Vi-Spring’s Wool Bed on Parade at The Lord Mayor’s show
British luxury bed-maker and SBID Professional Partner, Vi-Spring, is supporting the Campaign for Wool at the 2011 Lord Mayor’s Show on Saturday 12th November. Joining the procession alongside Worshipful Woolmen, Vi-Spring will be parading through London with its new, sumptuously soft, all-wool bed, The Shetland.
The Campaign’s Patron, HRH The Prince of Wales, convened the initiative to rejuvenate the image of real wool in January 2010, after seeing that its natural, sustainable origin and highly technical structure can offer interiors and fashion many superior benefits.
Naturally luxurious, wool is uniquely suited to bed making thanks to a combination of softness, warmth and resilience. Vi-Spring is the only bed maker in the world to use Real Shetland Wool. It’s master-craftsmen hand-fill each and every bed with more British fleece wool than any other bed maker. This is part of Vi-Spring’s support for Campaign for Wool and commitment to using one of Britain’s finest resources to increase demand for wool and preserve this precious industry.
The Procession starts at London’s Guildhall at 11.00am on November 12th and will be lead by the 684th Lord Mayor of the City of London, Alderman David Wootton. It travels down to Mansion House then crosses the City via Bank and St Paul’s to deliver the new Lord Mayor to the Royal Courts of Justice on the Strand at about 12.40. While the Lord Mayor pledges loyalty in the ancient ceremony, the procession re-forms for the return leg, which sets off down the Embankment at 1pm and finishes back at Mansion House around 2.30.