15th August 2025 | IN DESIGN ADVICE | BY SBID Share Tweet Pinterest LinkedIn The SBID UK Interior Design Icons were selected to recognise leading design practices throughout the UK who have consistently displayed exceptional standards within our esteemed industry network. This week’s instalment of the SBID Icon Insights series features Quadrant Design. They are an award winning boutique agency providing interior, environmental and digital design services for brands and individuals. Quadrant Design How does your team collaborate on major projects? For us, it is all about utilising and placing the right skill sets for the right piece of work. We recognise skills and expertise so often we will work collaboratively throughout the company, bringing in team members for key areas of a project where best suited. We do a lot of workshopping which always starts with pen and paper, scribbling out and drafting our thoughts and visions between us. We also love to collaborate with other boutique agencies and suppliers where we value their expertise for a specific part of a project to make it the best it can be. Quadrant Design What steps do you take to stay at the forefront of the design industry? Between us, we are forever travelling the country and globe seeking the latest openings and drops from brands, however for us, it isn’t just about physical spaces to visit, it’s keeping an eye on online trends, fashion, new brands, new exhibitions & movements which inspire our creative vision. Keeping up to date with these trends help us stay on top of the ever changing dynamics of how people shop, eat, play & work. Being based in Soho also allows us to be inspired daily, just walking out our front door on Berwick Street we are forever discovering new pop ups, immersive experiences and soaking up the undeniable energy of Soho. We also have a monthly whole company workshop where we showcase our latest work, as projects are delivered so quickly it’s an opportunity to celebrate the work achieved by the team and what we learnt from that project. Quadrant Design How do you incorporate sustainability into your designs? We are forever educating ourselves with the latest materials and methods which enhance the sustainability of a design. As a company, we have an in-house FF&E designer who focuses purely on materials and organises monthly CPD’s for the company to have access to the latest materials, products and suppliers. We also attend trade shows and explore what other brands have done in their physical spaces, exploring and discovering how materials and processes have been used in different ways. As cost and timescales can often be a challenge when specifying sustainable materials, we always try to approach materiality as early as possible in a project timeline to ensure that we can achieve the desired effect. Quadrant Design Do you have a signature style or hallmark design approach? It really is all about having a great brief. Our style must be in sync with brands we are designing for so our talent is in pivoting and adapting our style between clients to ensure it is authentic to the brand. Our approach always starts however, with a deep dive research period where we really get to know the brand. This may involve researching the history or a brand or may be working in their spaces, speaking to the team and the customers to really understand the essence of the brand. Quadrant Design Can you highlight one or two of your most iconic projects? Eton in New York is one of our most iconic – located down the world famous Madison Avenue and the first flagship in the USA for Swedish menswear brand Eton. We started working with ETON Shirts in March 2023 to create their global design concept for both Shop in Shop concession spaces as well as flagship stores worldwide. We worked with Adidas in 2019 to complete this 5 storey Flagship store on Oxford Street, London. Adidas LDN followed on from New York and Paris, as the third new global flagship store. Initially we were brought on board to assist the main contractors, however as the project progressed we quickly assumed the role of Lead Technical Architect to deliver the project, alongside the Concept Design team in both the UK and Germany. Quadrant Design How do you collaborate with other professionals, such as architects and engineers? Collaboration is at the heart of what we do. Just as we work seamlessly within our own team, we take the same approach with architects, engineers, and other consultants. With our deep experience in the process, we understand how to contribute effectively at every stage, ensuring proposals are developed on time and in line with a mutually agreed programme. It’s always a team effort—the collective input of every consultant shapes the final outcome. The smoother and more enjoyable the process, the better the finished product. I always stress to clients when assembling a team that delivering their vision should be an enjoyable experience. But that only happens when you have the right, solutions-focused people involved. Anyone who isn’t on that same page makes the process far harder than it needs to be. Quadrant Design Do you have key partnerships with suppliers, manufacturers, or brands? Everything we do relies on collaboration with suppliers, manufacturers, and brands, it’s integral to the process. While we select partners on a project-by-project basis to ensure the best fit, we’ve built an extensive ‘black book’ of trusted contacts over the years. This network allows us to bring in the right expertise, materials, and innovation to deliver the best results for each client. Rather than rigid partnerships, we value flexibility and the ability to curate the right team for every unique brief. About Quadrant Design Quadrant Design is an award winning boutique agency providing interior, environmental and digital design services for brands and individuals. A group of 25+ gifted and big-hearted people who think, create, and grow together. Every member of the team plays a vital role, each project builds on the last, and our strength comes from the way we collaborate, adapt and push each other to do our best work. We’re proud not to have a house style, we answer the brief, challenge perspectives, and expand our clients’ minds from that foundation. We design spaces that don’t just look good but work hard, because great design isn’t just about aesthetics; it’s about product, experience, flow, and, ultimately, making the tills ring. Visit Profile If you’d like to feature your news or stories on SBID.org, get in touch to find out more. If you’d like to become SBID Accredited, click here for more information.