Regional Directors

Supporting our members at a local level

SBID promotes industry standards the value of training of professional interior design at all levels. Our ten regional offices in the UK and international office in Ukraine, each have a director that understands the local culture, threats and opportunities of their region.

SBID Office
London and Global Direction

Gwenda Jones
Midlands Regional Director and Regional Chairman

Gwenda is founding Director of Gwenda Jones Interiors with over 25 years professional Design experience, with successful & internationally recognised projects ranging from large commercial market leading retail store design, restaurant, office, beauty spa & residential projects.

Emma Raybould
Northern Ireland, Regional Director

Emma Raybould is a Key Account Manager for Panaz. She is an experienced sales professional in contract interiors and looks after the interests of Panaz in the UK and Ireland across the healthcare, hospitality and workspace sectors.

James Parr
Yorkshire Regional Director

James has worked in marketing for major brands for a decade. Some of the brands he has worked with include Pharmaceutical giant Johnson & Johnson and more recently La Redoute, one of the largest online retailers in Europe. In 2017 James joined innovators in furniture design YTM Group Ltd as Head of Marketing. He is working towards improving the YTM brand proposition and now joins SBID as the Yorkshire Regional Director.

Jacqui Smith
South East Regional Director

An interior designer who permanently lost vision in one eye in 2012, Jacqui uses her experiential knowledge of visual impairment in her care home projects. She is the Director of Home Smiths Ltd.

Keith Myers
Joint South West Regional Director - Winchester

Keith founded The Myers Touch in 2003 offering interior design services in the premium kitchen / living spaces market. He has lectured on design for RIBA, SBID, KBSA, London Design Week, 100% Design and Home Building and Renovation Show in London.

Nihad Obagi
Joint South West Regional Director - Bournemouth

A commercial contractor and property developer since 1970, Nihad has over 50 years’ experience in the construction of new build housing, refurbishment and all fields of commercial and Industrial build and fit-out.

Penny Allen
Wales Regional Director

Penny is Director of Penelope Allen Design, working on both residential and commercial projects across the UK and Europe. She is passionate about the mentoring of apprentices and keen to support those trying to get work experience.

Lesley McMillan
Scotland Regional Director

Lesley McMillan is an Interior Designer at The City of Edinburgh Council and acts as the Principal Designer for City of Edinburgh Council under CDM for the election teams planning election counts in various venues.

Nataly Bolshakova
International Regional Director – Ukraine

Nataly Bolshakova is a luxury-interior designer and founder of her own interior design studio. She is the winner of a 2012 SBID International Design Award and was a finalist in the SBID International Design Awards 2014.

Julia Danilova
International Regional Director – Ukraine

Julia Danilova is the Founder and Head of Domio Home Interiors; she works on both private residential and commercial projects, combining the highest quality and heritage with design.

Carolina Calzada-Oliveira
East Anglia Regional Director

Carolina's area of expertise is business growth and development. Her chosen subject of expertise has been colour and trends in order to help businesses to improve brand awareness and market position.

North West
Apply for this role

If you are UK based and wish to contact your Regional Director or would like more info on SBID contact us on or call 020 7738 9383.

If you wish to contact the International Regional Director or would like more info on international SBID activity, email or call SBID on 020 7738 9383.

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