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Set and reviewed by SBID as part of its commitment to reinforcing ethical values across all areas of Interior Design.

SBID code of ethics were established through a consultation campaign with Interior Designers, consumers and investors to create an ethical code to address ethical dilemmas an interior designer, manufacturer or support services must address to procure their duties. The Code sets out the standard of behavior obligations, plans and vision the public can expect to receive from SBID stakeholders.

SBID General Conduct as an Exemplary Organisation


The Code of Ethics provides standard and principles of professional behavior as well as guiding members in their daily duties to make ethical decisions:







Reporting (improper conduct)




Ethical Misconduct

SBID take accusations and reports of misconduct seriously. Firstly, a full review of the notification or accusations will be commissioned by the Ethics Committee. If the case relates to a Member of the Board an independent review may also be sought. The findings will be reported in the Board Minutes. If the investigation revealed conduct in conflict with the Society[‘s code, the ethics committee or Executive Board may recommend legal advice and action, this process would exclude the Member in question. If the complaint is malicious towards a member with the intention of damaging the reputation of an individual member, SBID will seek advice to protect the members reputation. This principle is also linked to other areas of the code.




SBID will not engage in anti-competitive conduct against another industry body or competitor. The organisations vision of industry-wide improvement will grow only through a professional approach.

Team members are not permitted to respond to competitors unethical conduct. The code provides a process to collate evidence, present it to the Society’s ethical committee and on the recommendation of the committee, the Executive Board may recommend that the Society severs communication with the offending entity. You can read more about anti-competition here



As a design organisation, intellectual property theft is a major component of how members and the organisation earns its income. Theft of intellectual property, business plan, design or commercial idea is unethical. Misconduct jeopardises the future prosperity of members and the Society. The SBID addresses IP theft with extreme seriousness. When necessary if persistent theft occurs, the SBID will commission third party intelligence to obtain evidence and pass it to Ethics Committee. The Executive Board may seek advice on the individual merits of each case.



SBID upholds the right for a member of staff or team to withdraw from any activity that is against their religious practice. The code also allows any member to bring to the attention of the ethics committee any issue that is unethical practice. It is entirely against the constitution of SBID to engage in any conduct that would be illegal, immoral or offensive. It is also against the policy of SBID to participate in or witness but not report illegal actions in the course of day to day business.  SBID headquarters is in London with satellite offices across the UK. Each representative of SBID has sworn a pledge of honesty and compliance, any reported breach will be addressed quickly and privately unless illegality is suspected when, by virtue of duty, the matter would be reported to the police.



SBID has guidelines for staff on how to respond to phishing emails and calls from competitors. This misconduct is not illegal (unless it breaches our website Terms & Conditions) but SBID forbids such unethical practice. Any member of staff engaged in unethical conduct is subject to instant dismissal. Any partnership with an organisation which fails to meet the ethics guidelines of SBID will be advised to edit the conduct to bring the partnership into alignment with the agreement. Failure to address a matter brought to the attention of a collaborating partner results in the collaboration agreement being cancelled by SBID.


Reporting Ethical Misconduct


If you wish to register a complaint, please complete the below form or email [email protected]

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