24th August 2022 | IN HOTEL DESIGN | BY SBID ShareTweetPinterestLinkedIn This week’s instalment of the Project of the Week series features a minimal luxury hotel suite design by 2022 SBID Awards Finalist, LW Design. SBID Awards Category: Hotel Bedroom & Suites Design Practice: LW Design Project: The Dubai EDITION Location: Dubai, United Arab Emirates What was the client’s brief? LW Design was tasked to create this extraordinary new flagship hotel in this vibrant city and overall hospitality industry in the Middle East. The iconic hotel boasts minimalist luxury and already has intrigue in the local community with its subtle appeal. Location and people are paramount to the brand. What inspired the design of the project? LW Design has created arguably the best looking EDITION hotel in the world to date; it is the first hotel of its kind in Dubai with elevated style, materials and design language. The Dubai EDITION is also the first hospitality project LW Design has completed for both architecture and interiors. The EDITION collection celebrates the diversity of cities across the world, reflecting the best of cultural and social environments and a new generation of understated luxury. What was the toughest hurdle your team overcame during the project? Having started on the project almost five years ago, Pooja Shah-Mulani, design director at LW Design, describes the journey as the most intense but rewarding experience, making its completion the pinnacle of her career to date. “The fusion of working with an international brand such as The EDITION, in one of the most prestigious locations in Dubai, and for a client that trusted us to deliver an exceptional product, meant that expectations were only ever going to push creative boundaries into delivering something very special. The result of ideas being challenged throughout the entire process has led to some of the most iconic moments in the hotel today, namely the arched ceiling. LW Design conceptualised The Dubai EDITION almost five years ago; the doors are now open to a design that’s ahead of its time, yet timeless and current. It was more complicated than we thought to create something effortless while still creating something that would have the biggest impact in the market by being completely different. Having maintained our philosophy of designing to current trends through organic simplicity, the result has exceeded expectations, and we are incredibly thrilled with the outcome”. What was your team’s highlight of the project? Dubai is a world capital for design and is used to setting the bar for outstanding service and luxury hotels. It is the brave that will survive and set the tone for travel into the future. It is the first five-star luxury property that we have managed both architectural and design projects. Our vision has allowed us to successfully launch and manage many game-changing concepts such as the Vida Downtown, Zabeel House in the Greens and Media One Hotel”. The long-awaited Dubai EDITION opens its doors as the extraordinary new flagship hotel in this vibrant city and overall hospitality industry in the Middle East. The iconic hotel boasts minimalist luxury and already has intrigue in the local community with its subtle appeal. Location and people are paramount to the brand. Why did you enter this project into the SBID Awards? International platform and recognition this project deserves. Questions answered by Pooja Shah Mulani, Partner & Design Director, LW Design. View the project We hope you feel inspired by this week’s design! If you missed the last instalment of Project of the Week, featuring a luxury property design by Jeffrey Beers International, click here to read it.