A Luxurious Restaurant Designed in a Former Film Theatre

This week’s instalment of the Project of the Week series features a luxurious bar-restaurant design by 2022 SBID Awards Finalist, Albion & East.

What was the client's brief? 

To create a 300 cover bar-restaurant with a grand, centre-piece bar, a very open kitchen integrated into the space and two iconic outside terraces.

What inspired the design of the project?

The building is the former 1930’s Forum Theatre, designed by Mr Stanley Beard who specialised in cinema architecture, but had long since closed and remained abandoned for 15 years until we resurrected it as Teatro Hall. The original interior had an Italian Renaissance style design with high ceilings and large columns. Our inspiration was to resurrect the building in ‘Stile Liberte’, an Italian variant of Art Nouveau and named after Arthur Liberty and the store he founded Liberty’s. We were rediscovering, resurrecting and reawakening and building of grand proportions in a subtle, not slavish, mind to its history.

What was the toughest hurdle your team overcame during the project?

With new Brexit laws, delivery of bespoke items made for us in Europe needed careful planning and challenged budgets. Coupled with increases in raw material costs we had to focus hard on design elements which were stand out. Having to work harder than ever before, we didn’t compromise on design and hit budgets through planning and extending our network of suppliers of bespoke and hand made items.

What was your team’s highlight of the project?

A grand island bar takes centre stage with a tall backdrop of etched blue Venetian Glass housed in cherry wood, marble bar top and pale parchment under tiled counter. Our Clock Tower is reminiscent of seating in the Waldorf Astoria lobby in NYC. Banquets, with rich midnight velvet seats and pale cream linen curtains, create intimacy. Four handmade Murano glass chandeliers, with over 100 glass columns each, create grandeur that the space demands.

Why did you enter this project into the SBID Awards?

Having followed the awards for several years, I have always been impressed at the quality and diversity of the finalists. It has been a source of interest and inspiration for me over the years as I have been developing my company. SBID is a well recognised and prestigious organisation and it’s an honour to be a finalist with you.

Questions answered by Sarah Weir, Lead Designer and the Founder & Managing Director, Albion & East.

This week’s instalment of the Project of the Week series features a modern and relaxing jetsetter design by 2022 SBID Awards Finalist, Greenpoint Technologies.

Greenpoint curated the Retreat interior for a distinguished jetsetter focused on health and self-care priorities. The client requested a modern, serene, and nurturing interior. Greenpoint Design drew inspiration from biophilic design and wellness trends to create the experience of a luxury spa retreat. The Retreat interior seamlessly balances sustainable details, live greenery, and progressive, intuitive technology. The result is a wellbeing haven wherever you are in the world!

Guests enter the aircraft through a rotunda featuring a topographical-inspired accent pendant and an internally lit terrarium housing a tropical environment. Inspired by flowing water, the cabin features a ceiling panel system with a high-gloss metallic finish reminiscent of a river meandering throughout the interior.

Greenpoint’s Retreat interior achieves a modern, relaxing atmosphere ideal for the sophisticated world traveler. Each room offers an opportunity to unwind and relax, with advanced technology discretely concealed within the bespoke cabinetry. Whether traveling for business or leisure, the Retreat interior offers a sophisticated oasis for all owners and guests onboard.

What was the client's brief? 

Greenpoint curated the Retreat BBJ MAX8 aircraft interior for a distinguished jetsetter focused on health and self-care priorities. The client requested a modern, serene, and nurturing interior with live greenery and sustainable details. The process began with an undulating river-like floorplan catering to the client’s nature-inspired vision. Greenpoint Design detailed the interior architecture and furniture standards, then modeled and sketched all interior elements. Lighting and soft materials including fabrics, colors, and textures finish the interior and are presented to the client for final approval.

What inspired the design of the project?

Greenpoint Design drew inspiration from biophilia and wellness trends to create the experience of a luxury spa retreat. Greenpoint Design focused heavily on biophilic design; the creation of living indoor spaces using organic, natural design elements. The team studied the benefits of biophilic design including stress reduction and a positive impact on one’s mood, energy, focus and productivity. The Retreat interior is comprised of organic, sustainable materials throughout.

What was the toughest hurdle your team overcame during the project?

One of the biggest hurdles was working the lighting on this project. This was the first airplane interior that we completely blocked the windows, and all natural light, in order to provide the cabin more adaptability of scenery through OLED screens. In blocking the windows, we lost the sunlight that so often provides shadow and dimension to the cabin. We solved the issue by providing layers of lighting, highly reflective materials, and depth with the use of backlit terrariums.

What was your team’s highlight of the project?

Seeing all the new ideas that everyone brought to the table. It really showcases our team’s willingness to push the boundaries to create such a unique interior. Greenpoint Design continues to imagine and conceptually design interiors with emerging and advanced technology, pursuing exploration and innovation.

Why did you enter this project into the SBID Awards?

The SBID Awards provide esteemed recognition to interior designers from all industries across the globe. The Awards encourage innovation by offering the opportunity to draw inspiration cross-industry and propel designs into the future.

Questions answered by Annika Svore Wicklund, Design Director, Greenpoint Technologies.

Special Features:

• Customisable behind the mirror accessory system with a full range of configurable accessories available
• Complete with a concealed built in shelf for consumables
• Liquid soap, paper towel dispenser and hand dryer accessories available
• Back lit Cool White LED lighting
• Gas strut hinges enables effortless access
• Freedom to incorporate own accessory icons
• IP67 waterproof electricals

To find out more visit our website or contact our Sylan team on 01763 276200 who will be happy to help.

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If you’d like to become SBID Accredited, click here for more information.

4SPACE is celebrating its 10 year anniversary. Can you tell us how the company grew to this stage and what your visions are for the future? 

From humble beginnings, 4SPACE has grown from a small, humble office and a team of two to a buzzing design entity with over 20 employees with an expansive and vibrant office in the heart of Dubai.

Founders Firas Alsahin and Amjad Hourieh always dreamed big. They understand that dreams without goals are merely dreams. They set appropriate goals and put in place a comprehensive 10-year plan to provide a roadmap for the necessary steps to achieve success. By the tenth anniversary, Design Middle East Awards bestowed 4SPACE the prestigious boutique firm of the year award in 2022. 4SPACE continues to grow, and the team aims to be the top international architectural and interior design firm by 2032, with branches across Europe and Asia. They have various projects in the pipeline, including hype entertainment venues, government commercial spaces, unique food and beverage concepts and a hospitality project.

Within the next five years, 4SPACE intends to transform from a boutique design studio to a much larger design firm with at least 50 employees by 2027 and over 140 by 2032. They aspire to be one of the top five design firms within the region by 2027. They aim to have a sustainable business model and dynamic company structure so that the company can expand into new areas of business, clients and markets. 4SPACE targets companies and private clients seeking a one-of-a-kind design and superior service. They are adopting a new company structure, systems, workflow, techniques and a sophisticated hiring strategy to achieve these changes. They anticipate that 4SPACE will promote much of their team to take on additional responsibilities and be involved in managing this vision and development.

How have you found that projects, their requirements and client expectations have changed throughout your years in practice?

Client expectations and requirements vary depending on market trends. Pre-pandemic, clients wanted open and shared spaces for a collaborative environment. During the pandemic, privacy and partition-closed spaces became necessary, with the online market and cloud kitchen prevalent. Post-pandemic, clients want innovative and sustainable designs. 4SPACE created many mind-blowing ideas from various techniques and 3D software programmes. Because of these changes, the team at 4SPACE has adapted, followed trends, learned new softwares and techniques and explored a host of different materials and designs.

Do you think the Metaverse will impact the interior design profession? What opportunities could it present for interior designers?

The Metaverse is having an impressive impact on the design industry. Alsahin explains, "Brands and businesses will be more and more willing to be a part of the next big thing; they will need to exist where their customers exist and in order to achieve that, they need to invest in the virtual world”.

Alsahin believes that the Metaverse is a stepping stone to cultural evolution and a limitless capacity for art. There are many more opportunities for designers inclined to use 3D software programmes. They used to quote, "From sketch to reality" with the formation of Meta4SPACE, the mantra has changed to "From sketch to metaverse world". Alsahin continues, “In the near future, users will be able to use augmented reality smart glasses, which are wearable computer-capable glasses that add extra information; ideally 3D images and information such as animations and videos, to the user's real-world scenes by overlaying the computer-generated or digital information over the user's real-world". Now that everything is limitless and with the advent of various Metaverse environments, the industry will need skilled designers and architects who can master future virtual and AI technology. “Virtual, augmented, and mixed reality technology will become important not just to present a designed space as a visualization method, but rather to be a designed form of space itself”.

What are the most notable achievements 4SPACE has accomplished over the past decade?

It takes many years to create something special. Over the last decade, 4SPACE has created a great team, has access to better technology and creating new goals. The team has received numerous awards and recognitions from internationally acclaimed award-winning bodies, including the SBID overall winner in 2018 and Design Middle East Awards boutique firm of the year 2022. With project requirements increasing, there is a new wave of employment opportunities post-pandemic. The new office space is fully automated and includes a new architecture company and Meta4SPACE and increasing staff levels. Power 50 nominated Alsahin for fourth place in this coveted award.

What key advice would you give to emerging designers for building a successful interior design business? 

As the old saying goes, "no man is an island". Building a company in a foreign land has its challenges. Success requires sound finances, and self and team trust are hugely important. 4SPACE has created a great team, ensures that no one is self-sufficient and encourages the team to rely on and support each other. Together, the team has various goals, ensuring they achieve them no matter what. Alsahin and Hourieh encourage their teams to succeed, be inspired, share insights and do better each day. They understand that physical and mental health is important and inspire their teams to have a healthy work-life balance, enjoy the fruits of their labour and pay it forward.

Questions answered by Firas Alsahin, Co-Founder, 4SPACE.

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How do your services/offering enhance an interior designer’s projects?

Our project managers provide guidance when it’s come to writing your specification and will take the pressure off by providing you with a completed specification with any supporting documents you may require including mood boards, brochures and samples. They can offer their advice and expertise through specification appointments whether it be on site or remotely, making the whole process as easy as possible.

What are the latest trends you’ve noticed in your client’s requests?

As we work with office, hotel and commercial projects our main trend is simplistic washrooms with a luxurious feel. The need for full height cubicles and superloos is increasing with the demand for unisex and privacy washrooms. We have seen an increase in black and metal fittings e.g. copper are being specified in washrooms, we have worked closely with our new product development team to create new fittings which meet this demand. Finishing touches such as Solid Surface vanities are becoming increasingly popular and we are working hard on including more bespoke vanity profiles for a more inclusive offering. Throughout this process we make sure we do not compromise our position on sustainability and environmental impact.

Questions answered by Hana Aubad, Marketing Executive, Sylan.

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What are the origins of your brand?

Prodema was founded in San Sebastián in 1903, as an industrial carpentry shop under the name of Echevarria y Eléicegui, SRC. Specialized in the manufacture of wood and hardware, it experienced a progressive expansion that led it over the years to diversify its activity and move its facilities to Legorreta. More than 50 years after his birth, he changed his name to Prodema.

At the end of the 1980s, the first facades covered by Prodema were built, which caused a very good impression and made various architects begin to be interested in the product. Expo’92 marked a before and after for the brand, to the point of turning around the company’s business by concentrating exclusively on the world of architecture.

For its part, Vera de Bidasoa was the birthplace of Maderas Gurea S.A, founded in 1966, which became Composites Gurea S.A. in 1985. At that time, high-density phenolic stratified wood products were manufactured, aimed at the Spanish iron and steel and electromechanical industries. In 1992, the company began working on the application of wood for construction, thus creating the Parklex brand.

In 2004, the first step in the integration of the brands was executed. The MADME holding company was created, owner of both the Parklex and Prodema brands. In this first phase, all areas of the company were integrated, except for the commercial area, where the two brands competed in different markets. In 2018, the first step was taken in the integration of the commercial networks, unifying the management of the two brands, but without changes regarding the market, for which two different brands continued to follow.

2022 is the year of change, renewal, collaboration and growth. It is the year of the merger of the Parklex and Prodema brands at all levels, becoming a single brand both inside and outside.

The union between the two will mark our new future, because we believe that the union is, today - in this new international context -, the best formula to continue growing and innovating.

From now on, PARKLEX PRODEMA becomes a much stronger and more consistent project.

How do you work with interior designers?

We work with interior designers from the design phase of the project. We help them to know the wood from the hand of an expert, we help them in the search for personalized solutions and we offer technical support for the specification.

Once the project is designed, we enter in the development phase with them. We offer a shop drawings service, we help with the optimization of the material and we look for tailor-made technical solutions for their specific project.

And, if the designer or the company that is going to carry out the work needs us, we can enter in the execution phase of the project. We have logistical flexibility so that the reception of the materials is the most comfortable and appropriate to their needs, as well as being able to customize each delivery. We offer an on-site start-up service and we can provide training on the installation of all our products.

In addition to the support we offer in each of the phases of a project, we have a worldwide commercial network, which allows us to provide an international service. Our sales representatives or technicians can carry out personalized visits, resolve any doubts that may arise, show reference projects... In addition to the fact that we have digital support materials available on our website, and physical samples to see and touch each one of our products and finishes.

We adapt to the individual needs of each designer.

What value does your sector add to the interior design industry?

Thanks to our own technology, we have developed a range of interior and exterior products with natural wood that has a unique strength and durability. We give them the possibility of applying the beauty and warmth of wood in different applications, such as walls, floors, ceilings, acoustics, furniture, facades... In all those areas where they thought they would not be able to place wood, we give them that option.

How do your services/offering enhance an interior designer’s projects?

In addition to everything already mentioned, we are offering a unique product with an international and personalized service. We give the possibility of using wood, with its aesthetic benefits, where it is not usually an option.

We offer a combined solution. Personalized, with international service and with a unique delivery, of a product with unique benefits for wood.

In addition to being able to use our products in high-traffic areas, such as museums, restaurants, retail, hotels, offices... their features make them suitable for hospitals, swimming pools, spas, gyms, bathrooms and kitchens...

Questions answered by Reyes Gutiérrez, Export Area Manager, Parklex Prodema.

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The SBID International Design Awards finalists for 2022 have been revealed, boasting an impressive shortlist of award-worthy entries across Interior Design, Product Design and Fit-Out. From the design scheme, materials used and products specified through to the final fit-out installation, the SBID Awards champion design standards across the supply chain in the design, procurement and execution of outstanding interiors!

To complete the third and final stage of judging, the online Public Vote is now open! Worth an influential 30% of the final scores, it's your chance to sway the results and decide which finalists you think deserve to take home a prestigious SBID Award! You can only vote once per category, so choose wisely and vote for your favourite designs!

Voting closes at 5pm (BST) on 24 August

Voting closes at 5pm (BST) on 24 August.

Visit www.sbidawards.com to find out more!

It was a memorable journey for CROSSTEC to be the millwork supplier and to collaborate with G.A. Group for this SBID Award-winning fit-out project at the Harrods Beauty Halls. Starting with the design development through to the finalisation of the bespoke metalwork in all phases.

The second phase of the beauty halls transformation of Harrods concentrated on the final detailing, from mirror inserts to the counter canopy signs, all of which are carefully handled by CROSSTEC’s design and production team, with the use of dedicated materials such as fine trimmed metal and engraved glass.

If you’d like to feature your product news here, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

4SPACE provides quality, distinctive architectural, interior design and design solutions for commercial premises, restaurants, entertainment venues, retail spaces and private residences throughout the United Arab Emirates and further afield. 4SPACE has blossomed over the last 10 years and continuously innovates and intentionally disrupts interior design in one of the world's most extraordinary cities, Dubai. Recognised as one of the finest interior design companies in the region, the company prides itself on blending light and space with delicate, well-considered features to create memorable aesthetics.

Firas Alsahin and Amjad Hourieh adeptly lead the award-winning interior design firm. Their international experience encourages the team to go beyond limits in Dubai. They explore different shapes and forms to create unique buildings that incorporate feasibility, efficiency, and originality. They led 4SPACE to be the overall winner of the Society of British and International Design (SBID) Awards in 2018. Commercial Interior Design Magazine voted the firm among the top 20 most successful boutique interior design firms in the Middle East in 2019.

Firas Alsahin was named one of the 50 most influential interior designers on the power list in the Middle East. He's a fully accredited design professional with SBID. Alsahin's design finesse embraces futuristic, minimalist, functional and sustainable design. He is well regarded in the industry and has an active voice on various discussion platforms in the Middle East.

Amjad Hourieh is also a fully accredited design professional with the SBID. He loves to create an element of surprise and intrigue with his designs. His designs incorporate the organic influence of Art Deco with the expected natural curves and geometry but with an unexpected sense of drama. Hourieh strives to unify visions between each client with innovation and technology.

Their imitable growth led to Ehab Alhariri joining 4SPACE as the principal architect to shape the new architectural division. His experience has seen him work on various projects in the USA and with world-famed Emaar, Dubai properties, Wasl, and Hilton. Alhariri earned global recognition for his sustainable mountain pod that pushed boundaries and merged his design capabilities by integrating art and science.

4SPACE work and experience

4SPACE creates environments that inspire well-being, drive innovation, and boost company development. Dubai is the world leader in unique and well-designed properties. 4SPACE, as a full-service design firm, has revolutionised the hospitality industry with its unique floating villas, futuristic sustainable mountain pod, the tube house and the towering Marina Twin Towers. The city’s impressive VR Park located in Dubai Mall is over 5,000 square metres and is the largest virtual reality experience venue in the region. On a smaller scale, designers have created extraordinary interiors for restaurants and retail including, Kava and Chai, Space Cup, Charcoal Garden, Karamna, PAPA Dubai, Tutus Kurniati and the Discovery Channel Store in Dubai Mall.

4SPACE has two fully immersive experience parks in the pipeline; 7000 square metres in Dubai Mall and 2000 square metres in Wafi Mall. The team are also expanding into Saudi Arabia with many food and beverage projects being successfully delivered such as Kactus and Dopeamine. Steam Kitchen, HOOK, Verde and Sandwhere are currently being designed and constructed.

Design approach and process

For a comprehensive understanding of the client's needs, the interior designers examine the context of every space and deliver innovative solutions. 4SPACE is considerate and intimately works with each client to generate a comprehensive plan using physical models and mock-ups and provide accurate time frames and budgets. They seamlessly manage projects from beginning to end and communicate freely throughout the design process. The extensive team draws on the knowledge and expertise of in-house architects, technologists, engineers and project developers.

The team of architects and interior designers provides wide-ranging designs for various buildings, including homes, hospitality and entertainment venues, offices, and event spaces. They sympathetically design every element of a visitors journey. 4SPACE intelligently reformulate expectations and create innovative experiences that encourage interaction by playing with textures, materials and light. Their designs encourage touch and are delightful to the eye. 4SPACE creates memories and pleasure.

The pandemic experience

2021 has seen various successes for 4SPACE. Not only has the firm formed the architectural division, but they have moved offices, launched a new website and expanded their team with new hires.

Throughout the pandemic, each designer's curiosity contributes to impressive restaurant design transformations; they are learning how to evolve, improve and remain relevant. Alsahin and Hourieh believe that their transformational philosophy, continuous development and evolutionary approach will ensure that they remain front of mind in the design field.

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