This week’s instalment of the Project of the Week series features a contemporary residential design by 2024 SBID Awards Finalist, Amy Stoddart Studio.
Amy Stoddart Studio was commissioned to design this fun, vibrant family home in SW London. The clients trusted them with the ground floor re-work and internal re-fresh on the second floor. The studio took a classic/contemporary approach to the Kitchen, Living, Dining Area; paired with a modern arched crittall internal door, a punchy use of fabric and natural materials weaved throughout the rooms.
Category: Residential Budget Up To £50,000
Design Practice: Amy Stoddart Studio
Project Title: Kingscliffe House
Project Location: London, United Kingdom
Design Practice Location: Surrey, United Kingdom
Elaine, our client, has a discerning eye for design, appreciating an eclectic mix of new and vintage pieces. She values key statement items over a cluttered aesthetic. Her vision was to preserve the original features of the property while ensuring that the new extension harmoniously blended with the existing structure.
The design was inspired by a fusion of classic and contemporary styles, reflecting Elaine's appreciation for both new and vintage elements. We aimed to create a vibrant and fun atmosphere that resonated with the lively spirit of the family. Incorporating natural materials and maintaining architectural integrity were central to our approach.
One of the challenges was ensuring that the new extension seamlessly integrated with the original structure, both aesthetically and functionally. Additionally, working within budget constraints required creative solutions to achieve the desired high-end look without compromising on quality.
Seeing Elaine's positive reaction and knowing we had created a home that truly reflected her taste and lifestyle was incredibly rewarding.
We entered the SBID Awards to showcase our commitment to design excellence and to gain recognition within the industry. The awards provide a platform to highlight innovative projects and connect with a broader audience, which is invaluable for our studio's growth.
The recognition has enhanced our credibility and motivated us to continue pushing the boundaries of creativity in our future projects.
Questions answered by Amy Stoddart, Creative Director at Amy Stoddart Studio.
We hope you feel inspired by this week's design!
If you missed the last instalment of Project of the Week, featuring a mesmerising restaurant design by Bishop Design, click here to read it.
This stunning mews house, tucked away in the charming neighbourhood of Little Venice in West London, offered the perfect canvas for a full interior transformation from Amy Stoddart Studio.
Our clients entrusted us with reimagining every aspect of the space. We reconfigured the layout by relocating walls, repositioning bathrooms, adding custom walk-in wardrobes, and even redesigning the staircase to introduce a fresh, modern aesthetic.
Redesigning the staircase presented its own unique challenges. The tight turns connecting the first and second floors required us to enlist the expertise of a specialised handrail company, featuring master woodworkers skilled in creating and manipulating intricate curves. Their craftsmanship ensured that the transitions were seamless and elegant, transforming the staircase into a striking focal point that enhances both the functionality and aesthetic of the home.
Due to the property’s protected status, we faced restrictions on certain original features, such as the windows. This made it essential to use light-reflective materials that would amplify the natural light, enhancing the home’s airy, open feel while preserving its original charm.
One of our favourite elements is the custom-designed headboard in the main bedroom, which spans the entire width of the room. This longer, lower headboard emphasises horizontal lines, subtly drawing the eye across the space rather than up, creating a sense of openness that makes the ceiling feel higher and the room feel airier. We paired this centrepiece with striking Marc Wood pendants on either side of the bed, featuring his signature fluted glass—a motif we carried throughout the property to create a cohesive, sophisticated look.
The final look is effortlessly sophisticated, with a relaxed ambiance that highlights soft, neutral tones—striking a perfect balance between contemporary style and timeless elegance.
About Amy Stoddart Studio Ltd.
Amy Stoddart Studios love designing eclectic and fun interiors, their designs seek to maximise the potential of each space and create environments that are unique and thoughtfully considered to suit each clients way of life. Most recently working on high-end residential projects, along with luxury office spaces, director suites and bars. Amy studied Furniture Design at Lincoln University, graduating with a 1st Class Honours Degree. Upon finishing her degree she went on to work for very well regarded design studios in London, with a focus on the high-end residential market. She has work featured in various magazines, been nominated for numerous awards and recently won ‘Ultimate Luxury Kitchen Design’.
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Amy Stoddart, Creative Director at Amy Stoddart Studio, has given her insights into the industry.
I graduated with a first class hons BA in Furniture Design in 2015. I worked predominantly in kitchens and bathrooms for 5 years before starting my own interior design company in 2020.
I've always favoured my creative side! Initially, I wanted to explore the world of graphic design, but after gaining some work experience, I quickly realised that it wasn’t the right fit for me. Growing up, I often rearranged my room and experimented with painting it in various colours—usually directing my Dad to do this for me! For a few years, one of my walls was painted in two different shades of green with a funky zigzag running through the middle. It was a bold choice!
I began my journey by studying Furniture Design, knowing that entering this industry directly would be challenging. However, I soon discovered that interior design would serve as a great ‘segway’ into designing furniture and products. Now, I am frequently designing bespoke furniture pieces for my clients that suit their needs and individual requirements perfectly.
I really enjoy the initial concept stages of a project. There’s something magical about pulling out all my samples—fabrics, finishes, colours—and assembling them into a mood board. This process allows me to visualise the overall aesthetic and atmosphere we want to achieve, and it’s incredibly fulfilling to see the vision come together.
However, the most rewarding part of my work is undoubtedly seeing the completed space and witnessing my clients' reactions. When they step into their newly designed home and express their happiness, it makes all the hard work worthwhile.
This past year has been incredibly exciting for me as I was nominated for an SBID award, which truly validated my work and dedication to the field. It’s an honour to be recognised among such talented designers, and it motivates me to keep pushing the boundaries of my creativity!
Additionally, I recently landed my biggest project to date—a stunning 21,000 sq. ft. private family home. The scale and complexity of this project have presented unique challenges, but they also allow for a level of creativity that I absolutely love. I’m thrilled to work closely with the family to create a space that perfectly suits their needs and reflects their lifestyle.
My favourite projects are definitely bespoke residential jobs, particularly whole house turnkey renovations. I find immense satisfaction in spending 12 to 24 months with clients as we collaboratively build their dream homes. This extended time frame allows me to truly understand their lifestyle, preferences, and unique needs. Working closely with clients throughout the process helps me grasp the intricacies of their design vision, ensuring that every detail aligns with how they live!
One of the most challenging aspects of working in interior design is the project management side of things. Coordinating timelines, budgets, and various contractors can be complex, especially when unexpected issues arise. Ensuring that everything runs smoothly while maintaining the design vision requires careful planning and flexibility.
Before diving into the world of interior design, I wish I had a clearer understanding of the complexities involved in project management. While I was aware of the creative aspects of design, I think it's common to overlook the importance of coordinating timelines, budgets, and vendor relationships.
I would encourage aspiring interior designers to gain a strong foundation in design principles through education and practical experience. Networking is crucial in this field, so connecting with established professionals can provide valuable insights and opportunities. Lastly, always stay curious and open to new ideas, trade shows are a great example of this!
I’m excited about the growing focus on sustainability in design. More clients are seeking eco-friendly materials and practices, which not only benefit the environment but also add unique character to spaces. We are members of 1% for the Planet, which means we donate 1% of our profits every year to a charity that focuses on saving the planet!
First and foremost, it establishes a level of trust and credibility with my clients. They can feel confident knowing that I adhere to the highest industry standards and best practices, which ultimately enhances their experience throughout the design process. Being part of the SBID community is incredibly valuable as it connects me with other talented professionals, allowing us to exchange ideas, insights, and inspiration!
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