Researching Overseas Markets Master Class

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Researching Overseas Markets Master Class

7th February @ 9:00 am - 4:30 pm

Department for International Trade

To be a successful exporter, a thorough understanding of your market and your customers is key.

Choosing the wrong markets or entry strategy can be costly for any business. Market research should always be the first stage in any new export venture and plays an essential role in the development of a focused and effective market strategy.

This interactive one-day workshop, led by a market research specialist, will provide you with a full understanding of all the stages of the research process and give you step-by-step guidance on how to develop your own market research projects in conjunction with your current export plans.

After this course you will be able to:

  • Understand the key criteria for selecting and prioritising export markets
  • Plan, undertake or commission and report on a market research project
  • Make effective use of the internet and other sources of desk research
  • Plan and undertake market research visits to your targeted export markets
  • Use market research to gain an in-depth understanding of potential customers and partners
  • Continue to make the most of available advice and support

You will be equipped to make more cost effective and confident decisions when planning and conducting export market research.

SBID members can gain 2 CPD Points for attending.


£120 (inc. VAT)

For more information, please click here.


Radisson Blu Edwardian
Bloomsbury Street Hotel, 9-13 Bloomsbury St.
London, WC1B 3QD United Kingdom
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