Our Ambassadors

Interior design is a growth industry. It is one of the most popular take-up degrees at university. Increasingly the public is learning about and appreciating the benefits of good interior design. But sadly this is one of the most under-appreciated and under-valued careers by associated professions.

Damaging perceptions about interior designers still remain. Critics believe interior designers spend money without consideration or ROI knowledge; that they are amateurs, untrained in what they do, and expensive to engage. Designers who operate in these ways damage the reputation of the entire industry.

And they do not represent the SBID membership.

We want to address these negative images head on. This is the best way we can protect and serve our members. We achieve this through training, educating, campaigning and collaboration. We showcase the best of our profession through the highly regarded international SBID Awards, through trade exhibitions and media coverage.

We also do this by celebrating people who have achieved success not just at a career level, but have improved the well-being and culture of British society through their work in the creative fields.

This is why in 2010, SBID created the Fellowship Award – this annual award is presented to an individual whose achievements have, in some way, improved the standing of the creative industries.

This can be an individual working within the interior design but equally it can be anyone who has, in some way, changed the world for the betterment of others.

In 2010 Prof. Jimmy Choo OBE became an international ambassador to the Society of British and International Design to promote and uphold standards in education and knowledge transfer. SBID is delighted to have such an engaging and supportive figure.

For almost thirty years Jimmy Choo has promoted the craft of making shoes for the most discerning customers around the world.

His name is synonymous with beauty and colour as well as quality and unique design.

Choo’s craft and fashion ideas have changed the global footwear industry and inspired generations of fashion and design students.

SBID received nominations for many outstanding individuals as possible recipients for this year’s Fellowship Award and the nominee panel considered all applications carefully. The Fellow will be a person whose actions have enhanced the creative world.

Nominations for the 2014 Fellow of the Year have now closed and we will reveal the name of this year’s recipient shortly.

Sir John Robert Madejski, OBE, DL was awarded the Fellow of the Year for his conribution in business to the creative industries.

Sir Madejski was presented with his award during the SBID International Design Awards 2013 Ceremony, at The Dorchester in London, in November 2013.




In 2012 Liam O’Connor was awarded the Fellow of the Year as the architect of the landmark Bomber Command Memorial in Green Park, unveiled by Her Majesty the Queen on 28th June 2012

Liam was honoured for designing the memorial that was controversial in both its scale and its very existence. Liam displayed tenacity, standing tall against his peers, and creating a memorial fitting to the men it honoured and appropriate to the surrounding landscape, and for designing the first memorial with an interior.

Liam received his award during the SBID International Design Awards 2012 Shortlisted ceremony at Macef, the international trade show in Milan.

In 2011 the award was presented to the late Robin Gibb CBE of the Bee Gees.

The award was given for Robin’s many years working to protect the intellectual property rights of creative people as President of CISAC, the global copyright protection organisation of creative industries.

Robin was also Ambassador of Design to SBID .

The SBID Fellowship Award was launched in 2010. The inaugural award was presented to Mark Wilkinson OBE in Milan, with the British Consulate, for his skill and contribution to craftsmanship in kitchen and furniture.

Mark Wilkinson OBE is a British craftsman, recognised by many as the era’s leading designer of fine British furniture. He is the founding designer of two of the country’s best known kitchen design, manufacture and supply businesses, Mark Wilkinson Furniture and Smallbone of Devizes.