Grandiosa Design Create an Elegant Fusion of Showroom and Studio

This week’s instalment of the Project of the Week series features an elegant showroom design by 2025 SBID Awards Finalist, Grandiosa Design.

At Grandiosa, everything begins and ends with inspiration. It is a place that invites you to experience our passion and vision firsthand. Here, you imagine, dream, and get inspired. In our showroom, we want you to feel the warmth of meeting, the creativity, and the touch of grandeur we bring to every space with our signature. Our promise is simple: to turn your ideas into the magic of reality. We listen, understand, and create with exceptional care and dedication; all you need to do is allow us to earn your trust. “The beauty of existence waiting to be discovered.”

What was the client’s brief?

The client envisioned a space that transcends function—an elegant fusion of showroom and studio, where creativity breathes through every detail. At its heart lies a dedicated stage for design: a showroom that not only displays concepts, materials, and brand identity, but also narrates a story of beauty, accessibility, and vision.

Alongside this, the client required a haven for its team—a place where ideas take shape, where meeting rooms foster dialogue, and working spaces nurture imagination and daily flow. Natural light was to be the guiding thread, a silent architectural element weaving through the interiors, illuminating pathways and creating effortless movement between the showroom and the studio. It becomes both atmosphere and structure, transforming the space into an experience. Flexibility, too, was vital: the design should adapt gracefully, shifting from cultural gatherings to intimate client conversations, from collaborative sessions to moments of reflection. This narrative forms the foundation of the accompanying diagram, a visual symphony of the client’s aspirations, harmoniously interwoven into the spatial composition.

What inspired the design of the project?

The design of this interior seeks to weave a symphony of elegance, French chic, and warmth—an elevated expression of style that whispers of timelessness. In the historic heart of Zagreb, along the storied Gundulićeva Street, nearly 200 square meters are transformed into a living canvas, a celebration where design and art entwine. Every detail is composed with devotion, shaping a space where sophistication and beauty meet in perfect harmony, leaving an impression that lingers beyond time. Elegance here is not loud, but whispered—achieved through the careful choreography of materials and finishes, each chosen with intention. The aesthetic unfolds as a seamless composition, carrying the quiet allure of understated luxury.

At its core lies French chic, the heartbeat of the design, infusing every corner with the effortless charm of Paris. Warmth embraces the space like a gentle thread, ensuring it feels not only refined, but also deeply inviting—an interior where comfort and grace coexist, where utility meets the intimacy of home. Each room becomes a chapter, a narrative inspired by the timeless poetry of Parisian interiors. Together, they form a collection of stories—spaces that are both inspirational and aspirational, reflecting an unwavering devotion to beauty, craft, and design of the highest order.

What was the toughest hurdle your team overcame during the project?

One of the greatest challenges that our interior design studio faced during this project, was related to the execution part of the project: Finding the perfect contractors that would deliver meticulously the designed project.

When a contractor fails to execute with the same level of precision and excellence that the project was conceived with, the integrity of the entire vision is compromised. The struggle then becomes twofold: preserving the purity of the design intent while navigating the practical shortcomings of its delivery. Finding the right team—one that possesses not only technical expertise but also a shared respect for craftsmanship and detail—is often a long and demanding journey. Yet it is precisely this alignment between vision and execution that transforms a design from concept to timeless reality.

What was your team’s highlight of the project?

The interior design team’s highlight of the project was strongly related to these two subjects:

Seamless Concept-to-Reality Execution
The ability to translate an abstract vision into a tangible space where every detail—from materials to lighting—aligns with the client’s aspirations.

Timeless Elegance & Identity
Crafting a design that not only embodies sophistication and beauty but also reflects the brand’s or client’s unique personality, creating a signature identity.

Why did you enter the SBID Awards?

We specifically decided to be part of SBID Awards, because first and foremost we strongly believe in your transparency, fairness, and exemplary operations.

Following this, we were assured that this step would give us international recognition, strengthen our brand, inspire our team, attract new clients, and open doors to greater opportunities within the global design industry.

What has being an Award Finalist meant to you and your business?

As one of the most prestigious interior design awards globally, we are aware that SBID recognition would serve us as a hallmark of design excellence and professional accomplishment, specifically on:
– Credibility & Prestige
– Global Visibility
– Marketing Tools
– Networking
– Inclusive Participation

In essence, for us SBID recognition isn’t just an accolade—it’s a strategic asset. It elevates our creative reputation, amplifies outreach, unlocks professional networks, and solidifies our position as a leader of design excellence.

Questions answered by Marina Srdjak, Creative Director of Grandiosa Design.