The SBID UK Interior Design Icons were selected to recognise leading design practices throughout the UK who have consistently displayed exceptional standards within our esteemed industry network.
This week’s instalment of the SBID Icon Insights series features Lawson Robb. Known for its avant-garde approach, the studio seamlessly blends innovation with craftsmanship, creating timeless and immersive spaces tailored to the world's most discerning clients.
The Lawson Robb team is currently growing, bringing fresh energy and expertise to our projects. Our integration within the Allect Family fosters positive collaboration between our design studios, allowing us to share knowledge, creativity, and resources. This dynamic collaboration enables us to push design boundaries while maintaining the highest standards of execution, resulting in truly exceptional spaces for our clients.
We blend research and theory into every project, always seeking out new technologies, products, and materials to challenge and expand the possibilities of design.
Lawson Robb has been awarded the Positive Luxury Butterfly Mark, recognizing our commitment to ESG principles and the integration of sustainable practices across our company, projects, and team.
At Lawson Robb, our design philosophy blends refined contemporary details with a harmonious balance of boldness and serenity. We seamlessly integrate heritage and innovation, drawing inspiration from local materials and cultural contexts to craft interiors that are both contextually relevant and aesthetically timeless. Our approach ensures that every space is not only sophisticated and functional but also deeply connected to its surroundings.
At Lawson Robb, technology and innovation are integral to both our design process and the final execution of our projects. We utilize advanced digital tools, including BIM and real-time rendering, to enhance efficiency and visualization. Incorporating smart home technology, sustainable materials, and cutting-edge construction techniques allows us to create spaces that are not only visually sophisticated but also intelligent, functional, and future-ready.
For emerging designers, my biggest advice is to stay curious and never stop learning. Interior design is constantly evolving, so keeping up with new materials, technologies, and trends is essential. Creativity alone isn’t enough—strong technical knowledge and execution skills are just as important.
Build relationships within the industry, as collaboration is key to delivering exceptional projects. At Lawson Robb, we push creative boundaries while maintaining meticulous attention to detail. Stay adaptable, be open to feedback, and most importantly, trust your instincts while refining your unique design voice.
Achieving a repeat client rate of 72% over the years is one of our proudest achievements, reflecting the outstanding trust and satisfaction our clients have in our work. Beyond that, the trust our clients place in us has taken us across the world, expanding from a London-based design firm to delivering projects in 22 countries.
About Lawson Robb
Lawson Robb is a globally recognised interior architecture and design studio specialising in ultra-luxury residential, hospitality, and yacht projects. Known for its avant-garde approach, the studio seamlessly blends innovation with craftsmanship, creating timeless and immersive spaces tailored to the world's most discerning clients. As part of the Allect Design Group, Lawson Robb benefits from a collaborative ecosystem, working alongside leading design and architecture firms to deliver exceptional projects across the globe.
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This week’s instalment of the Project of the Week series features a striking and glamorous restaurant design by 2025 SBID Awards Finalist, TNN Studio.
This project transforms a Grade II-listed building in Bishop’s Stortford, UK, into a bold, multi-level Asian fusion restaurant that blends historic character with contemporary glamour. The interior concept draws inspiration from Art Deco and Bauhaus design—celebrating the building’s heritage while creating a striking new destination for dining and nightlife.
Category: Restaurant Design
Design Practice: TNN Studio
Project Title: No.14
Project Location: Bishop's Stortford, United Kingdom
Design Practice Location: London, United Kingdom
The client wanted a high-concept Asian fusion restaurant that felt like a true destination — a place that could rival a night out in London while remaining rooted in the community. The brief included multiple layers of experience: refined fine dining, lively cocktail lounges, and a private wine room for intimate gatherings.
The Roaring ’20s and the glamour of the Art Deco era were central inspirations. We wanted to capture that sense of celebration, sociability, and timeless style, while translating it into a contemporary setting. Our aim was to create a layered journey, where guests could move through different moods and atmospheres as the evening unfolded.
Working within a Grade II listed building always brings challenges, particularly balancing modern services and multiple functions within a heritage shell. Coordinating distinct experiential zones across the levels — each with its own identity, yet all tied together with a cohesive design language — required careful planning and collaboration with contractors and conservation teams.
Seeing the space come alive and witnessing the community embrace it has been incredibly rewarding. From intimate dinners to lively nights upstairs, No.14 has quickly become a new local landmark. The positive feedback and the way people are using the venue exactly as we envisioned — gathering, celebrating, returning — has been the highlight for us.
The SBID Awards are internationally respected and celebrate design excellence across disciplines. Their unique balance of expert judging and public voting offered us a way to showcase No.14 both within the design industry and to a broader audience. It felt like the right platform to share a project that is ambitious, vibrant, and rooted in community.
It’s been a significant milestone for us. As a boutique studio, being shortlisted affirms that our approach — where craftsmanship, architectural expertise, and storytelling are central — resonates within the wider design industry. It has given us greater visibility, strengthened client trust, and motivated us to keep pushing creative boundaries.
Questions answered by Tulin Naltekin, Founder and Creative Director of TNN Studio.
We hope you feel inspired by this week's design!
If you missed the last instalment of Project of the Week, featuring a calm and sleek kitchen design, click here to read it.
This week’s instalment of the SBID Icon Insights series features G.A Group. G.A Group is a dedicated design studio, specialising in luxury hospitality design for over 35 years.
This varies from project to project, but one constant is our commitment to being part of the early design team. Early involvement allows us to add value by collaborating with the architectural and client teams to explore layouts, test ideas, and uncover new possibilities. We believe in the power of early sketches, often holding multiple informal sessions to explore concepts and preliminary designs before refining them into more developed solutions.
The future of luxury hospitality is rooted in creating meaningful, lasting experiences that resonate with guests on a personal level, rather than simply following transient design trends.
As we move through 2025, the focus is on crafting immersive, transformative experiences that blend sustainability, cross-industry collaborations, and an authentic connection to the locale. These trends underscore a shift from fleeting fashion trends to a deeper understanding of the evolving desires of modern travellers.
Sustainability is a driving factor in our design philosophy. We always prioritise sourcing materials and furniture locally to the project’s location. This approach not only reduces carbon emissions but also supports local artisans and craftspeople, ensuring that each design is deeply rooted in its cultural and geographical context. By integrating sustainable materials and responsible practices, we create spaces that are both environmentally conscious and authentically connected to their surroundings. A great example of this is 1 Hotel Mayfair, where sustainability and thoughtful design work in harmony.
While our design outcomes may differ, our approach remains consistent.
At G.A Group, the guest experience is at the heart of everything we do, guiding our design process from concept to completion. We challenge conventions through dynamic spatial planning, pushing boundaries to discover unexpected solutions. Grounded in deep research and a respect for place, we craft spaces that feel intuitive, refined, and uniquely connected to their surroundings.
At G.A Group, we see technology as a powerful tool to enhance creativity, not replace it. Innovation allows us to push boundaries, refine our design processes, and unlock new possibilities, but our work remains fundamentally human-centric. We integrate cutting-edge tools, such as advanced visualisation and sustainable material innovations, to bring ideas to life with greater precision and efficiency. However, true creativity stems from curiosity, craftsmanship, and storytelling, which no technology can replicate. By balancing innovation with intuition, we create spaces that feel both forward-thinking and deeply personal.
I would encourage them to remember Pinterest is just a tool. To foster their own creativity instead, believe in it and make design decisions based on the demands of the individual project, no based on the dictates of trends. Build your own identity. - Terry McGinnity
Yes, we are committed to fostering the next generation of talent through our internship program. By providing hands-on experience and mentorship, we offer emerging designers the opportunity to develop their skills, gain industry insight, and contribute to real projects within our studio.
About G.A Group
G.A Group is a dedicated design studio, specialising in luxury hospitality design for over 35 years. United by a shared passion for ground-breaking design, wherever the brief takes us, our driving philosophy is one of Restless Curiosity. All our projects are vastly diverse in terms of locale and style and we are recognised worldwide for the quality of our work and our ability to respond to different environments incorporating local architecture and cultural references into our concepts. Effective design should resonate with its intended audiences. Design that resonates can only be the natural conclusion of a process that starts with listening and learning about people, behaviors and the world in which we live.
Alena Bulataya, Founder of AB DESIGN BURO, has given her insights into the industry.
I chose interior design because it combines creativity, psychology, and craftsmanship in a tangible way. Since childhood, I’ve been drawn to art — painting, music, choreography — all forms of creative expression that taught me harmony, rhythm, and composition.
At the same time, I’ve always been deeply interested in psychology — in observing people, their reactions, and how surroundings influence their emotions and state of mind. One day I realized that all of this is connected: the environment we live in directly shapes how we feel, think, and interact with the world.
That understanding naturally led me to interior design, where I could merge these interests into one creative profession. I love the process of turning abstract ideas into spaces that influence how people feel, think, and behave. Balancing light, materials, and proportion — creating a dialogue between texture and form — allows me to build environments that evoke emotion and meaning. The most fulfilling moment is when a concept finally comes to life: when marble meets wood, when fabric softens geometry, when light reveals the soul of the space, and I see people respond to it emotionally.
The highlight of the past year was my collaboration with the world-renowned Swiss luxury watch brand Franck Muller, developing design concepts for two signature restaurant formats to be launched in the Middle East, with plans for global franchise expansion. Working with such an iconic brand was both an honor and a responsibility — every detail had to reflect its precision, heritage, and exclusivity.
This year also marked the launch of my own modular soft furniture collection, INCLINE, presented at two international design exhibitions. Soon after, I completed the design of a luxury aesthetic clinic and beauty salon in The Dubai Mall, the largest shopping destination in the world — a project that demanded refined detailing, innovation, and brand sensitivity.
Additionally, I created the concept for a restaurant in Qatar within one of the region’s most ambitious new lifestyle destinations and developed designs for public spaces and private apartments for Layan Verde, one of the largest luxury developments in Phuket, Thailand.
I especially enjoy working on hospitality and residential projects. Hospitality allows me to create immersive experiences for many people, while private residences are deeply personal and emotional. Both require sensitivity, innovation, and attention to detail, which make the creative process both challenging and rewarding.
The most challenging aspect is aligning all stakeholders — clients, contractors, suppliers — while maintaining design integrity. Interior design requires constant negotiation between vision, budget, and technical constraints. Balancing creativity with practicality is demanding, but it ultimately defines the success of a project.
I wish I had known how much of interior design is about people — communication, coordination, and trust — not just creativity. Early in my career, I believed a designer should do everything alone to maintain control and quality. Over time, I realized that true mastery lies in collaboration. Building a strong team of like-minded professionals, each an expert in their field, allows you to focus on the essence of design — the concept, the atmosphere, the emotional message.
Delegation, communication, and leadership are as important as artistic vision. The ability to unite talented people around one idea and guide them toward a common goal is what truly defines a successful designer.
Stay curious and never stop learning. Interior design is a constantly evolving profession influenced by technology, sustainability, and cultural shifts. Embrace change, refine your personal style, but always remain flexible to the needs of each project and client.
Design is rapidly moving toward sustainability and technology. Artificial intelligence will handle routine tasks, giving designers more space for creativity. The focus is on sustainability, digital integration, and human well-being.
Being accredited by SBID is a recognition of my professional achievements and an opportunity to be part of an inspiring global community of designers. It strengthens my credibility with international clients and motivates me to contribute to the advancement of our profession — across different cultures and continents.
About AB Design BURO
Alena Bulataya is the founder and creative director of AB Design BURO, an internationally recognized interior designer celebrated for her bold, authorial style and innovative approach to luxury spaces. With over 15 years of experience, Alena has completed more than 350 projects across Belarus, the UAE, Qatar, the USA, and Europe, earning prestigious awards and features in leading publications such as AD, SALON Interior, Harper’s Bazaar Interiors, Elle Decoration, American Daily Post, and many others. Beyond interiors, Alena is also an accomplished product designer, creating unique furniture and lifestyle collections that reflect her vision and influence on the global design industry.
This week’s instalment of the SBID Icon Insights series features LXA Projects. They offer clients a bold and dynamic approach to interior design, spanning the Hospitality, Education, and Commercial sectors.
Design trends are always shifting, and we make sure to stick to our client brief and objectives. Rather than sticking to a single "house style," we tailor each project to our client’s brand and audience. A great example is our work on V and BYRD. For both, we created striking, contemporary spaces that captured market trends while staying true to the brands’ core values. The goal is always to deliver something unique yet commercially relevant.
We’re always out there — whether it’s networking at industry events, engaging on social platforms, or entering award submissions. Networking is key for us—it helps us stay connected and informed about what’s happening in the design world, so we’re always in tune with the latest trends and opportunities. We also host regular CPD sessions in-house to keep our team sharp, updated, and inspired.
Sustainability isn’t just a buzzword for us – it’s a responsibility!
We prioritise locally sourced materials, ensure our designs are built for longevity and make conscious choices that reduce waste. It’s about creating spaces that stand the test of time, both aesthetically and environmentally.
Technology is reshaping the industry, and we embrace it – AI tools, CAD modelling, and enhanced visualisation software all help to refine our process. But all our designs start with pen and paper or pen and an iPad. There is something irreplaceable about hand-sketching ideas before digitalising them, and we believe in the power of a hand-sketched 3D visual to present early ideas. Full rendered visuals sometimes hinder the design process rather than supporting it and they’ll never fully replace the hands-on creativity that’s at the core of our work.
Forget about your style—it’s not about you. Something I learned early in my career is that design isn’t about your personal preferences—it’s about the client. They’ll likely change their mind several times during the process, and that can be frustrating.
But you must remember that their satisfaction is the priority. Stay adaptable, patient, and always focus on meeting their needs, even when things shift. The best designers are adaptable, patient, and responsive to their clients' needs.
Our reputation. Building a name in this industry isn’t easy, but we’ve carved out a space where creativity meets practicality. We've established a strong name for ourselves, and the ability to work across a wide range of services that cater to varied client needs, sets us apart. Being able to adapt and deliver on diverse projects has been key to our success and is something we are incredibly proud of.
Yes! One of our associate designers, Sammy Bikoulis, is particularly passionate about mentorship. He’s involved in a phone mentoring program where he connects with up-and-coming designers a few times a year, offering advice and sharing what he’s learned along the way. He has also guided students in design competitions, helping them fine-tune their concepts and offering guidance to make sure their designs stand out. On top of that he frequently speaks at events like the London Design Fair. He’s even led online CPD sessions on topics like "Designing Inclusive Spaces." Sharing knowledge is something we value deeply.
About LXA Projects LTD
We offer clients a bold and dynamic approach to interior design, spanning the Hospitality, Education, and Commercial sectors. Our expertise isn’t just about aesthetics — we bring together interior design, project management, and cost consultancy to deliver a seamless, end-to-end service.
When x+why first got the keys to the Arding & Hobbs building in central Clapham, it was clear this was going to be a project like no other. Originally constructed in 1910 as a drapery and fabric store, this Grade II listed building has been a beloved local landmark for over a century.
Interaction were honoured to collaborate with x+why to transform this building into x+why’s newest coworking site and private members’ club, after it had sat vacant for five years. We worked alongside x+why’s talented design team in a detail and build role, helping to bring the flex space operator’s vision to life. Our shared mission with x+why was clear: create a high-end, intricately-detailed workspace and private members’ club that would honour the building’s heritage while fostering a new, vibrant community in Clapham.
"Interaction have been brilliant to work with on this landmark project. From the start, they took the time to understand the building’s history and our design intent, and they’ve done an exceptional job bringing that vision to life. Their attention to detail and craftsmanship are second to none, and they’ve been a real joy to collaborate with throughout." - Phil Nevin, CCO, x+why.
The finished space offers a blend of historic charm and modern functionality. On one side, a coworking area provides dedicated desks, 30 serviced offices, phone booths and podcast room, all designed to accommodate businesses of all sizes looking for flexible office space in one of London’s busiest neighbourhoods. Reflecting the demand for high-quality, characterful workspaces, the flex space was already 50% let before opening, surpassing projections and demonstrating the viability of investing in well-designed, heritage-led flexible spaces.
On the other, Clapham’s first private members’ club, The Arding Rooms, feels glamourous and luxurious. The space offers a restaurant, bar, bookable lounges and meeting rooms, as well as an events space including an auditorium and anteroom. Designed for a day-to-night transition, the club is bright and welcoming during the day, ready to transform into a moody, indulgent social space in the evenings – perfect for evening drinks.
This entire project is a celebration of detail, quality and heritage. We worked to enhance and compliment the building’s historic features, including its vast domed roof light, intricate mouldings, exposed brickwork and the iconic cupola – soon to be repurposed as a rooftop bar with views over Clapham and Wandsworth.
The design inspiration was ‘Faded Glamour’ – a layered elegance that hints at a grand past while feeling relaxed and unpolished. Think patinas, velvets, tarnished metals and aged finishes. Every detail has been chosen to make the space feel as if it’s been part of Clapham for a century – conjuring all the atmosphere of a vintage cigar lounge, only without the smoky haze.
Design choices were inspired by the subtle colours from the dome, with soft yellows, deep purples, blues and greens echoed in upholstery and finishes. A star motif from the dome now runs subtly through the building, appearing in drawer pulls, vintage mirrors and the bespoke banquette seating.
References to the building’s history as a drapery are woven throughout, including a poetry quote above the bar – ‘until the fabric speaks & the textile is the text’, embossed in gold-leaf. The bespoke aged oak herringbone flooring, chosen for its durability, ties seamlessly with the historic surroundings, each plank having been tumbled with stones to create a timeworn finish.
Artisan details bring a further layer of richness: a handmade mirror in the bar was crafted using traditional silver nitrate techniques, while gold-leafed handwritten signs from Bath-based Newbigin Signs guides visitors through the space. Lighting was integral to the design, creating a space that feels moody and welcoming simultaneously, with period-inspired feature lighting sourced from Jim Lawrence and Felix Lighting adding warmth and character throughout.
"Working precisely to x+why’s innovative design, the aim was to preserve the building’s rich heritage. It’s rare to work on a site with so much character, and we’ve taken great care to preserve those special architectural features while introducing a premium design that will inspire the community for years to come. It’s truly a unique workspace!" - Martha Gray, Creative Lead, Interaction.
In celebration of the building’s history, the meeting rooms are named after haberdashery terms. Styling pieces sourced from local markets and vintage stores echo the soft colours and star motif of the domed roof light, with the motif also appearing in bespoke joinery crafted by Berdalout. A traditionally-made, handcrafted mirror adorns the bar. Even the toilets carry a sense of indulgence, designed to capture the feel of glamorous days gone by.
About Interaction
Powered by principles. We’ve been designing and building some of the UK’s best workplaces since 1992. Throughout the years Interaction has worked to create workspaces which bring out the best in people and their business. We advocate for the types of workspace that are people-centric, sustainable and flexible; spaces designed to build communities and facilitate collaboration. With a design studio in Bath and a central London base, our creative crew work on a range of commercial projects, from bespoke office fit-outs to multi-million pound building refurbishments.
This week’s instalment of the SBID Icon Insights series features Fusion by Design. Through our passion for design and eye for detail, Fusion by Design know the true beauty of any project is in its commercial success.
The design and creative direction of the business is overseen by myself (Paula Jepmond) by working collaboratively with the team. It is important that all creatives continually shine, and we understand each other’s qualities, strengths and weaknesses, focusing on the positives makes for a cohesive project scheme.
I am unsure if we have a ‘Design Style’ as many of our projects are completely different whether that be a high street bar or a traditional pub. A comprehensive brief is the key to a great project, unfortunately a quality brief is very rare, so it is important to ask the right questions from the outset. Leaving a briefing meeting unclear of what the client wants is no good for anybody. Asking the right questions usually throws even more questions than achieves answers but this can save a lot of unnecessary wasted design time. If you still don’t get the answers you need, asking for a reference house is always a good start.
It is important we stay informed of what is happening in the design world. I still love a good design book, and Pinterest is great if used correctly. Our sample library is our pride and joy, and we are grateful to the many reps who travel to see us from all over the UK, quite often we will be given a sneak peak of new collections before they are launched. We tend to alternate the trade design shows, going to them bi-annually but the World Wide Web has been fantastic in opening to suppliers and design further afield. I am very excited about how AI will work in our industry. We have already started introducing AI into our schemes, this opens a whole new world of opportunity.
For many of our clients, sustainability is at the forefront of their company ethos and more recently their ESG policy, therefore this is reflected in our schemes. Sustainability has been discussed in our briefings for the last 20+ years, the student unions were the first to really push this. I’m saddened to think of all the wonderful quality furniture and light fittings that have been skipped and more often replaced by lesser quality items simply because the design was no longer relevant. More and more we are re-using, re-furbishing, re-upholstering, re-lamping, refinishing in order to reduce waste. You can see a shift in design styles too, there is so much more stained and polished timberwork in our schemes now replacing low quality painted MDF with stained and polished sustainable woods that will stand the test of time far longer than cheaper materials.
It is important for a company to be proud of all their projects both large and small. New concepts are really exciting for a design company, seeing new finishes and details come together is very rewarding. Seeing that concept then roll out as a brand is also a great achievement. What is important is to ensure you have delivered the clients brief, more often than not the client doesn’t brief that they want to win an award, they want something that has longevity, sustainability and is operationally functional if they get an award too that is an added bonus for everybody involved.
I believe one of our proudest moments was when we started working for Pizza Express when our company was in its infancy. Again, this work came through a client moving companies and taking us with them. For us, a small, unknown business in Leeds to be working for such a well established, iconic brand was very rewarding and I was very proud of that. Around the same time we undertook the refurbishment of the main hotel bar in the historic Landmark Hotel in London another pinch me moment.
About Fusion by Design
Established in December 1998 we are very proud to still be working with the same heartfelt enthusiasm and creativity into our 27th year of Business. From Conception to Completion, we work across all aspects of Commercial & Hospitality Design. Through our passion for design and eye for detail we know the true beauty of any project is in its commercial success.
Award-winning interior design studio Kai Interiors is proud to announce the completion of its latest project, Guillam Coffee, located within the newly redeveloped and iconic London building, The Whiteley. Completed on 22 July 2025, this coffee space pays homage to the site’s historic past through a rich tapestry of textures, curves, and considered materiality.
At the heart of the design concept lies the influence of The Whiteley’s legacy in textiles. The soft, wave-like forms throughout the space, from the microcement curved wall to the sweeping counter and bespoke tables, reflect the flowing movement of fabric. This visual narrative celebrates the craftsmanship once associated with the building while aligning with Guillam Coffee’s brand identity.
Daniela Canas, Interior Designer of Kai Interiors, says: "The brief was to create a warm, inviting space that subtly referenced the Whiteley’s past while representing the Guillam brand. A key element in our design was the integration of branding colours with luxurious walnut panelling, establishing an elegant balance between modern hospitality and historical homage. Bespoke furniture, custom lighting, and tactile finishes elevate the guest experience while remaining timeless and functional."
· A custom microcement curved wall crafted to mimic the flow of textiles · A bespoke curved counter and branch feature to anchor the bar area · Use of sustainable materials and handcrafted finishes throughout · Brand-led colour palette tied into an elegant walnut woodwork scheme
Guillam Coffee at The Whiteley is more than a café, it’s a thoughtfully designed destination that honours history while embracing the future of hospitality.
About KAI Interiors
KAI Interiors is an award-winning, female-led London and Sydney design company specialising in exceptional hospitality, residential, wellbeing, and workspace projects. Our innovative, open-minded approach fosters trusted relationships, enabling us to deeply understand clients’ needs. We craft unique, human-centric concepts that deliver beautiful, functional designs. We partner globally with hotels, restaurants, bars, and high-net-worth individuals seeking impressive, bespoke lifestyle experiences. Our seamless four-step process guides clients through concept, design, build, and styling. Founded over a decade ago by Michaela Reysenn, an F&B veteran, KAI consistently balances practicality and aesthetic beauty in award-winning projects under her leadership. Our Mission is designing inspiring spaces that cultivate authentic engagement and collective wellbeing, for a more socially connected world.
This week’s instalment of the SBID Icon Insights series features MKV Design. MKV Design is internationally recognised for combining visionary use of space with design that reaches out beyond trends to create commercially astute, innovative and delightfully surprising work.
Our 10-year re-creation of Bürgenstock Resort overlooking Lake Lucerne in Switzerland exemplifies the diversity of our work because it is a collection of so many different parts, each a one-off project in itself - a new hotel in a modern vernacular, a heritage hotel refurbished in a grand fin-de-siècle manner, ultra luxury residences in a new property built behind an original 19th Century façade, a huge Zen-like spa, restaurants and so on, each with their own distinctive character. However, we planned and designed all these places to “click” together and create a homogenous destination.
In the hospitality sector, design is becoming much more human centric. The industry is now looking at a lot more than aesthetics – the changing demographics of guests for example, the growth in private groups of family and friends travelling together and, as business travel returns, the more nuanced expectations of many guests for a work/leisure experience. It is interesting to note the influence of residential design. Over recent years, hospitality design trends have led the way and had impact on residential design, but the barometer has swung and now it is now aspects of residential design, especially the notion of highly personalised environments, that are shaping hospitality design.
In the world of hospitality, many of the most treasured establishments are housed in old buildings and, as designers, we restore, refurbish and repurpose these legacy buildings. We also repurpose and restore antique pieces. Both buildings and their contents have a key role to play in telling the unique story that guests are eager to find. For much the same reason, we like to incorporate local materials, colour palette, crafts and artwork and, of course, buying locally and supporting neighbouring communities are inherently more sustainable than sourcing from far afield. The great thing now is that the luxury experience and sustainability are recognised as totally compatible, and increasingly guests are prepared to pay a premium to stay in a hotel that achieves both goals.
They drive what we design. As far back as some 15 years ago, we created a concept installation that proposed the advent of flexible hotel guestrooms which, enabled by technology together with innovative design, could easily adapt through work, rest and play scenarios. More recently, when the man-made pollution of our oceans was just becoming headline news, we designed another installation that stripped back the concept of luxury on a paradise island to what really matters – seamless engagement with the environment in a landscape as nature intended. In the real world of our projects, we integrate technology, but are not victims to it, and like to utilise new materials and systems whenever they might benefit operations and the guest experience.
In addition to Bürgenstock, another resort project was and remains seminal – Costa Navarino in Greece. We began our work with the client not long after MKV was founded. The guiding spirit of the vision was to create a premium, sustainably driven destination in Messinia – a beautiful and historic part of the country – bringing opportunity and prosperity to the neighbouring communities. The first phase of work included the design of two luxury hotels, the Agora village, a large conference centre, a spa and a golf clubhouse. Since then, we have worked on additional facilities as the resort expanded, as well as occasional refurbishments. In 2023, we completed the W Costa Navarino, Greece’s first W hotel, and we have just delivered a five-bedroom Mandarin Oriental villa. Costa Navarino is a celebration of its natural location. It offers a contemporary experience but one rich in the stories and traditions of its region as well as engagement with the landscape.
Both Bürgenstock Resort and Costa Navarino feel like they belong in their location, as if they are growing out of the very land and legacy of their context.
Yes, I am one of the founding partners of Kindling, a biennial competition for students of architecture & design which launched in 2022. The inaugural edition aimed to highlight the work of Ukrainian students, inviting them to submit their concept for a new hotel in Ukraine when the war with Russia was over. More than 40 students participated, and we brought the winners to London to celebrate and enjoy a long weekend in the capital. The current edition, is open to students across Europe. Subtitled Sanctuary, it is inviting them to design places of hospitality which welcome, nurture and help break down barriers, as well as which cater for the practical needs of those who are displaced from home, whatever the cause.
In our opinion, collaboration with manufacturers, suppliers and artisans is paramount. What they contribute to projects is as equally important as the design itself. So, MKV has many long-term relationships with all three groups. However, this doesn’t mean we are not open to new project partnerships – far from it!
About MKV Design
Maria Vafiadis established MKV Design in London in 2000 after an early career which took her from Athens to Milan and Vienna and onto the UK. Since then, she has cultivated a business which has worked in Europe, the Middle East and Africa and is internationally recognised for combining visionary use of space with design that reaches out beyond trends to create commercially astute, innovative and delightfully surprising work. Projects include a multitude of prestigious hotels and resorts, both new-build and heritage, spas, restaurants and golf clubs as well as residences. Celebrated as a practice of distinction, MKV has been garlanded with numerous design awards, most recently: AHEAD Europe Best Resort, Gold Key Best Hotel Luxury, World Best Spa Design and Hospitality Design Guestrooms Luxury.
This week’s instalment of the Project of the Week series features a mesmerising restaurant design by 2024 SBID Awards Finalist, Bishop Design.
Sereia, meaning 'Mermaid' in Portuguese, made it's debut on February 29th, 2024, in Miami's Coconut Grove. Chef Henrique Sá Pessoa and Sault Hospitality birthed this culinary gem, vowing excellence. Under Bishop Design's direction, the restaurant dazzles with bespoke interiors. Picture gracefully curved furniture and an ocean-inspired palette—blues, greens, and sandy hues merging seamlessly. The ambiance is mesmerising, both unique and welcoming, mirroring the culinary delights it serves. Among its charms, Sereia offers an intimate private room, accommodating up to twelve guests, ensuring every dining experience is as extraordinary as the Iberian Peninsula, from which it draws its inspiration.
Design Practice: Bishop Design
Project Title: Sereia
Project Location: Miami, United States
Design Practice Location: Miami, United States
The client envisioned a sophisticated yet approachable dining destination that would celebrate the ocean and Iberian coastal culture, mirroring the culinary vision of two-Michelin-starred Chef Henrique Sá Pessoa. They wanted a space that would feel elegant yet inviting, with a natural flow between intimate indoor seating and a sun-dappled outdoor terrace. The goal was to craft an immersive environment that complements the refined simplicity of the menu while embracing the charm and warmth of Coconut Grove’s evolving dining scene.
The design of Sereia is a subtle love letter to the sea, capturing the movement, textures, and colours of the ocean without being overtly thematic. Inspired by the Iberian coastline, we integrated a soothing Atlantic palette of rich blues and greens, complemented by natural woods, curved furniture, and textured elements that create a sense of depth and warmth. Soft, ambient lighting beneath banquettes and the wave-like bar adds an ethereal, floating effect, reinforcing the fluidity of the design. The cobbled flooring, reminiscent of the charming streets of Portugal, brings an al fresco dining essence indoors, seamlessly connecting the space with its coastal inspiration.
One of the challenges was achieving a balance between intricacy and simplicity—creating a space that felt refined and luxurious while maintaining an inviting and effortless ambiance. Ensuring that the organic curves, textural contrasts, and layered lighting worked harmoniously required careful consideration and collaboration with craftsmen and contractors. Additionally, integrating the omakase-style crudo bar within the restaurant’s flow without disrupting the intimacy of the main dining space was another design challenge that we successfully navigated.
Seeing the vision come to life and witnessing the seamless interplay between the culinary artistry and the design was incredibly rewarding. The moment guests step into Sereia, they are enveloped in an ambiance that feels both transportive and welcoming. The integration of natural materials, soft lighting, and carefully curated details creates a space that doesn’t just serve as a backdrop but enhances the overall dining experience. The floating effect of the bar, in particular, stands out as a beautifully executed design element that elevates the space.
Bishop Design has always been dedicated to pushing boundaries and redefining the hospitality experience through design. The SBID Awards are an incredible platform that celebrates excellence and innovation in the industry, and we wanted to showcase how Sereia embodies these principles. Entering the awards allowed us to share our creative approach with the global design community and recognize the incredible collaboration that made this project possible.
Being an SBID Award Finalist is an honour that validates our commitment to design excellence and storytelling through space. It highlights the dedication of our team and the passion we bring to each project. This recognition has not only strengthened our industry presence but has also reinforced our mission to create inspiring, immersive spaces that leave a lasting impact.
Questions answered by Paul Bishop, Founder of Bishop Design.
If you missed the last instalment of Project of the Week, featuring a luxury rental building design by CHIL Interior Design, click here to read it.
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