8th November 2022 | IN DESIGN ADVICE | BY SBID ShareTweetPinterestLinkedIn If you operate in the interior design industry, you’ll need to attend trade shows every now and then. Some of the leading interior designers attend these shows annually or bi-annually to keep up with the latest innovations. But there is far more to the trade shows than keeping an eye on the latest design trends. Inspiration Interior design professionals need to stay in touch with the latest design innovations and ideas so that their designs and products are in line with conventions, but fresh enough to subvert expectations. This can only be achieved by visiting trade shows and exhibitions throughout the year. However, these trade shows are not only designed for industry professionals. Homeowners and other business professionals can also find inspiration for their properties and offices that keep them relevant and modern for their marketplace. It’s about finding inspiration in the right places. Opportunities Whether you intend to have a stall at a trade fair or you simply want to attend as an independent professional, you are sure to find opportunities that will support your business. Attending the right trade shows gives you the chance to engage with new clients and grow your customer base or supplier network. It’s important to find the right trade show to attend if you want to increase your sales or networking opportunities. If you’re in the interior design world, you will find value in most interior or design-led trade shows, but it’s worth creating aims and objectives you’re looking to achieve, and narrowing your target market for shows. Trends Professionals working in the interior design industry are aware of the latest trends and movements, but that doesn’t mean they have all the information about their industry and the latest fashions. That’s one reason many trade shows offer exhibitions more than once a year. It’s the nature of trends to change and adapt, this sometimes happens organically, and other times it happens more intentionally. An interior design business of any kind needs to stay in touch with the latest trends to ensure the customers receive the best level of service and styles for the current and future markets. Competition As with style trends, you might think you are operating at the cutting edge of your industry until you visit an international trade show. It can be an eye-opener, but rather than being intimidated by this, you should see it as an opportunity to flex your design potential and grow your business. At an international trade show, you will be surrounded by the biggest brands and innovators in your industry; this gives you a sense of where you are positioned in the industry and what you need to do to compete with the best. Again, the more you attend, the easier it gets to do this. Networking As with most industries, the world of interior design becomes smaller the more you get involved in it. Why not benefit from networking opportunities at trade shows and connect with an industry professional that helps you expand your brand, innovate your products or improve your designs? The more you engage with the industry and build connections; the more substantial your brand and capabilities can become. The Society of British & International Interior Design frequently hosts, partners and promotes key networking opportunities, CPD activities, and trade shows to provide members with exclusive invitations, free tickets or exclusive access – attending these industry events can help to improve, educate and enhance careers. Find out more today.