28th July 2020 | IN RETAIL DESIGN | BY SBID ShareTweetPinterestLinkedIn As shops have gradually been reopening across the UK with new social distancing rules, the retail industry will be sure to face challenging times ahead. Interior design plays an integral role in curating the retail environments we currently know and love, and as we now look to the future of retail with a degree of uncertainty, we’re sharing some of the inspiring retail design concepts from the SBID Awards 2019. As for how the impact of coronavirus will change the way retail interiors will be designed and adapted in practice, only time will tell! Retail Design Tobias Oliver Interiors – Luxury Lifestyle Showroom The purpose of the luxury lifestyle showroom to provide access to high-end interior design to the doorstep of Berkhamsted, an affluent town in Hertfordshire. Londoners have the amenity of luxury department stores and especially interior design showrooms in central and west London. Tobias Oliver Interiors brings this resource to Berkhamsted, making exceptional design accessible to the local community. Jeffrey Hutchison & Associates – Jade Boutique Creating a unique and contemporary architectural vocabulary was critical in establishing a new direction for this women’s luxury multi-brand retail store located in Jakarta’s Plaza Indonesia Mall. In much the same way as fabric drapes over the human body; Jeffrey Hutchison & Associates used architectural materials to wrap the space and create a dramatic sensual envelope. The architectural forms and materials were layered and folded on top of one another. The store is divided into four rooms, three of which house individual designer boutiques. The curved storefront becomes a unifying element for the project, with four separate entries, which highlights the three designer boutiques. Again, the use of a layered material palette of stone, glass and brass brings the concept of the interior to the outside and establishes the strong design vocabulary for the project. I-AM Associates Istanbul – Turkcell Pera Flagship Store Turkish telecom giant Turkcell briefed I-AM to develop a flagship experience for its beloved store in Pera – one of the most nostalgic neighborhoods of Istanbul. With that in mind, I-AM created an experience-based retail store, integrated with the street spirit, comprising of three main zones, where customers can easily interact with the products in a relaxed and friendly environment. Offering the latest innovative IoT products, the new Turkcell store presents a customer journey embracing the latest mobile technologies both in music and sports. The customers are greeted with the touchstone of this particular neighborhood (Istiklal Street) – the tram unit, with which I-AM aimed to design a store that is an organic extension of the street. After the store has opened its doors with its new concept, it was highly appreciated by its customers. This innovative store concept drives the brand into the next level of retail experience. gpstudio – Hershesons Harvey Nichols Following the successful opening of Hershesons ‘one-stop beauty’ flagship in Fitzrovia, the brand has now launched their greatly anticipated new site in Harvey Nichols, Knightsbridge, London. Much like the vast, 5000 square foot space opened on Berners Street last year, this super salon is a one-stop shop for its customers’ beauty needs. Rejecting conventional ideas surrounding the traditional salon model, it’s now the turn of the Harvey Nichols location to experience the new concept, but of course with its own iterations. Led by the vision of Luke Hersheson, gpstudio, working alongside architect Racheline Michaels, were tasked with creating a beauty destination offering far more than just hair services, with a café, nail bar, pedicure station, VIP rooms, treatment rooms and much more. Arizon Design – JoyCity Kid’s World The Kid’s World on the sixth floor of the South Building in Shanghai Joy City is the spatial extension of this love-themed shopping mall. This area of entertainment and retailing is delicately designed for kids aged 3-10, and provides enriching, interesting and diversified experiences. It encourages the kids to indulge in their everlasting innocent imagination, and to follow their instincts, to explore the nature in their own way. The architecture is inspired by Dandelion Hill, imagining the form of hills when adopting the rhythm of contouring lines in an undulating geography. In this space of 4,200 square metres, the retailing stores and public entertainment areas are merged into the circular moving stream of visitors. German Kitchens – UnserHaus The client, BSH Home Appliances NZ is the importer and supplier of high-end German home appliances – Bosch, Neff and Gaggenau – and they were setting up their own dedicated showroom to display their appliances in a retail environment. BSH needed a place or ‘house’ where the space did not feel or look like a normal everyday appliance showroom. BSH wanted a living space that told a story and was familiar to retail consumers who would feel at ease in the space and, most importantly, feel at home. Ideally BSH wanted a space that represented the brands individually but also harmoniously to reinforce the uniformity of the three brands under the BSH umbrella. The space had to be like no other in New Zealand and this kind of showroom was to be the first independent BSH retail space in the world and thus the world was watching. The 2020 edition of the SBID International Design Awards is open for entries. Entries close on Friday 14 August. Visit sbidawards.com to enter now!