, sensual and tantalizing of all the senses.
On the left resides a theatrical bar where seductive red provides a colour bomb to an architectural wardrobe otherwise dressed in shades of green and brown. Hand cut green tiles provide the backdrop to a magnificent showcase of rustic brass finishes which elegantly display the bar's liquor sensations.
The SBID Awards celebrate the best in design and it is events like this that continuously motivate our team to create iconic experiences all over the world.
Questions answered by Paul Bishop, Owner and Founder, Bishop Design by Paul Bishop.
If you missed the last instalment of Project of the Week, featuring a luxurious and warm bathroom design by Crimson Park Design, click here to read it.
In this week's interview with 2021 SBID Awards winners of the Restaurant Design category, design command share their tips on designing hospitality interiors with user experience in mind and talk about using natural materials in interior design projects.
Practice: design command
Entry: Mickeys Beach Bar and Restaurant
Extremely important for us as an Interior Design Company that mainly specialise in hospitality design. To receive the recognition after the difficult years or 2020 and 2021 is an amazing achievement. Being recognised by SBID Awards introduces you to new contacts and you feel like part of a hospitality family.
We didn’t follow current trends and mainly focused on reflecting the amazing views and this was the inspiration for all ff&e selections and the colour palette. We think this made this restaurant's interior design unique.
The Interior has to be both captivating and a comfortable place to dine. Equally important is how it works operationally for staff as they use the space on a daily basis and we want to have an interior that they are proud to showcase.
We like to work with natural materials on most of our projects as we find they add more contrast and interest overall, whilst also being environmentally friendly.
We wanted to reflect the coast and surroundings as much as possible and chose a range natural materials to express this throughout. When choosing these materials it is important that you apply them to the correct areas within the space.
It was a big surprise and we are still taking it all in and looking forward to new opportunities in hospitality design for 2022. We are looking forward to working on new restaurant and hotel designs. I began my career in hotel design and am excited to bring that passion full circle.
Always believe in yourself and no matter how much experience you have never dismiss an idea - it could be the best one for that particular project.
Questions answered by Clare McDonald, Founder & Creative Director, design command.
Design Command is a multi-award winning London & Hertfordshire based Interior Architecture Studio founded in 2013 by Clare McDonald. Clare brought over 13 years expertise in hotel and restaurant interiors to projects across Europe; designing 5 star hotels and over 50 restaurants, as well as student hotels, high-end residential schemes and boutique offices. Design Command has quickly grown to several designers working on hospitality projects throughout the UK and abroad - offering the experience and flair to realise your design ambitions.
If you missed last week's Interview with the Fit Out Contractor of the Year – Residential category winner ALTER EGO Project Group, click here to read it.
4SPACE provides quality, distinctive architectural, interior design and design solutions for commercial premises, restaurants, entertainment venues, retail spaces and private residences throughout the United Arab Emirates and further afield. 4SPACE has blossomed over the last 10 years and continuously innovates and intentionally disrupts interior design in one of the world's most extraordinary cities, Dubai. Recognised as one of the finest interior design companies in the region, the company prides itself on blending light and space with delicate, well-considered features to create memorable aesthetics.
Firas Alsahin and Amjad Hourieh adeptly lead the award-winning interior design firm. Their international experience encourages the team to go beyond limits in Dubai. They explore different shapes and forms to create unique buildings that incorporate feasibility, efficiency, and originality. They led 4SPACE to be the overall winner of the Society of British and International Design (SBID) Awards in 2018. Commercial Interior Design Magazine voted the firm among the top 20 most successful boutique interior design firms in the Middle East in 2019.
Firas Alsahin was named one of the 50 most influential interior designers on the power list in the Middle East. He's a fully accredited design professional with SBID. Alsahin's design finesse embraces futuristic, minimalist, functional and sustainable design. He is well regarded in the industry and has an active voice on various discussion platforms in the Middle East.
Amjad Hourieh is also a fully accredited design professional with the SBID. He loves to create an element of surprise and intrigue with his designs. His designs incorporate the organic influence of Art Deco with the expected natural curves and geometry but with an unexpected sense of drama. Hourieh strives to unify visions between each client with innovation and technology.
Their imitable growth led to Ehab Alhariri joining 4SPACE as the principal architect to shape the new architectural division. His experience has seen him work on various projects in the USA and with world-famed Emaar, Dubai properties, Wasl, and Hilton. Alhariri earned global recognition for his sustainable mountain pod that pushed boundaries and merged his design capabilities by integrating art and science.
4SPACE creates environments that inspire well-being, drive innovation, and boost company development. Dubai is the world leader in unique and well-designed properties. 4SPACE, as a full-service design firm, has revolutionised the hospitality industry with its unique floating villas, futuristic sustainable mountain pod, the tube house and the towering Marina Twin Towers. The city’s impressive VR Park located in Dubai Mall is over 5,000 square metres and is the largest virtual reality experience venue in the region. On a smaller scale, designers have created extraordinary interiors for restaurants and retail including, Kava and Chai, Space Cup, Charcoal Garden, Karamna, PAPA Dubai, Tutus Kurniati and the Discovery Channel Store in Dubai Mall.
4SPACE has two fully immersive experience parks in the pipeline; 7000 square metres in Dubai Mall and 2000 square metres in Wafi Mall. The team are also expanding into Saudi Arabia with many food and beverage projects being successfully delivered such as Kactus and Dopeamine. Steam Kitchen, HOOK, Verde and Sandwhere are currently being designed and constructed.
For a comprehensive understanding of the client's needs, the interior designers examine the context of every space and deliver innovative solutions. 4SPACE is considerate and intimately works with each client to generate a comprehensive plan using physical models and mock-ups and provide accurate time frames and budgets. They seamlessly manage projects from beginning to end and communicate freely throughout the design process. The extensive team draws on the knowledge and expertise of in-house architects, technologists, engineers and project developers.
The team of architects and interior designers provides wide-ranging designs for various buildings, including homes, hospitality and entertainment venues, offices, and event spaces. They sympathetically design every element of a visitors journey. 4SPACE intelligently reformulate expectations and create innovative experiences that encourage interaction by playing with textures, materials and light. Their designs encourage touch and are delightful to the eye. 4SPACE creates memories and pleasure.
2021 has seen various successes for 4SPACE. Not only has the firm formed the architectural division, but they have moved offices, launched a new website and expanded their team with new hires.
Throughout the pandemic, each designer's curiosity contributes to impressive restaurant design transformations; they are learning how to evolve, improve and remain relevant. Alsahin and Hourieh believe that their transformational philosophy, continuous development and evolutionary approach will ensure that they remain front of mind in the design field.
About 4Space Design
Originally established in Damascus in 2001, founders, Firas Alsahin and Amjad Hourieh, moved their practice to Dubai to be at the centre of this vibrant market. The emirate’s booming growth in the commercial sector was an impetus for the firm to explore all the opportunities in the design industry. Eschewing quantity for quality, profile of the project and relationship with clients, the studio credit its people’s distinct ideas strategic business development.
If you’d like to feature your news or stories with SBID, get in touch to find out more.
The fashion house of Dolce & Gabbana put Sicily on the fashionista map and spread the island’s crafts worldwide by incorporating iconic Sicilian images in its bold prints like the colourfully decorated horse cart, ripe lemons and oranges. This was an early inspiration for the interior design concept created for the hotel by The Hickson Design Partnership (THDP), a London-based interior designer and architectural practice with a team of 50% British and 50% Italian designers.
Giardini Naxos, founded in 734 BC by colonists from Chalcis in Euboea, and was the first Greek colony in Sicily. Ancient Naxos was destroyed in 403 BC, and the centre that rose in its place in the Middle Ages as a fishermen's village. In the late 19th century elegant villas were built, used as holiday mansions by the upper classes.
The Greek heritage that remains in Sicily can be seen in the architecture of a few very important buildings. The Temple of Concordia today is a popular seaside-resort, offering more than 40 hotels, and a great number of vacation homes. Throughout the year the island plays host to numerous artistic, cultural, and religious events. Sicilians love a celebration!
The ancient Phoenicians and Greeks brought their artisanal traditions to the island, creating amphorae, kraters, kylixes, and other typical ancient wares and the technique of laying bright, saturated colours have been introduced into Sicily during the Muslim conquest.
The building presents most of the room facing the sea allowing the Mediterranean light to enter from the big windows and the guest can enjoy the salty air from the guestroom balcony. It sits at the feet of Etna volcano and near to Taormina.
Detailed local research guided the narrative of the entire concept project, commencing with the refurbishment of the main public areas, lobby and lobby bar, guest check in, Restaurants Panarea & Sciara, and creating a new Pool Terrace and Fluido bar.
The interior design concept was inspired by the natural beauty of the volcanic beaches, the sea, mount Etna’s super-natural presence and the features of the island of Sicily and the ambition was to bring them into the centre of the hotel. By adding local decoration, artworks and colours the goal was to add character, a deep sense of authenticity and a refined and resort-based palette of natural tones with touches of colours of the sea.
The lobby was a large open space of over 700sqm meters, previously decorated in a heavy baroque style, the concept from the outset was to re-activate this space, giving it a new heart and focal point – and to be appealing to both guests and to walk-in locals.
From the outset THDP considered adding a new lobby bar to the centre of the space, being both a visual anchor but also dividing the space and making it feel more intimate. With the new layout smart workers and leisure guests can meet using a polyvalent area which can host all, thanks to the different typology of seating. The style is elegant, Mediterranean with sea colours and Taormina’s stone colours melting indoor and outdoor colour palette.
The bar utilizes local materials to create a new feature in the centre of the lobby space, the bar top from local company Nero Sicilia is a made from volcanic lava stone extracted from the quarries of mount Etna glazed in cracked white glass. The bar fluted and curved front is formed from woven faux leather by Natutex, the rear bar features antique mirror with the joinery finished in Italian Oak and Rattan.
The seating in the Quintessenza features two room divider style banquet seating, fitted with USB and power outlets it’s the perfect place to work and relax, the backs of the banquets are finished in woven faux leather by Naturtex. The bar offers a range of seating options from the bar stools facing the bar from Gervasoni to the lower relaxed armchairs are from Miniforms and Torre 1961. The tables and banquets were manufactured to THDP’s design by Riabita. The new highly decorative wall covering is by Janelli & Volpi.
The reception has been inspired by the Sicilian attitude of welcoming and it has been translated in three large reception desks, the feature rear wall is tiled with hand painted local tiles by La Fauci, the accent decorative lights are from Aromas del Camp and are of copper and rattan, thus from the very beginning of their journey the guest is surrounded by an authentic and local experience.
The reception desks are finished in dark grey lava stone by Nero Sicilia, with a façade of woven faux leather by Naturtex adding warmth and texture, the fronts of the desks feature oak panelling mimicking the fluted effects of classical columns of the Temple of Concordia.
New desks, headings and rear artwork and tiling by La Fauci were all custom designed by THDP.
The Panarea Restaurant is the place in the morning for breakfast but easily converts during the day to host lunches, special events and dinner in the evening. The layout of the restaurant focuses on the new buffet counters which are aligned to the show cooking area - allowing guest to admire the chefs preparing their dishes to order. The restaurant has materials, features, and shapes that reminds guests of antique craftsmanship, incorporating hand painted tiles in the niches at the entrance with traditional motifs from La Fauci.
The buffet counters are cantered into the new restaurant and are closable during evening set up and special events with a custom designed screening. The counters feature built in an invisible heating and cooling elements which allow all the dishes to be moved around and swapped around to offer maximum flexibility to the hotel. During events the buffet counters can be stripped back and closed off - giving the restaurant less of a ‘breakfast’ space feel and more of a space for fine dining.
The buffet area has screens featuring irregular but geometric shapes hanged from the ceilings that recall ancient Greek terracotta jars. The artisan tributes continue on the walls covered with a braided woven leather cowhide effect inspired by ancient Greek sandals.
The new seating offers relaxed arrangements with a mix of table sizes, featured in fabrics reflecting the colours of the sea, visible from the restaurant. THDP also designed high tables, which can be used in the morning for breakfast to display local pastries and in the evening a high table dining experience. The adjustable tables made by Riabita, who also carefully prepared all custom furniture for the project and project managed their execution on site.
The custom designed carpeting by THDP is made by Ulster Carpets, the ceiling lighting are re-purposed light fittings from a hotel in Milan owned by the client – made in Murano.
The word “Sciara” is a local term, used in Sicily in the Etna area to indicate the accumulations of volcanic ‘waste’ that form on the surface or on the sides of the mountain. The term gives it name to the fine dining restaurant at the hotel, where the interior concept is intense and reflects power and wonder of the volcanoes spilling lava – dark intense with touches of blue & red - recalling colours of the sea at night, foreboding, dark yet attractive and welcoming.
The walls were finished with rough hewn lava stones, giving a raw and natural feel, to compliment this toughness the seating by contrast is curved and flowing and features 4 signature tables finished in enamelled lava stone by Nero Sicilia, the booths too are curved and help give the restaurant a centering. There are screenings in copper tones which feature so the design of super scaled rattan, adding a sense of privacy whilst not robbing the restaurant of its sea and pool views. The flooring is stained Natural Oak laid in a herringbone design by Havwoods. The copper-coloured feature lighting is from Utu, the hexagonal mirrors by Sovet.
The bar, show kitchen and wine display area were all uplifted, with lava stone from Nero Sicilia used for both the bar top and front, and in a glazed motif for the table tops.
The Fluido Bar is located on the pool terrace, just outside La Sciara Restaurant offering breathtaking panoramic views of the Mediterranean sea and the unique grey volcanic sandy beaches. The pool Bar is characterized by a contemporary, indoor meets outdoor styled residential look and feel. The walls are finished in a cement-coloured panels by Cosentino, the bar top is white Dekton and the bar front is feature tiles in raw and glazed lava stone by Nero Sicilia.
The bar serves pre-dinner aperitives with signature cocktails, open to guests and locals, the ambition is to become a destination bar for the hotel adding to its local night scene. The seating is part dining, part informal lounge sofas with outdoor furniture by Etimo & Varaschin. The flooring is a grès tiling from Gruppo Florim, who also provided the surround to the pool and its interior. Large ecru umbrellas offer shade to the guests during the summer times. THDP created a warm garden style lighting effect, selecting outdoor weathered wall fittings by Aldo Bernardi & suspended light by Faro Barcelona. The large pergola and pavilions are custom designed and supplied by Corradi.
About THDP
THDP was founded in 2005 by partners and couple Italian Architect Manuela Mannino & British Interior Designer Nicholas J. Hickson. The studio is based in south east London and Italy and has a team of 10 people between the two countries. The studio designs hotels, restaurants, and residences internationally, focusing on the south and east part of Europe and Italy. THDP aim to be flexible and able to react to the fast-moving waters of the hospitality sector, prioritizing authentic narrative based on local research and curated selections of artisans, local companies and talented artists. This work is reflected in the guests experience that will be dotted with details to discover during their stay. THDP's approach springs from an endless creative curiosity, enthused by the founders to every team member, each one of them a true passionate designer and a talented focused team, who is integral part of the successful accomplishments of our projects.
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