AXOR Signature: From the Unique to the Bespoke

“AXOR is setting new standards in terms of bathroom customisation. This enables architects, interior designers, and discerning customers to realise their creative visions, meet their special requirements, and express their personalities. It all starts with the colour: AXOR design objects are available in up to 12 exclusive AXOR FinishPlus colours – from polished to brushed, from glossy to matt,” explains Olivier Sogno, Vice President AXOR, Hansgrohe SE. These are brilliant surfaces that owe their robustness and durability to production at the highest technical level. From individual items, i.e. one piece, to large quantities, AXOR FinishPlus surfaces have character. The PVD surfaces are the result of intensive development and refinement in the vacuum chambers of the AXOR Centre for Excellence at the Hansgrohe Group headquarters in Schiltach in the Black Forest. An electric arc is discharged in a high vacuum, and gases combine with zirconium. The mixture hits the chrome surface of the object and gives the surface unprecedented brilliance and a new colour. In addition, an additional layer up to 0.3 μm thick provides greater resistance. This makes the fitting more resistant to scratches and cleaning agents, or the salt in the sea air.

“On request, almost any AXOR product can be further personalised, customised and adapted via AXOR Signature. Custom finishes, length changes, engravings and entirely new developments are possible. Nothing stands in the way of applying your own initials to a tap – the AXOR experts use precise craftsmanship and state-of-the-art technology to express your own personality in the bathroom,” Sogno continues.

“An individually designed living space is much more than aesthetics – it reflects attitude, values and lifestyle. Good interior design supports the personality of the resident without pushing itself into the foreground”, says Stephanie Gehringer, Founder Stephanie Gehringer, Studio for Interior Design and Architecture in Munich, Germany.

The Birth of the Design Brand AXOR

Until the late 20th century, most bathrooms were functional wet rooms. The idea that you could spend longer than necessary in the bathroom because you wanted to feel good was still foreign to most people. As was the idea of wanting to personalise this space. It was precisely because Hansgrohe recognised the potential of the bathroom as a living space that the company established its own design brand, AXOR, in 1993.

AXOR built on the experience of its sister brand hansgrohe in the field of design and consistently expanded it. However, it has also developed its own approach: if you want to help shape the transformation of the bathroom, the best way to do this is together with designers, interior designers, and architects. To this day, the variety of selected design partners from these disciplines with whom AXOR works successfully is unique. This is also based on the conviction that real progress is more likely to be made if all those involved are given as much freedom of design as possible and if they engage in an open, appreciative dialogue. For over 30 years now, AXOR has been working with the world’s best architects, interior designers and product designers to develop visions of the bathroom as a living space and collections that offer a variety of sustainable solutions for the realisation of personal bathrooms and the individual use of water.

Based on the conviction that good design creates products that are not only beautiful, but also long-lasting, AXOR and its design partners develop solutions at the highest aesthetic and technological level that allow for the respectful, conscious use of water, while at the same time providing new pleasure in the water experience.

About Hansgrohe UK

With its brands AXOR and hansgrohe, the Hansgrohe Group, based in Schiltach/Southern Germany, enjoys a reputation as a leader in innovation, design and quality within the bath and kitchen industry. Founded in 1901 in the Black Forest, the company gives water form and function with its taps, showerheads and shower systems. In combination with sanitary ceramics and bathroom furniture, the company offers individual design options for holistic bathroom experiences. The Hansgrohe Group stands for long-lasting quality products and for responsibility towards people and the environment. As part of its sustainability strategy, Hansgrohe is equipping all water-bearing products with water-saving technologies by 2030.