Emerald – the Pantone colour of 2013
As one of the brightest greens in the palette and possibly the most striking of all the precious gems, the emerald has a historical image of luxury and wealth, so it was with a little surprise that we saw the emerald shade of PANTONE 17-5641 had been announced as the Pantone colour of 2013.
Surely in a time of global recession and financial unrest, a colour which is aligned so directly with riches is a strange choice to represent a whole year?
But maybe not.
As well as speaking of unbounded riches, the colour emerald could just as easily be represented by the lucky four leaf clover, of lush foliage in a dense forest, or even by the Emerald City itself, where all glimmers of hope for the future lay in the Wizard of Oz. So could the shade have been chosen to create this feeling of hope and transformation for the forthcoming, undoubtedly challenging year ahead?
“Green is the most abundant hue in nature – the human eye sees more green than any other colour in the spectrum,” said Leatrice Eiseman, executive director of the Pantone Colour Institute®. “As it has throughout history, multifaceted Emerald continues to sparkle and fascinate. Symbolically, Emerald brings a sense of clarity, renewal and rejuvenation, which is so important in today’s complex world. This powerful and universally appealing tone translates easily to both fashion and home interiors.”
But the selected tone is not just plucked from the air. The research behind the choice for the colour of the year is extensive, coming from a variety of sources, from travel to technology, films in production to new artists, and the yearly chosen colour from Pantone has been influencing the design community since 2000.
Emerald green gowns have already been seen gracing the red carpets, with celebrities such as Angelina Jolie endorsing the colour and some retailers such as Sephora have reported that new emerald green ranges will be hitting the shelves in February 2013 in the form of a ‘colour of the year’ range.
But in interiors it has been a bit different, with a true emerald not being very prevalent for quite a few years. Past colour trends have seen greens in interiors carry a distinct yellow hue, with shades such as chartreuse being very popular with interior architects and interior product designers alike, so it will be very interesting to see how this rich shade will be interpreted in the new designs of 2013.
Next time – we look at one way the Pantone colour of 2013 may be interpreted for interiors, with a bit of a twist…
(quote from Pantone.com)
Written by eco interior architect & designer guest blogger Claire Potter