Our Team

Collectively we have the experience, ability and tenacity to create a valued industry voice locally, nationally and around the world.

We have an internal structure of professionals across our business strategies, an Executive Board to direct our vision, an Advisory board for external risk assessment and commissioned advisors to deliver on our obligations.

Externally we have a national team of honorary Regional Directors who each work within the industry providing valuable feedback from the field.

Professionally we are accredited and honoured by the British government for our achievements and driving force in the industry.


Jimmy Choo OBE
SBID Ambassador

For over thirty years Jimmy Choo has promoted the craft of making shoes for the most discerning customers around the world. His name is synonymous with beauty, quality and colour as well as unique design. Choo’s craft and creativity have changed the global footwear industry and inspired fashion and design students around the world.

Jimmy Choo OBE became an international ambassador of SBID in 2010 to promote and uphold standards in education.

  • Meet the Team
    Executive Board
    The Executive Board sets policy for the long-term direction of SBID. It considers data, research and feedback from internal and external sources.
  • Meet the Team
    Advisory Board
    The Advisory Board provides the personal and professional experience necessary to create the richness required for a national and international business.
  • Meet the Team
    Expert Panel
    Our panels provide guidance in a range of professional areas: Audit risk, International Law, CPD, Education, Product Expertise, Sustainability.
  • Meet the Team
    Regional Directors
    Our Regional Directors represent SBID locally across the UK & internationally. They are your local point of contact for networking with interior design professionals.
  • Meet the Team
    Healthcare Council
    In 2013 SBID launched its Healthcare Advisory Council unique in the British design industry, bringing together experts from this specialist field of interior design.
  • Meet the Team
    Education Design Council
    Transforming the industry with evidence based design The Education Council seeks to put effective design at the core of the learning process and show how...

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