The SBID & The Cass School of Design Partnerhsip


The Society of British and International Design & The Cass School of Design are joining together to launch an ambitious ‘Student placement programme’.

The design industry is constantly telling colleges and universities that they need graduates to be more ‘work ready’. However, as all interiors design professionals know, there is so much to cover and take in within the three short years of a BA (Hons) course.

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Enterprise & Innovation

“We provide a range of programmes for students and businesses to support enterprise and innovation. These include providing a platform for young entrepreneurs, graduates and current students to develop their industry skills by working on live projects, supported and mentored by design professionals.

SBID, working closely with leading universities, is supporting a work experience programme which will be launched in 2013. It is hoped that it will replace short term internships. All experience is valuable but research has shown that short term placements bring fewer benefits to both the student and the business provider. The new programme will be launched, endorsed by the government in 2013.

Each student member of the SBID will be asked to send in a CV, and sample portfolio that will highlight their strengths. They will then be placed with a design or architectural practice for one day per week for up to 6 months. The student will be asked to undertake a number of tasks that will support and deliver a project and in return the design company will illustrate good practice and develop both their team-working and design skills.

The interior profession recognises that students often have valuable skills and wonderful ideas but find it difficult to develop them and make them relevant to business; a talent which is gained through experience. It is hoped that on their placement they will take part in key areas of the design process from attending meetings, researching materials, generating ideas right through to project delivery.

We are very excited by the development of this partnership between the SBID and leading universities. A greater connection between education and the industry will help our bright and enthusiastic students and graduates to prosper, advance standards and develop career paths.”

Kaye Newman – Course Leader in Interior Design BA (Hons) – London Metropolitan University

SBID has launched an exchange programme to create educational opportunities and professional exposure for interior design students from either side of the Atlantic. We are delighted to be working with the Bowling Green state University (Ohio, USA).

Interior Design Study Abroad 4-20 May 2013: London, Paris, Barcelona, lead by professor Ashutosh Sohoni.

- Intern and interact with European Interior Designers
– Visit Design Exhibitions and Trade Shows
-Visit Interior Design Projects/Sites
-Visit world-renowned Art Galleries and Museums
-Enjoy the timeless works of Antonio Gaudi, Bernard Tschumi, Norman Foster, Zaha Hadid and others…
and….. Get a taste of British, French and Spanish Cultures as you travel through Europe.
Students can earn 3.0 Credit Hours in 3 weeks.

Check the SBID website for details of future exchange programmes.

Equip’Hotel (SBID’s partner) appoints ambassadors in each country for Design, Education and chef of distinction

For Great Britain, the chosen ambassadors are:


Alex Brownless
Co-founder of Arts Thread
& SBID’s executive board member

Vanessa Brady
President of SBID
Chef of distinction

Raymond Blanc
French & British Chef

SBID has formed a memorandum of understanding with ARTS THREAD to promote the design profession for degree qualified students.

It’s the world’s only creative graduate website designed to connect industry, universities/schools and students worldwide.


Frazer McDonald Hay, Chairman of SBID Education Panel is currently setting up a Glasgow School of Art initiative in Singapore.
It will provide two key degree programmes: Communication Design with three strands Illustration, Graphic Design and Photography. The other key programme is Interior Design. The School opens on Sept 17th 2012. The students have an interim campus built especially for them until they move to their permanent Campus which will be built 2014.

As the Programme Director of the GSofA, Frazer says: “We hope to create a new breed of global designer fluent in cross cultural communication and expression. The graduates will have a beguiling mix of influences, skills, techniques and histories which will help make them a hot commodity for the international design communities eager to facilitate tomorrow’s corporate and cultural initiatives”.