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This week’s instalment of the Project of the Week series features a luxurious residential villa design by 2022 SBID Awards Finalist, Emara Design.

We still remember the joy of the customer and his family when they saw the design; only then did we feel that we did what we had to do. Emara Design worked on the architectural design and the interior decoration of a residential villa with a 250 m2 total floor area in the heart of the Dyar park compound, which consists of a reception space, a living area, a master bedroom, and three bedrooms for children. We used natural materials such as wood and marble and mixed them with warm lighting in addition to using simple straight lines on the ceiling that gives a sense of luxury mixed with warmness. Our philosophy is that design is not just a piece of art but it should represent the house owner and meet his needs.

SBID Awards Category: Residential House Under £1M

Practice: Emara Design

Project: Villa El-Atik

Location: New Cairo, Egypt

What was the client’s brief? 

The client’s requests of the re-design of the villa were so that it contains 3 bedrooms for the children and the expansion of the living area on the last floor, as well as creating a roof garden for summer sessions and barbecues.

One of the most important requests which the client focused on was the use of natural materials such as wood and marble with the addition of luxury and warm lighting in the place.

What inspired the design of the project?

After some sessions and discussions with the client, we have agreed on using marble on the floor and on some walls and bathrooms, and grafting wood in the ceiling and on walls with hidden warm lighting which gives a sense of warmness for the family members.

The use of large glass surfaces in the main reception area on the ground floor overlooking the landscape gives a sense of spaciousness and visual connection with the landscape of the villa and the compound.

What was your team’s highlight of the project?

One of the most important parts that we have taken into account is the use of technology to achieve a sustainability criteria. From the use of the power generation system to solar cells and the use of the smart systems to control all power sources, to water sprinklers and irrigation of trees and grass in the garden, where Smart systems work according to set times of the day to save energy and reduce electricity consumption.

The smart systems also helped solve the customer’s problem of traveling abroad. He can fully control the villa and the garden through an application on his iPad. He can not only control the power and the garden, but he also has full control of the surveillance cameras and door locks.

Questions answered by Ahmed Fathi, Designer, and Osama Eltaweel, Site Engineer, Emara Design.

We hope you feel inspired by this week’s design!

If you missed the last instalment of Project of the Week, featuring a unique bar design by Adam Hunt Ideas and Gemma Lin, click here to read it.

This week’s instalment of the Project of the Week series features a luxurious hotel suite design by 2022 SBID Awards Finalist, Kristina Zanic Design Consultants.

Kristina Zanic Consultants has designed a royal welcome for guests of the presidential Amiri Suite at St Regis Kuwait hotel. Newly rebranded from its previous Sheraton brand, the property has been the hotel of choice for royalty, diplomats and celebrities in the Middle East since 1966.

The Amiri suite features a 450sqm area that includes a reception area, lounge, dining/ boardroom, meeting rooms, master bedroom and bathroom, walk-in wardrobe, gym, barber/hairdressing station and spa suite.

A striking palette of royal blue and cream greets the guest. Blue accents in the furniture, art, carpeting and wall panels add the right amount of ‘oomph’ to the otherwise restrained palette.

Brass fretwork together with lacquered wall paneling and a sunburst timber detail create a luxury residential ambience. A bespoke embossed leather headboard offers the perfect backdrop in the bedroom, serving as a neutral but richly textured piece of art. The flooring features a multitude of luxury material and patterns, basket-weave timber parquet, bespoke carpet designs, and layered inlaid marble tile.

Sophisticated furniture with rounded forms, rich fabrics and accessories blend luxury with comfort and practicality, reflecting an attention to detail and personal touch. Bespoke crystal chandeliers layer on the luxury, while art pieces play with abstract geometric and arabesque graphics, with no two pieces alike.

The result is an elegant space, with a restrained neutral base palette with injections of colour, and quiet opulent finishes.

SBID Awards Category: Hotel Bedroom & Suites Design

Practice: Kristina Zanic Design Consultants

Project: St Regis Kuwait – Amiri suite

Location: Kuwait City, Kuwait

What was the client’s brief? 

The Sheraton hotel in Kuwait was very much in need of a makeover due to its very outdated interiors. The client was looking to find the right balance in creating a reinvented luxurious hospitality space while staying true to the hotel’s 50-year heritage.

The property was the first five-star hotel in the Middle East, and has enjoyed landmark status for the past five decades. The design needed to be sensitive to its history and to deliver a high-end luxury interior that would be appealing to its distinguished clientele, while also aligning with its new St Regis brand identity.

We provided the interior design consultancy for the full refurbishment of the hotel. The first phase involving guestroom and suite floor refurbishment was completed in November 2021, and the second phase of refurbishment for public areas of the hotel is expected to be completed in 2024.

What inspired the design of the project?

The direction we chose was to ‘look back in order to look ahead’. In the 1960s, the hotel defined luxury hospitality in the region, catering to the local high society and reflecting a progressive country to visitors. Working within the new St Regis brand guidelines, we set out to reinforce that position and reflect what luxury means today in Kuwait.

The concept centers on creating a home away from home, a place to indulge in every sense. The aim was to create a bespoke and timeless look, with opulent finishes and classic details in the suites.

What was the toughest hurdle your team overcame during the project?

The biggest challenge lay in remotely managing the project at the peak of the pandemic crisis. Following initial visits to the site before lockdown, the major part of the project involved lots of online coordination with the client and virtual site visits and material inspections.

We had to be extra careful with monitoring the project and faster with our responses, but thankfully had plenty of support from the client and contractor who regularly shared photos and videos of the site’s progress.

What was your team’s highlight of the project?

There are a number of features that stand out in this project. The first is the smooth flow that was achieved within the various spaces in the suite, really creating a sense of home for the guest.

The suite also features a generous use of sophisticated materials and finishes, like inlaid marble, leather and timber wall panels, hand-blown crystal lights, and curated art.

The suite’s lavish amenities offer guests the ultimate experience of relaxation and indulgence. Of particular note is the bathroom and spa area that developed into an oasis of luxury and comfort, with double vanities in grey marble, double jacuzzi, grooming station, sauna, spa treatment room, and gym.

Why did you enter this project into the SBID Awards?

It’s always gratifying to get industry recognition for the immense effort that goes into our work, especially a large and complex project like the St Regis Kuwait.

We took a very studied and sensitive approach to the renovation of the hotel, and couldn’t be happier to see our work resonating with the judges.

Being selected as an SBID award finalist among hundreds of entries is really an acknowledgement of the team’s hard work, as well as a fantastic opportunity for international exposure for the hotel.

Questions answered by Lara Elhani, Design Director, Kristina Zanic Consultants.

We hope you feel inspired by this week’s design!

If you missed the last instalment of Project of the Week, featuring a light and airy kitchen design by Bocchetta Interiors, click here to read it.

The Kalizma Superyacht recently won a prestigious “Judges Special Recognition Award” and was nominated for Best Rebuilt Superyacht of 2022 at an International competition in London.

Kalizma’s history

M/Y Kalizma is a classic, Edwardian, motor yacht, built in 1906 and christened Minona. Originally designed as a steam-powered yacht, she was one of the first yachts to have electric lighting.

In WWI and WWII the yacht was commandeered by the British Navy to accomplish different missions like the rescue of the crew members of over 1100 ships that had been hit and sunk in battle.

In 1967, the yacht returned to the limelight when Richard Burton gifted her to his wife, the actress Elizabeth Taylor, to celebrate her second Oscar Award for her interpretation of Martha in the 1966 film ‘Who’s Afraid of Virginia Woolf’. In the same year, the couple decided to rechristen the boat with her current name of Kalizma, after Burton’s three daughters, Kate, Liza and Maria.

When the Hollywood couple divorced, Kalizma passed through many hands until she reached her current owner, who was fascinated by her artistic details and history and wanted to restore her to her former splendour.

Palazzo Morelli sets to re-design the yacht

In 2020 Palazzo Morelli was appointed to re-design the yacht and proceed with the full fit-out of it. One year later they handed the completed work to the client on time and in budget, bringing the yacht back to its former glory.

In this project, you can see the ingenuity and superb craftsmanship of Palazzo Morelli´s team who meticulously worked to retrofit some parts of the boat, while modernizing others.

Palazzo Morelli in-house Arch. Daniele Cambiotti re-designed the communal spaces to create tiny lounges with a softly glamorous atmosphere using warm, consistent lighting throughout.

Drawings and paintings were arranged around photographs taken of the couple Burton-Taylor on board Kalizma. The brass details highlight the original, precious, mahogany wood paneling, which has been kept intact and restored.

The Edwardian-style lounge bar area was personalised with Kalizma’s new coat of arms, also designed by the architect at the client’s request. This was then reproduced on all the yacht’s bespoke table linens and accessories.

Palazzo Morelli led the restoration work, guided by the owner, Alessandro Ortenzi, who personally supervised the work of the local and international craftsmen involved in the shipyard in Colombo, Sri Lanka.

The restoration involved the main areas of the yacht and, more specifically, the master cabin, master bathroom, the internal lounge area and the main external deck. The work was based on philological principles of restoration and conservation and enriched the interiors with a softly glamorous, elegant atmosphere to highlight the Burton-Taylor story. The colour palette pays homage to Elizabeth Taylor’s intensely magnetic “violet” eyes and ranges from shades of grey, dark blue and burgundy to perfectly match the existing mahogany furnishings.

The traditional, nautical white has also been re-imagined in shades of champagne, which work perfectly with the technical fabrics to offer a surprisingly delicate, tactile, experience. The new arrangement of the interiors becomes more dynamic with the use of satin finish bronze cornices, profiles and details to fit in perfectly with the existing materials and complement the wall and free-standing lighting.

The refit also improved the Wi-fi network and the technological devices to use high-resolution films, videos and music in every cabin or communal area on the yacht.

The master cabin was completely refurbished using an extremely bright colour palette.

A warm champagne white is a dominant colour with brass highlights and a honey-coloured onyx cornice enhanced by a system of backlighting. An aesthetic, functional shell containing the built-in TV screen surrounds the bed. The only concession to colour is the burgundy accessories, which pick up on Kalizma’s new coat of arms. The master bathroom carries on the colour theme of the master cabin.

The final part of the refit concerned the external area of the main bridge, designed to host lively parties or enjoy moments of perfect relation and privacy. Materials were chosen to give a classic look yet with technological finishes for specific requirements at sea.

Passion, efficiency and flexibility are crucial to our success as well as high-precision equipment and finishing by hand.

Take a look around the amazing story and refit by Palazzo Morelli.

About Palazzo Morelli

Palazzo Morelli is an Italian finishing contractor dedicated to surfaces, furniture and interior design.
Founded by Alessandro Ortenzi in 2006 in the Italian medieval town of Todi, Palazzo Morelli expresses Italian finest quality, attention to details and innovative professional services for architects, interior designers and real estate developers.

If you’d like to feature your product news here, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

In this week’s interview with SBID Awards Product Design judge and Founding Partner of Oliver Burns, Sharon Lillywhite shares her approach to creating unique design narratives, enhancing user experience through design, and talks about finding the balance between beauty and functionality.

What impact does the power of good design have on user experiences?

When we are designing a space, I spend time getting to understand what environment and atmosphere the client wants to create. As Coco Channel once said, ‘An interior is the natural projection of the soul’. To achieve this, our design studio always uses a multi-sensory approach to enhance any surroundings. A powerful design tool to achieve this is colour, which plays a central role in influencing our moods and the atmosphere within a space. In one of my projects for ‘Veterans Aid’ I used colour psychology to transform the existing space into a warm and inviting home for 55 former members of the British military who were in crisis. The result was a warm, welcoming space with elements of discreet luxury that inspires confidence in the residents.

When designing for the luxury market, how do you approach the product specification? What are your top considerations?

Our designs are born out of a story that either the property or the client wants to tell, making it a space with a unique narrative. This concept drives the requirement for bespoke pieces with the highest level of craftsmanship and design. Our clientele are seeking exclusivity and exceptional quality, and this is where we enlist the skill of artisans and craftsmen to create something extraordinary. From hand-painted wallpapers to embroidered linens, we feel very proud to work alongside these specialists to deliver something truly outstanding.

Can you describe the concept of Thoughtful Luxury? How can this be achieved through interior design?

At Oliver Burns, our ethos is ‘Thoughtful Luxury’, where design goes much deeper than just the aesthetic to reflect deeper values and meaning. The concept of Thoughtful Luxury underpins everything we do. It is reflected in our designs, from the concepts we develop, and is demonstrated in the unique understanding we have of our discerning clients and translated in our vision of client care. From concept to completion, this approach ensures that all of our projects are thoughtfully designed, thoughtfully built and thoughtfully finished.

As a designer, how do you strike the perfect balance between beauty and function?

A space is to be enjoyed and lived in and I don’t believe that there should be a compromise when it comes to beauty and function. If there is a piece that I know will work well aesthetically but may not be the most functional, then I will always try to work with designers to create something bespoke that I know will deliver on both elements.

Finally, what advice can you give to designers entering the SBID Awards?

Make sure that your project stands out and has a unique element to it. It needs to be inspiring and innovative, presenting something that we have not seen before. I am always looking for attention to detail, so make sure that every product and finish counts.

Questions answered by Sharon Lillywhite, Founding Partner, Oliver Burns.

Sharon Lillywhite is Founding Partner of Oliver Burns, a multi-award-winning architectural interior design studio that thoughtfully designs the world’s finest homes. Working across an exclusive portfolio of international turnkey projects, the team has a world- class reputation for bespoke commissions, super-prime developments and elegant spaces that are synonymous with a luxury lifestyle. Their exceptional architectural, creative, and development credentials together with the highest levels of personal service, enable them to act as trusted advisors to discerning private clients, developers and luxury brands.

In this week’s interview with SBID Awards Product Design judge and Creative Director at Casa Forma, Carolina Sandri defines contemporary luxury, and shares how approaches to design differs around the world to compliment client lifestyles.

You originally launched your architectural studio in Brazil before moving to the UK. What did you learn from this transition, and did the cultural differences play a role in influencing your design approach?

All nationalities have their own culture that shapes their lifestyle preferences, while in university to get my architecture degree I enjoyed reading about people’s history and their cultures, how they lived and worked.

In my studio in Brazil, I learned that Interior Design and Architecture is about much more than designing for aesthetic appearance. It has to consider communication and the key user experience – from how people move around space and interact with objects or people, to how the spaces work according their cultural choices.

When I moved to London, which has been home for me for the past 17 years, I was very proud to be working in the centre point where international design and vision comes together. London is the place where the biggest window to design is!

Most of our clients are global citizens and have homes in many different places, the majority have the same “international” taste when it comes to design, but what we always take in consideration is that, despite having a taste that focuses on unique items of high quality, they are also individual people that have their own cultural preferences that need to be taken in account.

In the context of luxury interiors, what key characteristics do you look for in the products you specify?

During the years we developed a well-selected supplier database of the best craftsmen and artisans that can bring things from different parts of the world to help us transform our visions into reality. We live in a world where you can go all over and come back with the most amazing materials and fabrics – its remarkable of what we can do.

The most important characteristics that we look for in a product is the superior quality, intrinsic durability, and uniqueness that the product has.

How can the power of good design influence user experiences and compliment client lifestyles in the residential market?

One of the most important steps in the design process is to spend time with the client at the beginning of the project to fully understand the brief, listen to the client’s journey and history so we can be assured that he design decisions that we will help them make along the way are the correct ones.

These decisions are very important as they have the power to influence the users’ experiences and compliment their lifestyles. Through furniture choice and layout, lighting, finishes and acoustic design, we can influence how people will be using the spaces.

What does contemporary luxury mean to you? Do expectations of luxury differ globally, and how do you ensure a client-driven approach to your projects?

Integrating elegance and technology in a well-resolved balance that culminates in a space that is both stylish and usable is contemporary luxury to me. I believe that expectations of luxury are very individual, as each person have their own taste and style, so they also have their own definition of luxury. What may be considered as luxury for one person may not be for another.

Everybody is unique and to ensure a client-driven approach to our projects, we focus on fully understanding the life and needs of a particular space, concentrating entirely on what’s important to the client and their lifestyle.

Finally, what advice can you give to designers entering the SBID Awards?

Trust your vison and listen to learn. We live in a world of inspiration and creativity and if you work with passion, you can create a design that is truly special and will be well recognised.

Questions answered by Carolina Sandri, Creative Director, Casa Forma.

Carolina has more than a decade of experience on the design and implementation of high-end interior design and architecture projects in London and around the globe. She is the Creative Director at the award-winning luxury design studio Casa Forma and is responsible for delivering leading-edge residential schemes for international high-net-worth individuals and property developers. Her passion for design excellence and extensive knowledge in the luxury global market, makes it possible to transform any client’s aspirations into a truly bespoke and luxurious space. Her architectural background gives her a combination of creative design skills with a wide range of technical knowledge.

It was a memorable journey for CROSSTEC to be the millwork supplier and to collaborate with G.A. Group for this SBID Award-winning fit-out project at the Harrods Beauty Halls. Starting with the design development through to the finalisation of the bespoke metalwork in all phases.

This unique beauty hall provided an amazing opportunity to push the boundaries in the process of bespoke design development and millwork production. Paying attention to the details of the fit and finish like a professional artisan showcasing the best of his craft works from initial drawing to product realisation, CROSSTEC considered every element of the project meticulously.

The second phase of the beauty halls transformation of Harrods concentrated on the final detailing, from mirror inserts to the counter canopy signs, all of which are carefully handled by CROSSTEC’s design and production team, with the use of dedicated materials such as fine trimmed metal and engraved glass.

About CROSSTEC

Found in 1999, CROSSTEC Group Holdings Limited is a one-stop service provider of interior design solutions, and the majority of its clients are global luxury goods and high-end fashion brands with footprints across the world, including Europe, the United States, the Middle East, China, and other Asian countries.
CROSSTEC have worked with world-known luxury brands since 2000. They have become the millwork & furniture, showcase and façade suppliers for luxury international groups and department stores. Some of their latest projects include hotels and developers’ projects are in conjunction with international architects and interior designers.

If you’d like to feature your product news here, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

This week’s instalment of Project of the Week series features a luxurious and warm bathroom design by 2021 SBID Awards Finalist, Crimson Park Design.

An 80’s-era ensuite bathroom in Bellevue, WA, USA is opened up to solve outdated design and inefficient geometry. Featured are custom Sinker Cypress vanity, linen cabinet, and a 48” wide barn-style door with header and column, also of Sinker Cypress. A white ofuro-style tub, backed by new floor-to-ceiling glazing, sits in a stream of black polished river stones extending along the East wall under the vanity. Full slab, sumi-e-esque quartz lines the shower. Large field, textured Italian porcelain tile runs, offset, from West to East and up the wall behind the vanity. “When I walk into my bathroom I feel like a queen.” – Client, M. Chandler.

SBID Awards Category: KBB

Practice: Crimson Park Design

Project: Chandler Bath Oasis

Location: Washington, United States

What was the client’s brief? 

  • Update bathroom design and create a spa feel
  • Clean and bright without being sterile
  • Plan for future aging-in-place
  • The bathroom has to be warm. Always.
  • Sufficient storage – (items to be stored were inventoried to assure sufficient storage)
  • Plenty of outlets at vanity
  • No handles or hardware to bump into, or catch on clothing
  • A bench large enough to sit on and to hold clothes
Before
Before
After

What inspired the design of the project?

I wanted to create a space that would allow my client to feel that her bathroom is a place of refuge; a place where she can begin and end her day at an arm’s length from the stress of life; a place to feel refreshed. I was fortunate enough to be given the creative freedom to incorporate some of my artistic sensibility into the design. After having As-Builts created, I began to sketch conceptual shapes in plan view, with the goal of keeping the main plumbing sites relatively intact. I like to work with organic shapes, and Mary gave me a bit of a free hand in coming up with design elements. In my art I tend to use circles, spirals, and other curving lines. I let instinct guide my pencil to create lines that would soften the space and hard angles that draw the eye around the room. I, then, scaled the concept back to reality and budget, keeping one curving line for the black river rock stream. The tile was cut to my hand drawn line that had been translated to a template by the CAD tech.

What was the toughest hurdle your team overcame during the project?

The most challenging part of the project was tackling the angle of the bedroom-to-bath transition hallway relative to the opening of the bathroom, in order to enclose the space, reducing the draft. I designed the Sinker Cypress header and column to properly catch the bespoke sliding door. It took a couple of iterations but I’m pleased with the result, which is a monolithic, yet in-scale, practical and user-friendly design element, warming the space both literally and aesthetically.

What was your team’s highlight of the project?

The highlights of any project for me are the joy of problem solving and collaboration with the client, craftsmen, and contractors through the design and build process; seeing all of the components come together as I envisioned; and delighting my client. A happy client is the best reward.

Before
After

Why did you enter this project into the SBID Awards?

When the Chandler Bath Oasis was complete, I felt that something special had been created. I wanted to put it out into the world to gauge the response. I aimed high when entering the SBID Awards; it is clear that the SBID recognizes design excellence. I appreciate the thoughtfulness I sense from the organization, and the sense of community that the SBID works to create. Crimson Park Design is incredibly honoured to be recognized as a finalist by the SBID, validating my instinct about the strength of my design, and the work of my partners.

Questions answered by Shelli Park, Principal, Crimson Park Design.

We hope you feel inspired by this week’s design!

If you missed the last instalment of Project of the Week, featuring a light luxurious show home design by Elicyon, click here to read it.

This week’s instalment of Project of the Week series features a light luxurious show home design by 2021 SBID Awards Finalist, Elicyon.

Elicyon designed the three-bedroom show apartment situated on the 31st floor of One Casson Square, one of Southbank Place’s tallest and most striking landmark buildings. The floor to ceiling windows that wrap around the property, led to a brief that focused on enhancing these incredible city views influenced by the location and history of the site. To complement the abundance of natural light, a warm sandy colour scheme was adopted interspersed with darker autumnal accent colours of burnt oranges, mustards and rusts, creates a space that is rich, warm and heartening. The rich, woven, and natural textures of linens, cottons, and boucle wool, add to this overall natural theme, contrasted with details in blackened metal and leather adding an extra dimension of interest and a touch of luxuriousness to the space. The furniture throughout  is  bespoke and highly detailed design making each piece feel timeless, and seamlessly incorporated within the space; a clear but subtle harmony flowing throughout.

SBID Awards Category: Show Flats & Developments

Practice: Elicyon

Project: Project Arch

Location: London, United Kingdom

What was the client’s brief? 

This was a show apartment on the 31st Floor of One Casson Square, the three-bedroom apartment had views of the city skyline via wrap around, floor to ceiling windows. The client wanted us to draw on these views and inject some soul into the apartment by looking at the area’s industrial skyline. Being a show apartment, the brief inevitably was to create a space that would have wild appeal whilst at the same time being visually exciting.

Elicyon---Project-Arch-(16)
Elicyon---Project-Arch-(12)

What inspired the design of the project?

The project was inspired by the area’s history as a centre of manufacturing, Art and craft, with the space featuring a range of bespoke furniture and specially commissioned artwork reflecting that heritage. A palette of ivory burnt orange and ochre, gold, teal, and sandy tones was chosen to create a warm ambience. ‘We wanted to subtly reference the vibrancy, eclecticism and culture of the area
and its history as the home of woollen cloth manufacturing, potting, and weaving,’ said Charu Gandhi, Elicyon Founder & Director.

What was the toughest hurdle your team overcame during the project?

If we had to think of one, then the planning and logistics of installing for a project on the 31st floor of a building – in order to ensure the installation would run smoothly large pieces of furniture had to be manufactured in smaller sections to fir the dimensions of the lifts.

What was your team’s highlight of the project?

We used some eclectic and contemporary furnishings, as well as designing our own tailor-made pieces. The entrance console table was spotted by the team during their last sourcing trip to Paris and is by Portuguese furniture maker Jose Leite de Castro. A retro modular joinery piece in the study meanwhile spans two walls and was designed in the 60s. It accompanies a freestanding desk and tub chair to provide a beautiful space to work from home.

Elicyon---Project-Arch-(13)

Why did you enter this project into the SBID Awards?

SBID is the most well-regarded and prestigious design community within our industry, and so to be recognised and accredited by such an establishment is to achieve support and acknowledgment from a well-respected and reputable platform.

Questions answered by Charu Gandhi, Director, Elicyon.

Photos Credit: Patrick Williamson

We hope you feel inspired by this week’s design!

If you missed the last instalment of Project of the Week, featuring a creative apartment design by TEN DESIGN, click here to read it.

This week’s instalment of Project of the Week series features a luxurious villa design by 2021 SBID Awards Finalist, Todd Interior Design.

Residential space has always been a complex place because, according to our team’s understanding, the family life is divided into three layers: one is material life, the other is spiritual life, and the third is soul life. Material life is food and clothing, spiritual life is academic literature and art, and soul life is religious belief.

Cantonese architecture and interior design take the Lingnan culture as the basis, and then refine the modern space language and integration techniques to create the rest of the design. Lingnan culture has been a window of communication between Chinese and Western civilizations since ancient times, and it has developed a school of its own. The so-called design style comes from the local culture, customs, characteristics and aesthetic standards. The furniture in the project is given priority to with coriaceous material and bright colours to make the space appear less depressing.

SBID Awards Category: Residential House Under £1M

Practice: Todd Interior Design

Project: Inherit the Modern and Elegance

Location: Guangdong, China

What was the client’s brief? 

The owner of this villa told us that he wanted to achieve a calm and atmospheric interior design effect and use as many big brand furniture pieces as possible to increase the overall luxury feeling.

What inspired the design of the project?

The design inspiration comes from the traditional interior design favoured by aristocrats, which is inherited with modern elegant elements and forms the effect presented in this project.

What was the toughest hurdle your team overcame during the project?

During the implementation of the project, the biggest obstacle our design team encountered was the little time reserved for the project. We only had four months from the design approval to the project delivery. Fortunately, we did it.

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What was your team’s highlight of the project?

One of the highlights of the project is the collocation of many big brands of furniture, that brings the luxury of the interior space to the international luxury standards.

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Why did you enter this project into the SBID Awards?

SBID Awards is a well-known international awards, and we are looking forward to participating in it. It is a great encouragement for our design team that our project has been listed as a Finalist.

Questions answered by Toni Wu, Creative Director, Todd Interior Design.

We hope you feel inspired by this week’s design!

If you missed the last instalment of Project of the Week, featuring a retail space design by Artwill Interior Design House, click here to read it.

Project of the Week

This week’s instalment of the #SBIDinspire interior design series features a lavish apartment design by 2020 SBID Awards Finalist, Cheng Chung Design. The skyscraper One Sanlitun is already a valuable addition to Beijing’s skyline, and the luxurious apartments furnished by CCD are a feast for the eyes.

Cheng Chung Design (CCD) used inspiration from international brands of the highest level, such as Armani, Aston Martin, Chanel, Hermès, Bottega Veneta and Fendi, for a series of luxury apartments in this skyscraper. CCD is known for introducing Western artistic forms into Oriental concepts. The apartment we see here takes characteristic elements from the Italian luxury fashion brand Fendi bringing the classic style of Rome to Beijing.

For the apartment One Sanlitun – Fendi, CCD was inspired by the philosophy where a balance is sought between the classical and the modern, the sophisticated and the playful. It integrates Italian history and humanity with Fendi‘s brand story as the design inspiration, and presents Fendi’s art, fashion and lifestyle in an elegant way.

SBID Awards Category: Residential House Under £1 Million Sponsored by Sans Souci

Practise: Cheng Chung Design

Project: One Sanlitun – Fendi

Location: Beijing, China

What was the client’s brief? 

Beijing Topwin investment group was founded in 1996. The company adheres to the concept of quality to rejuvenate areas such as real estate, hotel, golf court, energy investment and management, among other diverse sectors. Topwin Group is the owner who pursues aesthetics and hopes to lead in the high-quality domestic real estate, using art and design works.

What inspired the design of the project?

It is the unique charm of the Fendi brand. Fendi stems from the history, art and aesthetics of Rome. CCD combines Fendi’s brand concept with the interior design of luxury apartments in the bustling business district of Beijing to create a brand-new experience, where guests can interact with Fendi’s furniture and accessories more intuitively and deeply, along with the artistic appeal brought by artworks.

What was the toughest hurdle your team overcame during the project?

The most difficult part of the design is the integration of the huge cultural differences. Fendi is based in Rome, the eternal city of Italy, while Beijing is famous in the oriental cultures and history. Therefore, it is hard to balance the collision between the two cities. The design needs to maintain harmony between classic and modern, elegant and stable, without losing the focus on space.

What was your team’s highlight of the project?

The focal point of the design is the combination of practicality of space and the classic Fendi’s brand style. Returning to the examination of this exquisite living space, we focus on the juxtaposition of decorative materials, Fendi’s ultimate luxurious aesthetic, and the display effect.

Why did you enter the SBID Awards?

SBID Awards is one of the most prestigious events in the design industry. Winning the SBID International Design Award symbolizes high achievement and honour. We think that the unique design and ambience of the space, which reflects functional and aesthetic consideration, thoughtful material selection, technology, light and shadow make One Sanlitun – Fendi a brilliant piece of interior design, that is worthy of this award.

Questions answered by Joe Cheng, Founder & Chairman, CCD.

We hope you feel inspired by this week’s design!

If you missed the last instalment of Project of the Week, featuring an Oscar Crescent design by ET Design & Build Ltd., click here to see more.

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