Meet the Judges for the SBID International Design Awards 2019 14th August 2019 | IN DESIGN EVENTS | BY SBID

Winning an SBID International Design Award is regarded by the industry as one of the highest achievements in interior design. The SBID International Design Awards is also the first interior design award scheme to be accredited with the GOLD Standard Awards Trust Mark by The Independent Awards Standards Council, who commended the programme as “exemplar in how awards should be operated”.

All Awards entries are evaluated by leading industry experts for their technical content and aesthetic creativity, while the design-conscious public also have a say in voting for the most inspiring projects. This three-tier process including a Technical Panel, Judging Panel and the Public Vote ensures that all projects are fairly assessed for their technical merit, creative delivery and ability to inspire by those who appreciate and understand what constitutes good design.

This year the SBID Awards have received a record number of entries across a staggering 48 countries, seeing an increase of nearly 20% on the previous year. The judging process is now officially under way, with the Finalists set to be announced on Friday 16th August 2019. Like every year, each judge on the panel has been selected in light of their notable standing in the creative fields; having accomplished a high level of creativity and professionalism in their career. With the SBID Awards judges consisting of highly respected experts and distinguished industry figures from some of the world’s most innovative and exciting companies, the SBID Awards 2019 entrants are set to be assessed by the best!

This year’s Judges include:

sbid awards judges, Meet the Judges for the SBID International Design Awards 2019

Sasha Kalter-Wasserman | Associate Curator and Associate Director, Curatorial Affairs for the Abu Dhabi Project, Solomon R. Guggenheim Museum and Foundation

Sasha is responsible for building the collection, organising exhibitions, developing commissions, conducting scholarly research, and contributing to publications for the future Guggenheim Abu Dhabi. Prior to her appointment to the Abu Dhabi Project, she assisted on such Guggenheim Museum exhibitions as Citizens and Kings: Portraits in the Age of Revolution; Divisionism/Neo-Impressionism: Arcadia and Anarchy; and Utopia Matters: From Brotherhoods to Bauhaus.

Carlo Camillo Chiulli from MAC Cosmetics headshot image for SBID Awards Meet the Judges blog post

Carlo Camillo Chiulli | Executive Director for Global Experiential Design and Production, MAC Cosmetics

Previously to MAC Cosmetics, Carlo was the Global Director of Store Design and Visual Merchandising for Christian Louboutin Beauté, working on the prototype development and implementation of all global beauté boutiques. Throughout his design career, he has contributed to notable beauty and luxury brands such as Christian Dior Parfums, Victoria Secret Beauty & Accessory, La Senza, Henry Bendel, and White Barn. He also ran his own design consultancy, with clients including the Raul Avila for the Met Gala 2012, David Yurmin Men’s Launch, Nike, CK, Armani and Vera Wang.

Lynn Sheaff White from Universal Studios headshot image for SBID Awards Meet the Judges blog post

Lynn Sheaff WhiteInterior Design Manager, Universal Studios

Lynn has been involved in interior design for over 25 years specialising in Entertainment, Hospitality and Residential Design. Since 2016, she has been focusing on the interiors management on Universal Studios projects including Entertainment Venues, Hotels, Resorts, Retail Stores and Restaurants.

Jalaj Hora from Burberry PLC headshot image for SBID Awards Meet the Judges blog post

Jalaj HoraSenior Vice President of Innovation, Engineering and Quality, Burberry PLC 

An Engineer and a futurist, Jalaj leads a team of professionals from diverse fields to work on luxury products; Jalaj’s most significant achievement has been to enable the convergence of design and engineering for the brand. Drawing on his background in consulting, manufacturing and retail to create an innovation team at Burberry to support the ambitions and to deliver newness for a fast growing and iconic luxury brand. Prior to joining Burberry, Jalaj was the Senior Group Director of Product Development and Design at Target Corp.

Anna Gellert from Nike headshot image for SBID Awards Meet the Judges blog post

Anna GellertConstruction Director, Nike

Anna is a qualified Architect with more than 10 years experience in the design and construction industry. Currently she leads the Store Construction Project Management team for Nike’s Flagship and Franchise Stores across EMEA. She has overseen the planning, design and construction of more than 100 Nike stores with projects from Dubai to Moscow. Previously to joining Nike, Anna worked as a Project Manager at Foster + Partners where she was involved in numerous projects across the globe working for clients such as Apple.

Stefan Sielaff from Bentley Motors headshot image for SBID Awards Meet the Judges blog post

Stefan SielaffDirector of Design and Mulliner Coachbuilding, Bentley Motors

Stefan joined Bentley Motors in July 2015 from his previous role as Design Director at the Volkswagen Design Center. He first joined the Volkswagen Group in 1990 as an interior designer for Audi. Between 1997 and 2003, Stefan held the position of Head of Interior Design at Audi and in 2006 he became the Design Director until 2012. It was here that Stefan led a team of over 350 design experts.

Helen Brocklebank from Walpole headshot image for SBID Awards Meet the Judges blog post

Helen BrocklebankCEO, Walpole

Helen is CEO of Walpole, the trade body for the British luxury industry. She is a specialist in luxury media brands, building her career at Esquire and Harper’s Bazaar. During her ten year tenure, Helen founded the highly successful, multi-platform brand extension ‘Bazaar At Work’ for Omega and created enduring content partnerships with iconic brands including Bentley’s sponsorship of Bazaar Art and Esquire’s Man at the Top Awards for Glenmorangie. Most recently Helen established a content consultancy for luxury brands working predominantly with retail and media clients, including Liberty and Boat International.

Sir Michael Dixon from The Natural History Museum headshot image for SBID Awards Meet the Judges blog post

Sir Michael DixonDirector, The Natural History Museum, London

Michael has been Director of the Natural History Museum since 2004. For more than 10 years of his tenure, the annual attendance has grown from 3.0 to 5.4m visits and the Museum has been transformed by the new Darwin Centre. The c. £80m modern extension, designed by Danish architectural firm CF MØller, houses around a quarter of the Museum’s collection of 80 million objects.

Rav Haver from Quintessentially Group headshot image for SBID Awards Meet the Judges blog post

Rav HaverGlobal Corporate Director, Quintessentially Group

Rav has 15 years experience deploying global staff and customer engagement programmes for a plethora of industry sectors with a focus on financial services, technology and online gaming. After becoming Director of Red Letter Days leading their B2B business, he moved to become Senior Vice President of Blackhawk Network. This lead him to Quintessentially where the company deploy customer engagement solutions using their large global footprint of 60+ offices.

Phil Swern from BBC headshot image for SBID Awards Meet the Judges blog post

Phil SwernProducer, BBC

Phil ‘The Collector’ Swern is an English BBC radio producer and music collector. He owns one of largest record collections in the world, achieved over a dozen entries into The Guinness Book Of Hit Singles as a record producer and has written and produced several UK and US smash hits. Phil has produced for numerous prime-time radio programmes including Capital, Radio 1, Radio 2 and Classic FM and was instrumental in launching the Capital Gold Network. He was awarded the accolade of a Gold Badge from the British Academy of Songwriters, Composers, and Authors (BASCA) for his extensive work within the music industry.

Joe Ferry from Belmond headshot image for SBID Awards Meet the Judges blog post

Joe FerryArt and Design Director, Belmond

Joe is a multi-award winning creative leader with extensive experience working within hotel groups and airlines. He is Art and Design Director for Belmond which has a global portfolio of luxury travel experiences including hotels, trains, cruises and safaris in some of the world’s most inspiring destinations. Joe previously served as Head of Design for Virgin Atlantic Airways before becoming SVP of Design for IHG, after which he was Head of Guest Experience for Etihad Airways.

Andrew Katz from Prospect Hotel Advisors LLC headshot image for SBID Awards Meet the Judges blog post

Andrew KatzPartner, Prospect Hotel Advisors LLC

Prospect Advisors is responsible for The Blackstone Groups hotel portfolio globally and oversee the exclusive consultant partners that support the portfolios, as well as providing third party asset management services for other Real Estate firms. As part of this role, Andrew oversees Axios Hospitality Real Estate. Prior to this position, Andrew was Senior Vice President of Asset Management for Starwood Hotels and Resorts Worldwide and started his career as General Manager at the Waldorf Astoria Hotel in New York.

Carlo Castelli from Jacobs headshot image for SBID Awards Meet the Judges blog post

Carlo CastelliHead of Cities Solutions / Built Environment, Jacobs

Carlo is an Architect and masterplanner. As Head of Cities Solutions at Jacobs Built Environment, Carlo leads multi-disciplinary teams and stakeholder engagement processes. In 2011 he completed a Masters in ‘City Design and Social Science’ at the London School of Economics and Social Science. His experience as an Architect includes key contributions to the design process of the Tennis Centre and International Broadcasting Centre for Rio Olympics 2016 and the 437m-high West Tower in Guangzhou, China.

David Lewis from Sunseeker London headshot image for SBID Awards Meet the Judges blog post

David LewisManaging Director, Sunseeker London

Sunseeker London is a world leading and Platinum Award winning yacht broker. David Lewis co-founded the company in 1993 with Christopher Head and today, the extensive dealer network spans the globe, bringing world-class service to a world-class brand. David has been involved in the marine business for many years and the dynamic duo has worked together for over 30 years since they started importing boats into Europe.

Kevin Mau from The Boeing Company headshot image for SBID Awards Meet the Judges blog post

Kevin Mau | Senior Creative Director, The Boeing Company

Kevin found his creative space at The Boeing Company, where he has been involved in the stewardship and evolution of the brand since 1997. In his time with the aerospace giant, he has designed, directed and strategized on the development of marketing and communications materials for most of the global icons we all know, including the Space Shuttle, International Space Station, and commercial aeroplane such as the 747 jumbo jet, the new 787 Dreamliner and the 737.

Patrick Taylor from Taylist Media headshot image for SBID Awards Meet the Judges blog post

Patrick Taylor | Managing Director, Taylist Media

Patrick has over 30 years’ experience in the media industry – spanning magazines, newspapers, TV and radio. Taylist Media is the publisher of the leading magazine and event brands in the kitchen, bedroom and bathroom sector. These include Kitchens, Bedrooms & Bathrooms consumer magazine, which has been the leading title in the field for nearly 25 years, as well as the business title kbbreview which is currently celebrating 30 years in print.

Stay tuned for the SBID Awards Finalists announcement and the opening of the Public Vote on Friday 16th August! 

For more about the SBID Awards judges, click here

To find out more about the SBID International Design Awards, visit