Davide Macullo Architects Balances Comfort and Professionalism

This week’s instalment of the Project of the Week series features a tranquil office design by 2025 SBID Awards Finalist, Davide Macullo Architects.

Atmosphere is today the key for the success of a company. Being able to offer an environment built with reasons and beauty through emotions that sing to the soul of the company means touching the intimate perception of the users and delivering a clear positive message. EFG is studying, along with the architect, a new world of representing itself through a unique and seducing design that conveys spaces and care for every single detail. This enhances and reinforces the sensitive approach of EFG worldwide.

What was the client’s brief?

EFG’s brief called for the creation of spaces capable of achieving a subtle balance between solemnity and informality, conveying professionalism without sacrificing human warmth. The project needed to reflect the bank’s values – rooted in a philosophical and psychological vision – going beyond individualities to connect with a shared human sensitivity, made of emotions, meanings, and even pleasure. EFG is an enlightened client: they gave us the freedom to draw a design line guided by passion, joy, and reason. A line that, once defined, began (and will continue over time) to release new meanings, capable of breaking with the past to shape a new era. The concept is based on the exploration of perception: creating living, breathing spaces, able to transmit comfort, beauty, and tranquillity. At the heart of this approach are circular geometries, symbols of inclusivity and stability, designed to make every individual feel like the protagonist, at the centre of their own world, free from prejudice. Curved walls amplify the spatial experience, expanding perception in a fluid way and infusing the environment with a sense of welcome and pleasure. This formal language draws on lessons from spatial psychology, early existentialism, and the anthropological aspects that shape our instinctive reactions. The interiors for EFG stem from an inexhaustible curiosity, an unconditional love for life, and a deep passion for interpreting emotional states, thus transforming spaces into places to be lived in, not merely passed through.

Today, atmosphere is an essential component of a company’s success. Offering an environment designed with care, beauty, and intention – capable of evoking emotion and reflecting the soul of the organisation – means reaching the most intimate perceptions of users, communicating a clear message of well-being, both internal and external. In every EFG location around the world, the spirit of local traditions is respected and reinterpreted, reinforcing a common vision based on shared sensitivity and the enhancement of context. A thought expressed during the inauguration of the new EFG Academy spaces in Lugano best summarises this approach: elevating space to place, transforming a necessity into an opportunity.

What inspired the design of the project?

For us, designing a space means creating a place. The difference may seem subtle, but it is substantial: a space responds to functions, a place is born from the essence of being. This approach transforms architecture into the most complete of human arts, capable of giving shape to emotions, experiences, and identities. Every place is always a transformation of something pre-existing – whether it’s a historic interior, a hillside dotted with olive trees, or a bustling metropolis. In the project for EFG Bank, this transformation came to life through a universal concept, which I like to represent with the metaphor of a journey. I imagine our society as a speeding train, frantic, driven by rules, technology, finance, economics, politics, and traditions. Yet, on that train, we find the calm to play a game of cards: that’s where our inspiration is born. Play is the fundamental element of our profession. The cards represent who we are: our background, our sensitivity, our role, our motivation. They are our inner rules, which allow us to express creativity in a world that tends toward conformity. The only rules we accept are those of the game itself – not constraints, but tools to be used freely in order to achieve the true purpose of architecture: making people feel at ease in the places we create. In this project, it is precisely from this balance between freedom and discipline, between emotion and function, that the design took shape: a silent yet powerful language, capable of welcoming and inspiring.

What was the toughest hurdle your team overcame during the project?

The connection between architecture and context is the common thread that guides every one of our projects. However, when we are asked to design spaces for the same client in different locations, the main challenge becomes integrating each intervention into the local context without ever losing sight of the client’s essence and identity. The familiarity of the structures, combined with the surprise of innovative and refined solutions, responds to the need to recover references from the past and reinterpret them in a dynamic interplay between interior and exterior, heaviness and lightness, past, present, and future. Upon entering these spaces, one perceives a balance between the bank’s personal and international identity and a genuine appreciation of local culture and craftsmanship. The use of regional materials and the involvement of local artisans allowed us to create environments that reflect global values – but with unique regional nuances. The design choices in each location tell the story of the relationship between the city’s DNA and its future vision, going beyond the dogmas of the past to rediscover a freer, more human architecture. Despite the high level of technology involved, the approach remains deeply sensitive, capable of giving life to places, not just spaces.

What was your team’s highlight of the project?

Creating beauty is our craft. We do it through the senses – stimulating emotions and sensations, giving them meaning, and making them representative. Beyond intuition and personal sensitivity, it is meaning that determines the longevity of art in architecture. In the case of EFG Bank, the spaces we designed are born from forms and teachings of the past, tied to the context in which we operate, but reinterpreted through a contemporary lens. They are living compositions – immersive experiences where the senses take centre stage, creating a unique atmosphere. The most meaningful moment for our team was precisely when we found the right balance between necessity and functionality, comfort and luxury: a turning point where the project began to tell its own story. From the classical era – full of dogmas – to the contemporary age – free from prejudice and trends; from heaviness to lightness, from physical reality to virtual reality, from needs to opportunities: at the heart of our philosophy lies the desire to translate a group’s core values into tangible, lived moments. We never forget that every project is, ultimately, a portrait of those who commissioned it.

Why did you enter the SBID Awards?

We believe that the SBID Awards represent an excellent opportunity to expand our international visibility, especially given the prestige and specialization of this recognition in the field of interior design. We chose to submit this project because, while it is an interior design intervention, it fully reflects our design philosophy: attention to detail, conceptual consistency, and a deep dialogue with the context. Projects like this often receive less attention compared to other areas of architecture, but they deserve to be acknowledged for the quality and depth of work they represent.

What has being an Award Finalist meant to you and your business?

Being finalists for this award represents not only a source of pride for us, but also a moment of reflection. We have completed over 800 projects in fifty countries, driven by a deep dedication and the joy we find in what we do. This recognition takes on even greater meaning because, through our work, we can pass on that same joy to future generations – offering them inspiration, courage, and motivation.

In our practice, every detail is thoughtfully conceived and carefully executed, with the aim of creating environments that instil a sense of safety and familiarity. The contextual approach we adopt strives for an organic integration – never imposed – one that considers not only the natural surroundings, but also the cultural and social dimensions: an ecology that is not only environmental, but deeply human.

Another key element in the design process is time: whether in its stillness or in its flow, time is intrinsically connected to the proportion and scale of every space. This focus on time and perception translates into a meaningful physical and psychological impact – especially in environments where important decisions are made. It fosters calm, security, and encourages synergistic collaboration between users and professionals.