Winning Project: Mintel HQ. 

Location: 11 Piligrim Street, London, UK.

Brief: The brief was to encapsulate the Mintel brand, philosophy and culture through design of their new London headquarters. The use of colour, shape, cultural and artistic reference and material were combined to create a 3D brand representation with key brand signifiers which is simultaneously practical, fun, provocative, thought provoking and engaging.

Click on the image above to read the full brief, accompanied by a variety of images.

Practice: Burrell Architects was founded in 1989 as a highly creative and imaginative design practice. Their aim is to approach design differently, producing designs that are not signature to the practice, but which ultimately encapsulate the essence and the core brand values of the clients. Their ability to offer a complete solution stems from having an award winning studio of architects, interior designers, 3D branding specialists, product designers and lighting designers, who all work collectively in solving problems creatively.

The rationale for choosing Mintel HQ: 'This office space reflects futuristic thinking employers who understand that employees are part of a team, and to get the best ideas and increased productivity from a team you need a planned functional space with breakout areas to increase innovation and work output levels.'