This week’s instalment of the #SBIDinspire interior design series features a striking yet stylish boutique hotel design in Germany’s fifth largest city; Moxy Frankfurt City Center emulates the exciting nightlife and eclectic scene of downtown Frankfurt with neon play area, modern guest lounge, urban aesthetic, vibrant wall murals and cool, artistic flair.
JOI-Design created Moxy’s new European guestroom brand standards and implemented them into this new-build project. This rethink led JOI-Design to also develop Moxy’s next generation of public areas featuring clean-lined, industrial architecture with a more “grown-up” vibe than previous locales. Multi-functional public areas fuse the urban with the urbane, picking up on the street culture and warehouse aesthetic prevalent downtown. Visible ceiling pipes and exposed concrete walls create “industrial chic” with a coordinated mix of stylish furniture, loud beats, humorous touches and textured details discovered upon second glance. Typeset artwork along with bear and bull references allude to the nearby stock exchange and the site’s former life as newspaper Frankfurter Rundschau‘s headquarters.
SBID Awards: Hotel Public Space Design finalist sponsored by Viva Lagoon
Project: Moxy Frankfurt City Centre
Location: Hessen, Germany
Moxy Frankfurt City Centre, Germany. Image credits: SV Hotel
What was the client’s brief?
Our brief was to fully understand the Moxy spirit and create a world that would allow it to flourish. We were initially commissioned to develop new guestroom brand standards for Moxy hotels in Europe, and then also to bring these to life through the Frankfurt property. It was important that our design would let guests soak up local culture.
Image credits: Courtesy of Christian Kretschmar for JOI-Design
What inspired the interior design of the project?
Many things! Moxy’s target market is moving towards a digital nomadic lifestyle. The flexibility of mobile working has led to a greater mix between work with play, with short stays lasting one or two nights. These are travellers who fit everything into carry-on luggage and make the most of travel adventures with party nights out. At the same time, they also remain conscious of their health and wellbeing. As a result, the guestrooms are a relaxing retreat for sociable guests, places where they can rebalance with calm and organized interiors designed for maximum efficiency and minimal wastage. Closets aren’t needed, since travelling light means minimal storage is required, so we designed the latticed “functionality wall”.
In the public areas, influences from the site’s former life as newspaper Frankfurter Rundschaut’s headquarters appear through allusions to typography and journals. The nearby stock exchange also comes into play with bull and bear motifs referencing the rise and fall of market shares. A geometric bull sculpture hangs on a bare concrete wall, while a gigantic teddy bear welcomes guests with a wink. Located at the hotel entrance to attract the attention of passersby is a graffiti mural by Herakut, an internationally acclaimed artist duo with roots in Frankfurt.
What was the toughest hurdle your team overcame during the project?
Marriott initially asked us to design guestrooms in line with the existing brand standards. As the project progressed, they asked us to develop the new Moxy identity, which of course we were very happy to do. The challenge came when they asked us to apply it to the new-build Frankfurt hotel at a very late stage in the project. The building was already under construction with the layout, power points, etc… for our first design, so we needed to work around these restrictions and make the guestrooms function as best possible with the new guidelines.
Also, the public areas floor area is not actually very large, but we needed to accommodate four zones as specified in Moxy’s standards: the library/work space; the welcome section; the F&B facilities; and the lounge. We created a layout with a natural, open feel that flows well from one space to the next.
What was your team’s highlight of the project?
Creating a new destination in a style that is different for Frankfurt hotels, and within the exciting building designed by the respected Hamburg-based architect Hadi Teherani, was inspiring.
Herakut’s graffiti mural is one of our team’ favourite parts of the interiors. We specified the art should relate to the bull and bear theme and the stock exchange, while also instilling an impression of the locale. The result is a street art-styled mural that shows two children playing in bear and bull costumes – a young-spirited approach that hints at German fairytales and helps establish the lively, light-hearted atmosphere that attracts not only guests, but also locals wishing to work, relax or meet others.
Why did you enter the SBID Awards?
The SBID International Design Awards celebrate imagination, talent and commitment to interior design excellence across many types of projects around the world. It’s an honour to have our creativity and passion recognised by a highly respected professional organisation, the impressive award judges and our colleagues in the global design community.
Questions answered by Corinna Kretschmar-Joehnk and Peter Joehnk, Co-managing Directors of JOI-Design
We hope you feel inspired by this week’s Hotel design! Let us know what inspired you #SBIDinspire
If you missed last week’s Project of the Week featuring fluid architectural curves with the V Line Cosmetic Center in Hong Kong, click here to see more.
SBID Awards 2019 | Hotel Public Space Design finalist sponsored by Viva Lagoon
This week’s instalment of the #SBIDinspire interior design series features a private underground entertainment space for an ambitious London client. Nice Brew Design were commissioned to design the 530 square metre space which was built under an existing 1920s detached home in London. Working alongside the Architect and dealing with various restrictions, Nice Brew Design came up with a large open space with the use of visual zoning to divide up each entertainment area, but also ensure the space as a whole was unified through the interior design scheme and layout throughout.
SBID Awards: Residential Design Over £1M finalist sponsored by THG Paris
Practice: Nice Brew Design
Project: Private Entertainment Space
Location: London, United Kingdom
The space needed to include a large gym and shower room, WCs, two-lane bowling alley, dance area and DJ booth, an IMAX cinema to seat up to 20 people, bar area that would double up as a meeting space, a wine room, pool table and various seating areas – including an area with five screens for multi-screen sport watching. The space was going to have various types of end-users; the family, teenagers and friends – but was also going to be used for large corporate events and needed to have a sophiscated AV and lighting system, as well as be hard-wearing where possible.
The Art Deco style was our background inspiration, as well as creating the atmosphere and style of a traditional Gentleman’s club. However, the design concept actually resulted in a more modern, minimal take on this.
The opportunity to work on such a varied project was fantastic. At times it felt like 5 projects in one! Design work started in 2015 with construction kicking off early in 2016 and the project completing in November 2018. As such it was a detailed and an all time consuming project. Finally seeing the designs realised after so much time was definitely the highlight.
Two things stand out. Firstly the acoustics of the space. Noise from music, and in particular the bowling alley, needed to be retained within the basement and it was essential that it didn’t travel into the house or the gardens above, as it is a residential area. Acoustic plaster from Stil acoustics was used on the ceilings; acoustic glass and doors were specified for the glass encased staircase that leads to the main house and the wine room, as well as to the floor to ceiling bronze doors that separate the house and bunker staircase. The bespoke bronze doors to the external entrance at underground level were also acoustic specified and a copper clad box that encases the external staircase from the garden level was designed to further ensure noise was kept below ground.
Another challenge we faced was that the space was restricted. Position was governed by the fact that The Bunker needed to link to the main house above as well as have an external entrance. Originally the project was designed as a two storey bunker but it was then discovered that the existing borehole only went down 6m and a further test resulted in the conclusion that this would be a complex construction and was updated to a single storey proposal instead.
We felt the project deserved to be recognised and the SBID Awards are the one to aim for within the industry!
Questions answered by Charlotte Jackson, Creative Director at Nice Brew Design
If you missed last week’s Project of the Week featuring a stunning Shanghai residence located in the heart of Shanghai’s Pudong district, click here to see more.
We hope you feel inspired by this week’s Residential design! Let us know what inspired you #SBIDinspire
SBID Awards 2019 | Residential Design Over £1M finalist sponsored by THG Paris
This week’s instalment of the #SBIDinspire interior design series features a brand new classic and, at the same time, trending BBQ restaurant design concept for a fast-growing city in the Emirates. New to Dubai, it includes a central open barbecue fire-pit with six different grills from around the world. As visitors enter, they are stunned by the spectacular sight of brick brazier spanning from floor to high ceiling, taking centre stage and serving as the focal point of the entire space. Together with the striking open-fire barbecue-pit, guests are entertained and as much a part of the culinary action as they spectate their carnivore feast being prepared; AtmosFire is more than just a restaurant – it is a dining destination.
Sector: Hospitality Design
Company: 4Space Interior Design
Project Location: Dubai, United Arab Emirates
Our client, already firmly established within the F&B industry and owners of its own famous and prestigious brand – Barbeque Nation, was seeking to build a BBQ restaurant with a design that is inspired by the traditional grilling techniques from all over the world.
The main inspiration is the fire pit – where people gather around to enjoy a sumptuous meal while sharing life stories. We pitched the concept of having a central open fire pit with 6 different grills that will cater the best meats around the globe.
There were a few hurdles we had to overcome to make sure the restaurant design could be executed safely and effectively:
What was your team’s highlight of the project?
The spectacular sight of massive brick brazier spanning from the floor to high ceiling, taking centre stage, serves as the major highlight of the entire restaurant design scheme. Another highlight will be the fire pit itself. It came from a well-known brand in UK – Clay Oven. They customise different grilling techniques depending on the requirements of their client. In addition, the seating area on the central pit can be a highlight as well. It was designed to socialise and be part of the action. Guests can experience the finest meats prepared and aged onsite and then grilled and roasted to perfection.
Seeing how the individual design elements we specified came together was also an exciting moment for us; the terrazzo material that had been applied to most of the spaces – floor, walls, tables, and counter tops was as a result of our design vision and gave us the ability to achieve a contemporary yet classic look. We added corten steel walls on the ground level with ember linear lighting inspired by the grilling effect on the meat. The ‘broken bricks’ effect on the ceiling and walls creates a shift between the sleek surfaces to an aged appearance to create an atmosphere of classic history in one of the world’s youngest cities where residents and visitors crave a vision of heritage. A mild black steel was applied to the meat agers cabinet; also around the pit area. This design continues to provide the design theme of contemporary and aged imperfection. The mezzanine floor presents a pleasant surprise as the detail of the upholstery, joinery and finishes is punctuated by perfect lighting to create light yet a calm dining atmosphere. Our materials were used to allow maximum creativity from several viewpoints at every angle of the dining area and bar. The dining chairs are 100% leather upholstery.
Questions answered by Firas Alsahin, Design Director at 4Space Interior Design
If you missed last week’s Project of the Week featuring a contemporary kitchen design in sleek, bold tones to blend into its surrounding architecture, click here to see more.
We hope you feel inspired by this week’s hospitality design! Let us know what inspired you #SBIDinspire
4Space Interior Design | SBID International Design Awards
This week’s instalment of the #SBIDinspire series features Ultima a spectacular luxury clubhouse that uses decadent lines and curves inspired by it’s hillside location overlooking a remarkable view of the famous Victoria Harbour.
The designers were tasked with imagining a clubhouse for a leading local developer as part of a package that also included standard provisions for lift lobbies, bathroom and kitchens in the six tower complex and adjacent houses. The clubhouse, a three storey, 3,995 square metre space, is situated in the podium below the towers. The programme encompassed front of house areas including a lobby, fitness centre, spa, indoor ball court, indoor and outdoor swimming pools, library, bar, billiards room, private dining rooms and all supporting back of house areas. The clubhouse’s position on a hill in southeast Kowloon commands unobstructed views of Victoria Harbour and Hong Kong island beyond.
SBID had the opportunity to speak with Mathew Lui, Partner of Hirsch Bedner Associates Hong Kong about this exceptional project.
Project Location: Hong Kong, Hong Kong
What was the client’s brief?
The developer already had a flagship residential property on Hong Kong Island, and intended for this development to be its flagship Kowloon residence. The lead designer, who grew up visiting the site when it was formerly a low rise hill village, was intimately familiar with its orientation and panoramic views. Unusually for a project of this calibre, the developer had no brief for the designer; instead, architectural renderings were provided and the designer had to come up with the programme based on their experience with residential developments. As the building’s architecture included curves and aerodynamic-like details, the yacht concept became all the more relevant to the design scheme.
As the designer was also responsible for the property’s standard provisions, and the clubhouse’s targeted market would be high net worth individuals, whose children may be attending boarding school overseas. The children’s play area was therefore reduced; instead, an indoor ball court for teens returning for holidays was designed with vibrant colours. Hip hop culture was kept in mind to appeal to that particular demographic. The F&B components were styled to flow between pre-dining lounges, bars and private rooms, allowing for a whole evening of entertainment which is an extension of hosting parties at home. The designer felt that residents would regard health and wellness as a priority, and ample square footage was devoted to a well-equipped gym and two pools along with a spa, which ladies could enjoy alone, with friends or as a group.
What inspired the design of the Project?
In response to the site, the theme tying together the different aspects of the programme was inspired by luxury yachts and the former colony’s English roots. It took advantage of the double height volume on the ground floor by creating a central “crown-like” structure embellished with crisscrossed chrome lattice upon glass back-lit for an incandescent glow. A circular planned library below offers plush seating, while upstairs is dominated by an onyx back-lit whiskey bar. Each subsequent area was given its own distinct identity to appeal to different target demographic and user types. For example, the billiards room was designed as a “gentleman’s retreat” and references the glamour of James Bond films, with mirrored panelling that in theory could hide a sophisticated arsenal of pool cues. Overall, the clubhouse’s design reflects an aspirational lifestyle akin to a five star hotel.
As the designer developed the overall programme as well as the interior design, a major challenge was determining the hierarchy of spaces. In order to maximise efficiency and eventual usage, each area had to be proportional to the overall project size and scope. It was the first project that this designer was responsible for an entire residential complex, and another challenge was to consider a script for how to sell the residences through the interiors. The clubhouse had to be imbued with the look and feel of a value added component to the unit’s selling price, while also reflecting the developer’s brand as a stylish home builder that employs top materials and fine craftsmanship. An intricate network of perceived value with hardware and software alongside an enviable address had to be conveyed through the interior design.
Many new residential developments in Hong Kong offer on-site clubhouses with nondescript design and a standard programme. The results are that some rooms are under-utilised, while others are booked solid throughout the year. With this project, the designer came up with the programme with different intended users in mind. The goal was to ensure that every corner of the clubhouse was functional and appealing to the property owners’ various family members. Each area has its own personality while at the same time there is a logical, efficient progression of spaces.
Using curved lines, extensive use of wood such as Ziricote, textured glass, tinted mirrors, and stone contributed to the nautical aesthetic that form the core of the clubhouse’s design. Yet a novel approach was to embellish that core with self-contained areas that reference the energy of a Nike shop for the ball court, the tongue-in-cheek reference of a Double Zero film for the billiards room, and a Gucci café chic for the VIP dining rooms. Each special area with its own take on a concept helps provide a more immersive experience for the user, underscoring memorable story-lines for the spaces. The clubhouse’s strong narrative concepts led to its eventual design solution.
Why did you enter the SBID International Design Awards?
Winning an SBID International Design Award is truly a high achievement; the Awards are assessed by a technical panel, a public vote and a panel of leading industry experts, who look for outstanding examples of technical content and aesthetic creativity. It is a great acknowledgment of hard work and expertise.
Questions answered by Mathew Lui, Partner of Hirsch Bedner Associates Hong Kong.
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If you missed last week’s Project of the Week with the artful restaurant Alkimia click here to see more
Entries were received, finalists deliberated and the winners of the SBID International Design Awards 2017 have been announced! Click here to see the full list.
We hope you feel inspired! Let us know what inspired you #SBIDinspire
HBA | SBID International Design Awards 2017
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