Atelier NM and Chatelaine Interiors Create a Whimsical Notting Hill Home

This week’s instalment of the Project of the Week series features a whimsical and vintage style residential design by 2025 SBID Awards Finalist, Atelier NM and Chatelaine Interiors.

Tucked away on a storybook street in the heart of Notting Hill, this Victorian mews house was artfully reimagined for a client with a passion for vintage interiors and expressive design. Embodying a fearless “more is more” philosophy, the home unfolds in layers of rich colour, intricate patterns, and evocative textures. Every item was meticulously sourced from Britain’s most discerning dealers. Renowned textile houses infuse the rooms with vibrant energy, while bespoke upholstery and handcrafted furnishings weave a narrative thread. With its dramatic ceilings, luxurious textiles, and whimsical moments throughout, the home strikes a perfect balance of theatre and soul.

What was the client’s brief?

The clients wanted a home that felt deeply personal and layered with character. They loved the eclectic nature of Victorian interiors and encouraged us to blend patterns, textures, and motifs without fear of excess. But they wanted that sense of history balanced with comfort. Each room needed to have its own distinct mood while still belonging to a coherent whole, reflecting their love of art, vintage finds, and tactile finishes.

What inspired the design of the project?

The inspiration came from a blend of Victorian eclecticism and the client’s personality. Antique textiles, period-style wallpaper, and moody paint colours served as anchors, while playful injections—such as decorative objects, statement lamps, tapestry cushions, and whimsical wall art—kept the scheme from feeling too formal.

A major consideration was balancing the client’s desire for maximalist layering with the need for harmony and flow across the spaces.

What was the toughest hurdle your team overcame during the project?

The biggest challenge was creating spaces that felt as though they had evolved organically over time rather than being designed in one sweep. Careful curation—deciding which pieces should take centre stage and which should provide quiet backdrops—was essential.

With bold wallpapers, patterned textiles, and gallery walls in nearly every room, the risk of visual overload was high, so thoughtful editing and placement were crucial.

We scoured antique markets and worked with specialist dealers across the UK to source rare finds that would enrich the scheme. Many 4 a.m. wake-ups were involved in the hunt, but the process of piecing everything together became one of the most fun and rewarding experiences of my career.

What was your team’s highlight of the project?

Seeing the house come alive with antiques and vintage finds was the most rewarding part. The gallery walls, in particular, became a collaborative exercise—arranging tiny gilded frames, antique prints, and whimsical mirrors into striking compositions that now feel like the soul of the home.

Another highlight was the atmospheric living room, where a wallpapered ceiling and sculptural busts transformed a conventional sitting area into something truly transportive.

Why did you enter the SBID Awards?

The SBID Awards represent excellence and innovation in interior design globally, and this project felt like the perfect candidate because of its daring mix of old and new. It is undeniably unique, and thinking outside the box is what design is all about.

Entering the awards provided an opportunity to showcase how interiors can embrace nostalgia, intimacy, and theatricality while remaining highly liveable.

What has being an Award Finalist meant to you and your business?

Becoming a finalist has been both rewarding and inspiring. It affirms our belief that interiors can tell meaningful stories without sacrificing comfort or practicality.

For the business, it has elevated visibility, opened conversations with clients who share a passion for character-driven spaces, and reinforced Atelier NM’s positioning as a studio that seamlessly blends heritage with modern expression. We have been fortunate to win once before, and we would love to win it again.

Questions answered by Najwa Mroue, Founder of Atelier NM.