West One Bathrooms Ltd is best known for being one the most illustrious and innovative supplier of bespoke luxury bathrooms. With history dating back to 1978, it is a family-run business that established itself as a trusted name in the industry. Specialising in tailored sales and design services, they offer a complete end-toend solution for clients seeking exceptional bathroom experiences. Charlotte Waters, Head of PR and Marketing, has given her insight into West One Bathrooms.
Our story began in Mayfair, London, back in 1978. Since then, we remained a familyrun business, that is now in its third generation. Our passion and extensive experience enable us to provide exceptional guidance and source the most stunning bathrooms from around the world. As we celebrate our 45th anniversary in 2023, we continue to commit to deliver beauty and functionality in every bathroom project we undertake.
I think we have an approach that sets us apart from others. We're your ultimate "onestop-shop" for expert advice, service, and access to an unmatched product portfolio. We've got access to an unrivalled selection of over 750 global suppliers, including exclusive brands like Ann Sacks, New Ravenna, and Wall&Deco that elevate interior design projects. From the very beginning, our company's essence has been to provide a personalised sales and design service which enhances the projects and adds character as no bathroom will be the same. Our product offerings are limitless, and when combined with our renowned design service and highly skilled staff, we have the power to create truly exceptional spaces for our clients!
We are able to offer a complete solution from start to finish. Our goal is to make life easier for interior designers by taking the stress out of bathroom planning. We're here to assist with product selection and compatibility, ensuring everything fits together seamlessly. When designers visit our showrooms, they are guaranteed to be inspired. We've created a studio concept where you can find an abundant of samples to create personalised mood boards for clients. It's all about bringing your vision to life in a way that's uniquely tailored to your style. With an extensive product portfolio, we can find almost anything you need, no matter how bizarre or specialised the project is.
This year, we celebrated a major milestone - our 45th anniversary! It's an incredible achievement that we're absolutely thrilled about. One of the highlights of the past year was the complete refurbishment of our Chelsea showroom. We transformed all four floors, introducing exciting new features like the Studio concept, which focuses on colour, texture, and finishes. We had the pleasure of collaborating with renowned interior designers, Barlow and Barlow, who designed four unique displays. These displays showcased eclectic schemes with a classic contemporary twist, incorporating vibrant colours and playful patterns. But that's not all. We have even more excitement as we are currently in the process of refurbishing our extensive Battersea showroom, set to be completed by the end of 2023. Keep your eyes peeled for the incredible transformation!
We don’t believe nor follow trends per se, they come and go. However, we have noticed an increase in clients embracing colour, patterns, and various textures in their designs. This shift could have been influenced by advancements in technology and the growing popularity of our Wall&Deco WET SYSTEM wallpaper, which can be directly applied in shower areas. We have also observed a rising demand for wellness-focused features. Clients are now seeking steam generators for walk-in showers, along with shower benches to enhance relaxation. Our Sunshower has also gained popularity, as it combines the benefits of sunlight during showering by utilising warming Infrared and carefully controlled UV light. It's a fantastic option for those who crave the feeling of the sun. We remain committed to offering innovative solutions that cater to our clients' evolving desires and needs whether they are trendy or timeless.
Looking ahead, we suspect sustainability and wellness will be the focus of the coming year. As people become increasingly conscious of our planet and environmental impact, they will seek out environmentally friendly options for their bathroom. The concept of at-home spa bathrooms is continuously evolving, especially after the pandemic, with a growing array of products designed to create the ultimate sanctuary at home, so it is definitely something to look out for in the upcoming future.
We are constantly working on lots of exciting projects, but one that our contracts department are very excited to be working on is the iconic Whiteley London Development where we are proud to be doing both the hotel and residences.
Being recognised as an SBID Accredited Industry Partner allows us to be part of a community of trusted suppliers, which is truly valuable. This recognition sets us apart, not just in the UK but also on a global scale, as a company dedicated to upholding the highest standards of professionalism and excellence in our industry. We strive to achieve the highest level of knowledge and industry experience, and being able to showcase this achievement will show a sense of confidence in our clients.
About West One Bathrooms Ltd
Established in London 1978, West One Bathrooms’ remains family run and our experience in the industry allows for outstanding guidance and sourcing for the most beautiful bathrooms worldwide. With unequalled access to the world’s leading bathroom brands, our portfolio extends to more than 750 global brands and covers thousands of products across the spectrum from the most exclusive and unique, to affordable and high-quality essentials.
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Innovative design and enhanced technology meets form and function with the new Creo and Vito 25mm sustainable shower trays from Crosswater. Whether the goal is to make a design statement or create a minimalist silhouette where the shower blends seamlessly into the wider bathroom, these will elevate any shower space.
Crafted from 100% recyclable Dolomite engineered stone and hand finished to perfection, Creo and Vito are expertly designed with comfort and efficiency in mind. Smooth and warm to the touch, engineered stone is soothing underfoot and creates a sleek, seamless feel.
Designed with high-flow central or linear drainage systems for faster drainage and almost invisible gullies and edges, shallow pools of water are a thing of the past. And with no hard, uncomfortable ridges to step on, the designs allow continuous flow from the rest of the bathroom floor.
Using natural materials embraces relaxation and wellness principles that instil a sense of natural tranquility. Brilliantly resilient and hard-wearing with exceptional impact resistance, engineered stone retains water thermal temperature for longer, creating a warm and luxurious showering experience.
Manufactured in a zero-emission factory that uses 100% solar energy, using engineered stone considerably reduces the energy required to make each tray and excess materials are simply repurposed. The trays are finished with a permanent Nanocoat gel, ensuring the surfaces are non-porous, anti-bacterial and easy to clean.
Creo is available in rectangular and offset quadrant options – prices from £260. Vito is available in square and rectangular options – prices from £311.
Elegant yet progressive: Dornbracht’s VAIA brings together traditional and contemporary style elements to create a balanced design, presenting innovative ways to combine the past and present.
From now, the fittings’ series created by Sieger Design is available in new variants and finishes.
The new products include a single-hole mixer with two handles for the washstand. This is also available in a freestanding version, so that the fitting can be placed anywhere in the room.
Also included are products with a smaller projection. The classic single-lever mixer with cold water valves for either wall or deck-mounted installation, and the three-hole fitting with a flat spout, are ideal for guest bathrooms.
The aesthetic cross-handles with their defined radii now act as a connecting element for the entire bathroom. In the shower, for example, they are a striking design highlight. VAIA’s tulip-shaped rosettes are also rediscovered at the new bathroom towel rail.
Furthermore, the choice of finishes are expanded with the addition of Dark Chrome, Champagne (22kt Gold) and Brushed Champagne (22kt Gold). The warm golden tones are especially harmonious when combined with natural materials and colours.
The captivating feature of Dark Chrome, on the other hand, demonstrates an understated elegance.
VAIA’s balanced design language fits into a variety of contemporary interiors, into traditional and modern minimalist bathroom architectures, as well as those that bring together elements from differently styled worlds.
It is fully committed to the Transitional Style, an interior design trend in which past and present are innovatively intertwined. The familiar boundaries are shifting where the bathroom becomes an area of creative tension between tradition and modernity.
VAIA’s open and progressive design underlines this approach. Playing with contrasts, the design series skilfully combines geometric and organic contours to make a graceful and balanced whole.
About Dornbracht
Dornbracht, with headquarters in Iserlohn, Germany, is a leading specialist for superior designer fittings and accessories for bathrooms, spas and kitchens. The company was founded in 1950 and today is internationally renowned among architects, designers and luxury consumers for its product portfolio in more than 125 markets.
This week’s instalment of the Project of the Week series features a glamorous bathroom design by 2022 SBID Awards Finalist, Jasmin Reese Interiors.
SBID Awards Category: Residential Budget Up To £50,000
Practice: Jasmin Reese Interiors
Project: Black and Teal Dreamy Bathroom
Location: Illinois, Unites States of America
The brief of the Project was to create a hip "powder room" in this industrial loft space that also doubled as a guest bathroom.
At the beginning of each project, I meet with clients for a "Style Session" meeting, it is a meeting to determine the programmatic requirements of the project, budget, and I also try to see how high octane the client would go. In this case the client responded to a lot of sexy hotel interiors, black chic rooms, and moody interiors, so we went in that direction.
Our biggest hurdle was getting the materials, it was during Covid so information was not as fast as we were used to and reselecting materials when they became out of stock was challenging to keep the project moving forward.
The wallpaper was the biggest highlight! It was really fun to be able to wrap a large scale print on the walls and also the door in a small space.
I think the SBID awards showcase designs that are unique, colorful, and fresh.
Questions answered by Jasmin Reese, Owner, Jasmin Reese Interiors.
We hope you feel inspired by this week's design!
If you missed the last instalment of Project of the Week, featuring a contemporary family home design by RS Interiores & IDA SRL, click here to read it.
Visit 100 St John Street, London, during Clerkenwell Design Week from May 23 to 25 to see the latest bathroom and kitchen launches from RAK Ceramics.
On display at the Design Hub are new ranges of surfaces, brassware and sanitaryware, all designed to create luxurious yet highly practical modern living spaces.
One of the striking bathroom displays at the Hub showcases the RAK Ceramics Designer Collection by Patrick Norguet, RAK-Valet. This is a range composed of functional elements – available in matt and glossy finishes – that serve as veritable valets and hand us the objects of our daily wellbeing via functional surfaces and stylistic solutions of great visual impact: decorative forms with slender profiles for the washbasins, top-notch stylistic research for the bathtubs, elongated lines for the toilet bowls.
For the kitchen there is CookingRAK - a one-of-a-kind hidden induction cooking system, creating a stylish impression and professional results.
Designed to create a multi-functional kitchen space ideal for daily use, the system is integrated into the countertop, opening possibilities for users to prepare, cook and dine in the same space; a seamlessly designed kitchen top made for dining and entertaining. The technology combines the high-performance of RAK Ceramics porcelain slabs, with an innovative induction system that operates through a magnetic field. Porcelain has always been the ideal choice for kitchen countertops as they are made of a durable material resistant to heat, stain, and scratch. They are also resistant to moisture and do not easily stain, making them easier to clean.
CookingRAK is exclusively produced with RAK Ceramics porcelain slabs in 14.5mm thickness and 135.5x305 cm size. The slabs can withstand high temperatures and with a surface hardness that resists scratching and staining. They are also an ideal material for kitchen countertops as they are very hygienic, food-safe, and less likely to harbour moulds and bacteria. To conveniently locate the cooking zones on the countertop, the RAK Ceramics slabs can be customised to add special markings in six modifications that will suit any kitchen style.
Staying with surfaces, visitors to the Design Hub can also view the stunning Metamorfosi collection, a decorative porcelain surface that will make an eye-catching impression for any interior. Metamorfosi is a large-format surface, available in two sizes - 120x260cm and 120x120cm. Inspired by the colours and shapes found in nature and responding to this important interior design trend, Metamorfosi is highly durable and splash resistant, just as porcelain should be, yet visually striking in its appeal, with several design options to choose from
An important destination on the Clerkenwell Design Week tour, the RAK Ceramics Design Hub at 100 St John Street, Clerkenwell is one of the largest in the area, with 7,276 square feet over two floors. The space gives visitors to the area the opportunity to explore the possibilities of choosing RAK Ceramics for their projects.
Designed to be an interactive and immersive environment to inspire creativity, the Design Hub includes a working kitchen display, working tap display, Virtual Worlds 4D Theatre and a Grab and Go sample area. New product launches are given their debut at the Design Hub, the company’s Mega Slab Maximus surfaces are highlighted, along with inspiring bathroom displays. The Design Hub also hosts seminars and events throughout the year and offers meeting spaces for designers and architects.
About RAK Ceramics
RAK Ceramics is one of the largest ceramics’ brands in the world. Specialising in ceramic and grès porcelain wall and floor tiles, tableware, sanitaryware and faucets, the company has the capacity to produce 123 million square metres of tiles, 5 million pieces of sanitaryware, 24 million pieces of porcelain tableware and 1 million pieces of faucets per year at its 22 state-of-the-art plants across the United Arab Emirates, India and Bangladesh.
Patrick Norguet is an essential figure on the international design scene. Drawing inspiration from everything that surrounds him, Norguet does not follow trends but seeks to give shape to products whose relevance and modernity would withstand the test of time.
The global leader in producing and distributing innovative and sustainable surfaces for architecture and design, the Cosentino Group, has introduced a new high-performance, ultra-compact stone collection: Dekton® Pietra Kode, the vision of renowned designer and architect, Daniel Germani.
Pietra Kode reinterprets the timeless beauty of three classic Italian stones: Vicenza, Travertine and Ceppo di Gré. Each of these antique natural stones has inspired three Dekton® concrete series within the collection, with enhanced technical properties for the world of modern architecture and design. Each colour incorporates contemporary elegance into the design, with the rich shades and textures creating a sensory experience beyond what the eye can see. The carbon-neutral Dekton® surface allows the collection to be used in a virtually limitless range of indoor and outdoor applications, including kitchen and bathroom worktops, flooring, furniture cladding, wall cladding and more.
Pietra Kode marks the third collection developed with designer and architect, Daniel Germani. While Germani’s previous “Industrial” and “Chromica” collections for the brand have been inspired by industrial design, the seven hues that make up Pietra Kode channel the influence of Vicenza stone, travertine, and Milan’s iconic Ceppo di Gré stone on Italian architecture over the centuries.
“For this collection, I spent a lot of time decoding each stone’s history in Italian architecture and reimagined them in a contemporary design with all of the benefits of Dekton,” said Daniel Germani. “Pietra Kode is a collection that showcases luxury in the small, understated details. It’s designed with the future in mind and compliments any space in a way that won’t go out of style.”
Four warm and versatile colours that reinterpret the code of classic Vicenza stone. With neutral, earthy tones and a rich design that flows onto the edges, all coexist in perfect harmony and complement cream, wood, and taupe palettes.
VK01 Nebbia is inspired by the texture of Grigio Alpi, with a fine-grained white creamy base dotted with warm taupe hues.
VK02 Avorio features a light beige shade in an extremely natural finish, inspired by the eponymous Avorio stone, an Italian material characterised by the presence of fossil shells.
VK03 Grigio boasts a gray colour scheme and warm nuances. VK03 Grigio draws its inspiration from Grigio Alpi, made popular by the Renaissance architect Andrea Palladio, who used it in his villas and palaces in the Veneto region. It blends perfectly with creams, woods and taupe colours.
VK04 Grafite combines a mix of black and gray interspersed with whitish and reddish cloud-like patches, channeling the texture of dark, fine-grained limestone.
The series reinterprets the stone out of which Rome was built, made classical art shine and inspired Renaissance architecture. Two elegant designs are full of nuances reminiscent of these classic styles.
TK05 Sabbia reinterprets Italian Travertine, cut with a vein in its thread that flows through the pieces in a disorderly and colourful way, making it perfect for rustic or natural environments.
TK06 Marmorio takes cues from Travertino Navona, the quintessential Roman stone. Its porous striped structure gives an elegant, bright and lightweight look to any design.
It reinterprets the beauty of the Ceppo di Gré stone, often used in architecture in Milan, to design spaces that inspire us and connect us with nature. Like Vicenza Kode, Ceppo Kode also features design along the edges, perfect for particularly exposed applications.
CK07 Ceppo - the distinctive blue-gray multiform structure of the Italian Ceppo di Gré stone inspires this unique colour. It is an unmistakable pebbled pattern that is ideal for both indoors and outdoors, with its timeless design making it a perfect choice for a classic or modern look.
About Cosentino
Cosentino Group is a global, Spanish, family-owned company that produces and distributes high value innovative surfaces for the world of design and architecture. It works together with its clients and partners to provide with solutions that offer design and value, and inspire the life of many people. Dekton is Cosentino's innovative, ultra-compact and high-performance surface that offers endless design possibilities for outdoor and indoor spaces.
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Nothing compares to water – the elixir of life. Whether it’s the soothing sounds, or the feel on the skin, through our experiences with water we can switch off from the noise of the outside world – to find peace for body, mind, and soul. Whether in people’s homes or hotel rooms, it is usually the bathroom that serves as a personal space of retreat. It’s the place for precious me-moments of indulgent bliss where we find hidden strength and new energy. The renaissance of the bathroom and its increasing significance as a zone of regeneration has been accompanied by heightened client expectations with regard to bathroom planning – for private houses as well as hospitality projects.
Guided by the underlying belief that water is the source of vital energy, GROHE, a leading global brand for complete bathroom solutions and kitchen fittings, has revitalized its GROHE SPA portfolio. The word SPA originates from the first letters of ‘Salus Per Aquam’, Latin for ‘Health Through Water’. This is the founding concept behind GROHE SPA. Transforming the bathroom into a home spa is not just about using individual products, but about creating holistic experiences that embrace the positive effects of water on the body and mind. GROHE SPA curates exclusive products to create unique luxurious wellbeing areas that allow the user to become immersed in soothing water rituals.
The broad GROHE SPA portfolio ranges from elaborate tap collections, customisable ceiling showers and intricate ceramics to complementary accessories. GROHE SPA redefines what is possible in terms of design, technology, and precision. Customers who wish to bring a new, bespoke kind of luxury to their private home spa will feel GROHE’s passion for water in every detail.
With GROHE SPA, architects, designers and planners now have the freedom to select from a carefully curated bathroom portfolio which offers customisable options to match customers' personal needs and their individuality. The brand-new GROHE Atrio and Allure Brilliant Private Collections allow a choice of different colour, material, finish, and handle options to help design one-of-a-kind bathroom pieces. In order to enable end-consumers to enjoy an authentic marble style with a high-quality finish, GROHE is partnering with Caesarstone, the global pioneer of premium countertop surfaces, to craft tap handles in the brand’s timeless and durable quartz designs. Caesarstone has a long-standing reputation for designing and producing high-end engineered surfaces, used in some of the most exclusive residential and commercial buildings around the world. Caesarstone surfaces can be combined with GROHE SPA Private Collections for a truly bespoke design.
Thanks to the GROHE SPA Aqua Rainshower Ceiling Shower Modules, the shower experience can also be tailored to the user’s personal preferences. In this way, unique spaces are created that stand out and bear the signature of the designer.
“The products sit at the intersection of premium quality, cutting-edge technology, unrivalled precision, and progressive design. We are driven by a spirit of redefining what is possible, leveraging industry-leading production techniques like 3D metal-printing, to create exclusive designs.
Addressing the rising macro trend for Health & Wellbeing, GROHE SPA is designed to enable architects, designers, and planners to create the ultimate water experience for their bathrooms and spas”, explains Patrick Speck, Leader LIXIL Global Design, EMENA.
In addition to this versatile but coordinated product portfolio, GROHE offers expert consultation to guide architects, designers and specifiers, as well as project developers, through the whole process.
Architects and designers can experience GROHE SPA first-hand at Milan Design Week, taking place from 18th - 23rd April 2023. Located in the Brera district, GROHE SPA will be showcased by way of a water surface installation – designed by the in-house design & brand identity team LIXIL Global Design – which will reflect the stunning architecture of one of the world’s most prestigious art museums, the Pinacoteca di Brera, while expressing the overall GROHE SPA Health Through Water concept. The exhibition will be complemented by outstanding bathroom designs occupying four immersive cubes nestled within the space, each expressing one of our four tiers: exclusive 3D metal-printed products, the new bespoke Atrio and Allure Brilliant Private Collections, trend-leading GROHE Colours, and a multi-sensory experience for the brand’s modular shower solutions.
The installation will be open to the public on
About GROHE
GROHE is a leading global brand for complete bathroom solutions and kitchen fittings. In order to offer "Pure Freude an Wasser", every GROHE product is based on the brand values of quality, technology, design and sustainability. Focused on customer needs, GROHE thus creates intelligent, life-enhancing and sustainable product solutions that offer relevant added value – and bear the "Made in Germany" seal of quality: R&D and design are firmly anchored as an integrated process in Germany. GROHE takes its corporate responsibility very seriously and focuses on a resource-saving value chain. Since April 2020, the sanitary brand has been producing CO2-neutral* worldwide. GROHE has also set itself the goal of using plastic-free product packaging by 2021.
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RAK Ceramics PJSC (Ticker: RAKCEC: Abu Dhabi), one of the leading ceramics brands in the world, announced today a USD 14 million investment in its sanitaryware production line in the UAE, upgrading the facility with the latest cutting-edge technology kilns and elevating sustainably the company’s sanitaryware operating model.
RAK Ceramics aims to begin installation of the new machinery in 2023, with the aim of going online in the first half of 2024. The investment will allow the sanitaryware line to incorporate latest technology into the heat exchanger system of kilns, with the capability for future conversion to hydrogen fuel and waste heat recycling given advanced features. Once operational, the Company will be able to maximize and optimize efficiency during production, enabling the realization of significant savings in both energy consumption and carbon emissions. Additionally, the process allows for an enhanced yield during production, reducing as such waste and increasing capacity utilization.
Commenting on the investment, Abdallah Massaad, Group CEO, RAK Ceramics said:
“As a responsible manufacturer and as the fourth largest ceramics player in the world, we have an important role to play on the global stage to make the industry more sustainable. This investment and the launch of this project in our sanitaryware business truly anchors our commitment to sustainability and our drive to long-term value for our stakeholders.”
“For this year, we aim to stimulate sustainability further through our functions and businesses, as we established a clear commitment to prioritize and support sustainable investments, and we are currently working alongside experts in the field to help us in our sustainability journey.”
Over the years, RAK Ceramics' emphasis on sustainable production has expanded as the demand for distinctive and sustainable ceramic items develops and as the Company continues to reap the benefits of sustainable long-term investments on the environmental front, especially in terms of energy conservation and waste management.
The Company has outlined in its 2023 Priorities that it is working on defining and implementing a sustainability strategy for the short-to-medium term, incorporating further ESG practices and initiatives and adopting it across all its operations.
Sylan Mirror Box Units are an expression of innovation, design and function. They are the complete package combining space saving concealed storage and minimalistic, stylish design to create the perfect final touch to any washroom. The inside boasts a fully customisable behind the mirror accessory system along with a full range of configurable accessories which can be adapted to clients’ requirements or to complement the project environment.
Designed with elegance, safety and sustainability in mind, the minimalist mirror panel design with polished mirror glass and back lit lighting reflect the aesthetics of contemporary styling of today’s washroom interiors.
To find out more visit our website or contact our Sylan team on 01763 276200 who will be happy to help.
About Sylan
A Sylan washroom is the ultimate expression of precision. This is because we are obsessive about detail. Every Sylan washroom we create is a luxuriously crafted, beautifully engineered product. But more than that, every one is bespoke built and individually customised around your needs. Your Sylan journey will start with our Project Managers and stay with you for years to come. It will be so well built, so precision crafted and so detailed in its design that we are fully confident to offer a 10 year guarantee across the whole range.
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No bathroom is complete without a mirror, and RAK Ceramics ensures that including this essential accessory as part of a purchase is no hard sale, with several new additions to its collection.
In a choice of stylish finishes to combine seamlessly with any décor, the new RAK-Art and RAK-Picture mirrors come with Chrome, Matt Black, Brushed Nickel and Brushed Gold. This enables them to be chosen to match the bathroom’s brassware, extending the sale and ensuring retailers can value up.
Both ranges feature four shapes – Round, Square, Soft and Oval – and have LED lighting, a demister pad and touch sensor activation, bringing the latest bathroom technology into the home in a seamless way.
Also new to the RAK Ceramics mirrors collection is RAK-Ornate, available in the same choice of finishes and with the same technological features. The RAK-Ornate mirror has an integrated shelf for handy storage of bathroom essentials, making it the perfect addition to a master ensuite for a hotel-inspired look.
RAK Ceramics is one of the largest ceramics’ brands in the world. Specialising in ceramic and grès porcelain wall and floor tiles, tableware, sanitaryware and faucets, the company has the capacity to produce 123 million square metres of tiles, 5 million pieces of sanitaryware, 24 million pieces of porcelain tableware and 1 million pieces of faucets per year at its 22 state-of-the-art plants across the United Arab Emirates, India and Bangladesh. Founded in 1989 and headquartered in the United Arab Emirates, RAK Ceramics serves clients in more than 150 countries through its network of operational hubs in Europe, Middle East and North Africa, Asia, North and South America and Australia.
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