29th September 2025 | IN DESIGN EVENTS | BY SBID Share Tweet Pinterest LinkedIn At Decorex 2025, Homeplay unveils Serengeti Living – a groundbreaking 7x5m immersive feature that reimagines the role of technology in luxury interiors. Discover Serengeti Living at Stand L20 – National Hall, Olympia, London. More than a stand, Serengeti Living is a fully immersive, multisensory experience. A theatrical five-minute journey that invites visitors to step into a world where light, sound, motion, and atmosphere are choreographed to perfection, not through visible tech, but through beautifully integrated, design-led automation. Exclusive Member Offer SBID Members can redeem FREE VIP tickets to attend!* *Email [email protected] to claim or click here to discover the benefits of SBID membership. From the tranquillity of an African savanna to the dynamic energy of a modern home, Serengeti Living shows what’s possible when technology is treated not as an afterthought, but as an essential design element. “We wanted to create a ‘wow’ experience for Decorex and help designers think differently about technology,” says James Ratcliffe, Managing Director at Homeplay. “Serengeti Living is a glimpse into what happens when technology is considered an integral part of a luxury interior.” With a prime location next to the Decorex bar, this cinematic experience runs on a five-minute cycle, transforming the space through immersive lighting, invisible audio, and seamless integration. To bring this vision to life, Homeplay collaborated with an exceptional group of brands and creatives, each bringing their own expertise to a space where collaboration, craft, and considered design take centre stage. The aim? To inspire interior designers, architects, and developers to think differently about technology in the context of a luxury interior. Homeplay Experience Highlights: – Whisper-quiet shading and multi-layered lighting design – Concert-grade audio with no visible speakers – Immersive video content displayed on a portrait-format LED wall – Dynamic scenes shifting from natural landscapes to real-world settings – A modular, re-usable structure. Sustainable, stylish, and scalable About Homeplay Homeplay partners with interior designers and architects to elevate everyday spaces into extraordinary experiences. Our intuitive technology solutions are crafted to complement your vision—effortlessly luxurious, seamlessly integrated, and tailored to the unique character of each project. We help you craft homes that uplift and inspire, working as a trusted collaborator to deliver technological solutions that enhance your designs—both aesthetically and experientially. Understanding that each space is a reflection of your client’s lifestyle and your creativity, we provide intelligent systems that blend form with function. Our team is thoughtful, responsive, and detail-oriented, supporting you from concept through to completion. Driven by design and powered by innovation, we continually evolve our offering to help you create homes that don’t just impress today, but remain flawless for the future. Visit Profile If you’d like to feature your news or stories on SBID.org, get in touch to find out more. If you’d like to become SBID Accredited, click here for more information.