GROHE to Exhibit Premium Design Innovations at HIX 2023

Leading supplier of complete bathroom solutions and kitchen fittings for hotels, resorts, and hospitality projects globally, GROHE, is delighted to be exhibiting for the third consecutive year at HIX 2023.

The leading hotel design exhibition will take place at London’s Business Design Centre and welcome over 3,500 guests and 200 exhibitors to showcase all things hotel design and experience this November. This year’s exhibition is under the theme ‘a room with a point of view’ and seeks to bring together the entire hotel interior community, providing two days of networking, discussions, celebration, and collaboration.

For the third consecutive year, GROHE is returning this November to exhibit its premium range of bathroom products, with a particular focus on both its dedicated GROHE Professional portfolio and premium sub-brand, GROHE SPA, comprising of renowned designs such as Atrio, Allure Brilliant, and ICON 3D.

This year, GROHE’s showcase will hone in on quality design and product innovation with several key product ranges available to sample, along with offering guests an exclusive preview of two new luxury finishes due to launch in 2024.

Catering to the increasing demand for personalisation within bathroom design, GROHE will showcase its new Phantom Black finish from its Professional portfolio. Alongside this, the customisable Private Collection of taps and handles, and the state-of-the-art 3D printed tap collection, ICON 3D, from the premium sub-brand, GROHE SPA, will also be displayed. Elsewhere, visitors will be able to see GROHE’s full spectrum of 11 PVD colour finishes with their colour swatch display.

To encourage visitors to relax and unwind while taking in the exhibition, GROHE will have a working barista-style coffee bar for guests to enjoy complimentary hot drinks throughout the day. Additionally, an exclusive prosecco bar will open at 4PM on Thursday 16th in celebration of the debut day.

“Once again, we’re delighted to be returning to HIX this year, following two triumphant shows” says Ebru Bircan, Leader, Marketing Activation UK, LIXIL EMENA and GROHE UK. “This year we’ll be highlighting our Professional Portfolio and our premium sub-brand, GROHE SPA, with emphasis on bathroom design concepts that evoke individuality, personalisation, and customisation. Luxury bathroom design is becoming more and more steeped in personalisation and bespoke requirements, and the hotel bathroom provides users with a truly unique experience, one of ultimate relaxation and enjoyment, but also inspiration.”

GROHE can be found on Stand 5 at HIX on Thursday 16th and Friday 17th November 2023.