The Team

The Team is here to help you by phone, email or by appointment at our London riverside office. We have an internal structure of employed professionals across our business strategies, an executive board to direct the companies vision, an advisory board for external risk assessment and commissioned advisors to deliver on our obligations and compliance. Externally we have a national team of honorary regional directors who each work within the industry providing valuable feedback of the industry from the field. Collectively we have the experience, ability and tenacity to create a valued industry voice locally, nationally and around the world.

EXECUTIVE BOARD: The Executive Board set policy for the long term direction of SBID. It considers data, research and feedback from internal and external sources so as to make measured and informed decisions.

ADVISORY BOARD: The Advisory Board mix provides the personal and professional experience necessary to create the richness required for a national and international business.

SBID OFFICE: This is the heart of the organisations procurement centre; processing membership applications, contributing to educational programmes, partnering with media and events are among just some of the multi-faceted sectors that form the unique organisation that is SBID.

PANELS: Audit risk, International, CPD, Education, Product Expert, Sustainability, Nomination, Remuneration SBID created experts Panels of business and professional sectors to create micro-experienced and clear direction in areas that provide added value to the governance of the overall organisation.

REGIONAL DIRECTORS: Eleven Regional Directors represent SBID locally across the UK. They are our local representative point of contact for networking with local design profesional or simply if you want to find out more about membership benefits.


Richard Moss
Creator of KBB Awards and Journalist
Vanessa Brady
President of SBID & Designer
Niall Trafford
Director of Sustainable Dept & Chief Operating Officer at BRE        
Alex Brownless
Co-Founder & Director of Arts Thread                               
Michael Rose CBE
Past Chairman of The Building Centre     
Owen Luder CBE
Twice past RIBA President
Gerald Bowey
CEO of International Building Press     
Andrew Rolfe
Chair, lawyer Real Estate/Finance
Eva Greenspan
Lawyer /Architect/ Chairman of Planning
David Doyle
Chief Fire Inspector Westminster Council
Vasso Petrou
Vice President at Unilever
Alexander Dean
Vice President at Barclays Wealth  
Lavinia Engleman
SBID International Design Awards Manager
Virgil Faust
Business Development Manager

Jacqui James
Marketing PR & Communications Manager
Frazer McDonald Hay
Chairman of Education Director of GSofA Singapore
Craig Anders
Dip Arch (Dist), RIBA
Omar El Faramawi
Asset Finance AIB
Alex Stock
Marketing Manager at Karndean Design flooring
Kaye Newman
Course Leader in Interior Design Ba (Hons) London Metropolitan Uni.
Trevor Kruse
Interior Designer Hudson Kruse Design

Howard Fuller
National Contracts Manager at Carron Phoenix
Ian Burn
Marketing Manager Camira Fabrics
Simon Fleet
Sales & Marketing Director Thomas Dudley Ltd
Chris Harrison
Operations Director for British Vi-Spring
Giuseppe Paoletti
Financial Executive at EU Commission
SBID Office
Director for London and Global
Diana Celella
Head of Regional Directors

Gwenda Jones
Midlands Regional Director
Jacqui Smith
South East Regional Director

Penny Allen
Wales Regional Director
Darren Morgan
Northern Ireland Regional Director
Marcus Beales
Marcus Beales
North West Regional Director
Collette Hanlon
East Anglia Regional Director
andrew davies arrow
Andrew Davies
Yorkshire Regional Director
Danny Lay
South West Regional Director
Hugh Bell
Scotland Regional Director
Nataly Bolshakova
International Regional
Director – Ukraine
Julia Danilova
International Regional
Director – Ukraine