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Project of the Week

This week’s instalment of the #SBIDinspire interior design series features a luxury hotel-suite design by 2020 SBID Awards Finalist, Portview. In September 2019 the fit-out specialist completed a new luxury suite, Lincoln House, for Rosewood London. The three-bedroom suite was designed by Tony Chi and offers an expansive 251 square meters of light-filled living space, including one of London’s largest master bedrooms.

Lincoln House is positioned between the hotel’s Garden House suite and the famous Manor House – London’s only suite with its own postcode. The ultra-luxurious Lincoln House is named in honour of the hotel’s close proximity to Lincoln’s Inn Field and the illustrious Inns of Court.

SBID Awards Category: Hotel Bedroom & Suites Design Sponsored by Schneider Electric

Practise: Portview

Project: Rosewood Lincoln

Location: London, United Kingdom

What was the client’s brief? 

Lincoln House is positioned between the hotel’s Garden House suite and the famous Manor House – London’s only suite with its own postcode. It’s named in honour of the hotel’s close proximity to Lincoln’s Inn Field and the illustrious Inns of Court, which have defined Holborn since medieval times, so our brief was to execute a concept that reflects the environment in High Holborn – presenting an interior that has character and a luxurious, residential feel.

What inspired the design of the project?

The combination of interiors conceived by Tony Chi – the designer behind the original hotel areas – and bespoke furnishings, finely curated decorative elements and intriguing works of art, give the suite an exceptional depth of character that was inspired by High Holborn. Italian furnishings include Meridiani and Minotti sofas, Silvera armchairs, as well as rugs and tables by Il Piccolo. Based on a rich palette of materials including Wenge timber flooring and sumptuous carpets, finishes also include the use of Arabescado marble in the bathrooms and Eglomised glass feature screens to give it an ultra-luxurious, residential feel.

The versatile open-plan entertainment and living room was designed for socialising with friends and family, and comprises a residential living and dining room, with a spacious foyer and adjoining kitchen. The suite is outfitted with the latest technology, including a state of the art 75-inch television, and panoramic windows run the length of the entire wall, bathing the space in natural light. With panoramic windows running the length of the entire wall, the voluminous space is outfitted with the latest technology including Lutron controlled lighting. High gloss lacquered panelling and doors were used throughout to give the suite a timeless yet modern feel.

What was the toughest hurdle your team overcame during the project?

Working on a complex project in a live, five-star environment presents its own unique set of challenges and this one was no different. Our team did a fantastic job of minimising any disruption, through seamless coordination and carefully thought-out project management. I’m pleased to say the results were worth the effort. It’s a fantastic looking suite that perfectly reflects the opulent and illustrious reputation of the famous Rosewood brand.

What was your team’s highlight of the project?

Working in partnership with Rosewood was a delight, largely thanks to our shared passion for creating exceptional spaces, experiences and solutions for people to enjoy. It was a real team effort, and we take great pride in having completed another standout project for one of the world’s most luxurious hospitality brands.

Why did you enter the SBID Awards?

The SBID Awards set the precedent for design excellence and are hugely influential in curating new trends and industry standards, which we all aspire to. At Portview we pride ourselves in delivering exceptional interiors that are world-class. To be recognised on a global scale by one of the industry’s most respected organisations is a huge achievement and one we’re very proud of. Last year we were not only finalists in the hotel interiors category, but we also won the retail category for a consecutive year with the fit-out of Samsung KX, in London. It was a brilliant experience and one which we hope to achieve again in future.

Questions answered by Simon Campbell, Managing Director, Portview.

We hope you feel inspired by this week’s design!

If you missed the last instalment of Project of the Week, featuring a residential design by XBD Collective, click here to see more.

One of the biggest concerns for interior designers is often about securing clients for their next project. In the context of high-end luxury design, the burning questions turn to how design practices go about reaching the lucrative market of ultra-high-net-worth (U/HNW) individuals.

SBID organised an insightful panel discussion with SBID founder & CEO, Vanessa Brady as she explores the professional approaches and business strategies of leading international practices when it comes to building relationships with U/HNW clients in the UK and abroad.

Sharing valuable perspectives across the global design industry, the panel boasts an extraordinary wealth of expertise and experience working and engaging with clients on high-value projects around the world. Speakers include Chris Godfrey, Global Principle of HBA Residential; Firas Alsahin, Co-founder and Design Director of 4SPACE Design; and Andrew Linwood, Head of Business Development at Areen Design.

Key discussion points:
  • How do you meet and engage with U/HNW clients?
  • What do U/HNW clients value the most when choosing a design firm?
  • Do you see any changes for them regarding the requirements for interior design after the pandemic?
  • What are the key practical tips on how to gain and build trust with U/HNW clients in the UK/Europe/Asia/Middle East?

We discover that obtaining connections with those desirable U/HNW clients is much more than presenting a design proposal with pretty pictures. The panel sheds light on key sources for reaching this elite clientelle, how they go about nuturing those relationships, managing client expectations, and ultimately, providing the level of trust, confidentially, and skills that U/HNW clients value when it comes to commissioning an interior designer for their exclusive design projects.

The panellists also highlight their strategies for digital marketing, gaining press coverage, and achieving third-party endorsements through awards and accreditations (like those that SBID provide) as key to enhancing reputation among UHNW individuals.

Speakers:
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Chris Godfrey  |  Global Principle of HBA Residential

Chris has over 23 years experience creating highly considered and finely crafted interiors for the residences of the most discerning clients. Chris cultivated his holistic design approach; combining Architecture and Interior Design to create beautifully conceived and exquisitely delivered residences for clients who appreciate the value of design excellence. In 2018 he received the coveted Master of Design Award from SBID and is also an award-winning Royal Institute of British Architects (RIBA) Chartered Architect.

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Firas Alsahin | Co-founder & Design Director of 4SPACE

Firas is the Co-founder and Design Director of 4SPACE Design – a dynamic, multi-talented, and multi-awarded design studio delivering quality architectural and interior design services. He is a fully accredited SBID Professional and was chosen as one of the 20 most influential interior designers in the Middle East 2020 for Commercial Interior Design Magazine.

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Andrew Linwood | Head of Business Development

As Head of Business Development at Areen Design, Andrew has over 30 years of experience in delivering a range of projects for Hospitality, Residential and Commercial. He has designed insightful interiors for many of the world’s leading hotel operators including Hilton, Marriott, Radisson, Accor, Hyatt and InterContinental Hotels Group as well as HNWIs and sector specialist developers. He is involved in all aspects of a project: from initial client contact, brief and concept development through to documentation and site installation.

Cover image credits: Project by HBA Residential

Project of the Week

This week’s instalment of the #SBIDinspire interior design series features a residential design by 2020 SBID Awards Finalist, XBD Collective. Located in Jumeirah Golf Estates, this luxurious 10,600 sq. ft. villa was designed for a young, new to Dubai European family of 4. The overall design brief was to create a family-friendly home in the signature XBD luxury style on a very restricted budget. By keeping a neutral palette but also introducing bursts of colour, XBD Collective fulfilled one of the main requirements to create a sense of serenity and peace with elegant accents.

Using an array of high, mid, and low materials, the design practice opted for high-end marble – but used clever veneer techniques and mixed metals and mirrors to create stunning reflection effects. Artwork from locally commissioned artists was also used and textured wallpapers were sourced from trusted suppliers. XBD succeeded in creating a gorgeous luxury home, perfect for entertaining both family and friends that went above and beyond the client’s expectations

SBID Awards Category: Resi House Under £1M Finalists Sponsored by Sans Souci

Practise: XBD Collective

Project: Jumeirah Golf Estates 

Location: Dubai, United Arab Emirates

What was the client’s brief? 

The overall design brief was to create a family-friendly home in the signature XBD luxury style. We fulfilled the main requirement to create ‘a sense of serenity and peace with elegant accents.

What inspired the design of the project?

The inspiration was to create the ultimate balance between ‘tranquillity’ and ‘elegance’ for our clients. With the villa situated on the edge of a luxury golf course, we created an indoor/outdoor feel to flow throughout the space and take advantage of the picturesque landscapes.

What was the toughest hurdle your team overcame during the project?

We faced the challenge of creating a sophisticated masculine space for the office that blended softly into both family and formal areas. We used soft wooden flooring dressed with a pattern monochrome rug, to keep the room professional yet homely.

What was your team’s highlight of the project?

Working in partnership with Rosewood was a delight, largely thanks to our shared passion for creating. Exceeding our clients’ expectations was our highlight! Design-wise we love the use of elegant layers and contemporary finishes in the master bedroom which amplifies the opulent sensation in the room.

Why did you enter the SBID Awards?

Taking part in the SBID Awards is always a delight as it provides us with the opportunity to reveal our evolving style and inspire other creators in the industry through entering the SBID Awards. We enjoy taking part in such a well-renowned competition!

Questions answered by Rebecca Young, Executive, XBD Collective.

We hope you feel inspired by this week’s design!

If you missed the last instalment of Project of the Week, featuring a Spanish villa design, click here to see more.

Senanu Arkutu is the director of pan-African interiors company Daar Living. Here she shares the best ways to incorporate African elements into existing décor and tells us about the burgeoning interiors scene in her home city of Accra, Ghana.

Hi Senanu, tell us a bit about your interiors business…

Daar Living is a specialist interior design online store and styling service located in Osu, Accra. Our style is vibrant and fun, and also really Pan African because things come to us from all over the continent. I love our colonial furniture, which I refinish, and it sells in the online shop. Due to rising demand – including international enquiries – we recently pivoted from a physical shop to e-commerce.

What are the hallmarks of African interior design?

Because African interior design is yet to be defined by African designers themselves, I believe there is a lot of flexibility. Generally speaking, there is a bared back aesthetic. I like to think of African interior design as product or element-based so that I can essentially create any already known style I want – for example, Afro-minimalist or Afro-eclectic.

What are some simple ways to add African style to your home?

It’s easy to add African elements to any interior space. I believe you could put an African piece into anything, whether you’re incorporating it into modern styling or a more traditional look. The best place to start is accessories. For me, what really injects African character into the room would be textiles and basketry.

In West Africa, we all have a woven fabric, such as Kente and Baoulé, and these can be used for making cushions and throws, or in the upholstery of stools, chairs and sofas.

African interior design also leans heavily on natural elements and textures including raffia, straw and wood. Certain types of wooden elements are easily recognised such as our handwoven baskets and bowls, and these are a nice easy first step if you’re looking to inject African style into an existing space.

What are the trends you expect to see in 2021?

To some extent, we follow US trends, and given the pandemic era we are in, I sense that clean and minimalist style is becoming even more popular. It’s interesting that the colour Brave Ground was chosen as Colour of the Year by Dulux in the UK, and they’ve brought this out along with an earthy palette of shades. People in Ghana have been using the equivalent of Brave Ground for years, so trends-wise we are already there!

If people are following this colour trend in the UK or US they will find it easy to achieve an African aesthetic, especially through adding fabrics and textures. The traditional African colour palette is neutral/ natural and earthy, so the colour palette fits right in with our traditional and original interiors and most of our handmade handcrafted pieces that can be used for decor fit in beautifully.

What process do you follow when you work with clients?

Residential interior design is still relatively new here in Ghana. Unless it’s for a hotel or an office, or for a film or television set, the architect has typically handled the interior design. Hiring your own interior designer is just starting to become more common.

When I work with a new client, I begin by booking a one-hour consultation. What’s most important is that I discover how the clients want to feel when they are in that space. How do they want their visitors to feel in that space? We dig deeper and deeper, then I’ll propose a mood board, and I also give a list of stores to shop in Accra, as we work with people having wide-ranging budgets.

How important is natural and artificial light to your design concepts?

When it comes to lighting, there’s obviously a lot of natural light pouring into the room all day. We need to take full advantage of this light but balance this with the need to reduce heat indoors. Letting natural air come in to create that cross breeze is important too.

Artificial lighting is another thing that is done as part of the build, and homeowners might find that it’s too late to make significant changes to the lighting scheme once the build is complete. Sometimes the designer is called in far too late into the project, so for me, it’s a question of building awareness of how a designer can contribute to the look and feel of the home, and when to bring them into the project.

In my own home, and when I complete interiors projects for clients, I like to create a soft, warm, intimate feel. I always encourage my clients to use the city’s artisans, who refurbish old items into lampshades.

What I help them to create, through thoughtful design and one-off pieces from my shop and from local artisans, is something truly unique that delivers that visually interesting yet homely environment – a style that will make them feel really good about the space they’re living in.

We hope you enjoyed this interview with Senanu! If you’d like to check out the previous article, featuring a design-led hotel specification project, click here.

Custom carpet and rug manufacturers TSAR Carpets worked in collaboration with Melbourne-based design firm GOLDEN on a residential luxury penthouse. This project consisted of installing approximately 30m2 of TSAR’s award-winning Saltwater carpet in the living room of the Lake View Penthouse, a luxurious and sprawling lakeside penthouse built for a modern family.

With Lake View Penthouse, GOLDEN sought out to merge and reconfigure three existing apartments overlooking Melbourne’s Albert Park Lake into a modern and spacious penthouse befit for a young family. Located on the 17th floor of a high-rise building on St. Kilda Road, the penthouse is functional, spacious and features a selection of high-end art and furniture.

For the living room, GOLDEN’s aim was to incorporate warm and natural elements to provide its clients with a sensorial experience — and TSAR’s design-forward Saltwater carpet proved to be the perfect fit.

Featuring a playful and layered scene of sand, sky and deep-sea creatures and corals, TSAR’s Saltwater carpet is meticulously hand-tufted using different pile heights, beveling, carving and various material methods. The curious mindset of TSAR’s in-house senior designer, Teresa Cerebek, allowed the brand to explore a variety of construction techniques, producing amusing details.

GOLDEN’s designers first discovered Saltwater during TSAR’s Melbourne Design Week X-MATERIALITY installation and instantly fell in love with the carpet’s high concept design and unique textural variation.

Based upon GOLDEN’s brief, TSAR’s goal was to supply the client with a custom-dyed Saltwater carpet in a mustard-and-blue tone. The integration of this distinctive carpet in Lakeview Penthouse provides a soft and tactile feeling underfoot, while the custom colourway proves complementary to the project’s polished fixture and finishes.

“Lake View Penthouse was designed to reflect the client’s urban lifestyle by bringing in rich tones, texture and personality,” says Alicia McKimm, GOLDEN Director. “In collaboration with TSAR, we designed a rug for the large living room that tactfully exemplifies the essence of the home. TSAR was able to work with GOLDEN to ensure every last yarn could be customised to tie all aspects of its surroundings together.”

By balancing aesthetics, budget and performance, all TSAR designs can be adapted for large hospitality, commercial and small residential projects. TSAR maintains total control over every step of manufacturing within its own production campus—including the dyeing of yarns from 100% New Zealand wool — thus ensuring complete consistency throughout the entire production cycle.

“We are so pleased that both GOLDEN and their clients are extremely satisfied with the Saltwater carpet installation as a standout design factor in the Lakeview Penthouse,” says David Sharpely, TSAR Carpets CEO. “The lively beauty and playful motifs found within Saltwater — combined with the carpet’s material strength and durability — make it the ideal choice for a residence of this calibre.”

About Tsar Carpets

TSAR Carpets is a design-led business with the confidence to take a unique point of view and the technical expertise to deliver.

The creative department has become the premier source for tailoring the products and designs to meet the individual needs of clients, by balancing aesthetics, budget and performance in every project. TSAR is a proudly Australian owned company with a global outlook. TSAR’s flagship showroom can be found in Melbourne with design studios and offices in Sydney, New York and London.

Project of the Week

This week’s instalment of the #SBIDinspire interior design series features a residential design by 2020 SBID Awards Finalist, Knox Design. This villa was an investment project built in Mallorca to be sold as a second home. As this property was for sale, the aim was to create enough interest to make a lasting impression in the potential buyer’s mind, while still leaving enough space for them to mentally move in themselves.

SBID Awards Category: Residential Budget Up To £50k Sponsored by Sans Souci

Practise: Knox Design

Project: Villa Sol De Mallorca

Location: Mallorca, Spain

What was the client’s brief? 

The brief was to create a holiday home for grown-up families with an air of luxury as opposed to the typical, seaside blue and white themes often seen here.

What inspired the design of the project?

The living area stretched along the full-frontal section of the villa, calling for the definition of spaces and the creation of a sense of flow between them all. Once I defined the purpose of each of the living areas, I selected soft caramel and sandstone hues as a running theme to join them with each other, reflected in the use of marble, oak and artwork in these tones.

Sprinkles of mint, fuchsia and emerald were present in strategically placed soft furnishings and decorative items, all set against a sumptuous wallpaper in the stairwell, silky rugs, stunning overhead lamps and evocative artwork. I chose Rounded shapes in décor items and furniture to counterbalance the sharp geometry of the architecture. The overall effect is one of luxury elegance and comfort, space and luminosity.

What was the toughest hurdle your team overcame during the project?

As in a lot of open plan living spaces, there was no entrance hall, so to speak, and the dining area felt exposed and cold. To solve this issue I asked for a partition wall to be added between the entrance lobby and the dining space in order to add intimacy to the dining area and provide a focal point opposite the front door.

What was your team’s highlight of the project?

The highlight is always installation day when all the visions come to reality and the house gains its soul.

Why did you enter the SBID Awards?

I entered the SBID awards for the first time in 2020, having been a recognised design professional for several years as although I am based in Mallorca Spain, the majority of my clients are British second homeowners.

Questions answered by Justine Knox, CEO and Head Designer, Knox Design.

We hope you feel inspired by this week’s design!

If you missed the last instalment of Project of the Week, featuring a modern-retro loft design, click here to see more.

Project of the Week

This week’s instalment of the #SBIDinspire interior design series features a residential design by 2020 SBID Awards Winners Roncarati + Zaffera.

Woodside Loft is a residential loft conversion to what was originally a modest 1930s three-bed semi. The property already benefited from a large two-storey side/rear extension. The owners wanted to create a unique loft space, which took advantage of the views to the front of the building and the existing extension’s small pitched roof. This was to be an expansive, multi-use space, with a modern-retro style.

SBID Awards Category: Residential Budget Up To £50k Sponsored by Sans Souci

Practise: Roncarati + Zaffera

Project: Woodside loft

Location: London, United Kingdom

What was the client’s brief? 

Crucial to the design brief was that the space feels bright, spacious, organic, and comfortable. It should be a haven. It should act as a living room with a view, a guest room, a project space, a place to relax, a place to be alone, or a place to be together. It should be several things all at once.

The space was to be bright, multi-functional and take full advantage of the view. It was important to utilise the awkward/small existing pitched-roof area from the previous side extension and include a shower room – which should be as small as possible, whilst still offering a large shower enclosure and full-sized basin.

Another aspect of the brief was to use natural materials wherever possible. In terms of the design, we featured contemporary styling with a retro/mid-century twist. The project, first and foremost, was all about maximising the liveable space, including the storage space.

What inspired the design of the project?

Spaceships from 1970’s sci-fi shows; meet modern, mid-century retro.  More than anything, the project’s overarching design was the result of a steadfast determination to meet the myriad practical demands of the client’s brief – which dictated an optimum (and unique) solution.

What was the toughest hurdle your team overcame during the project?

The toughest challenge was to find a layout that allowed full-height access to the “cave” area (at the rear) whilst also allowing room for the staircase and w.c./shower room – but to do so without taking a much bigger chunk out of the main living space.  This was very much a challenge in three dimensions and with very tight tolerances.

What was your team’s highlight of the project?

Although it might seem insignificant, the biggest highlight was the creation of the wooden planter surround. This was made using offcuts from the oak battens used on the opposite wall. This came right at the end of the project after all the difficult problems had been solved. Crucially though, this was approached as a piece of art. Its creation – especially coming at the time that it did – gave nothing but pleasure.

Why did you enter the SBID Awards?

Because of a late-career change, I am an unknown in the design world. I entered Woodside Loft into the awards because I thought it might get shortlisted – which would have been something nice to talk about. (I’d not considered actually winning. Big bonus!)

Questions answered by Roberto Roncarati, Architectural Designer, Roncarati + Zaffera.

We hope you feel inspired by this week’s design!

If you missed the last instalment of Project of the Week, featuring a Modern Minimalist Residential Design, click here to see more.

Project of the Week

This week’s instalment of the #SBIDinspire interior design series features a residential design by 2020 SBID Awards Finalist J.Lykasova Studio. ONYX is a modern minimalistic interior of a spacious residential house for a family of three.

The concept is based on soft, timeless minimalism. A blend of wood, concrete, stone and metal balanced by neutral shades makes a background for artistic architectural forms. The rhythm of the space is driven by a sequence of gypsum panels, drop-down zonal lightning, and laconic brass columns. Bronzed mirrors expand the apartment, reflecting the play of lines and shapes and filling the rooms with air.

Natural materials in geometric shapes softened by chic design elements and décor create a calm and peaceful atmosphere, just what the clients were looking for.

SBID Awards Category: Residential House Over £1 Million Sponsored by Schneider Electric

Practise: J.Lykasova Studio

Project: ONYX

Location: Minsk, Belarus

What was the client’s brief? 

The clients were looking to create a calm and peaceful home that would become a real temple for their family, a place full of loving and positive energy. Soft pastel palette with bits of terracotta, mustard or bordo was their colour choice. The couple preferred sophisticated decor pieces to hyped well-known replicas and expected to have lots of mirror surfaces in the rooms.

As for the interior style, they opted for modern minimalism. ‘We would like to have a timeless minimalistic interior, calm and warm, yet with a twist! We don’t want it to be yet another featureless interior from a magazine, so we are looking forward to unconventional solutions that would make it distinctive and personalized.”

They also paid particular attention to functionality expecting to have a functional home, where everything is in its place. They loved the idea that less is more, yet wanted their home to be cosy and comfortable so that it did not feel empty and uninhabited.

What inspired the design of the project?

Actually, our clients, a married couple, are the major source of inspiration for this project. Regardless of their senior positions at work and corresponding responsibilities, they still take good care of their wellbeing and mental health. They work out a lot, they travel a lot and they never stop learning. Their vision of aesthetics and beauty resonated with us from the very start.

The homeowners wanted to have a stylish minimalist interior, yet bring in comfort and warmth along with unconventional interior solutions that would make their home truly special. So, we got inspired by the minimalistic concept: clean lines and forms and modern furnishing materials. The onyx stone seemed to reflect this idea in the best way: the texture and colour gradient of this natural material became a perfect foundation for designing a chic, lightweight and sophisticated interior.

What was the toughest hurdle your team overcame during the project?

Probably, one of the biggest challenges we came across was the slight difference in taste. Initially, the clients sincerely leaned towards the classic vibe, regardless of the initial brief for the minimalist interior, and so wanted to use corresponding finishing and decor items, such as mirrors. However, our vision of the space was different – we saw a minimalistic, yet classy interior in it. So, it took us some time to prove that rough materials such as concrete and aged metal can look truly noble and stylish. But we succeeded!

What was your team’s highlight of the project?

Our clients rely on our vision completely, so it’s easy for us to collaborate with them on this project. When they wanted to change some of the aspects, e.g. the staircase, we discussed potential alternatives and shared the updates. Funny enough: they preferred the initial version after all.

Why did you enter the SBID Awards?

SBID Awards provide a great opportunity to gain invaluable insights into the industry trends, exchange professional experience and get feedback from a community of passionate architects and designers. We learn from each project presented by other nominees. All that inspires us to explore new directions and master our expertise so that we can continue creating exceptional projects for our customers.

Questions answered by Jenya Lykasova, Architect, Designer and Founder, and Valeria Goore, Business Development Manager, J.Lykasova.

We hope you feel inspired by this week’s design!

If you missed the last instalment of Project of the Week, featuring a university campus design, click here to see more.

Project of the Week

This week’s instalment of the #SBIDinspire interior design series features a public space design by 2020 SBID Awards Finalist NBBJ. The client for this project wanted to create a world-class campus that would attract and retain the very best students and academics.

SBID Awards Category: Public Space Design Sponsored by Sans Souci

Practise: NBBJ

Project: American International University 

Location: Jahra, Kuwait

What was the client’s brief? 

Armed with the client’s vision, the design team crafted a concept inspired by a young group of Kuwaitis, dedicated to rebuilding their natural landscape after decades of upheaval through the planting of 350,000 trees. The interior design embodies the attributes of these desert trees through the exploration of warmth, pattern, canopy, and dappled light.  The campus’ interstitial spaces pull from the qualities of middle-eastern seed pods (vibrant colours, unique forms and textures) resulting in environments that promote creative thinking and informal collaboration.  These spatial elements combine to form a campus that feels established and firmly focused on the country’s future leaders.

What inspired the design of the project?

The client wanted to create a world-class campus that would attract and retain the very best students and academics. A series of key design drivers was established to enable a strategy to achieve this from a spatial standpoint. These four design drivers were the primary inspiration for the final design of the campus:

Fostering Community: The Student Union offers a mix of environments that encourage this community of commuters to stay on campus and foster connections.

Oasis for learning: In response to the region’s harsh climate, the library serves as a campus destination that is fueled by natural light, plantings and comfortable learning environments.

Flexibility and Adaptability: The project was designed to use space efficiently while being ready for change. AIU is designed with the future in mind, able to adapt to support an evolving curriculum.

Wellness: The college is inspiring a cultural shift centred around physical fitness by opening an on-site fitness and health centre. Additionally, the feature stairs throughout the campus encourage movement.

What was the toughest hurdle your team overcame during the project?

Accelerated Schedule: The client bought out the University rights from another group. Once this was purchased, the shell and core of the building were already being constructed. In order to open for the autumn 2019 school year, the interior fit-out schedule needed to be accelerated. From visioning through Stage 4, the design team only had 20 weeks to execute the project. The scope included full interior design and FFE services.

Commuter Culture: The location of the University is located one hour from Kuwait City. The University’s competitors are located in the heart of Kuwait City. Being a commuter campus, we took this obstacle and turned it into opportunities to foster campus community and provide amenities; this was paramount to the project’s success. Amenity highlights include a 2-story library, collaboration hubs in student focused areas and a large work cafe to provide opportunities to learn and connect.

Unique Methods: As our scope did not include someone from our design team full time on site during construction, high expectations for quality needed to be met in working with local fabricators. As a result, we were able to add site visits to ensue craftsmanship and quality were appropriately met.

Flexibility and Adaptability: During the design process, Stage 1 – Stage 5, there wasn’t an established curriculum. The project was designed to use space efficiently while being ready for change. AIU is designed with the future in mind, able to adapt to support an evolving curriculum.

What was your team’s highlight of the project?

It was incredibly rewarding to see student use (and love!) the space the way our design intended — from social interactions in the cafe to learning in the classrooms.

The built-in banquettes in the cafe were designed with larger groups in mind. The week our team visited for photography, bespoke banquettes designed to hold four-to-six students had eight students crammed in laughing and enjoying a meal together. Our client also told us that during student tours, the design has greatly helped with recruiting and retaining students.

Why did you enter the SBID Awards?

As the SBID International Design Awards is one of the most prestigious global interior design award programs, we thought it was the perfect platform to showcase a project we are proud of — that makes a difference in the lives of young people and creates a welcoming environment for the leaders, creators and innovators of tomorrow.

Questions answered by Britni Stone Senior Associate and Interior Designer, NBBJ.

We hope you feel inspired by this week’s design!

If you missed the last instalment of Project of the Week, featuring a residential design inspired by a song, click here to see more.

Episode Twelve

Telling Stories: Creating Narratives in Hotel Design with Nicholas Hickson

In this Digital Discussion, SBID CEO & Founder, Dr Vanessa Brady OBE is joined by Nicholas Hickson, Founder and Creative & Technical Director of THDP Design.

With over 34 years of experience in interior design, Nicholas has worked on high-end interior residential and commercial projects both internationally and within the UK. Nicholas has extensive experience with hotel interior architecture, schematic planning, FF&E selection, as well as custom design and procurement strategies, with a unique contemporary approach.

An award-winning design practice, THDP specialises in creating concepts that evolve into compelling hotel spaces. At the core of its creative approach, THDP works to uncover and represent the underlying story behind each project.

In this discussion, Nicholas discusses the breadth of projects he has worked on across Europe, and how THDP came to exist.

Authenticity is at the core of THDP’s design approach, whether it be the culture, location or history of the space. Nicholas describes what the creative process looks like for the design practice and how he is able to transform and revitalise commercial spaces by intentionally incorporating the context in which they exist. He explains how narrative building is an essential part of the design process involving collaboration and research that is bespoke for each project.

Tune in to the whole conversation to discover more.

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