22nd August 2025 | IN DESIGN ADVICE | BY SBID Share Tweet Pinterest LinkedIn The SBID UK Interior Design Icons were selected to recognise leading design practices throughout the UK who have consistently displayed exceptional standards within our esteemed industry network. This week’s instalment of the SBID Icon Insights series features Elicyon. The multidisciplinary studio offers luxury interior design, architecture and project management services across residential, commercial, retail and hospitality disciplines. Elicyon Elicyon Can you share a project that best represents your design style? Our recent project in the heart of Mayfair, London, 60 Curzon, embodies Elicyon’s design philosophy. It transforms an expansive apartment within an Art Deco building into a serene, sophisticated sanctuary by combining contemporary elements with heritage details. Bespoke joinery, custom lighting, and a curated palette of organic tones create an elegant yet functional home that integrates elegance and luxurious living at its core. Elicyon What steps do you take to stay at the forefront of the design industry? As a studio, Elicyon embraces innovation and new technologies, from 3D modelling to harnessing AI tools, without compromising the human touch that defines our work. Regular research, attending global design fairs, and collaborating with forward-thinking artisans help us stay ahead of industry trends. Elicyon Elicyon What trends do you see shaping the future of interior design? We foresee a continued emphasis on sustainability, wellness-driven design, and technology integration. Spaces will increasingly focus on multifunctionality, biophilic elements, and timeless aesthetics that transcend fleeting trends. Elicyon How do you incorporate sustainability into your designs? Sustainability is always a consideration of every major project. From eco-friendly materials and the minimisation of waste, to partnering with suppliers and craftspeople that share our commitment to responsible practices. For example, in Regent’s Crescent, we worked with leading British manufacturer, Bill Cyendert, whose ethical practices on site meant that waste minimal. We also worked hard to preserve existing elements, such as hardwood floors and door hardware where possible, while introducing sustainable finishes and materials throughout. Elicyon What sets your work apart in the industry? Elicyon stands out for its ability to marry architectural integrity with luxurious, bespoke interiors. Our client-first approach, dedication to innovation – whether its technology or materials, and craftsmanship distinguish us as leaders in the field. Elicyon Can you highlight one or two of your most iconic projects? Regent’s Crescent, London, is a standout project. By seamlessly blending contemporary functionality with the historic grandeur of the Grade II listed building, we created a home that feels elegant, timeless, and sustainable. The project showcases our ability as a studio to respect heritage while introducing modernity. The primary challenge was balancing the preservation of the building’s listed features with the client’s desire for a contemporary space. By carefully curating materials and reconfiguring spaces with thoughtful interventions, we delivered a solution that honours both the past and the present. Elicyon Do you have key partnerships with suppliers, manufacturers, or brands? Our partnerships with like-minded artisans and suppliers are central to our success. From bespoke joinery to handcrafted furniture, these collaborations allow us to deliver exceptional quality and innovation in every project. About Elicyon Founded in 2014 by Charu Gandhi, Elicyon is a RIBA-registered multidisciplinary studio offering luxury interior design, architecture and project management services across residential, commercial, retail and hospitality disciplines. Our 35-strong team are proud to have completed multi-award-winning projects both in the UK and worldwide. The combined skills of the Elicyon team, and the studio’s extensive international network of highly skilled consultants, artisans and craftspeople, allows clients to experience a world-class and consummate design process. With a rigorous approach to design detail across the disciplines, and a deep understanding of the project stages, Elicyon are perfectly placed to manage projects from conception to completion. The team’s masterful studio professionals are primed to create flawless interiors with creative integrity, no matter the complexity or scope of the brief. Visit Profile If you’d like to feature your news or stories on SBID.org, get in touch to find out more. If you’d like to become SBID Accredited, click here for more information.