Regional Directors

Supporting our members at a local level

SBID promotes industry standards the value of training of professional interior design at all levels. Our ten regional offices in the UK and international office in Ukraine, each have a director that understands the local culture, threats and opportunities of their region.

SBID Office
London and Global Direction

Emma Raybould
Northern Ireland, Regional Director, Regional Chairman

Emma Raybould is a Key Account Manager for Panaz. She is an experienced sales professional in contract interiors and looks after the interests of Panaz in the UK and Ireland across the healthcare, hospitality and workspace sectors.

James Parr
Yorkshire Regional Director

James has worked in marketing for major brands for a decade. Some of the brands he has worked with include Pharmaceutical giant Johnson & Johnson and more recently La Redoute, one of the largest online retailers in Europe. In 2017 James joined innovators in furniture design YTM Group Ltd as Head of Marketing.

Jacqui Smith
South East Regional Director

An interior designer who permanently lost vision in one eye in 2012, Jacqui uses her experiential knowledge of visual impairment in her care home projects. She is the Director of Home Smiths Ltd.

Carolina Calzada-Oliveira
East Anglia Regional Director

Carolina's area of expertise is business growth and development. Her chosen subject of expertise has been colour and trends in order to help businesses to improve brand awareness and market position.

Lesley McMillan
Scotland Regional Director

Lesley McMillan is an Interior Designer at The City of Edinburgh Council and acts as the Principal Designer for City of Edinburgh Council under CDM for the election teams planning election counts in various venues.

Katie Thomas
South West Regional Director

Katie is founder and Design Director of KTM Design, working on commercial and residential projects across the UK. She is also a Visiting Tutor on the Interior Architecture and Design BA(hons) degree course at the Arts University Bournemouth (AUB).

Nataly Bolshakova
International Regional Director – Ukraine

Nataly Bolshakova is a luxury-interior designer and founder of her own interior design studio. She is the winner of a 2012 SBID International Design Award and was a finalist in the SBID International Design Awards 2014.

Julia Danilova
International Regional Director – Ukraine

Julia Danilova is the Founder and Head of Domio Home Interiors; she works on both private residential and commercial projects, combining the highest quality and heritage with design.

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If you are UK based and wish to contact your Regional Director or would like more info on SBID contact us on or call 020 7738 9383.

If you wish to contact the International Regional Director or would like more info on international SBID activity, email or call SBID on 020 7738 9383.

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