Alight here for Wool Week

10:31 09 September in Events, Industry News

Wool Week 2011 at Design Centre, Chelsea Harbour

This week, Design Centre Chelsea Harbour is supporting Wool Week to demonstrate the beauty, quality and diversity of wool in interior design.

Wool Week has been developed by The Campaign for Wool, a coalition of industry groups including SBID (the official representative of the Interiors sector) convened by HRH The Prince of Wales to educate consumers about the benefits of wool and highlight its premium quality.

To tie in with this year’s theme of ‘wool modern’, a bold installation was specially commissioned to stand within the iconic domes to showcase the very best wool carpets and fabrics in a contemporary setting.

Curvy module seating was upholstered in brightly coloured woollen plaid and checks to reflect current catwalk trends.  Snaking through industrial frames, they resemble an urban tube train travelling through a tunnel.  Organic morphic-shaped carpets were specially made to show wool floor coverings in a new, modern way.

chelsea harbour

Jack Murray, a London artist, introduced techniques and approaches usually reserved for the street.  Commissioned to paint the roofs of the frames, a bold eye-catching effect can be viewed when you look down on them from the upper levels.  Rich in texture and colour, using enamel paint, they are reflective of his unique style as an active graffiti artist.

A flock of sheep, handcrafted in papier mâché with pages of vintage books hand-rolled to create their distinctive fleece, act as curious onlookers.  Outlines around the perimeter of the installation with wording such as ‘Mind the Sheep’ and ‘Alight here for Wool Week’ add a sense of fun and emphasize the urban travel theme.

A Wool Week design trail was devised to show visitors where to find wool products in 45 showrooms at Design Centre Chelsea Harbour.  From woollen fabrics and weaves to rugs and carpets, there is a vast array to choose from – everything from the glamorous and elegant to the more contemporary.  Understated chic, craftsmanship and impeccable finishing are underlying keynotes.

Wool Week 2011 at Design Centre, Chelsea Harbour

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