Immersive Nature Exhibition Takes Visitors on a Sensorial Experience

This week’s instalment of the Project of the Week series features an immersive exhibition space design by 2022 SBID Awards Finalist, Torden & Lynild.

The museum Øhavsmuseet is situated in Faaborg, surrounded by some of the most beautiful landscapes of Denmark. The nature around Faaborg is unique and very varied with ice age landscapes, wooded areas, and the archipelago. In the summer of 2021, Øhavsmuseet opened a new, innovative exhibition concept ‘Discover Yourself’. The exhibition is about the importance of nature for humans of today and for our ancestors.

Discover Yourself’ consist of five immersive spaces: ‘The Hill’, ‘The Bog’, ‘The Forest’, ‘The Sea’ and ‘The Human Nature’ which also represent five ages: the Stone Age, the Iron Age, the Middle Ages, the 19th century, and the present. Throughout the exhibition sound, light, films, scents, artefacts, etc. give the visitor a varied experience.

The exhibition is designed to convey both cultural and natural history. But it is very much a sensorial experience, which also takes elements from the science center tradition and mixes this with a very aesthetic approach to exhibition design. This way the exhibition has attracted a wide audience, including many guests who do not belong to the ‘usual museum segment’.

What was the client’s brief? 

The design brief was to create a new, innovative exhibition concept in a disused warehouse at the harbor in the atmospheric old town. The aim of the exhibition was to give the audience a sense of the importance of nature for humans of today and for our ancestors. Nature has always played a central part in the lives of humans. However, in course of time, industrialization and urbanization have estranged us from the very same nature. Part of the design brief was to give the visitors an opportunity to reconnect with nature as well as with our common roots.

The client wanted an immersive experience, where guests would have no need for prior knowledge to visit the exhibition. Everyone should be able to walk in from the street and have an exciting and educational experience. It was also important for the client to create an exhibition which stimulates all senses. An exhibition that addresses the body, the brain, and the imagination.

What inspired the design of the project?

The landscapes of this part of Denmark is amazing. One of the most inspiring experiences during the development of the exhibition was a trip to some of those magic nature places.To inspire us at the beginning of the process, two of the museum curators took the design team from Torden & Lynild on a see to the highlights of the region. They showed us a very atmospheric forest with a lot of burial mounds, a beautiful place by the see and a large area with ice age hills. This experience truly kicked us off creatively.

What was the toughest hurdle your team overcame during the project?

A bit more than halfway through the process we had a big hurdle, as the construction company which were supposed to build the whole exhibition told us that they could not manage in time. Luckily, we found another very skilled contractor and with only a minor delay we managed to complete an exhibition of extremely high standard.

What was your team’s highlight of the project?

We are very happy that the public has received the exhibition so well. The museum had set their success criteria to reach 10.000 visitors in the first half year and they reached this goal.  As part of the qualitative evaluation of the project carried out by an external consulting firm, it has also been concluded that the audience is very enthusiastic about the exhibition and especially happy with the sensorial, physical, and engaging elements. Also we are proud and honoured that the exhibition received four nominations for international design awards including the SBID International Design Award.

Why did you enter the SBID Awards?

We had noticed SBID Awards because some of the most esteemed Design Companies have had the honor of winning the prize, which inspired us to submit this project. SBID is a very prestigious award and it seemed like a great opportunity to present the work of Torden & Lynild.

Questions answered by Sigrid Bennike, CEO and Scenographer, Torden & Lynild.